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市场调查报告书
商品编码
1587900
传统玩具和游戏市场：按产品类型、分销管道和地区划分Traditional Toys and Games Market, By Product Type, By Distribution Channel, By Geography |
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传统玩具和游戏市场预计到2024年将达到93.1亿美元，预计到2031年将达到116.1亿美元，2024年至2031年的复合年增长率为3.2%。
| 报告范围 | 报告详情 | ||
|---|---|---|---|
| 基准年 | 2023年 | 2024年市场规模 | 93.1亿美元 |
| 实际资料 | 2019-2023 | 预测期 | 2024年至2031年 |
| 预测 2024-2031 年复合年增长率： | 3.20% | 2031年价值预测 | 116.1亿美元 |
传统玩具和游戏市场是指不使用先进技术或电子设备的玩具和游戏。其中包括图板游戏、工艺玩具、艺术和工艺品、拼图、玩偶、动作人偶、车辆、毛绒动物等等，让几代人为孩子们带来欢乐。传统玩具帮助儿童发展重要的身体、认知和社交情绪技能。传统玩具鼓励孩子们过家家，并透过与传统玩具互动来发挥他们的想像。此外，玩积木、玩偶和乐高积木等玩具有助于发展运动技能。图板游戏可以帮助孩子学习接受命令、遵守规则和透过触觉解决问题。传统玩具为各个年龄层的儿童提供引人入胜的游戏价值，并在寓教于乐的同时进行教育。
市场动态
传统玩具和游戏市场的成长是由儿童和家长对经典玩具的广泛熟悉和怀旧所推动的。随着现代玩具技术的不断快速发展，人们对简单且脱离萤幕的玩具的需求不断增长。传统玩具可以帮助孩子们以自己的步调培养宝贵的技能，不受干扰。然而，由于数位玩具和智慧型手机的日益普及，让儿童保持参与，该市场面临限制。年轻一代越来越喜欢电子设备和互动游戏。然而，随着玩具租赁和转售业务的兴起，我们看到了市场上的机会，这些业务利用了传统玩具的永恆魅力和重复利用。此外，产业相关人员促进传统游戏的发展和社会效益也推动了市场的成长。如今，年龄较小的孩子从小就接触数位设备，并且往往倾向于更新的小工具。另一方面，人们越来越关注将传统游戏与技能习得结合的教育玩具，也为这个市场创造了机会。玩具公司也在寻求改进其经典玩具系列，以使它们对现代孩子更具吸引力。
本研究的主要特点
该报告对全球传统玩具和游戏市场进行了详细分析，并提供了以2023年为基准年的预测期（2024-2031年）的市场规模和年复合成长率（CAGR%）。
它还强调了各个细分市场的潜在商机，并说明了该市场有吸引力的投资提案矩阵。
它还提供了有关市场驱动因素、限制因素、机会、新产品发布和核准、市场趋势、区域前景、主要企业采取的竞争策略等的重要见解。
根据公司亮点、产品系列、主要亮点、业务绩效和策略等参数，对全球传统玩具和游戏市场的主要企业进行概况分析。
本研究涵盖的主要企业包括 Dream International Limited、Hasbro, Inc.、Mattel, Inc.、Funskool Limited、Lego A/S、Jakks Pacific Inc.、Tomy Co. Ltd、LeapFrog Enterprises Inc.、Spin Master Corp.、 Bandai Namco Holdings Inc.、Playmates Toys Limited、Kids Ii Inc.、Mega Brands Inc.、Melissa &Doug Inc.、Funko LLC、K'NEX Brands, LP、Ravensburger AG 和Games Workshop Group PLC。
该报告的见解使负责人和公司经营团队能够就未来的产品发布、类型升级、市场扩张和行销策略做出明智的决策。
本研究报告针对该产业的各个相关人员，如投资者、供应商、产品製造商、经销商、新进业者和财务分析师。
相关人员可以透过用于分析全球传统玩具和游戏市场的各种策略矩阵来促进决策。
目录
第一章 研究目的与前提
- 研究目的
- 先决条件
- 简称
第二章 市场展望
- 报告说明
- 市场定义和范围
- 执行摘要
第三章市场动态、法规及趋势分析
- 市场动态
- 促进因素
- 抑制因素
- PEST分析
- 波特的五力分析
- 市场机会
- 监管场景
- 主要进展
- 产业动态
第四章全球传统玩具和游戏市场 - 冠状病毒（COVID-19）大流行的影响
- 影响全球传统玩具和游戏市场的因素—COVID-19
- 影响分析
第五章全球传统玩具和游戏市场，依产品类型，2019-2031
- 益智玩具
- 纸牌游戏
- 绒毛玩具
- 互动玩具
- 户外运动玩具
- 模型车
- 建筑套装
- 图板游戏
- 其他的
第六章全球传统玩具和游戏市场，按分销管道，2019-2031
- 在线的
- 离线
第七章2019-2031年全球传统玩具与游戏市场（按地区）
- 北美洲
- 拉丁美洲
- 欧洲
- 亚太地区
- 中东
- 非洲
第八章 竞争格局
- 热图分析
- 市场占有率分析（3x3矩阵）
- 公司简介
- Dream International Limited
- Hasbro, Inc.
