市场调查报告书
商品编码
1500451
行动威胁防护市场:按产品、作业系统、部署和最终用户划分 - 2024-2030 年全球预测Mobile Threat Defense Market by Offering (Services, Software), Operating System (Android, IOS, Windows), Deployment, End-user - Global Forecast 2024-2030 |
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预计2023年移动威胁防护市场规模为27.4亿美元,预计2024年将达31亿美元,2030年将达到69.7亿美元,复合年增长率为14.26%。
行动威胁防护包括保护个人和企业行动装置免受恶意软体、资料外洩和网路钓鱼攻击等威胁的解决方案和服务。保护最终用户设备上的敏感讯息,同时支援各种业务应用程式。网路攻击的增加、智慧型手机和平板电脑的普及、企业对数位化的日益依赖以及组织中越来越多地采用自带设备 (BYOD) 策略正在推动行动威胁防护解决方案的采用。然而,实施强大的行动威胁防护解决方案的高昂成本以及缺乏熟练的网路安全专业人员可能会阻碍最终使用部门采用行动威胁防护解决方案。此外,网路安全领域人工智慧和机器学习技术的出现预计将为全球终端使用产业的行动威胁防护解决方案创造许多机会。
主要市场统计 | |
---|---|
基准年[2023] | 27.4亿美元 |
预测年份 [2024] | 31亿美元 |
预测年份 [2030] | 69.7亿美元 |
复合年增长率(%) | 14.26% |
区域洞察
随着企业和家庭中行动装置的普及,需要更严格的行动防御策略,美洲的行动威胁防护市场正在不断发展。对研发的持续投资导致在美洲註册了多种专利,以增强移动威胁防护技术。在亚太地区,行动装置使用量的显着增加、网路安全意识的增强以及对数位基础设施的重视正在推动行动威胁防护解决方案的使用。在欧洲、中东和非洲地区,法律规范、积极的网路安全措施以及行动和网路用户的成长正在导致投资激增,以更有效地管理行动威胁。行动威胁防护解决方案的改进和进步预计也将推动行动威胁防护解决方案在全球的采用。
FPNV定位矩阵
FPNV 定位矩阵对于评估供应商在行动威胁防护市场的定位至关重要。此矩阵提供了对供应商的全面评估,并检验了与商务策略和产品满意度相关的关键指标。这种详细的评估使用户能够根据自己的要求做出明智的决定。根据评估结果,供应商被分为代表其成功程度的四个像限:前沿(F)、探路者(P)、利基(N)和重要(V)。
市场占有率分析
市场占有率分析是一种综合工具,可对行动威胁防护市场中供应商的当前状态进行深入而详细的评估。对供应商贡献的彻底比较和分析可以更深入地了解每个供应商的绩效以及他们在争夺市场占有率时面临的挑战。这些贡献包括整体收益、客户群和其他重要指标。此外,该分析还提供了对该行业竞争性质的宝贵见解,包括在研究基准年期间观察到的累积、分散主导地位和合併特征等因素。有了这些详细信息,供应商可以做出更明智的决策并製定有效的策略,以在市场竞争中保持领先地位。
策略分析与建议
策略分析对于寻求在全球市场站稳脚跟的组织至关重要。对目前在行动威胁防护市场中的地位进行全面评估将有助于企业做出符合其长期愿望的明智决策。此关键评估涉及对组织的资源、能力和整体绩效进行彻底分析,以确定核心优势和需要改进的领域。
[193 Pages Report] The Mobile Threat Defense Market size was estimated at USD 2.74 billion in 2023 and expected to reach USD 3.10 billion in 2024, at a CAGR 14.26% to reach USD 6.97 billion by 2030.
The mobile threat defense includes solutions and services to protect personal and corporate mobile devices from threats such as malware, data breaches, and phishing attacks. It supports an array of business applications while also protecting confidential information on end-users' devices. Increasing incidences of cyber-attacks, the proliferation of smartphones and tablets, businesses' growing dependence on digitization, and the rising adoption of BYOD (Bring Your Own Device) policies in organizations are accelerating the use of mobile threat defense solutions. However, the high cost of implementing robust mobile threat defense solutions and the lack of skilled cybersecurity professionals may hinder the end-use sectors' use of mobile threat defense solutions. Moreover, the advent of AI and machine learning technologies in cybersecurity is expected to create numerous opportunities for mobile threat defense solutions by the end-use sectors globally.
