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市场调查报告书
商品编码
1600836

健身应用市场：按功能、类型和获利模式划分 - 2025-2030 年全球预测

Fitness App Market by Function (Activity Tracking, Diet and Nutrition, Workout or Exercise), Type (Altruistic Fitness Apps, Competitive Fitness Apps, Fitness-Tracking Apps), Monetization Mode - Global Forecast 2025-2030
出版日期: | 出版商: 360iResearch | 英文 192 Pages | 商品交期: 最快1-2个工作天内

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2023年健身应用市场规模为89.9亿美元，预计2024年将达到116.2亿美元，复合年增长率为29.95%，到2030年将达到562.9亿美元。

在消费者健康意识不断提高和智慧型手机普及率不断提高的推动下，健身应用市场正在迅速发展。该市场包括活动追踪、营养指导、穿戴式装置整合、个人化指导、虚拟健身课程等。健身应用程式对于支援用户的健康和保健之旅以及透过即时追踪身体活动和营养摄取来促进明智的生活方式选择至关重要。主要应用包括体重管理、身体健康和慢性病管理，最终用途包括个人使用者、企业健康计划和医疗保健提供者。

主要市场统计
基准年[2023] 89.9亿美元
预测年份 [2024] 116.2亿美元
预测年份 [2030] 562.9亿美元
复合年增长率（%） 29.95%

市场成长主要受到技术进步的推动，例如人工智慧驱动的个人化建议、物联网设备的激增以及健身领域虚拟和扩增实境的兴起。人们对心理健康和整体健康的日益重视也为结合正念、睡眠监测和身体活动的多功能应用程式创造了肥沃的土壤。

然而，资料隐私问题、激烈竞争和消费者保留等挑战构成了显着的障碍。消费者对无缝应用生态系统的期望必须专注于使用者体验和资料安全。在创新方面，投资人工智慧和机器学习以实现超个性化、开发以健身为中心的解决方案以及提高与新可穿戴技术的整合能力可以帮助企业脱颖而出。此外，迎合老年人和患有特定健康状况的人的机会正在迅速增加，这表明专门的应用程式功能具有潜力。

此外，它还标誌着向结合实体和数位体验的混合模式的转变，提供具有社区建设功能的个人化串流课程。公司应优先与医学专家和高科技公司合作，以提高可靠性和功能性。为了在这个快节奏的市场中保持领先地位，投资于持续的消费者反馈循环和敏捷的开拓流程对于保持领先地位和保持竞争力至关重要。

市场动态：揭示快速发展的健身应用市场的关键市场洞察

供需的动态交互作用正在改变健身应用市场。了解这些不断变化的市场动态可以帮助企业做出明智的投资决策、策略决策并抓住新的商机。全面了解这些趋势可以帮助企业降低政治、地理、技术、社会和经济领域的风险，同时消费行为及其对製造成本的影响以及对采购趋势的影响。

  • 市场驱动因素
    • 越来越重视维持健康的生活方式和使用智慧设备
    • 由于价格实惠且易于使用的方法，健身应用程式的采用率迅速增加
    • 併购增加
  • 市场限制因素
    • 健身应用中的筛检方法不正确、估算不准确
  • 市场机会
    • 由于创新功能和可穿戴技术的集成，产品发布数量增加
    • 一款提供整体健康方法的健身应用程式
  • 市场挑战
    • 安全、加密和隐私问题

波特五力：驾驭健身应用市场的策略工具

波特的五力架构是了解健身应用市场竞争格局的重要工具。波特的五力框架为评估公司的竞争地位和探索策略机会提供了清晰的方法。该框架可帮助公司评估市场动态并确定新业务的盈利。这些见解使公司能够利用自己的优势，解决弱点并避免潜在的挑战，从而确保更强大的市场地位。

PESTLE分析：了解健身应用市场的外部影响

外部宏观环境因素在塑造健身应用市场的表现动态方面发挥着至关重要的作用。对政治、经济、社会、技术、法律和环境因素的分析提供了应对这些影响所需的资讯。透过调查 PESTLE 因素，公司可以更了解潜在的风险和机会。这种分析可以帮助公司预测法规、消费者偏好和经济趋势的变化，并为他们做出积极主动的决策做好准备。

市场占有率分析 了解健身应用市场的竞争格局

对健身应用程式市场的详细市场占有率分析可以对供应商的绩效进行全面评估。公司可以透过比较收益、客户群和成长率等关键指标来揭示其竞争地位。该分析揭示了市场集中、分散和整合的趋势，为供应商提供了製定策略决策所需的洞察力，使他们能够在日益激烈的竞争中占有一席之地。

FPNV定位矩阵健身应用市场厂商绩效评估

FPNV 定位矩阵是评估健身应用市场供应商的重要工具。此矩阵允许业务组织根据商务策略和产品满意度评估供应商，从而做出与其目标相符的明智决策。四个象限清楚且准确地划分供应商，帮助使用者辨识最能满足其策略目标的合作伙伴和解决方案。