- Mattel, Inc.
- Funskool Limited
- Lego A/S
- Jakks Pacific Inc
- Tomy Co. Ltd.
- LeapFrog Enterprises Inc.
- Spin Master Corp
- Bandai Namco Holdings Inc
- Playmates Toys Limited
- Kids Ii Inc.
- Mega Brands Inc.
- Melissa &Doug Inc.
- Funko LLC
- K'NEX Brands, LP
- Ravensburger AG
- Games Workshop Group PLC
第九章 分析师建议
- 命运之轮
- 分析师观点
- 一致的机会图
第10章
- 参考
- 调查方法
The traditional toys and games market is estimated to be valued at USD 9.31 Bn in 2024 and is expected to reach USD 11.61 Bn by 2031, exhibiting a compound annual growth rate (CAGR) of 3.2% from 2024 to 2031.
| Report Coverage | Report Details | ||
|---|---|---|---|
| Base Year: | 2023 | Market Size in 2024: | US$ 9.31 Bn |
| Historical Data for: | 2019 to 2023 | Forecast Period: | 2024 to 2031 |
| Forecast Period 2024 to 2031 CAGR: | 3.20% | 2031 Value Projection: | US$ 11.61 Bn |
Traditional toys and games market refers to toys and games that do not involve advanced technology or electronics. These include board games, construction toys, arts and crafts, puzzles, dolls, action figures, vehicles, plush toys, and others that have entertained children for generations. Traditional toys help in developing important physical, cognitive, and social-emotional skills in children. They encourage role-playing and using their imagination as kids interact with classic toys. Hands-on play with toys like blocks, dolls, or Lego also aids in the development of fine motor skills. Board games help kids learn turn-taking, following rules, and tactile problem-solving. Traditional toys provide engaging play value and education through fun for children of all ages.
Market Dynamics:
Traditional toys and games market growth is driven by the widespread popularity and nostalgia associated with classic toys among children and parents. As technology continues to advance rapidly in modern toys, there is growing demand for simplicity and disconnect from screens. Traditional toys help foster valuable skills in kids at their own pace without distractions. However, the market faces restraints from the rising penetration of digital toys and smartphones that keep kids engaged. Younger generations are increasingly preference electronics and interactive games. But the market sees opportunities from rising toy rental and resale businesses capitalizing on the timeless appeal and reuse of traditional toys. Industry players promoting the developmental and social benefits of traditional play also boost the market growth. Younger kids today have exposure to digital devices from a very early age and tend to gravitate more towards newer gadgets. Meanwhile, the market sees opportunities from a growing focus on educational toys that blend traditional play with skills-building. Toy companies also look to refresh classic toy lines to make them appealing to modern kids.
Key Features of the Study:
This report provides in-depth analysis of the global traditional toys and games market, and provides market size (USD Bn) and compound annual growth rate (CAGR%) for the forecast period (2024-2031), considering 2023 as the base year
It elucidates potential revenue opportunities across different segments and explains attractive investment proposition matrices for this market
This study also provides key insights about market drivers, restraints, opportunities, new product launches or approvals, market trends, regional outlook, and competitive strategies adopted by key players
It profiles key players in the global traditional toys and games market based on the following parameters - company highlights, products portfolio, key highlights, financial performance, and strategies
Key companies covered as a part of this study include Dream International Limited, Hasbro, Inc., Mattel, Inc., Funskool Limited, Lego A/S, Jakks Pacific Inc, Tomy Co. Ltd., LeapFrog Enterprises Inc., Spin Master Corp, Bandai Namco Holdings Inc, Playmates Toys Limited, Kids Ii Inc., Mega Brands Inc., Melissa & Doug Inc., Funko LLC, K'NEX Brands, L.P., Ravensburger AG, and Games Workshop Group PLC
Insights from this report would allow marketers and the management authorities of the companies to make informed decisions regarding their future product launches, type up-gradation, market expansion, and marketing tactics
The global traditional toys and games market report caters to various stakeholders in this industry including investors, suppliers, product manufacturers, distributors, new entrants, and financial analysts
Stakeholders would have ease in decision-making through various strategy matrices used in analyzing the global traditional toys and games market
Market Segmentation
- Product Type Insights (Revenue, USD, 2019 - 2031)
- Educational Toys
- Card Games
- Stuffed Toy
- Interactive Toys
- Outdoor and Sports Toys
- Model Vehicle
- Construction Sets
- Board Games
- Others
- Distribution Channel Insights (Revenue, USD, 2019 - 2031)
- Online
- Offline
- Regional Insights (Revenue, USD, 2019 - 2031)
- North America
- U.S.