KEY MARKET STATISTICS | |
---|---|
Base Year [2023] | USD 2.74 billion |
Estimated Year [2024] | USD 3.10 billion |
Forecast Year [2030] | USD 6.97 billion |
CAGR (%) | 14.26% |
Regional Insights
The mobile threat defense market is evolving in the Americas owing to the proliferation of mobile devices in businesses and homes, necessitating stricter mobile defense strategies. Ongoing investment in research and development has resulted in the registration of various patents aimed at enhancing mobile threat defense technologies in the Americas. Significant growth in mobile device usage, rising cybersecurity awareness levels, and emphasis on digital infrastructure are driving the use of mobile threat defense solutions in the APAC region. In EMEA, regulatory frameworks, active cybersecurity initiatives, and a rise in mobile and internet users have led to a surge in investments to manage mobile threats more effectively. Besides, improvements and advancements in mobile threat defense solutions are anticipated to propel the use of mobile threat defense solutions worldwide.
Market Insights
The market dynamics represent an ever-changing landscape of the Mobile Threat Defense Market by providing actionable insights into factors, including supply and demand levels. Accounting for these factors helps design strategies, make investments, and formulate developments to capitalize on future opportunities. In addition, these factors assist in avoiding potential pitfalls related to political, geographical, technical, social, and economic conditions, highlighting consumer behaviors and influencing manufacturing costs and purchasing decisions.
FPNV Positioning Matrix
The FPNV positioning matrix is essential in evaluating the market positioning of the vendors in the Mobile Threat Defense Market. This matrix offers a comprehensive assessment of vendors, examining critical metrics related to business strategy and product satisfaction. This in-depth assessment empowers users to make well-informed decisions aligned with their requirements. Based on the evaluation, the vendors are then categorized into four distinct quadrants representing varying levels of success, namely Forefront (F), Pathfinder (P), Niche (N), or Vital (V).
Market Share Analysis
The market share analysis is a comprehensive tool that provides an insightful and in-depth assessment of the current state of vendors in the Mobile Threat Defense Market. By meticulously comparing and analyzing vendor contributions, companies are offered a greater understanding of their performance and the challenges they face when competing for market share. These contributions include overall revenue, customer base, and other vital metrics. Additionally, this analysis provides valuable insights into the competitive nature of the sector, including factors such as accumulation, fragmentation dominance, and amalgamation traits observed over the base year period studied. With these illustrative details, vendors can make more informed decisions and devise effective strategies to gain a competitive edge in the market.
Recent Developments
Zimperium Launches Australia's First and Only Sovereign-Hosted Mobile Threat Defense (MTD) Capability
Zimperium launched Australia's first sovereign-hosted Mobile Threat Defense (MTD) capability, bringing a cutting-edge solution to organizations. This MTD solution offers round-the-clock visibility into mobile threats on Android and iOS devices and comprehensive incident response capabilities. With multi-level protection against advanced persistent threats and malicious apps, it also features a tamper-resistant agent supported by Zimperium's patented Machine Learning algorithms. [Published On: 2023-11-06]
StarHub Launches Mobile Threat Defence Solution to Shield Enterprises from Mobile Security Threats
StarHub introduced a mobile threat defense solution to safeguard enterprises against mobile security threats. This comprehensive solution comprises several key features, including anti-malware protection and device vulnerability checks. Additionally, it offers advanced tools for enforcing policies that control device behavior and access privileges. With this powerful combination, enterprises can rest assured that their mobile devices are protected from potential threats and vulnerabilities. [Published On: 2023-06-12]
Ivanti and Lookout Extend Strategic Partnership to Deliver Mobile Threat Defense as Part of Ivanti's Unified Endpoint Management Solution
Ivanti and Lookout expanded their strategic partnership to offer mobile threat defense as a component of Ivanti's unified endpoint management solution. This integration allows customers to benefit from enhanced visibility and protection against malicious threats targeting mobile devices. By leveraging this comprehensive offering, organizations can ensure their mobile devices' security and integrity while streamlining their overall endpoint management strategy. [Published On: 2023-01-18]
Strategy Analysis & Recommendation
The strategic analysis is essential for organizations seeking a solid foothold in the global marketplace. Companies are better positioned to make informed decisions that align with their long-term aspirations by thoroughly evaluating their current standing in the Mobile Threat Defense Market. This critical assessment involves a thorough analysis of the organization's resources, capabilities, and overall performance to identify its core strengths and areas for improvement.
Key Company Profiles
The report delves into recent significant developments in the Mobile Threat Defense Market, highlighting leading vendors and their innovative profiles. These include AO Kaspersky Lab, Barracuda Networks, Inc., BlackBerry Ltd., Broadcom, Inc., Check Point Software Technologies Ltd., Cisco Systems, Inc, Citrix Systems, Inc., Esper.io, Inc., Fortinet, Inc., Guardsquare NV, Ivanti Software, Inc., Lookout, Inc., Open Text Corporation, PRADEO SECURIT SYSTEMS, SAP SE, Thoma Bravo, LLC, Upstream Security Ltd., VMware, Inc., Zimperium, Inc., and Zoho Corporation Pvt. Ltd..
Market Segmentation & Coverage
TABLE 347.