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市场调查报告书
商品编码
1665423

婴儿娃娃市场机会、成长动力、产业趋势分析与 2025 - 2034 年预测

Baby Doll Market Opportunity, Growth Drivers, Industry Trend Analysis, and Forecast 2025 - 2034
出版日期: | 出版商: Global Market Insights Inc. | 英文 225 Pages | 商品交期: 2-3个工作天内

价格
简介目录

2024 年全球婴儿娃娃市场价值估计达到 104 亿美元，预计 2025 年至 2034 年期间复合年增长率为 5.1%。洋娃娃在培养角色扮演活动方面发挥重要作用，鼓励孩子模仿餵食和养育等照顾行为。近年来，由于互动和教育玩偶能够促进儿童的社交互动、同理心和情感发展，对互动和教育玩偶的需求激增。父母和照顾者在选择这些产品时会考虑安全性、现实性和发展效益等因素。人们对包容性教育认识的增强和互动玩具的日益普及进一步推动了市场的成长。随着製造商越来越多地采用技术，重点也转向使用可持续的环保材料，以满足消费者对更安全、更环保的偏好。

洋娃娃市场 - IMG1

市场依产品类型分为传统、互动、逼真、时尚、柔软/毛绒和其他娃娃等类别。互动式玩偶在 2024 年占据市场主导地位，估值达 32 亿美元，预测期内复合年增长率将达到 6.1%。这些玩偶之所以受欢迎，是因为它们具有独特的能力，可以透过对触摸或声音做出反应、模拟哭泣或说话等活动以及培养基本的发展技能等功能来吸引孩子。增强的互动性和技术整合（例如语音命令和应用程式相容性）继续增强其对寻求兼具娱乐和教育价值的玩具的现代消费者的吸引力。

市场范围
起始年份 2024
预测年份 2025-2034
起始值 104亿美元
预测值 169亿美元
复合年增长率 5.1％

根据价格范围，婴儿娃娃市场分为低价（20 美元以下）、中价（20-50 美元）和高价（50 美元以上）。低价位产品在 2024 年占据市场主导地位，占据 50% 的市场份额，预计到 2034 年将以 4.9% 的复合年增长率增长。低成本娃娃通常采用经济实惠的材料生产，并透过流行的零售管道分销，确保它们仍然是注重价格的买家的必需品。

在北美，美国在 2024 年占了 40 亿美元的婴儿娃娃市场，预计在预测期内的复合年增长率为 5.5%。中国人口结构多元化，注重高品质和益智玩具，巩固了其作为领先消费市场的地位。

目录

第 1 章：方法论与范围

  • 市场范围和定义
  • 基础估算与计算
  • 预测参数
  • 资料来源
    • 基本的
  • 次要
      • 付费来源
      • 公共资源

第 2 章：执行摘要

第 3 章：产业洞察

  • 产业生态系统分析
    • 影响价值链的因素
    • 利润率分析
    • 中断
    • 未来展望
    • 製造商
    • 经销商
  • 供应商概况
  • 利润率分析
  • 重要新闻及倡议
  • 监管格局
  • 技术格局
  • 原料分析
  • 衝击力
    • 成长动力
      • 对发展效益的认识不断提高
      • 玩偶的技术进步
      • 增加可支配所得和都市化
    • 产业陷阱与挑战
      • 互动智慧娃娃成本高
      • 对安全和製造实践的担忧
  • 消费者购买行为分析
    • 人口趋势
    • 影响购买决策的因素
    • 消费者产品采用
    • 首选配销通路
    • 偏好价格范围
  • 成长潜力分析
  • 波特的分析
  • PESTEL 分析

第四章：竞争格局

  • 介绍
  • 公司市占率分析
  • 竞争定位矩阵
  • 战略展望矩阵

第 5 章：市场估计与预测：按产品类型，2021 年至 2034 年

  • 主要趋势
  • 传统娃娃
  • 互动玩偶
  • 逼真/重生娃娃
  • 时尚娃娃
  • 柔软/毛绒娃娃
  • 其他的

第六章：市场估计与预测：按价格范围，2021 年至 2034 年

  • 主要趋势
  • 低（20 美元以下）
  • 中号（20 - 50 美元）
  • 高（50 美元以上）

第七章：市场估计与预测：按消费者群体，2021 – 2034 年

  • 主要趋势
  • 女性
  • 男性

第 8 章：市场估计与预测：按年龄组，2021 年至 2034 年

  • 主要趋势
  • 最长 12 个月
  • 1 - 2 年
  • 2 - 4 岁
  • 4 - 6 岁
  • 6 - 8 岁
  • 8 - 10 年
  • 10 - 12 岁
  • 12岁以上

