Product Code: PM3773
The global music streaming market size is expected to reach USD 108.04 billion by 2032, according to a new study by Polaris market research. The report "Music Streaming Market Share, Size, Trends, Industry Analysis Report, By Service (On-demand Streaming, Live Streaming), By Platform (Apps, Browsers), By End-use (Commercial, Individual), By Content Type, By Region, And Segment Forecasts, 2023 - 2032" gives a detailed insight into current market dynamics and provides analysis on future market growth.
The market's expansion can be credited to the increasing popularity of the music streaming platforms, coupled with the rise in disposable income among individuals. The adoption of a dual revenue model, offering both free-trial options & paid subscriptions, has played a significant role in driving market growth. This approach allows consumers to select the service that best suits their needs, while also providing added benefits such as an ad-free experience & offline listening services.
The market is expected to experience significant growth, fueled by emerging trends and innovations from key players. Among these trends, the increasing popularity of cloud-based music stands out as companies prioritize the development of the user-friendly applications for seam-less music streaming on the portable devices like tablets & smart-phones. By integrating cloud technology into their platforms, these companies can enhance their services, offering advantages such as streaming across multiple devices & storage utilization. These advancements are projected to drive substantial market growth.
Key companies in the music streaming industry are actively focusing on innovation and launching new products and offerings to cater to the growing customer base and strengthen their market position. One such example is the partnership between SoundCloud Global & Merlin Ltd, in May 2023. Through this collaboration, SoundCloud aims to support Merlin members & affiliated artists by enabling them to participate in SoundCloud's Fan-Powered Royalties (FPR) model.
The Fan-Powered Royalties model is designed to prioritize a user-centric approach, where artists receive royalties based on the specific tunes that resonate with their individual fan bases. This innovative approach ensures that artists are fairly compensated for their music based on the actual engagement and preferences of their dedicated followers.
Music Streaming Market Report Highlights
Live streaming segment will grow at the fastest rate, due to surge in popularity of live shows on social media platforms, and higher penetration of smartphones
Application segment dominated the market, owing to its ease of usage over browsers, and, they can be easily integrated with other platforms
Video segment will grow at faster pace, due to rapid pace in adoption of OTT platforms, and binge watching among millennials in the emerging nations
Middle East exhibited highest CAGR, primarily due to rapid surge in smartphone penetration and social media influence
The global key market players include: Spotify, Apple, Amazon.com, Google, Deezer, Pandora Media, Tencent Music Entertainment, and Tidal
Polaris market research has segmented the music streaming market report based on service, platform, content type, end use, and region:
Music Streaming, Service Outlook (Revenue - USD Billion, 2023 - 2032)
- On-demand Streaming
- Live Streaming
Music Streaming, Platform Outlook (Revenue - USD Billion, 2023 - 2032)
Music Streaming, Content Type Outlook (Revenue - USD Billion, 2023 - 2032)
Music Streaming, End Use, Outlook (Revenue - USD Billion, 2023 - 2032)
Music Streaming, Regional Outlook (Revenue - USD Billion, 2023 - 2032)
- North America
- U.S.
- Canada
- Europe
- Germany
- UK
- France
- Italy
- Spain
- Russia
- Netherlands
- Asia Pacific
- China
- India
- Japan
- South Korea
- Indonesia
- Malaysia
- Latin America
- Argentina
- Brazil
- Mexico