本报告提供了涵盖关键重点领域的全面市场分析：

1. 市场渗透率：对当前市场环境的详细回顾，包括行业主要企业的大量资料。

2. 市场开拓：辨识新兴市场的成长机会，评估现有领域的扩张潜力，并提供未来成长的策略蓝图。

3. 市场多元化：分析近期产品发布、开拓地区、关键产业进展、塑造市场的策略投资。

4. 竞争评估与情报：彻底分析竞争格局，检验市场占有率、业务策略、产品系列、认证、监理核准、专利趋势、主要企业的技术进步等。

5. 产品开发与创新：重点在于有望推动未来市场成长的最尖端科技、研发活动和产品创新。

我们也回答重要问题，以帮助相关人员做出明智的决策：

1.目前的市场规模和未来的成长预测是多少？

2. 哪些产品、区隔市场和地区提供最佳投资机会？

3.塑造市场的主要技术趋势和监管影响是什么？

4.主要厂商的市场占有率和竞争地位如何？

5. 推动供应商市场进入和退出策略的收益来源和策略机会是什么？

目录

第一章 前言

第二章调查方法

第三章执行摘要

第四章市场概况

第五章市场洞察

  • 市场动态
    • 促进因素
      • 维持健康的生活方式和使用智慧设备变得越来越重要
      • 经济实惠且易于使用的方法推动健身应用程式的采用率飙升
      • 併购增加
    • 抑制因素
      • 健身应用筛检方法不正确、评分不准确
    • 机会
      • 更多整合创新功能和可穿戴技术的产品发布
      • 一款提供全面健康方法的健身应用程式
    • 任务
      • 安全、加密和隐私问题
  • 市场区隔分析
    • 特点：专注于改善运动应用程式功能和互动服务
    • 类型：快速采用密切监测营养和运动的健身应用程式
    • 收益模式：免费增值模式是首选，因为客户在体验了应用程式的一般内容后愿意为改进的功能付费。
  • 波特五力分析
  • PESTEL分析
    • 政治的
    • 经济
    • 社群
    • 技术的
    • 合法地
    • 环境
  • 客户客製化

第 6 章健身应用市场：按功能

  • 活动追踪
  • 饮食和营养
  • 训练或锻炼

第 7 章健身应用市场：按类型

  • 无私的健身应用
  • 竞技健身应用
  • 健身追踪应用程式
  • 社交健身应用
  • 锻炼健身应用程式

第 8 章健身应用市场（依收益模式）

  • 广告
  • 免费增值应用程式
  • 应用程式内购买
  • 付费应用程式

第9章 美洲健身应用市场

  • 阿根廷
  • 巴西
  • 加拿大
  • 墨西哥
  • 美国

第10章亚太健身应用市场

  • 澳洲
  • 中国
  • 印度
  • 印尼
  • 日本
  • 马来西亚
  • 菲律宾
  • 新加坡
  • 韩国
  • 台湾
  • 泰国
  • 越南

第十一章 欧洲、中东和非洲健身应用市场

  • 丹麦
  • 埃及
  • 芬兰
  • 法国
  • 德国
  • 以色列
  • 义大利
  • 荷兰
  • 奈及利亚
  • 挪威
  • 波兰
  • 卡达
  • 俄罗斯
  • 沙乌地阿拉伯
  • 南非
  • 西班牙
  • 瑞典
  • 瑞士
  • 土耳其
  • 阿拉伯聯合大公国
  • 英国

第十二章竞争格局

  • 2023 年市场占有率分析
  • FPNV 定位矩阵，2023
  • 竞争情境分析
    • Alta 收购拥有策略专有技术的快速成长的健身应用程式
    • 健身应用程式 All is Well 融资 250 万美元
    • Train 健身融资 250 万美元，用于扩展用于力量训练的自动锻炼追踪应用程式

公司名单

  • Aaptiv by Pear Health Labs Inc.
  • Down Dog by Yoga Buddhi Co.
  • AllTrails, LLC
  • Peloton Interactive, Inc.
  • Wahoo Fitness LLC
  • OPTAVIA LLC
  • Jefit, Inc.
  • Zwift, Inc.
  • MyFitnessPal, Inc.
  • Daily Workout Apps, LLC
  • Azumio Inc.
  • 8fit GmbH
  • Google LLC by Alphabet Inc.
  • Samsung Electronics Co., Ltd.
  • YAZIO GmbH
  • Polar Electro Oy
  • Noom, Inc.
  • Lose It!by Ziff Davis, LLC.
  • Strava, Inc.
  • HealthifyMe Wellness Private Limited
  • Adidas AG
  • Nike Inc.
  • TomTom International BV
  • Maple Media LLC
  • ASICS Corporation
  • Cronometer Software Inc.
  • WW International, Inc.
  • Lifesum AB
  • Appinventiv Technologies Pvt. Ltd.
  • Lenovo Group Limited
  • Garmin Ltd.
  • Freeletics GmbH
  • Apple Inc.
Product Code: MRR-431F18691E60

The Fitness App Market was valued at USD 8.99 billion in 2023, expected to reach USD 11.62 billion in 2024, and is projected to grow at a CAGR of 29.95%, to USD 56.29 billion by 2030.