第 9 章：市场估计与预测：按配销通路，2021 年至 2034 年

  • 主要趋势
  • 在线的
    • 电子商务网站
    • 公司网站
  • 离线
    • 大卖场和超市
    • 玩具专卖店
    • 百货公司
    • 其他的

第 10 章：市场估计与预测：按地区，2021 年至 2034 年

  • 主要趋势
  • 北美洲
    • 我们
    • 加拿大
  • 欧洲
    • 英国
    • 德国
    • 法国
    • 义大利
    • 西班牙
    • 俄罗斯
  • 亚太地区
    • 中国
    • 日本
    • 印度
    • 韩国
    • 澳洲
  • 拉丁美洲
    • 巴西
    • 墨西哥
  • 中东及非洲
    • 南非
    • 沙乌地阿拉伯
    • 阿联酋

第 11 章：公司简介

  • Adora Dolls
  • Bayer Design Fritz Bayer
  • Cabbage Patch Kids
  • Corolle
  • Gotz Puppenmanufaktur
  • Hasbro
  • JC Toys Group
  • Mattel
  • MGA Zapf Creation
  • The New York Doll Collection
  • Toy Land
  • Toymagic
简介目录
Product Code: 12905

The Global Baby Doll Market reached an estimated value of USD 10.4 billion in 2024 and is projected to grow at a CAGR of 5.1% from 2025 to 2034. This market is part of the broader toys and dolls industry, specializing in products designed to resemble infants or young children. Baby dolls play a significant role in fostering role-playing activities, encouraging children to mimic caregiving behaviors like feeding and nurturing. Over recent years, the demand for interactive and educational dolls has surged due to their ability to promote social interaction, empathy, and emotional development in children. Parents and caregivers consider factors such as safety, realism, and developmental benefits when choosing these products. Enhanced awareness around inclusive education and the rising popularity of interactive toys have further propelled market growth. As manufacturers increasingly incorporate technology, the focus has also shifted toward using sustainable, eco-friendly materials to meet consumer preferences for safer and greener options.

Baby Doll Market - IMG1

The market is divided by product type into categories such as traditional, interactive, realistic, fashion, soft/plush, and other dolls. Interactive dolls led the market in 2024 with a valuation of USD 3.2 billion and are set to expand at a CAGR of 6.1% during the forecast period. These dolls are popular due to their unique ability to engage children through features like responding to touch or sound, simulating activities such as crying or speaking, and fostering essential developmental skills. Enhanced interactivity and the integration of technology, such as voice commands and app compatibility, continue to strengthen their appeal among modern consumers seeking toys with both entertainment and educational value.

Market Scope
Start Year2024
Forecast Year2025-2034
Start Value$10.4 Billion
Forecast Value$16.9 Billion
CAGR5.1%

By price range, the baby doll market is categorized into low (under USD 20), medium (USD 20-USD 50), and high (above USD 50) segments. The low-price range dominated the market in 2024, accounting for 50% of the market share, and is expected to grow at a CAGR of 4.9% through 2034. This segment's success is largely attributed to its affordability, making it accessible to a wide range of consumers, especially in emerging economies. Low-cost dolls are generally produced using budget-friendly materials and are distributed through popular retail channels, ensuring they remain a staple for price-conscious buyers.

In North America, the United States accounted for USD 4 billion of the baby doll market in 2024 and is expected to register a CAGR of 5.5% during the forecast period. The country's diverse population and focus on high-quality, developmental toys have cemented its position as a leading consumer market.

Table of Contents

Chapter 1 Methodology & Scope

  • 1.1 Market scope & definition
  • 1.2 Base estimates & calculations
  • 1.3 Forecast parameters
  • 1.4 Data sources
    • 1.4.1 Primary
  • 1.5 Secondary
      • 1.5.1.1 Paid sources
      • 1.5.1.2 Public sources