- Canada
- Latin America
- Brazil
- Argentina
- Mexico
- Rest of Latin America
- Europe
- Germany
- U.K.
- Spain
- France
- Italy
- Russia
- Rest of Europe
- Asia Pacific
- China
- India
- Japan
- Australia
- South Korea
- ASEAN
- Rest of Asia Pacific
- Middle East
- GCC Countries
- Israel
- Rest of Middle East
- Africa
- South Africa
- North Africa
- Central Africa
- Key Players Insights
- Dream International Limited
- Hasbro, Inc.
- Mattel, Inc.
- Funskool Limited
- Lego A/S
- Jakks Pacific Inc
- Tomy Co. Ltd.
- LeapFrog Enterprises Inc.
- Spin Master Corp
- Bandai Namco Holdings Inc
- Playmates Toys Limited
- Kids Ii Inc.
- Mega Brands Inc.
- Melissa & Doug Inc.
- Funko LLC
- K'NEX Brands, L.P.
- Ravensburger AG
- Games Workshop Group PLC
Table of Contents
1. Research Objectives and Assumptions
- Research Objectives
- Assumptions
- Abbreviations
2. Market Purview
- Report Description
- Market Definition and Scope
- Executive Summary
- Market Snippet, By Product Type
- Market Snippet, By Distribution Channel
- Market Snippet, By Region
3. Market Dynamics, Regulations, and Trends Analysis
- Market Dynamics
- Drivers
- Restraints
- PEST Analysis
- PORTER's Five Forces Analysis
- Market Opportunities
- Regulatory Scenario
- Key Developments
- Industry Trend
4. Global Traditional Toys and Games Market - Impact of Coronavirus (COVID-19) Pandemic
- Overview
- Factors Affecting the Global Traditional Toys and Games Market - COVID-19
- Impact Analysis
5. Global Traditional Toys and Games Market, By Product Type, 2019-2031 (USD Bn)
- Introduction
- Market Share Analysis, 2024, 2027, and 2031 (%)
- Y-o-Y Growth Analysis, 2020 - 2031
- Segment Trends
- Educational Toys
- Market Share Analysis, 2024, 2027, and 2031 (%)
- Y-o-Y Growth Analysis, 2019 - 2031
- Segment Trends
- Card Games
- Market Share Analysis, 2024, 2027, and 2031 (%)
- Y-o-Y Growth Analysis, 2019 - 2031
- Segment Trends
- Stuffed Toy
- Market Share Analysis, 2024, 2027, and 2031 (%)
- Y-o-Y Growth Analysis, 2019 - 2031
- Segment Trends
- Interactive Toys
- Market Share Analysis, 2024, 2027, and 2031 (%)
- Y-o-Y Growth Analysis, 2019 - 2031
- Segment Trends
- Outdoor and Sports Toys
- Market Share Analysis, 2024, 2027, and 2031 (%)
- Y-o-Y Growth Analysis, 2019 - 2031
- Segment Trends
- Model Vehicle
- Market Share Analysis, 2024, 2027, and 2031 (%)
- Y-o-Y Growth Analysis, 2019 - 2031
- Segment Trends
- Construction Sets
- Market Share Analysis, 2024, 2027, and 2031 (%)
- Y-o-Y Growth Analysis, 2019 - 2031
- Segment Trends
- Board Games
- Market Share Analysis, 2024, 2027, and 2031 (%)
- Y-o-Y Growth Analysis, 2019 - 2031
- Segment Trends
- Others
- Market Share Analysis, 2024, 2027, and 2031 (%)
- Y-o-Y Growth Analysis, 2019 - 2031
- Segment Trends
6. Global Traditional Toys and Games Market, By Distribution Channel, 2019-2031 (USD Bn)
- Introduction
- Market Share Analysis, 2024, 2027, and 2031 (%)
- Y-o-Y Growth Analysis, 2020 - 2031
- Segment Trends
- Online
- Market Share Analysis, 2024, 2027, and 2031 (%)
- Y-o-Y Growth Analysis, 2019 - 2031
- Segment Trends
- Offline
- Market Share Analysis, 2024, 2027, and 2031 (%)
- Y-o-Y Growth Analysis, 2019 - 2031
- Segment Trends
7. Global Traditional Toys and Games Market, By Region, 2019-2031 (USD Bn)
- Introduction
- Market Share Analysis, By Region, 2024, 2027, and 2031 (%)
- Y-o-Y Growth Analysis, For Region, 2020 - 2031
- North America
- Market Share Analysis, By Country, 2024, 2027 and 2031 (%)
- Y-o-Y Growth Analysis, For Region, 2020 - 2031
- Market Size and Forecast, By Product Type, 2019- 2031 (USD Bn)
- Market Size and Forecast, By Distribution Channel, 2019- 2031 (USD Bn)
- Countries
- U.S.
