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封面
市场调查报告书
商品编码
1500318

全球传统玩具与游戏市场2024-2031

Global Traditional Toys and Games Market 2024-2031
出版日期: | 出版商: Orion Market Research | 英文 190 Pages | 商品交期: 2-3个工作天内

价格

预计全球传统玩具和游戏市场在预测期内（2024-2031）将以 4.2% 的复合年增长率成长。由于收入水准的提高、电子商务的繁荣、发展中地区对传统玩具的需求增加以及父母为促进儿童整体成长而进行的投资，传统玩具和游戏市场正在成长。近年来，由于已开发市场的需求不断增长，该製造商已将重点转向生产和扩大传统细分市场，例如人偶、传统组装游戏和运动玩具。此外，市场趋势正朝着越来越多地采用教育和永续玩具、开发怀旧和收藏玩具以及製造商日益增加的全通路销售方式发展。

市场动态

目录

第 1 章：报告摘要

  • 目前行业分析及成长潜力展望
  • 研究方法和工具
  • 市场区隔
    • 按细分
    • 按地区

第 2 章：市场概述与见解

  • 报告范围
  • 分析师见解和当前市场趋势
    • 主要行业趋势
    • 建议
    • 结论

第 3 章：竞争格局

  • 主要公司分析
  • Hasbro, Inc.
    • 概述
    • 财务分析
    • SWOT分析
    • 最近的发展
  • LEGO System A/S
    • 概述
    • 财务分析
    • SWOT分析
    • 最近的发展
  • Mattel, Inc.
    • 概述
    • 财务分析
    • SWOT分析
    • 最近的发展
  • MGA Entertainment, Inc.
    • 概述
    • 财务分析
    • SWOT分析
    • 最近的发展
  • 关键策略分析

第 4 章：市场细分

  • 按产品类型分類的全球传统玩具和游戏市场
    • 户外及运动玩具
    • 建筑套装
    • 娃娃和毛绒玩具
    • 汽车
    • 益智玩具
    • 动作人偶
    • 其他的
  • 按材料分類的全球传统玩具和游戏市场
    • 塑胶
    • 金属
    • 纺织品
    • 木头
  • 按配销通路分類的全球传统玩具和游戏市场
    • 大型超市/超市
    • 专卖零售店
    • 网路市集
  • 按年龄分類的全球传统玩具和游戏市场
    • 0-1个月
    • 2-4个月
    • 5-8年
    • 9-14岁

第 5 章：区域分析

  • 北美洲
    • 美国
    • 加拿大
  • 欧洲
    • 英国
    • 德国
    • 义大利
    • 西班牙
    • 法国
    • 欧洲其他地区
  • 亚太
    • 中国
    • 印度
    • 日本
    • 韩国
    • 亚太其他地区
  • 世界其他地区
    • 拉丁美洲
    • 中东和非洲

第 6 章：公司简介

  • Classic International Holdings Ltd
  • Clementoni Spa
  • Crayola, LLC
  • Epoch Co., Ltd
  • Funskool (India) Ltd
  • Green Toys Inc.
  • Kids2, LLC.
  • Lusha Systems Inc.
  • Manhattan Toy Co.
  • Pressman Toy Corp.
  • Ravensburger Ltd
  • Simba Dickie Group
  • Spin Master Ltd
  • Tomy Company Ltd
  • Woodfield Baby Products Co. Ltd
  • Zephyr Toymakers Pvt. Ltd
Product Code: OMR2028470

Global Traditional Toys and Games Market Size, Share & Trends Analysis Report by Product Type (Outdoor and Sports Toys, Construction Sets, Dolls and Plush Toys, Vehicles, Stem Educational Toys, Action Figures, and Others) by Material (Plastic, Metal, Textile, and Wood) by Distribution Channel (Hypermarkets/Supermarkets, Specialty Retail Stores, and Online Marketplaces) and by Age Group (0-1 year, 2-4 year, 5-8 years, and 9-14 Years) Forecast Period (2024-2031)

The global traditional toys and games market is anticipated to grow at a CAGR of 4.2% during the forecast period (2024-2031). The traditional toys and games market is growing owing to rising income levels, the e-commerce boom, increasing demand for traditional toys in developing regions, and investment by parents to enhance children's overall growth. In recent years, the manufacturer has shifted their focus on producing and expanding traditional segments such as action figures, traditional construction set games, and sports toys attributed to rising demand from developed markets. Further, the market trends are moving towards the rising adoption of educational and sustainable toys, the development of nostalgic and collectible toys, and the increasing omnichannel sales approach by manufacturers.