The fitness app market has seen rapid evolution driven by rising health consciousness among consumers and increasing smartphone penetration. The scope of this market encompasses tracking activities, nutrition guidance, wearable integration, personalized coaching, and virtual fitness classes. Fitness apps are indispensable in supporting users' health and wellness journeys by enabling real-time tracking of physical activity and nutritional intake, thus promoting informed lifestyle choices. Key applications include weight management, physical fitness improvement, and chronic disease management, with end-use spanning across individual users, corporate wellness programs, and healthcare providers.

KEY MARKET STATISTICS
Base Year [2023] USD 8.99 billion
Estimated Year [2024] USD 11.62 billion
Forecast Year [2030] USD 56.29 billion
CAGR (%) 29.95%

Market growth is primarily fueled by technological advancements like AI-driven personalized recommendations, the proliferation of IoT devices, and the rise of virtual and augmented reality in fitness regimes. An increased emphasis on mental health and holistic wellness also creates fertile ground for multi-functional apps that combine mindfulness, sleep monitoring, and physical activities.

However, challenges like data privacy concerns, high competition, and consumer retention present notable hurdles. Consumer expectations for seamless app ecosystems necessitate a focus on user experience and data security. In terms of innovation, investment in AI and machine learning for hyper-personalization, development of targeted solutions for niche fitness areas, and enhanced integration capabilities with emerging wearable technology could set businesses apart. Also, there is a burgeoning opportunity in catering to older demographics and those with specific health conditions, signaling potential for specialized app features.

Furthermore, insights suggest a shift towards hybrid models that combine physical and digital experiences, offering personalized streaming classes with community-building features. Businesses should prioritize partnerships with health professionals and tech companies to enhance credibility and functionality. To navigate and excel in this fast-paced market, investing in continuous consumer feedback loops and agile development processes are crucial to staying ahead of trends and maintaining a competitive edge.

Market Dynamics: Unveiling Key Market Insights in the Rapidly Evolving Fitness App Market

The Fitness App Market is undergoing transformative changes driven by a dynamic interplay of supply and demand factors. Understanding these evolving market dynamics prepares business organizations to make informed investment decisions, refine strategic decisions, and seize new opportunities. By gaining a comprehensive view of these trends, business organizations can mitigate various risks across political, geographic, technical, social, and economic domains while also gaining a clearer understanding of consumer behavior and its impact on manufacturing costs and purchasing trends.

  • Market Drivers
    • Growing Emphasis on Maintaining a Healthy Lifestyle and Use of Smart Devices
    • Surge in Fitness App Adoption Owing to Affordable and Accessible Way
    • Growing Number of Mergers & Acquisitions
  • Market Restraints
    • Faulty Screening Methods and Inaccurate Estimates of Fitness Apps
  • Market Opportunities
    • Rising Number of Product Launches with Innovative Features and Wearable Technology Integration
    • Fitness Apps Offering a Holistic Approach to Wellness
  • Market Challenges
    • Concerns Regarding Security, Encryption, and Privacy

Porter's Five Forces: A Strategic Tool for Navigating the Fitness App Market

Porter's five forces framework is a critical tool for understanding the competitive landscape of the Fitness App Market. It offers business organizations with a clear methodology for evaluating their competitive positioning and exploring strategic opportunities. This framework helps businesses assess the power dynamics within the market and determine the profitability of new ventures. With these insights, business organizations can leverage their strengths, address weaknesses, and avoid potential challenges, ensuring a more resilient market positioning.

PESTLE Analysis: Navigating External Influences in the Fitness App Market

External macro-environmental factors play a pivotal role in shaping the performance dynamics of the Fitness App Market. Political, Economic, Social, Technological, Legal, and Environmental factors analysis provides the necessary information to navigate these influences. By examining PESTLE factors, businesses can better understand potential risks and opportunities. This analysis enables business organizations to anticipate changes in regulations, consumer preferences, and economic trends, ensuring they are prepared to make proactive, forward-thinking decisions.

Market Share Analysis: Understanding the Competitive Landscape in the Fitness App Market

A detailed market share analysis in the Fitness App Market provides a comprehensive assessment of vendors' performance. Companies can identify their competitive positioning by comparing key metrics, including revenue, customer base, and growth rates. This analysis highlights market concentration, fragmentation, and trends in consolidation, offering vendors the insights required to make strategic decisions that enhance their position in an increasingly competitive landscape.