- Middle East & Africa
- UAE
- Saudi Arabia
- Israel
- South Africa
Table of Contents
1. Introduction
- 1.1. Report Description
- 1.1.1. Objectives of the Study
- 1.1.2. Market Scope
- 1.1.3. Assumptions
- 1.2. Stakeholders
2. Executive Summary
3. Research Methodology
- 3.1. Overview
- 3.2. Data Sources
- 3.2.1. Primary Sources
- 3.2.2. Secondary Sources
4. Global Music Streaming Market Insights
- 4.1. Music Streaming Market - Content Type Snapshot
- 4.2. Music Streaming Market Dynamics
- 4.2.1. Drivers and Opportunities
- 4.2.1.1. Increase in demand for renewable sources of energy
- 4.2.1.2. Rise in demand for electricity consumption
- 4.2.2. Restraints and Challenges
- 4.2.2.1. High initial costs
- 4.3. Porter's Five Forces Analysis
- 4.3.1. Bargaining Power of Suppliers (Moderate)
- 4.3.2. Threats of New Entrants: (Low)
- 4.3.3. Bargaining Power of Buyers (Moderate)
- 4.3.4. Threat of Substitute (Moderate)
- 4.3.5. Rivalry among existing firms (High)
- 4.4. PESTEL Analysis
- 4.5. Music Streaming Market Content Type Trends
- 4.6. Value Chain Analysis
- 4.7. COVID-19 Impact Analysis
5. Global Music Streaming Market, by Service
- 5.1. Key Findings
- 5.2. Introduction
- 5.2.1. Global Music Streaming Market, by Service, 2019-2032 (USD Billion)
- 5.3. On-demand Streaming
- 5.3.1. Global Music Streaming Market, by On-demand Streaming, by Region, 2019-2032 (USD Billion)
- 5.4. Live Streaming
- 5.4.1. Global Music Streaming Market, by Live Streaming, by Region, 2019-2032 (USD Billion)
6. Global Music Streaming Market, by Platform
- 6.1. Key Findings
- 6.2. Introduction
- 6.2.1. Global Music Streaming Market, by Platform, 2019-2032 (USD Billion)
- 6.3. Apps
- 6.3.1. Global Music Streaming Market, by Apps, by Region, 2019-2032 (USD Billion)
- 6.4. Browsers
- 6.4.1. Global Music Streaming Market, by Browsers, by Region, 2019-2032 (USD Billion)
7. Global Music Streaming Market, by Content Type
- 7.1. Key Findings
- 7.2. Introduction
- 7.2.1. Global Music Streaming Market, by Content Type, 2019-2032 (USD Billion)
- 7.3. Audio
- 7.3.1. Global Music Streaming Market, by Thermal, By Region, 2019-2032 (USD Billion)
- 7.4. Video
- 7.4.1. Global Music Streaming Market, by Video, By Region, 2019-2032 (USD Billion)
8. Global Music Streaming Market, by Geography
- 8.1. Key findings
- 8.2. Introduction
- 8.2.1. Music Streaming Market Assessment, By Geography, 2019-2032 (USD Billion)
- 8.3. Music Streaming Market - North America
- 8.3.1. North America: Music Streaming Market, by Service, 2019-2032 (USD Billion)
- 8.3.2. North America: Music Streaming Market, by Content Type, 2019-2032 (USD Billion)
- 8.3.3. North America: Music Streaming Market, by Platform, 2019-2032 (USD Billion)
- 8.3.4. Music Streaming Market - U.S.
- 8.3.4.1. U.S.: Music Streaming Market, by Service, 2019-2032 (USD Billion)
- 8.3.4.2. U.S.: Music Streaming Market, by Content Type, 2019-2032 (USD Billion)
- 8.3.4.3. U.S.: Music Streaming Market, by Platform, 2019-2032 (USD Billion)
- 8.3.5. Music Streaming Market - Canada
- 8.3.5.1. Canada: Music Streaming Market, by Service, 2019-2032 (USD Billion)
- 8.3.5.2. Canada.: Music Streaming Market, by Content Type, 2019-2032 (USD Billion)
- 8.3.5.3. Canada: Music Streaming Market, by Platform, 2019-2032 (USD Billion)
- 8.4. Music Streaming Market - Europe
- 8.4.1. Europe: Music Streaming Market, by Service, 2019-2032 (USD Billion)
- 8.4.2. Europe.: Music Streaming Market, by Content Type, 2019-2032 (USD Billion)
- 8.4.3. Europe: Music Streaming Market, by Platform, 2019-2032 (USD Billion)
- 8.4.4. Music Streaming Market - UK
- 8.4.4.1. UK: Music Streaming Market, by Service, 2019-2032 (USD Billion)
- 8.4.4.2. UK.: Music Streaming Market, by Content Type, 2019-2032 (USD Billion)
- 8.4.4.3. UK: Music Streaming Market, by Platform, 2019-2032 (USD Billion)
- 8.4.5. Music Streaming Market - France
- 8.4.5.1. France: Music Streaming Market, by Service, 2019-2032 (USD Billion)
