市场调查报告书
商品编码
1500403
音乐串流媒体市场:按服务类型、内容类型、平台和最终用户划分 - 2024-2030 年全球预测Music Streaming Market by Service Type (Ad-Supported Services, Subscription-Based Services), Content Type (Audio, Video), Platform, End-Use - Global Forecast 2024-2030 |
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预计2023年音乐串流市场规模将达363.5亿美元,2024年将达402.1亿美元,预计2030年将达750.4亿美元,复合年增长率为10.90%。
音乐串流媒体是一项技术主导的服务,允许用户透过网路即时收听音乐,而无需将檔案下载到本机储存装置。该服务提供对庞大的音乐曲目、专辑和艺术家合辑的访问,促进无缝、连续的播放体验。它利用云端储存来託管音乐内容,并允许用户在各种设备(包括电脑、智慧型手机和平板电脑)上串流选定的音乐。高速网路的普及以及智慧型手机和平板电脑的普及正在推动对音乐串流服务的需求。向点播娱乐的转变以及对基于订阅的模式的偏好超过了实体媒体或数位下载的所有权。然而,由于大公司众多且新进业者不断进入市场,市场竞争激烈,对利润率产生影响。此外,人工智慧和机器学习领域的创新正在不断进步,以创建更好的音乐推荐演算法并改善用户体验。
主要市场统计 | |
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基准年[2023] | 363.5亿美元 |
预测年份 [2024] | 402.1亿美元 |
预测年份 [2030] | 750.4亿美元 |
复合年增长率(%) | 10.90% |
区域洞察
由于高互联网普及、强大的技术基础设施以及乐于采用数位娱乐解决方案的文化,美洲地区处于音乐串流媒体的前沿。消费行为表明,相对于广告支援的模式,消费者更喜欢订阅模式。市场竞争非常激烈,许多玩家投资独家内容和基于演算法的建议来改善用户体验。在欧盟,音乐串流服务普及很高,创造了多元化的市场。消费者行为各不相同,行动存取和播放清单创建成为常见趋势。由于年轻人口和网路普及的提高,音乐串流媒体在中东和非洲地区正在迅速成长。在经济实惠的网路存取和年轻人口的推动下,亚太地区是成长最快的音乐串流媒体市场。区域内容音乐正在推动市场,平台也正在投资本地语言以扩大用户群。
FPNV定位矩阵
FPNV 定位矩阵对于评估供应商在音乐串流媒体市场的定位至关重要。此矩阵提供了对供应商的全面评估,并检验了与业务策略和产品满意度相关的关键指标。这种详细的评估使用户能够根据自己的要求做出明智的决定。根据评估结果,供应商被分为代表其成功程度的四个像限:前沿(F)、探路者(P)、利基(N)和重要(V)。
市场占有率分析
市场占有率分析是一个综合工具,可以对音乐串流媒体市场供应商的现状进行深入而详细的评估。透过仔细比较和分析供应商的贡献,您可以更深入地了解每个供应商的绩效以及他们在争夺市场占有率时面临的挑战。这些贡献包括整体收益、客户群和其他关键指标。此外,该分析还提供了对该领域竞争性质的宝贵见解,包括累积研究期、片段化优势和合併特征等因素。有了这些详细信息,供应商可以做出更明智的决策并製定有效的策略,以在市场竞争中保持领先地位。
策略分析与建议
策略分析对于寻求在全球市场站稳脚跟的组织至关重要。对目前在音乐串流媒体市场中的地位进行全面评估,使公司能够做出符合其长期愿望的明智决策。此关键评估涉及对组织的资源、能力和整体绩效进行彻底分析,以确定核心优势和需要改进的领域。
[194 Pages Report] The Music Streaming Market size was estimated at USD 36.35 billion in 2023 and expected to reach USD 40.21 billion in 2024, at a CAGR 10.90% to reach USD 75.04 billion by 2030.
Music streaming refers to a technology-driven service that enables users to listen to music in real-time over the Internet without downloading the files to their local storage devices. This service provides access to vast libraries of music tracks, albums, and artist compilations, facilitating a seamless and continuous playback experience. It leverages cloud storage to host music content, allowing users to stream their selected music on various devices such as computers, smartphones, and tablets. The overall availability of high-speed Internet and the ubiquity of smartphones and tablets have been pivotal in driving the demand for music streaming services. A shift towards on-demand entertainment and preference for subscription-based models over ownership of physical media & digital downloads. However, the presence of numerous major players and constant new entrants keep the market highly competitive, impacting profit margins. Furthermore, innovations in artificial intelligence and machine learning for better music recommendation algorithms and user experience enhancements.