Market Dynamics

Increase in Disposable Income

The growth in the traditional toys and games market is driven by an increase in disposable income, especially in developing countries. As income rises parents are willing to allocate more resources to purchase toys and games for their children. For instance, as per India's Ministry of Statistics, gross national disposable income is estimated at $3.4 trillion for the year 2022-23, while the estimate for the year 2021-22 stood at $2.9 trillion showing a growth of 14.5% for the year 2022-2023 as compared to growth of 18.8% in the year, showing constant growth in disposable income for developing countries.

Growth in E-Commerce

Post-pandemic, manufacturers have actively shifted towards an omnichannel approach for selling toys and gamers giving them a wider reach and bigger audience to cater to. As per Europe E-Commerce Report 2022, the EU B2C e-commerce is expected to thrive in the future, as post the lifting of COVID-19 measures and the UK's departure from the EU single market, e-commerce turnover increased by 16.0% in 2021. Internet users have surpassed 90.0% of the population, and the proportion of Internet users who shop online is predicted to reach 76.0% by 2022. The shifting dynamic of online purchases, and the rise of the e-commerce market are expected to support sales of traditional toys and games across demographics.

Segmental Outlook

Our in-depth analysis of the global traditional toys and games market includes the following segments by product type, material, distribution channel, and age group.

  • Based on product type, the market is segmented into outdoor and sports toys, construction sets, dolls and plush toys, vehicles, STEM educational toys, action figures, and others.
  • Based on material, the market is segmented into plastic, metal, textile, and wood.
  • Based on the distribution channel, the market is segmented into hypermarkets/supermarkets, specialty retail stores, and online marketplaces.
  • Based on age group, the market is segmented into 0-1 years, 2-4 years, and 5-8 years, and 9-14 years.

Action Figures and Educational Toys Still Remain Relevant

Based on product type, the market is segmented into outdoor and sports toys, construction sets, dolls and plush toys, vehicles, educational toys, action figures, and others. The most popular categories of traditional toys and games remain action figures due to their nostalgic effect on millennials and a collectible for others. While educational toys are gaining popularity due to the emphasis of parents to provide all-around development to the child and associate education with their play. The rising demand for the segment has stimulated companies to launch re-vamp action figures in the market. For instance, Mattel Toys, the world's prominent toy maker, unveils He-Man in the Indian market, one of the most successful action figure lines in toy history, The Masters of the Universe, in a brand new appearance. The Masters of the Universe(R) line of toys, which includes everything from action figures to vehicles and playsets, will be available in all of the country's largest toy stores and departments.

Online Marketplaces Sub-Segment Is Expected to Grow Over Coming Years

E-commerce is one of the driving factors for the growth of the traditional toys and games industry. It will cause online marketplaces to grow in the coming years as a distribution channel for the toy industry. For instance, as per the Asian Development Bank 2023 report, e-commerce is continuing to grow in the global economy, with a share of the global gross domestic product of 3.8% in 2019 and 5.4% in 2021, which is forecast to reach 6.4% by 2025.

Regional Outlook

The global traditional toys and games market is further segmented based on geography including North America (the US, and Canada), Europe (UK, Italy, Spain, Germany, France, and the Rest of Europe), Asia-Pacific (India, China, Japan, South Korea, and Rest of Asia-Pacific), and the Rest of the World (the Middle East & Africa, and Latin America).

North America Holds Highest Share in Global Traditional Toys and Games Market

North America holds the highest share of the global traditional toys and games market share. The key factor contributing to the growth is the popularity of licensed and branded traditional toys. North American consumer earnings have sharply increased in recent years, creating a supportive market for spending on discretionary items such as toys and games. As per the US Department of the Treasury, household purchasing power in the US has increased in 2023. The median American worker can now afford the same goods and services as they did in 2019, plus an additional $1,000 to spend or save due to faster growth in median earnings compared to prices.

Asia-Pacific is the Fastest Growing Traditional Toys and Games Market

  • Asia-Pacific is one of the major hubs for toy manufacturing globally, due to low-cost manufacturing, and raw material availability, especially in countries such as China, India, Malaysia, and Vietnam. Moreover, most countries in the region also provide manufacturing aid creating a market for traditional toys and games.
  • Asia-Pacific is also one of the fastest-growing regions for toy consumption owing to the vast child population base, increasing disposable income, and investment by global players to expand the market in the region. The region is growing exponentially in terms of income, and population stimulating demand as well as consumption for traditional toys.

