市场调查报告书
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1500631
智慧体育场市场:按组件、部署类型和应用划分 - 2024-2030 年全球预测Smart Stadium Market by Component (Hardware, Services, Software), Deployment Type (Cloud, On-premise), Application - Global Forecast 2024-2030 |
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预计2023年智慧体育场馆市场规模为144亿美元,预计2024年将达到169.4亿美元,2030年将达到474.2亿美元,复合年增长率为18.55%。
智慧体育场馆整合了物联网、云端运算、巨量资料分析、人工智慧和机器学习等先进技术,以增强体育场馆的球迷体验、营运管理、安全性和产生收入。这些技术用于多种目的,包括营运管理、安全增强、受众动员、能源效率提高以及透过有针对性的广告和促销产生收入。全球体育赛事和锦标赛的增加以及对增强观众体验的需求不断增长,包括数位平台和行动应用程式上的直播赛事,对市场成长做出了重大贡献。此外,随着对大型体育赛事期间人群管理安全的担忧增加,对高效场馆管理解决方案的需求也随之增加,导致体育场馆采用智慧解决方案。为智慧场馆安装先进基础设施的高昂初始投资成本是许多场馆所有者的主要障碍。此外,缺乏技术纯熟劳工来处理复杂的技术也对无缝实施提出了挑战。此外,随着用于预测分析的机器学习和人工智慧的进步使即时决策成为可能,市场上的机会也在不断涌现。
主要市场统计 | |
---|---|
基准年[2023] | 144亿美元 |
预测年份 [2024] | 169.4亿美元 |
预测年份 [2030] | 474.2亿美元 |
复合年增长率(%) | 18.55% |
区域洞察
在美洲,随着球队和场馆营运商寻求增强球迷体验、提高营运效率并增加收益源,智慧体育场技术正在迅速普及。此外,这些国家正在增加对非接触式付款系统、虚拟实境(VR)、节能照明系统和人群监控即时定位服务等技术的投资。欧盟国家也对升级其体育场的智慧功能表现出了浓厚的兴趣。近年来,欧盟国家举办了各种国际活动,这导致对开发配备最尖端科技的先进场馆的投资增加。由于中东国家对举办全球体育赛事的兴趣日益浓厚,他们正在接受智慧体育场的概念。由于体育产业投资的增加以及政府推动数位化的倡议,亚太地区的市场正在快速成长。印度新兴的智慧体育场市场受益于可支配收入的增加、快速的都市化以及消费者对身临其境型体验不断增长的需求。印度的体育场馆已开始整合行动应用程式等功能,用于订票、订餐和场内导航。
FPNV定位矩阵
FPNV定位矩阵对于评估智慧体育场市场製造商的市场定位至关重要。此矩阵提供了对供应商的全面评估,并检验了与业务策略和产品满意度相关的关键指标。这种详细的评估使用户能够根据自己的要求做出明智的决定。根据评估结果,供应商被分为代表其成功程度的四个像限:前沿(F)、探路者(P)、利基(N)和重要(V)。
市场占有率分析
市场占有率分析是一个综合工具,可以对智慧体育场市场供应商的现状进行深入而详细的评估。透过仔细比较和分析供应商的贡献,您可以更深入地了解每个供应商的绩效以及他们在争夺市场占有率时面临的挑战。这些贡献包括整体收益、客户群和其他重要指标。此外,该分析还提供了对该行业竞争力的宝贵见解,包括在研究基准年期间观察到的累积、分散主导地位和合併特征等因素。有了这些详细信息,供应商可以做出更明智的决策并製定有效的策略,以在市场竞争中保持领先地位。
策略分析与建议
策略分析对于寻求在全球市场站稳脚跟的组织至关重要。对目前在智慧体育场市场中的地位进行全面评估,使公司能够做出符合其长期愿望的明智决策。此关键评估涉及对组织的资源、能力和整体绩效进行彻底分析,以确定核心优势和需要改进的领域。
[187 Pages Report] The Smart Stadium Market size was estimated at USD 14.40 billion in 2023 and expected to reach USD 16.94 billion in 2024, at a CAGR 18.55% to reach USD 47.42 billion by 2030.
The smart stadium integrates advanced technologies such as IoT, cloud computing, big data analytics, AI, and machine learning to enhance the fan experience, operations management, security, and revenue generation at sports venues. These technologies are used for various purposes, such as operations management, security enhancement, audience engagement, energy efficiency improvements, and revenue generation through targeted advertising and promotions. Rise in sports events and tournaments worldwide with increasing demand for enhanced spectator experiences, which include live streaming events on digital platforms & mobile applications, significantly contributing to the market growth. Moreover, the growing need for efficient venue management solutions amid increasing safety concerns related to crowd control measures during large-scale sporting events started to adopt smart solutions for stadiums. High initial investment costs in setting up advanced infrastructure for smart stadiums pose a significant barrier for many venue owners. Additionally, the lack of a skilled workforce to handle complex technologies poses another challenge to its seamless implementation. Furthermore, ongoing advancements in machine learning and artificial intelligence for predictive analytics, enabling real-time decision-making, creates opportunity in the market.