FPNV Positioning Matrix: Evaluating Vendors' Performance in the Fitness App Market

The Forefront, Pathfinder, Niche, Vital (FPNV) Positioning Matrix is a critical tool for evaluating vendors within the Fitness App Market. This matrix enables business organizations to make well-informed decisions that align with their goals by assessing vendors based on their business strategy and product satisfaction. The four quadrants provide a clear and precise segmentation of vendors, helping users identify the right partners and solutions that best fit their strategic objectives.

Key Company Profiles

The report delves into recent significant developments in the Fitness App Market, highlighting leading vendors and their innovative profiles. These include Aaptiv by Pear Health Labs Inc., Down Dog by Yoga Buddhi Co., AllTrails, LLC, Peloton Interactive, Inc., Wahoo Fitness LLC, OPTAVIA LLC, Jefit, Inc., Zwift, Inc., MyFitnessPal, Inc., Daily Workout Apps, LLC, Azumio Inc., 8fit GmbH, Google LLC by Alphabet Inc., Samsung Electronics Co., Ltd., YAZIO GmbH, Polar Electro Oy, Noom, Inc., Lose It! by Ziff Davis, LLC., Strava, Inc., HealthifyMe Wellness Private Limited, Adidas AG, Nike Inc., TomTom International B.V., Maple Media LLC, ASICS Corporation, Cronometer Software Inc., WW International, Inc., Lifesum AB, Appinventiv Technologies Pvt. Ltd., Lenovo Group Limited, Garmin Ltd., Freeletics GmbH, and Apple Inc..

Market Segmentation & Coverage

This research report categorizes the Fitness App Market to forecast the revenues and analyze trends in each of the following sub-markets:

  • Based on Function, market is studied across Activity Tracking, Diet and Nutrition, and Workout or Exercise.
  • Based on Type, market is studied across Altruistic Fitness Apps, Competitive Fitness Apps, Fitness-Tracking Apps, Social Fitness Apps, and Workout Fitness Apps.
  • Based on Monetization Mode, market is studied across Advertisements, Freemium Apps, In-App Purchases, and Paid Apps.
  • Based on Region, market is studied across Americas, Asia-Pacific, and Europe, Middle East & Africa. The Americas is further studied across Argentina, Brazil, Canada, Mexico, and United States. The United States is further studied across California, Florida, Illinois, New York, Ohio, Pennsylvania, and Texas. The Asia-Pacific is further studied across Australia, China, India, Indonesia, Japan, Malaysia, Philippines, Singapore, South Korea, Taiwan, Thailand, and Vietnam. The Europe, Middle East & Africa is further studied across Denmark, Egypt, Finland, France, Germany, Israel, Italy, Netherlands, Nigeria, Norway, Poland, Qatar, Russia, Saudi Arabia, South Africa, Spain, Sweden, Switzerland, Turkey, United Arab Emirates, and United Kingdom.

The report offers a comprehensive analysis of the market, covering key focus areas:

1. Market Penetration: A detailed review of the current market environment, including extensive data from top industry players, evaluating their market reach and overall influence.

2. Market Development: Identifies growth opportunities in emerging markets and assesses expansion potential in established sectors, providing a strategic roadmap for future growth.

3. Market Diversification: Analyzes recent product launches, untapped geographic regions, major industry advancements, and strategic investments reshaping the market.

4. Competitive Assessment & Intelligence: Provides a thorough analysis of the competitive landscape, examining market share, business strategies, product portfolios, certifications, regulatory approvals, patent trends, and technological advancements of key players.

5. Product Development & Innovation: Highlights cutting-edge technologies, R&D activities, and product innovations expected to drive future market growth.

The report also answers critical questions to aid stakeholders in making informed decisions:

1. What is the current market size, and what is the forecasted growth?

2. Which products, segments, and regions offer the best investment opportunities?

3. What are the key technology trends and regulatory influences shaping the market?

4. How do leading vendors rank in terms of market share and competitive positioning?

5. What revenue sources and strategic opportunities drive vendors' market entry or exit strategies?

Table of Contents

1. Preface

  • 1.1. Objectives of the Study
  • 1.2. Market Segmentation & Coverage
  • 1.3. Years Considered for the Study
  • 1.4. Currency & Pricing
  • 1.5. Language
  • 1.6. Stakeholders

2. Research Methodology

  • 2.1. Define: Research Objective
  • 2.2. Determine: Research Design
  • 2.3. Prepare: Research Instrument
  • 2.4. Collect: Data Source
  • 2.5. Analyze: Data Interpretation
  • 2.6. Formulate: Data Verification
  • 2.7. Publish: Research Report
  • 2.8. Repeat: Report Update