- 8.4.5.2. France.: Music Streaming Market, by Content Type, 2019-2032 (USD Billion)
- 8.4.5.3. France: Music Streaming Market, by Platform, 2019-2032 (USD Billion)
- 8.4.6. Music Streaming Market - Germany
- 8.4.6.1. Germany: Music Streaming Market, by Service, 2019-2032 (USD Billion)
- 8.4.6.2. Germany.: Music Streaming Market, by Content Type, 2019-2032 (USD Billion)
- 8.4.6.3. Germany: Music Streaming Market, by Platform, 2019-2032 (USD Billion)
- 8.4.7. Music Streaming Market - Italy
- 8.4.7.1. Italy: Music Streaming Market, by Service, 2019-2032 (USD Billion)
- 8.4.7.2. Italy.: Music Streaming Market, by Content Type, 2019-2032 (USD Billion)
- 8.4.7.3. Italy: Music Streaming Market, by Platform, 2019-2032 (USD Billion)
- 8.4.8. Music Streaming Market - Spain
- 8.4.8.1. Spain: Music Streaming Market, by Service, 2019-2032 (USD Billion)
- 8.4.8.2. Spain.: Music Streaming Market, by Content Type, 2019-2032 (USD Billion)
- 8.4.8.3. Spain: Music Streaming Market, by Platform, 2019-2032 (USD Billion)
- 8.4.9. Music Streaming Market - Netherlands
- 8.4.9.1. Netherlands: Music Streaming Market, by Service, 2019-2032 (USD Billion)
- 8.4.9.2. Netherlands.: Music Streaming Market, by Content Type, 2019-2032 (USD Billion)
- 8.4.9.3. Netherlands: Music Streaming Market, by Platform, 2019-2032 (USD Billion)
- 8.4.10. Music Streaming Market - Russia
- 8.4.10.1. Russia: Music Streaming Market, by Service, 2019-2032 (USD Billion)
- 8.4.10.2. Russia.: Music Streaming Market, by Content Type, 2019-2032 (USD Billion)
- 8.4.10.3. Russia: Music Streaming Market, by Platform, 2019-2032 (USD Billion)
- 8.5. Music Streaming Market - Asia Pacific
- 8.5.1. Asia Pacific: Music Streaming Market, by Service, 2019-2032 (USD Billion)
- 8.5.2. Asia Pacific.: Music Streaming Market, by Content Type, 2019-2032 (USD Billion)
- 8.5.3. Asia Pacific: Music Streaming Market, by Platform, 2019-2032 (USD Billion)
- 8.5.4. Music Streaming Market - China
- 8.5.4.1. China: Music Streaming Market, by Service, 2019-2032 (USD Billion)
- 8.5.4.2. China.: Music Streaming Market, by Content Type, 2019-2032 (USD Billion)
- 8.5.4.3. China: Music Streaming Market, by Platform, 2019-2032 (USD Billion)
- 8.5.5. Music Streaming Market - India
- 8.5.5.1. India: Music Streaming Market, by Service, 2019-2032 (USD Billion)
- 8.5.5.2. India.: Music Streaming Market, by Content Type, 2019-2032 (USD Billion)
- 8.5.5.3. India: Music Streaming Market, by Platform, 2019-2032 (USD Billion)
- 8.5.6. Music Streaming Market - Malaysia
- 8.5.6.1. Malaysia: Music Streaming Market, by Service, 2019-2032 (USD Billion)
- 8.5.6.2. Malaysia.: Music Streaming Market, by Content Type, 2019-2032 (USD Billion)
- 8.5.6.3. Malaysia: Music Streaming Market, by Platform, 2019-2032 (USD Billion)
- 8.5.7. Music Streaming Market - Japan
- 8.5.7.1. Japan: Music Streaming Market, by Service, 2019-2032 (USD Billion)
- 8.5.7.2. Japan.: Music Streaming Market, by Content Type, 2019-2032 (USD Billion)
- 8.5.7.3. Japan: Music Streaming Market, by Platform, 2019-2032 (USD Billion)
- 8.5.8. Music Streaming Market - Indonesia
- 8.5.8.1. Indonesia: Music Streaming Market, by Service, 2019-2032 (USD Billion)
- 8.5.8.2. Indonesia.: Music Streaming Market, by Content Type, 2019-2032 (USD Billion)
- 8.5.8.3. Indonesia: Music Streaming Market, by Platform, 2019-2032 (USD Billion)
- 8.5.9. Music Streaming Market - South Korea
- 8.5.9.1. South Korea: Music Streaming Market, by Service, 2019-2032 (USD Billion)
- 8.5.9.2. South Korea.: Music Streaming Market, by Content Type, 2019-2032 (USD Billion)
- 8.5.9.3. South Korea: Music Streaming Market, by Platform, 2019-2032 (USD Billion)
- 8.6. Music Streaming Market - Middle East & Africa
- 8.6.1. Middle East & Africa: Music Streaming Market, by Service, 2019-2032 (USD Billion)
- 8.6.2. Middle East & Africa.: Music Streaming Market, by Content Type, 2019-2032 (USD Billion)
- 8.6.3. Middle East & Africa: Music Streaming Market, by Platform, 2019-2032 (USD Billion)