KEY MARKET STATISTICS | |
---|---|
Base Year [2023] | USD 14.40 billion |
Estimated Year [2024] | USD 16.94 billion |
Forecast Year [2030] | USD 47.42 billion |
CAGR (%) | 18.55% |
Regional Insights
In the American region, smart stadium technology is rapidly gaining traction as teams and venue operators seek to enhance fan experience, improve operational efficiency, and increase revenue streams. Additionally, these countries are investing in technologies that include contactless payment systems, virtual reality (VR), energy-efficient lighting systems, and real-time location services for crowd monitoring. The European Union (EU) countries have also shown a keen interest in upgrading their stadiums with smart features. In recent years, various EU countries have hosted international events, which has led to increased investments toward developing state-of-the-art venues equipped with cutting-edge technology. Middle Eastern countries are embracing the concept of smart stadiums due to growing interest in hosting global sporting events. In the APAC region, the market is growing rapidly due to increasing investments in the sports industry and government initiatives to promote digitization. India's emerging smart stadium market is benefiting from rising disposable incomes, rapid urbanization, and increased consumer demand for immersive experiences. Indian stadiums have begun integrating features such as mobile applications for ticket booking, food ordering, and navigation within venues.
Market Insights
The market dynamics represent an ever-changing landscape of the Smart Stadium Market by providing actionable insights into factors, including supply and demand levels. Accounting for these factors helps design strategies, make investments, and formulate developments to capitalize on future opportunities. In addition, these factors assist in avoiding potential pitfalls related to political, geographical, technical, social, and economic conditions, highlighting consumer behaviors and influencing manufacturing costs and purchasing decisions.
FPNV Positioning Matrix
The FPNV positioning matrix is essential in evaluating the market positioning of the vendors in the Smart Stadium Market. This matrix offers a comprehensive assessment of vendors, examining critical metrics related to business strategy and product satisfaction. This in-depth assessment empowers users to make well-informed decisions aligned with their requirements. Based on the evaluation, the vendors are then categorized into four distinct quadrants representing varying levels of success, namely Forefront (F), Pathfinder (P), Niche (N), or Vital (V).
Market Share Analysis
The market share analysis is a comprehensive tool that provides an insightful and in-depth assessment of the current state of vendors in the Smart Stadium Market. By meticulously comparing and analyzing vendor contributions, companies are offered a greater understanding of their performance and the challenges they face when competing for market share. These contributions include overall revenue, customer base, and other vital metrics. Additionally, this analysis provides valuable insights into the competitive nature of the sector, including factors such as accumulation, fragmentation dominance, and amalgamation traits observed over the base year period studied. With these illustrative details, vendors can make more informed decisions and devise effective strategies to gain a competitive edge in the market.
Recent Developments
Go Media secures Mt Smart Stadium naming rights
Smart Stadium Auckland Stadiums and Go Media have recently entered a commercial naming rights agreement. Go Media, an outdoor advertising company from New Zealand has established a close working relationship with Auckland Stadiums and key tenants such as Moana Pasifika, serving as their digital advertising partner. [Published On: 2023-05-15]
Unilumin Sports Officially Designated as the LED Display Strategic Partner of Premier League Manchester City Football Club
Premier League Manchester City Football Club and Unilumin Sports recently held a strategic cooperation. Unilumin has developed a comprehensive range of LED sports products and all-in-one audio-visual solutions. These cutting-edge technologies are showcased at the UEFA Champions League in Etihad Stadium. The collaboration between Unilumin and Manchester City Football Club aims to explore the application of LED display, 5G transmission, and lighting technology in the sports industry. [Published On: 2022-03-16]
Strategy Analysis & Recommendation
The strategic analysis is essential for organizations seeking a solid foothold in the global marketplace. Companies are better positioned to make informed decisions that align with their long-term aspirations by thoroughly evaluating their current standing in the Smart Stadium Market. This critical assessment involves a thorough analysis of the organization's resources, capabilities, and overall performance to identify its core strengths and areas for improvement.
Key Company Profiles
The report delves into recent significant developments in the Smart Stadium Market, highlighting leading vendors and their innovative profiles. These include ABB Ltd., Allied Telesis, Inc., AT&T Inc., Cellnex Telecom, Cognizant SE, Fujitsu Limited, GP Smart Stadium, Hawk-Eye Innovations, Hewlett Packard Enterprise Company, Honeywell International Inc., HOSPITALITY NETWORK LLC, Huawei Technologies Co., Ltd., Intel Corporation, International Business Machines Corporation, Johnson Controls International PLC, Lumen Technologies, N3XT Sports LLC, NTT Corporation, NXP Semiconductors N.V., Ove Arup & Partners International Limited, PARTTEAM & OEMKIOSKS, Qualcomm Technologies, Inc., SA Group, Telefonaktiebolaget LM Ericsson, and Vix Technology.
Market Segmentation & Coverage