3. Executive Summary

4. Market Overview

5. Market Insights

  • 5.1. Market Dynamics
    • 5.1.1. Drivers
      • 5.1.1.1. Growing Emphasis on Maintaining a Healthy Lifestyle and Use of Smart Devices
      • 5.1.1.2. Surge in Fitness App Adoption Owing to Affordable and Accessible Way
      • 5.1.1.3. Growing Number of Mergers & Acquisitions
    • 5.1.2. Restraints
      • 5.1.2.1. Faulty Screening Methods and Inaccurate Estimates of Fitness Apps
    • 5.1.3. Opportunities
      • 5.1.3.1. Rising Number of Product Launches with Innovative Features and Wearable Technology Integration
      • 5.1.3.2. Fitness Apps Offering a Holistic Approach to Wellness
    • 5.1.4. Challenges
      • 5.1.4.1. Concerns Regarding Security, Encryption, and Privacy
  • 5.2. Market Segmentation Analysis
    • 5.2.1. Function: Emerging emphasis on offering improved functionality and interactive services in workout apps
    • 5.2.2. Type: Exponential adoption of fitness apps for meticulous monitoring of nutrition and exercise
    • 5.2.3. Monetization Mode: Preference for freemium mode as customers are willing to pay for improved features after experiencing the general content of the app
  • 5.3. Porter's Five Forces Analysis
    • 5.3.1. Threat of New Entrants
    • 5.3.2. Threat of Substitutes
    • 5.3.3. Bargaining Power of Customers
    • 5.3.4. Bargaining Power of Suppliers
    • 5.3.5. Industry Rivalry
  • 5.4. PESTLE Analysis
    • 5.4.1. Political
    • 5.4.2. Economic
    • 5.4.3. Social
    • 5.4.4. Technological
    • 5.4.5. Legal
    • 5.4.6. Environmental
  • 5.5. Client Customization

6. Fitness App Market, by Function

  • 6.1. Introduction
  • 6.2. Activity Tracking
  • 6.3. Diet and Nutrition
  • 6.4. Workout or Exercise

7. Fitness App Market, by Type

  • 7.1. Introduction
  • 7.2. Altruistic Fitness Apps
  • 7.3. Competitive Fitness Apps
  • 7.4. Fitness-Tracking Apps
  • 7.5. Social Fitness Apps
  • 7.6. Workout Fitness Apps

8. Fitness App Market, by Monetization Mode

  • 8.1. Introduction
  • 8.2. Advertisements
  • 8.3. Freemium Apps
  • 8.4. In-App Purchases
  • 8.5. Paid Apps

9. Americas Fitness App Market

  • 9.1. Introduction
  • 9.2. Argentina
  • 9.3. Brazil
  • 9.4. Canada
  • 9.5. Mexico
  • 9.6. United States

10. Asia-Pacific Fitness App Market

  • 10.1. Introduction
  • 10.2. Australia
  • 10.3. China
  • 10.4. India
  • 10.5. Indonesia
  • 10.6. Japan
  • 10.7. Malaysia
  • 10.8. Philippines
  • 10.9. Singapore
  • 10.10. South Korea
  • 10.11. Taiwan
  • 10.12. Thailand
  • 10.13. Vietnam

11. Europe, Middle East & Africa Fitness App Market

  • 11.1. Introduction
  • 11.2. Denmark
  • 11.3. Egypt
  • 11.4. Finland
  • 11.5. France
  • 11.6. Germany
  • 11.7. Israel
  • 11.8. Italy
  • 11.9. Netherlands
  • 11.10. Nigeria
  • 11.11. Norway
  • 11.12. Poland
  • 11.13. Qatar
  • 11.14. Russia
  • 11.15. Saudi Arabia
  • 11.16. South Africa
  • 11.17. Spain
  • 11.18. Sweden
  • 11.19. Switzerland
  • 11.20. Turkey
  • 11.21. United Arab Emirates
  • 11.22. United Kingdom

12. Competitive Landscape

  • 12.1. Market Share Analysis, 2023
  • 12.2. FPNV Positioning Matrix, 2023
  • 12.3. Competitive Scenario Analysis
    • 12.3.1. Alta Acquires Fast-Growing Fitness App With Strategic Proprietary Tech
    • 12.3.2. Fitness App All Is Well Raises USD 2.5 Million
    • 12.3.3. Train Fitness Closes USD 2.5 Million USD To Expand Automatic Workout-Tracking App For Strength Training

Companies Mentioned

  • 1. Aaptiv by Pear Health Labs Inc.
  • 2. Down Dog by Yoga Buddhi Co.
  • 3. AllTrails, LLC
  • 4. Peloton Interactive, Inc.
  • 5. Wahoo Fitness LLC
  • 6. OPTAVIA LLC
  • 7. Jefit, Inc.
  • 8. Zwift, Inc.
  • 9. MyFitnessPal, Inc.
  • 10. Daily Workout Apps, LLC
  • 11. Azumio Inc.
  • 12. 8fit GmbH
  • 13. Google LLC by Alphabet Inc.
  • 14. Samsung Electronics Co., Ltd.
  • 15. YAZIO GmbH
  • 16. Polar Electro Oy
  • 17. Noom, Inc.
  • 18. Lose It! by Ziff Davis, LLC.
  • 19. Strava, Inc.
  • 20. HealthifyMe Wellness Private Limited
  • 21. Adidas AG
  • 22. Nike Inc.
  • 23. TomTom International B.V.
  • 24. Maple Media LLC
  • 25. ASICS Corporation
  • 26. Cronometer Software Inc.
  • 27. WW International, Inc.
  • 28. Lifesum AB
  • 29. Appinventiv Technologies Pvt. Ltd.
  • 30. Lenovo Group Limited
  • 31. Garmin Ltd.
  • 32. Freeletics GmbH
  • 33. Apple Inc.