KEY MARKET STATISTICS | |
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Base Year [2023] | USD 36.35 billion |
Estimated Year [2024] | USD 40.21 billion |
Forecast Year [2030] | USD 75.04 billion |
CAGR (%) | 10.90% |
Regional Insights
The American region is at the forefront of music streaming, driven by high internet penetration, a strong tech infrastructure, and a culture that readily adopts digital entertainment solutions. Consumer behavior indicates a preference for subscription-based models over ad-supported ones. The market is highly competitive, with significant players investing in exclusive content and algorithm-based recommendations to enhance user experience. The EU presents a diverse market with high adoption rates for music streaming services. Consumer behavior varies, with a general trend towards mobile access and curated playlists. The Middle East and Africa region is undergoing rapid growth in music streaming, driven by a young population and increasing internet penetration. The APAC region represents the fastest-growing music streaming market, propelled by affordable internet access and a young population. Regional content music drives the market, with platforms also investing in local languages to broaden their user base.
Market Insights
The market dynamics represent an ever-changing landscape of the Music Streaming Market by providing actionable insights into factors, including supply and demand levels. Accounting for these factors helps design strategies, make investments, and formulate developments to capitalize on future opportunities. In addition, these factors assist in avoiding potential pitfalls related to political, geographical, technical, social, and economic conditions, highlighting consumer behaviors and influencing manufacturing costs and purchasing decisions.
FPNV Positioning Matrix
The FPNV positioning matrix is essential in evaluating the market positioning of the vendors in the Music Streaming Market. This matrix offers a comprehensive assessment of vendors, examining critical metrics related to business strategy and product satisfaction. This in-depth assessment empowers users to make well-informed decisions aligned with their requirements. Based on the evaluation, the vendors are then categorized into four distinct quadrants representing varying levels of success, namely Forefront (F), Pathfinder (P), Niche (N), or Vital (V).
Market Share Analysis
The market share analysis is a comprehensive tool that provides an insightful and in-depth assessment of the current state of vendors in the Music Streaming Market. By meticulously comparing and analyzing vendor contributions, companies are offered a greater understanding of their performance and the challenges they face when competing for market share. These contributions include overall revenue, customer base, and other vital metrics. Additionally, this analysis provides valuable insights into the competitive nature of the sector, including factors such as accumulation, fragmentation dominance, and amalgamation traits observed over the base year period studied. With these illustrative details, vendors can make more informed decisions and devise effective strategies to gain a competitive edge in the market.
Recent Developments
Music Story Partners with Line Music to Refine Metadata Technology
Music Story has forged a strategic partnership with Line Music, a Japanese music streaming service, aiming to significantly enhance user experience through advanced metadata technology. This collaboration aims to eliminate redundancies and streamline navigation for Line Music's users by leveraging Music Story's sophisticated automated processing and AI capabilities. [Published On: 2024-02-26]
Revolutionizing Artist Revenue Streams: Sona's Innovative Web3 Music Streaming Protocol
Sona has officially launched its open beta, Sona Stream, which introduces a subscription-free, ad-free music streaming service complemented by a unique marketplace where artists can auction their SONAs, exclusive digital assets representing their songs. This approach offers a direct revenue stream to artists and incentivizes fan engagement by allowing SONA owners to earn a significant portion of streaming rewards. [Published On: 2023-12-06]
TikTok Ventures into Music Streaming with Launch of TikTok Music in Brazil and Indonesia
TikTok has introduced TikTok Music in Brazil and Indonesia, which offers an integrated user experience that allows for syncing with existing TikTok accounts to enjoy features such as listening, downloading, and sharing music from major record labels. The platform is designed to enrich the user experience with offerings such as access to the full versions of viral TikTok songs, personalized music recommendations, real-time lyrics, collaborative playlist creation, music library imports, lyrics-based song searches, and a Shazam-like music identification feature. [Published On: 2023-07-06]
Strategy Analysis & Recommendation
The strategic analysis is essential for organizations seeking a solid foothold in the global marketplace. Companies are better positioned to make informed decisions that align with their long-term aspirations by thoroughly evaluating their current standing in the Music Streaming Market. This critical assessment involves a thorough analysis of the organization's resources, capabilities, and overall performance to identify its core strengths and areas for improvement.
Key Company Profiles
The report delves into recent significant developments in the Music Streaming Market, highlighting leading vendors and their innovative profiles. These include Amazon.com, Inc., Apple, Inc., Bharti Airtel Limited, Deezer, Gaana Services by Entertainment Network India Ltd., Google LLC, Hulu, LLC, Hungama Digital Media Entertainment Pvt. Ltd., iHeartMedia, Inc., Liberty SiriusXM Group, LINE MUSIC CORPORATION, LiveXLive, Mixcloud Limited, Qobuz by XANDRIE SA, Raaga, ROCKBOT, INC., Roon Labs LLC, Saavn Media Pvt Ltd., Sonu.stream, SoundCloud Limited, Spotify AB, StreamSquid, Tencent Music Entertainment Group, Tidal, TikTok by ByteDance Ltd., and TuneIn, Inc..
Market Segmentation & Coverage