The major companies serving the global traditional toys and games market include LEGO System A/S, Mattel, Inc., Hasbro, Inc., MGA Entertainment, Inc., and Wooden Toys Manufacturing Co. Ltd., among others. The market players are focusing on capitalizing on growth by adopting strategies such as collaboration, partnerships, and market expansion, among others. For instance, in February 2024, LEGO Group announces all-new LEGO Technic, LEGO Icons, and LEGO Speed Champions products in collaboration with BMW, McLaren Racing & Senna Brans, and Mercedes-AMG PETRONAS Formula 1 Team.

Table of Contents

1. Report Summary

  • Current Industry Analysis and Growth Potential Outlook
  • 1.1. Research Methods and Tools
  • 1.2. Market Breakdown
    • 1.2.1. By Segments
    • 1.2.2. By Region

2. Market Overview and Insights

  • 2.1. Scope of the Report
  • 2.2. Analyst Insight & Current Market Trends
    • 2.2.1. Key Industry Trends
    • 2.2.2. Recommendations
    • 2.2.3. Conclusion

3. Competitive Landscape

  • 3.1. Key Company Analysis
  • 3.2. Hasbro, Inc.
    • 3.2.1. Overview
    • 3.2.2. Financial Analysis
    • 3.2.3. SWOT Analysis
    • 3.2.4. Recent Developments
  • 3.3. LEGO System A/S
    • 3.3.1. Overview
    • 3.3.2. Financial Analysis
    • 3.3.3. SWOT Analysis
    • 3.3.4. Recent Developments
  • 3.4. Mattel, Inc.
    • 3.4.1. Overview
    • 3.4.2. Financial Analysis
    • 3.4.3. SWOT Analysis
    • 3.4.4. Recent Developments
  • 3.5. MGA Entertainment, Inc.
    • 3.5.1. Overview
    • 3.5.2. Financial Analysis
    • 3.5.3. SWOT Analysis
    • 3.5.4. Recent Developments
  • 3.6. Key Strategy Analysis

4. Market Segmentation

  • 4.1. Global Traditional Toys and Games Market by Product Type
    • 4.1.1. Outdoor and Sports Toys
    • 4.1.2. Construction Sets
    • 4.1.3. Dolls and Plush Toys
    • 4.1.4. Vehicles
    • 4.1.5. Educational Toys
    • 4.1.6. Action Figures
    • 4.1.7. Others
  • 4.2. Global Traditional Toys and Games Market by Material
    • 4.2.1. Plastic
    • 4.2.2. Metal
    • 4.2.3. Textile
    • 4.2.4. Wood
  • 4.3. Global Traditional Toys and Games Market by Distribution Channel
    • 4.3.1. Hypermarket/Supermarket
    • 4.3.2. Specialty Retail Stores
    • 4.3.3. Online Marketplaces
  • 4.4. Global Traditional Toys and Games Market by Age Group
    • 4.4.1. 0-1 months
    • 4.4.2. 2-4 months
    • 4.4.3. 5-8 years
    • 4.4.4. 9-14 years

5. Regional Analysis

  • 5.1. North America
    • 5.1.1. United States
    • 5.1.2. Canada
  • 5.2. Europe
    • 5.2.1. UK
    • 5.2.2. Germany
    • 5.2.3. Italy
    • 5.2.4. Spain
    • 5.2.5. France
    • 5.2.6. Rest of Europe
  • 5.3. Asia-Pacific
    • 5.3.1. China
    • 5.3.2. India
    • 5.3.3. Japan
    • 5.3.4. South Korea
    • 5.3.5. Rest of Asia-Pacific
  • 5.4. Rest of the World
    • 5.4.1. Latin America
    • 5.4.2. Middle East and Africa

6. Company Profiles

  • 6.1. Classic International Holdings Ltd
  • 6.2. Clementoni Spa
  • 6.3. Crayola, LLC
  • 6.4. Epoch Co., Ltd
  • 6.5. Funskool (India) Ltd
  • 6.6. Green Toys Inc.
  • 6.7. Kids2, LLC.
  • 6.8. Lusha Systems Inc.
  • 6.9. Manhattan Toy Co.
  • 6.10. Pressman Toy Corp.
  • 6.11. Ravensburger Ltd
  • 6.12. Simba Dickie Group
  • 6.13. Spin Master Ltd
  • 6.14. Tomy Company Ltd
  • 6.15. Woodfield Baby Products Co. Ltd
  • 6.16. Zephyr Toymakers Pvt. Ltd