LIST OF FIGURES

  • FIGURE 1. FITNESS APP MARKET RESEARCH PROCESS
  • FIGURE 2. FITNESS APP MARKET SIZE, 2023 VS 2030
  • FIGURE 3. GLOBAL FITNESS APP MARKET SIZE, 2018-2030 (USD MILLION)
  • FIGURE 4. GLOBAL FITNESS APP MARKET SIZE, BY REGION, 2023 VS 2024 VS 2030 (USD MILLION)
  • FIGURE 5. GLOBAL FITNESS APP MARKET SIZE, BY COUNTRY, 2023 VS 2024 VS 2030 (USD MILLION)
  • FIGURE 6. GLOBAL FITNESS APP MARKET SIZE, BY FUNCTION, 2023 VS 2030 (%)
  • FIGURE 7. GLOBAL FITNESS APP MARKET SIZE, BY FUNCTION, 2023 VS 2024 VS 2030 (USD MILLION)
  • FIGURE 8. GLOBAL FITNESS APP MARKET SIZE, BY TYPE, 2023 VS 2030 (%)
  • FIGURE 9. GLOBAL FITNESS APP MARKET SIZE, BY TYPE, 2023 VS 2024 VS 2030 (USD MILLION)
  • FIGURE 10. GLOBAL FITNESS APP MARKET SIZE, BY MONETIZATION MODE, 2023 VS 2030 (%)
  • FIGURE 11. GLOBAL FITNESS APP MARKET SIZE, BY MONETIZATION MODE, 2023 VS 2024 VS 2030 (USD MILLION)
  • FIGURE 12. AMERICAS FITNESS APP MARKET SIZE, BY COUNTRY, 2023 VS 2030 (%)
  • FIGURE 13. AMERICAS FITNESS APP MARKET SIZE, BY COUNTRY, 2023 VS 2024 VS 2030 (USD MILLION)
  • FIGURE 14. UNITED STATES FITNESS APP MARKET SIZE, BY STATE, 2023 VS 2030 (%)
  • FIGURE 15. UNITED STATES FITNESS APP MARKET SIZE, BY STATE, 2023 VS 2024 VS 2030 (USD MILLION)
  • FIGURE 16. ASIA-PACIFIC FITNESS APP MARKET SIZE, BY COUNTRY, 2023 VS 2030 (%)
  • FIGURE 17. ASIA-PACIFIC FITNESS APP MARKET SIZE, BY COUNTRY, 2023 VS 2024 VS 2030 (USD MILLION)
  • FIGURE 18. EUROPE, MIDDLE EAST & AFRICA FITNESS APP MARKET SIZE, BY COUNTRY, 2023 VS 2030 (%)
  • FIGURE 19. EUROPE, MIDDLE EAST & AFRICA FITNESS APP MARKET SIZE, BY COUNTRY, 2023 VS 2024 VS 2030 (USD MILLION)
  • FIGURE 20. FITNESS APP MARKET SHARE, BY KEY PLAYER, 2023
  • FIGURE 21. FITNESS APP MARKET, FPNV POSITIONING MATRIX, 2023