Chapter 2 Executive Summary

  • 2.1 Industry synopsis, 2021 - 2034

Chapter 3 Industry Insights

  • 3.1 Industry ecosystem analysis
    • 3.1.1 Factor affecting the value chain
    • 3.1.2 Profit margin analysis
    • 3.1.3 Disruptions
    • 3.1.4 Future outlook
    • 3.1.5 Manufacturers
    • 3.1.6 Distributors
  • 3.2 Supplier landscape
  • 3.3 Profit margin analysis
  • 3.4 Key news & initiatives
  • 3.5 Regulatory landscape
  • 3.6 Technological landscape
  • 3.7 Raw material analysis
  • 3.8 Impact forces
    • 3.8.1 Growth drivers
      • 3.8.1.1 Growing awareness of developmental benefits
      • 3.8.1.2 Technological advancements in dolls
      • 3.8.1.3 Increasing disposable income and urbanization
    • 3.8.2 Industry pitfalls & challenges
      • 3.8.2.1 High cost of interactive and smart dolls
      • 3.8.2.2 Concerns over safety and manufacturing practices
  • 3.9 Consumer buying behavior analysis
    • 3.9.1 Demographic trends
    • 3.9.2 Factors affecting buying decision
    • 3.9.3 Consumer product adoption
    • 3.9.4 Preferred distribution channel
    • 3.9.5 Preferred price range
  • 3.10 Growth potential analysis
  • 3.11 Porter’s analysis
  • 3.12 PESTEL analysis

Chapter 4 Competitive Landscape, 2024

  • 4.1 Introduction
  • 4.2 Company market share analysis
  • 4.3 Competitive positioning matrix
  • 4.4 Strategic outlook matrix

Chapter 5 Market Estimates and Forecast, By Product Type, 2021 – 2034 (USD Billion) (Million Units)

  • 5.1 Key trends
  • 5.2 Traditional dolls
  • 5.3 Interactive dolls
  • 5.4 Realistic/reborn dolls
  • 5.5 Fashion dolls
  • 5.6 Soft/plush dolls
  • 5.7 Others

Chapter 6 Market Estimates and Forecast, By Price Range, 2021 – 2034 (USD Billion) (Million Units)

  • 6.1 Key trends
  • 6.2 Low (under USD 20)
  • 6.3 Medium (USD 20 - USD 50)
  • 6.4 High (above USD 50)

Chapter 7 Market Estimates and Forecast, By Consumer Group, 2021 – 2034 (USD Billion) (Million Units)

  • 7.1 Key trends
  • 7.2 Female
  • 7.3 Male

Chapter 8 Market Estimates and Forecast, By Age Group, 2021 – 2034 (USD Billion) (Million Units)

  • 8.1 Key trends
  • 8.2 Up to 12 months
  • 8.3 1 - 2 years
  • 8.4 2 - 4 years
  • 8.5 4 - 6 years
  • 8.6 6 - 8 years
  • 8.7 8 - 10 years
  • 8.8 10 - 12 years
  • 8.9 Above 12 years

Chapter 9 Market Estimates & Forecast, By Distribution Channel, 2021 – 2034 (USD Billion) (Million Units)

  • 9.1 Key trends
  • 9.2 Online
    • 9.2.1 E-commerce website
    • 9.2.2 Company website
  • 9.3 Offline
    • 9.3.1 Hypermarkets and supermarkets
    • 9.3.2 Specialty toy stores
    • 9.3.3 Department stores
    • 9.3.4 Others

Chapter 10 Market Estimates & Forecast, By Region, 2021 – 2034 (USD Billion) (Million Units)

  • 10.1 Key trends
  • 10.2 North America
    • 10.2.1 U.S.
    • 10.2.2 Canada
  • 10.3 Europe
    • 10.3.1 UK
    • 10.3.2 Germany
    • 10.3.3 France
    • 10.3.4 Italy
    • 10.3.5 Spain
    • 10.3.6 Russia
  • 10.4 Asia Pacific
    • 10.4.1 China
    • 10.4.2 Japan
    • 10.4.3 India
    • 10.4.4 South Korea
    • 10.4.5 Australia
  • 10.5 Latin America
    • 10.5.1 Brazil
    • 10.5.2 Mexico
  • 10.6 MEA
    • 10.6.1 South Africa
    • 10.6.2 Saudi Arabia
    • 10.6.3 UAE

Chapter 11 Company Profiles (Business Overview, Financial Data, Product Landscape, Strategic Outlook, SWOT Analysis)

  • 11.1 Adora Dolls
  • 11.2 Bayer Design Fritz Bayer
  • 11.3 Cabbage Patch Kids
  • 11.4 Corolle
  • 11.5 Gotz Puppenmanufaktur
  • 11.6 Hasbro
  • 11.7 JC Toys Group
  • 11.8 Mattel
  • 11.9 MGA Zapf Creation
  • 11.10 The New York Doll Collection
  • 11.11 Toy Land
  • 11.12 Toymagic