LIST OF TABLES

  • 1. Global Traditional Toys And Games Market Research And Analysis By Product Type, 2023-2031 ($ Million)
  • 2. Global Outdoor And Sports Toys Market Research And Analysis By Region, 2023-2031 ($ Million)
  • 3. Global Construction Sets Toys Market Research And Analysis By Region, 2023-2031 ($ Million)
  • 4. Global Dolls And Plush Toys Market Research And Analysis By Region, 2023-2031 ($ Million)
  • 5. Global Vehicle Toys Market Research And Analysis By Region, 2023-2031 ($ Million)
  • 6. Global Action Figure Toys Market Research And Analysis By Region, 2023-2031 ($ Million)
  • 7. Global Educational Toys Market Research And Analysis By Region, 2023-2031 ($ Million)
  • 8. Global Other Traditional Toys And Games Market Research And Analysis By Region, 2023-2031 ($ Million)
  • 9. Global Traditional Toys And Games Market Research And Analysis By Material, 2023-2031 ($ Million)
  • 10. Global Traditional Plastic Toys And Games Market Research And Analysis By Region, 2023-2031 ($ Million)
  • 11. Global Traditional Metal Toys And Games Market Research And Analysis By Region, 2023-2031 ($ Million)
  • 12. Global Traditional Textile Toys And Games Market Research And Analysis By Region, 2023-2031 ($ Million)
  • 13. Global Traditional Wooden Toys And Games Market Research And Analysis By Region, 2023-2031 ($ Million)
  • 14. Global Other Material Traditional Toys And Games Market Research And Analysis By Region, 2023-2031 ($ Million)
  • 15. Global Traditional Toys And Games Market Research And Analysis By Distribution Channel, 2023-2031 ($ Million)
  • 16. Global Traditional Toys And Games For Hypermarket/Supermarket Market Research And Analysis By Region, 2023-2031 ($ Million)
  • 17. Global Traditional Toys And Games For Specialty Retail Stores Market Research And Analysis By Region, 2023-2031 ($ Million)
  • 18. Global Traditional Toys And Games For Online Marketplaces Market Research And Analysis By Region, 2023-2031 ($ Million)
  • 19. Global Traditional Toys And Games Market Research And Analysis By Age Group, 2023-2031 ($ Million)
  • 20. Global Traditional Toys And Games For 0-1 Years Kid Market Research And Analysis By Region, 2023-2031 ($ Million)
  • 21. Global Traditional Toys And Games For 2-4 Years Kid Market Research And Analysis By Region, 2023-2031 ($ Million)
  • 22. Global Traditional Toys And Games For 5-8 Years Kid Market Research And Analysis By Region, 2023-2031 ($ Million)
  • 23. Global Traditional Toys And Games For 9-14 Years Kid Market Research And Analysis By Region, 2023-2031 ($ Million)
  • 24. Global Traditional Toys And Games Market Research And Analysis By Region, 2023-2031 ($ Million)
  • 25. North American Traditional Toys And Games Market Research And Analysis By Country, 2023-2031 ($ Million)
  • 26. North American Traditional Toys And Games Market Research And Analysis By Product Type, 2023-2031 ($ Million)
  • 27. North American Traditional Toys And Games Market Research And Analysis By Deployment Mode, 2023-2031 ($ Million)
  • 28. North American Traditional Toys And Games Market Research And Analysis By Material, 2023-2031 ($ Million)
  • 29. North American Traditional Toys And Games Market Research And Analysis By Distribution Channel, 2023-2031 ($ Million)
  • 30. European Traditional Toys And Games Market Research And Analysis By Country, 2023-2031 ($ Million)
  • 31. European Traditional Toys And Games Market Research And Analysis By Product Type, 2023-2031 ($ Million)
  • 32. European Traditional Toys And Games Market Research And Analysis By Deployment Mode, 2023-2031 ($ Million)
  • 33. European Traditional Toys And Games Market Research And Analysis By Material, 2023-2031 ($ Million)
  • 34. European Traditional Toys And Games Market Research And Analysis By Distribution Channel, 2023-2031 ($ Million)
  • 35. Asia-Pacific Traditional Toys And Games Market Research And Analysis By Country, 2023-2031 ($ Million)
  • 36. Asia-Pacific Traditional Toys And Games Market Research And Analysis By Product Type, 2023-2031 ($ Million)
  • 37. Asia-Pacific Traditional Toys And Games Market Research And Analysis By Deployment Mode, 2023-2031 ($ Million)
  • 38. Asia-Pacific Traditional Toys And Games Market Research And Analysis By Material, 2023-2031 ($ Million)
  • 39. Asia-Pacific Traditional Toys And Games Market Research And Analysis By Distribution Channel, 2023-2031 ($ Million)
  • 40. Rest Of The World Traditional Toys And Games Market Research And Analysis By Region, 2023-2031 ($ Million)
  • 41. Rest Of The World Traditional Toys And Games Market Research And Analysis By Product Type, 2023-2031 ($ Million)
  • 42. Rest Of The World Traditional Toys And Games Market Research And Analysis By Deployment Mode, 2023-2031 ($ Million)
  • 43. Rest Of The World Traditional Toys And Games Market Research And Analysis By Material, 2023-2031 ($ Million)
  • 44. Rest Of The World Traditional Toys And Games Market Research And Analysis By Distribution Channel, 2023-2031 ($ Million)