LIST OF TABLES

  • TABLE 1. FITNESS APP MARKET SEGMENTATION & COVERAGE
  • TABLE 2. UNITED STATES DOLLAR EXCHANGE RATE, 2018-2023
  • TABLE 3. GLOBAL FITNESS APP MARKET SIZE, 2018-2030 (USD MILLION)
  • TABLE 4. GLOBAL FITNESS APP MARKET SIZE, BY REGION, 2018-2030 (USD MILLION)
  • TABLE 5. GLOBAL FITNESS APP MARKET SIZE, BY COUNTRY, 2018-2030 (USD MILLION)
  • TABLE 6. FITNESS APP MARKET DYNAMICS
  • TABLE 7. GLOBAL FITNESS APP MARKET SIZE, BY FUNCTION, 2018-2030 (USD MILLION)
  • TABLE 8. GLOBAL FITNESS APP MARKET SIZE, BY ACTIVITY TRACKING, BY REGION, 2018-2030 (USD MILLION)
  • TABLE 9. GLOBAL FITNESS APP MARKET SIZE, BY DIET AND NUTRITION, BY REGION, 2018-2030 (USD MILLION)
  • TABLE 10. GLOBAL FITNESS APP MARKET SIZE, BY WORKOUT OR EXERCISE, BY REGION, 2018-2030 (USD MILLION)
  • TABLE 11. GLOBAL FITNESS APP MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
  • TABLE 12. GLOBAL FITNESS APP MARKET SIZE, BY ALTRUISTIC FITNESS APPS, BY REGION, 2018-2030 (USD MILLION)
  • TABLE 13. GLOBAL FITNESS APP MARKET SIZE, BY COMPETITIVE FITNESS APPS, BY REGION, 2018-2030 (USD MILLION)
  • TABLE 14. GLOBAL FITNESS APP MARKET SIZE, BY FITNESS-TRACKING APPS, BY REGION, 2018-2030 (USD MILLION)
  • TABLE 15. GLOBAL FITNESS APP MARKET SIZE, BY SOCIAL FITNESS APPS, BY REGION, 2018-2030 (USD MILLION)
  • TABLE 16. GLOBAL FITNESS APP MARKET SIZE, BY WORKOUT FITNESS APPS, BY REGION, 2018-2030 (USD MILLION)
  • TABLE 17. GLOBAL FITNESS APP MARKET SIZE, BY MONETIZATION MODE, 2018-2030 (USD MILLION)
  • TABLE 18. GLOBAL FITNESS APP MARKET SIZE, BY ADVERTISEMENTS, BY REGION, 2018-2030 (USD MILLION)
  • TABLE 19. GLOBAL FITNESS APP MARKET SIZE, BY FREEMIUM APPS, BY REGION, 2018-2030 (USD MILLION)
  • TABLE 20. GLOBAL FITNESS APP MARKET SIZE, BY IN-APP PURCHASES, BY REGION, 2018-2030 (USD MILLION)
  • TABLE 21. GLOBAL FITNESS APP MARKET SIZE, BY PAID APPS, BY REGION, 2018-2030 (USD MILLION)
  • TABLE 22. AMERICAS FITNESS APP MARKET SIZE, BY FUNCTION, 2018-2030 (USD MILLION)
  • TABLE 23. AMERICAS FITNESS APP MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
  • TABLE 24. AMERICAS FITNESS APP MARKET SIZE, BY MONETIZATION MODE, 2018-2030 (USD MILLION)
  • TABLE 25. AMERICAS FITNESS APP MARKET SIZE, BY COUNTRY, 2018-2030 (USD MILLION)
  • TABLE 26. ARGENTINA FITNESS APP MARKET SIZE, BY FUNCTION, 2018-2030 (USD MILLION)
  • TABLE 27. ARGENTINA FITNESS APP MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
  • TABLE 28. ARGENTINA FITNESS APP MARKET SIZE, BY MONETIZATION MODE, 2018-2030 (USD MILLION)
  • TABLE 29. BRAZIL FITNESS APP MARKET SIZE, BY FUNCTION, 2018-2030 (USD MILLION)
  • TABLE 30. BRAZIL FITNESS APP MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
  • TABLE 31. BRAZIL FITNESS APP MARKET SIZE, BY MONETIZATION MODE, 2018-2030 (USD MILLION)
  • TABLE 32. CANADA FITNESS APP MARKET SIZE, BY FUNCTION, 2018-2030 (USD MILLION)
  • TABLE 33. CANADA FITNESS APP MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
  • TABLE 34. CANADA FITNESS APP MARKET SIZE, BY MONETIZATION MODE, 2018-2030 (USD MILLION)
  • TABLE 35. MEXICO FITNESS APP MARKET SIZE, BY FUNCTION, 2018-2030 (USD MILLION)
  • TABLE 36. MEXICO FITNESS APP MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
  • TABLE 37. MEXICO FITNESS APP MARKET SIZE, BY MONETIZATION MODE, 2018-2030 (USD MILLION)
  • TABLE 38. UNITED STATES FITNESS APP MARKET SIZE, BY FUNCTION, 2018-2030 (USD MILLION)
  • TABLE 39. UNITED STATES FITNESS APP MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
  • TABLE 40. UNITED STATES FITNESS APP MARKET SIZE, BY MONETIZATION MODE, 2018-2030 (USD MILLION)
  • TABLE 41. UNITED STATES FITNESS APP MARKET SIZE, BY STATE, 2018-2030 (USD MILLION)
  • TABLE 42. ASIA-PACIFIC FITNESS APP MARKET SIZE, BY FUNCTION, 2018-2030 (USD MILLION)
  • TABLE 43. ASIA-PACIFIC FITNESS APP MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