- Canada
- Latin America
- Market Share Analysis, By Country, 2024, 2027 and 2031 (%)
- Y-o-Y Growth Analysis, For Region, 2020 - 2031
- Market Size and Forecast, By Product Type, 2019- 2031 (USD Bn)
- Market Size and Forecast, By Distribution Channel, 2019- 2031 (USD Bn)
- Countries
- Brazil
- Argentina
- Mexico
- Rest of Latin America
- Europe
- Market Share Analysis, By Country, 2024, 2027 and 2031 (%)
- Y-o-Y Growth Analysis, For Region, 2020 - 2031
- Market Size and Forecast, By Product Type, 2019- 2031 (USD Bn)
- Market Size and Forecast, By Distribution Channel, 2019- 2031 (USD Bn)
- Countries
- U.K.
- Germany
- Italy
- France
- Spain
- Russia
- Rest of Europe
- Asia Pacific
- Market Share Analysis, By Country, 2024, 2027 and 2031 (%)
- Y-o-Y Growth Analysis, For Region, 2020 - 2031
- Market Size and Forecast, By Product Type, 2019- 2031 (USD Bn)
- Market Size and Forecast, By Distribution Channel, 2019- 2031 (USD Bn)
- Countries
- China
- India
- Japan
- ASEAN
- Australia
- South Korea
- Rest of Asia Pacific
- Middle East
- Market Share Analysis, By Country, 2024, 2027 and 2031 (%)
- Y-o-Y Growth Analysis, For Region, 2020 - 2031
- Market Size and Forecast, By Product Type, 2019- 2031 (USD Bn)
- Market Size and Forecast, By Distribution Channel, 2019- 2031 (USD Bn)
- Sub-regions/Countries
- GCC Countries
- Israel
- Rest of Middle East
- Africa
- Market Share Analysis, By Country, 2024, 2027 and 2031 (%)
- Y-o-Y Growth Analysis, For Region, 2020 - 2031
- Market Size and Forecast, By Product Type, 2019- 2031 (USD Bn)
- Market Size and Forecast, By Distribution Channel, 2019- 2031 (USD Bn)
- Regions/Countries
- South Africa
- North Africa
- Central Africa
8. Competitive Landscape
- Heat Map Analysis
- Market Share Analysis (3x3 Matrix)
- Company Profiles
- Dream International Limited
- Company Overview
- Chair Type Portfolio
- Recent Developments/Updates
- Hasbro, Inc.
- Company Overview
- Chair Type Portfolio
- Recent Developments/Updates
- Mattel, Inc.
- Company Overview
- Chair Type Portfolio
- Recent Developments/Updates
- Funskool Limited
- Company Overview
- Chair Type Portfolio
- Recent Developments/Updates
- Lego A/S
- Company Overview
- Chair Type Portfolio
- Recent Developments/Updates
- Jakks Pacific Inc
- Company Overview
- Chair Type Portfolio
- Recent Developments/Updates
- Tomy Co. Ltd.
- Company Overview
- Chair Type Portfolio
- Recent Developments/Updates
- LeapFrog Enterprises Inc.
- Company Overview
- Chair Type Portfolio
- Recent Developments/Updates
- Spin Master Corp
- Company Overview
- Chair Type Portfolio
- Recent Developments/Updates
- Bandai Namco Holdings Inc
- Company Overview
- Chair Type Portfolio
- Recent Developments/Updates
- Playmates Toys Limited
- Company Overview
- Chair Type Portfolio
- Recent Developments/Updates
- Kids Ii Inc.
- Company Overview
- Chair Type Portfolio
- Recent Developments/Updates
- Mega Brands Inc.
- Company Overview
- Chair Type Portfolio
- Recent Developments/Updates
- Melissa & Doug Inc.
- Company Overview
- Chair Type Portfolio
- Recent Developments/Updates
- Funko LLC
- Company Overview
- Chair Type Portfolio
- Recent Developments/Updates
- K'NEX Brands, L.P.
- Company Overview
- Chair Type Portfolio
- Recent Developments/Updates
- Ravensburger AG
- Company Overview
- Chair Type Portfolio
- Recent Developments/Updates
- Games Workshop Group PLC
- Company Overview
- Chair Type Portfolio
- Recent Developments/Updates
- Dream International Limited
9. Analyst Recommendation
- Wheel of Fortune
- Analyst View
- Coherent Opportunity Map
10. Section
- References
- Research Methodology
- About Us and Sales Contact
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