- 8.6.4. Music Streaming Market - Saudi Arabia
- 8.6.4.1. Saudi Arabia: Music Streaming Market, by Service, 2019-2032 (USD Billion)
- 8.6.4.2. Saudi Arabia.: Music Streaming Market, by Content Type, 2019-2032 (USD Billion)
- 8.6.4.3. Saudi Arabia: Music Streaming Market, by Platform, 2019-2032 (USD Billion)
- 8.6.5. Music Streaming Market - UAE
- 8.6.5.1. UAE: Music Streaming Market, by Service, 2019-2032 (USD Billion)
- 8.6.5.2. UAE.: Music Streaming Market, by Content Type, 2019-2032 (USD Billion)
- 8.6.5.3. UAE: Music Streaming Market, by Platform, 2019-2032 (USD Billion)
- 8.6.6. Music Streaming Market - Israel
- 8.6.6.1. Israel: Music Streaming Market, by Service, 2019-2032 (USD Billion)
- 8.6.6.2. Israel.: Music Streaming Market, by Content Type, 2019-2032 (USD Billion)
- 8.6.6.3. Israel: Music Streaming Market, by Platform, 2019-2032 (USD Billion)
- 8.6.7. Music Streaming Market - South Africa
- 8.6.7.1. South Africa: Music Streaming Market, by Service, 2019-2032 (USD Billion)
- 8.6.7.2. South Africa.: Music Streaming Market, by Content Type, 2019-2032 (USD Billion)
- 8.6.7.3. South Africa: Music Streaming Market, by Platform, 2019-2032 (USD Billion)
- 8.7. Music Streaming Market - Latin America
- 8.7.1. Latin America: Music Streaming Market, by Service, 2019-2032 (USD Billion)
- 8.7.2. Latin America.: Music Streaming Market, by Content Type, 2019-2032 (USD Billion)
- 8.7.3. Latin America: Music Streaming Market, by Platform, 2019-2032 (USD Billion)
- 8.7.4. Music Streaming Market - Mexico
- 8.7.4.1. Mexico: Music Streaming Market, by Service, 2019-2032 (USD Billion)
- 8.7.4.2. Mexico.: Music Streaming Market, by Content Type, 2019-2032 (USD Billion)
- 8.7.4.3. Mexico: Music Streaming Market, by Platform, 2019-2032 (USD Billion)
- 8.7.5. Music Streaming Market - Brazil
- 8.7.5.1. Brazil: Music Streaming Market, by Service, 2019-2032 (USD Billion)
- 8.7.5.2. Brazil.: Music Streaming Market, by Content Type, 2019-2032 (USD Billion)
- 8.7.5.3. Brazil: Music Streaming Market, by Platform, 2019-2032 (USD Billion)
- 8.7.6. Music Streaming Market - Argentina
- 8.7.6.1. Argentina: Music Streaming Market, by Service, 2019-2032 (USD Billion)
- 8.7.6.2. Argentina.: Music Streaming Market, by Content Type, 2019-2032 (USD Billion)
- 8.7.6.3. Argentina: Music Streaming Market, by Platform, 2019-2032 (USD Billion)
9. Competitive Landscape
- 9.1. Expansion and Acquisition Analysis
- 9.1.1. Expansion
- 9.1.2. Acquisitions
- 9.2. Partnerships/Collaborations/Agreements/Exhibitions
10. Company Profiles
- 10.1. Apple
- 10.1.1. Company Overview
- 10.1.2. Financial Performance
- 10.1.3. Product Benchmarking
- 10.1.4. Recent Development
- 10.2. Amazon.com
- 10.2.1. Company Overview
- 10.2.2. Financial Performance
- 10.2.3. Product Benchmarking
- 10.2.4. Recent Development
- 10.3. Deezer
- 10.3.1. Company Overview
- 10.3.2. Financial Performance
- 10.3.3. Product Benchmarking
- 10.3.4. Recent Development
- 10.4. Google
- 10.4.1. Company Overview
- 10.4.2. Financial Performance
- 10.4.3. Product Benchmarking
- 10.4.4. Recent Development
- 10.5. iHeartMedia
- 10.5.1. Company Overview
- 10.5.2. Financial Performance
- 10.5.3. Product Benchmarking
- 10.5.4. Recent Development
- 10.6. Pandora Media
- 10.6.1. Company Overview
- 10.6.2. Financial Performance
- 10.6.3. Product Benchmarking
- 10.6.4. Recent Development
- 10.7. Tencent Music Entertainment
- 10.7.1. Company Overview
- 10.7.2. Financial Performance
- 10.7.3. Product Benchmarking
- 10.7.4. Recent Development
- 10.8. Tidal
- 10.8.1. Company Overview
- 10.8.2. Financial Performance
- 10.8.3. Product Benchmarking
- 10.8.4. Recent Development
- 10.9. SoundCloud Global
- 10.9.1. Company Overview
- 10.9.2. Financial Performance
- 10.9.3. Product Benchmarking
- 10.9.4. Recent Development
- 10.10. Spotify
- 10.10.1. Company Overview
- 10.10.2. Financial Performance
- 10.10.3. Product Benchmarking
- 10.10.4. Recent Development