LIST OF FIGURES

  • 1. Global Traditional Toys And Games Market Share By Product Type, 2023 Vs 2031 (%)
  • 2. Global Outdoor And Sports Toys Market Share By Region, 2023 Vs 2031 (%)
  • 3. Global Construction Sets Toys Market Share By Region, 2023 Vs 2031 (%)
  • 4. Global Traditional Toys And Games Market Share By Deployment Mode, 2023 Vs 2031 (%)
  • 5. Global Dolls And Plush Toys Market Share By Region, 2023 Vs 2031 (%)
  • 6. Global Vehicle Toys Market Share By Region, 2023 Vs 2031 (%)
  • 7. Global Action Figure Toys Market Share By Region, 2023 Vs 2031 (%)
  • 8. Global Educational Toys Market Share By Region, 2023 Vs 2031 (%)
  • 9. Global Other Traditional Toys And Games Market Share By Region, 2023 Vs 2031 (%)
  • 10. Global Traditional Toys And Games Market Share By Material, 2023 Vs 2031 (%)
  • 11. Global Traditional Plastic Toys Market Share By Region, 2023 Vs 2031 (%)
  • 12. Global Traditional Metal Toys Market Share By Region, 2023 Vs 2031 (%)
  • 13. Global Traditional Textile Toys And Games Market Share By Region, 2023 Vs 2031 (%)
  • 14. Global Traditional Wooden Toys And Games Market Share By Region, 2023 Vs 2031 (%)
  • 15. Global Others Material Traditional Toys And Games Market Share By Region, 2023 Vs 2031 (%)
  • 16. Global Traditional Toys And Games Market Share By Distribution Channel, 2023 Vs 2031 (%)
  • 17. Global Traditional Toys And Games For Hypermarket/Supermarket Market Share By Region, 2023 Vs 2031 (%)
  • 18. Global Traditional Toys And Games For Specialty Retail Stores Market Share By Region, 2023 Vs 2031 (%)
  • 19. Global Traditional Toys And Games For Online Marketplaces Market Share By Region, 2023 Vs 2031 (%)
  • 20. Global Traditional Toys And Games Market Share By Age Group, 2023 Vs 2031 (%)
  • 21. Global Traditional Toys And Games For 0-1 Years Kid Market Share By Region, 2023 Vs 2031 (%)
  • 22. Global Traditional Toys And Games For 2-4 Years Kid Market Share By Region, 2023 Vs 2031 (%)
  • 23. Global Traditional Toys And Games For 5-8 Years Kid Market Share By Region, 2023 Vs 2031 (%)
  • 24. Global Traditional Toys And Games For 9-14 Years Kid Market Share By Region, 2023 Vs 2031 (%)
  • 25. Global Traditional Toys And Games Market Share By Region, 2023 Vs 2031 (%)
  • 26. US Traditional Toys And Games Market Size, 2023-2031 ($ Million)
  • 27. Canada Traditional Toys And Games Market Size, 2023-2031 ($ Million)
  • 28. UK Traditional Toys And Games Market Size, 2023-2031 ($ Million)
  • 29. France Traditional Toys And Games Market Size, 2023-2031 ($ Million)
  • 30. Germany Traditional Toys And Games Market Size, 2023-2031 ($ Million)
  • 31. Italy Traditional Toys And Games Market Size, 2023-2031 ($ Million)
  • 32. Spain Traditional Toys And Games Market Size, 2023-2031 ($ Million)
  • 33. Rest Of Europe Traditional Toys And Games Market Size, 2023-2031 ($ Million)
  • 34. India Traditional Toys And Games Market Size, 2023-2031 ($ Million)
  • 35. China Traditional Toys And Games Market Size, 2023-2031 ($ Million)
  • 36. Japan Traditional Toys And Games Market Size, 2023-2031 ($ Million)
  • 37. South Korea Traditional Toys And Games Market Size, 2023-2031 ($ Million)
  • 38. Rest Of Asia-Pacific Traditional Toys And Games Market Size, 2023-2031 ($ Million)
  • 39. Latin America Traditional Toys And Games Market Size, 2023-2031 ($ Million)
  • 40. Middle East And Africa Traditional Toys And Games Market Size, 2023-2031 ($ Million)