  • TABLE 44. ASIA-PACIFIC FITNESS APP MARKET SIZE, BY MONETIZATION MODE, 2018-2030 (USD MILLION)
  • TABLE 45. ASIA-PACIFIC FITNESS APP MARKET SIZE, BY COUNTRY, 2018-2030 (USD MILLION)
  • TABLE 46. AUSTRALIA FITNESS APP MARKET SIZE, BY FUNCTION, 2018-2030 (USD MILLION)
  • TABLE 47. AUSTRALIA FITNESS APP MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
  • TABLE 48. AUSTRALIA FITNESS APP MARKET SIZE, BY MONETIZATION MODE, 2018-2030 (USD MILLION)
  • TABLE 49. CHINA FITNESS APP MARKET SIZE, BY FUNCTION, 2018-2030 (USD MILLION)
  • TABLE 50. CHINA FITNESS APP MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
  • TABLE 51. CHINA FITNESS APP MARKET SIZE, BY MONETIZATION MODE, 2018-2030 (USD MILLION)
  • TABLE 52. INDIA FITNESS APP MARKET SIZE, BY FUNCTION, 2018-2030 (USD MILLION)
  • TABLE 53. INDIA FITNESS APP MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
  • TABLE 54. INDIA FITNESS APP MARKET SIZE, BY MONETIZATION MODE, 2018-2030 (USD MILLION)
  • TABLE 55. INDONESIA FITNESS APP MARKET SIZE, BY FUNCTION, 2018-2030 (USD MILLION)
  • TABLE 56. INDONESIA FITNESS APP MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
  • TABLE 57. INDONESIA FITNESS APP MARKET SIZE, BY MONETIZATION MODE, 2018-2030 (USD MILLION)
  • TABLE 58. JAPAN FITNESS APP MARKET SIZE, BY FUNCTION, 2018-2030 (USD MILLION)
  • TABLE 59. JAPAN FITNESS APP MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
  • TABLE 60. JAPAN FITNESS APP MARKET SIZE, BY MONETIZATION MODE, 2018-2030 (USD MILLION)
  • TABLE 61. MALAYSIA FITNESS APP MARKET SIZE, BY FUNCTION, 2018-2030 (USD MILLION)
  • TABLE 62. MALAYSIA FITNESS APP MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
  • TABLE 63. MALAYSIA FITNESS APP MARKET SIZE, BY MONETIZATION MODE, 2018-2030 (USD MILLION)
  • TABLE 64. PHILIPPINES FITNESS APP MARKET SIZE, BY FUNCTION, 2018-2030 (USD MILLION)
  • TABLE 65. PHILIPPINES FITNESS APP MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
  • TABLE 66. PHILIPPINES FITNESS APP MARKET SIZE, BY MONETIZATION MODE, 2018-2030 (USD MILLION)
  • TABLE 67. SINGAPORE FITNESS APP MARKET SIZE, BY FUNCTION, 2018-2030 (USD MILLION)
  • TABLE 68. SINGAPORE FITNESS APP MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
  • TABLE 69. SINGAPORE FITNESS APP MARKET SIZE, BY MONETIZATION MODE, 2018-2030 (USD MILLION)
  • TABLE 70. SOUTH KOREA FITNESS APP MARKET SIZE, BY FUNCTION, 2018-2030 (USD MILLION)
  • TABLE 71. SOUTH KOREA FITNESS APP MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
  • TABLE 72. SOUTH KOREA FITNESS APP MARKET SIZE, BY MONETIZATION MODE, 2018-2030 (USD MILLION)
  • TABLE 73. TAIWAN FITNESS APP MARKET SIZE, BY FUNCTION, 2018-2030 (USD MILLION)
  • TABLE 74. TAIWAN FITNESS APP MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
  • TABLE 75. TAIWAN FITNESS APP MARKET SIZE, BY MONETIZATION MODE, 2018-2030 (USD MILLION)
  • TABLE 76. THAILAND FITNESS APP MARKET SIZE, BY FUNCTION, 2018-2030 (USD MILLION)
  • TABLE 77. THAILAND FITNESS APP MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
  • TABLE 78. THAILAND FITNESS APP MARKET SIZE, BY MONETIZATION MODE, 2018-2030 (USD MILLION)
  • TABLE 79. VIETNAM FITNESS APP MARKET SIZE, BY FUNCTION, 2018-2030 (USD MILLION)
  • TABLE 80. VIETNAM FITNESS APP MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
  • TABLE 81. VIETNAM FITNESS APP MARKET SIZE, BY MONETIZATION MODE, 2018-2030 (USD MILLION)
  • TABLE 82. EUROPE, MIDDLE EAST & AFRICA FITNESS APP MARKET SIZE, BY FUNCTION, 2018-2030 (USD MILLION)
  • TABLE 83. EUROPE, MIDDLE EAST & AFRICA FITNESS APP MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
  • TABLE 84. EUROPE, MIDDLE EAST & AFRICA FITNESS APP MARKET SIZE, BY MONETIZATION MODE, 2018-2030 (USD MILLION)
  • TABLE 85. EUROPE, MIDDLE EAST & AFRICA FITNESS APP MARKET SIZE, BY COUNTRY, 2018-2030 (USD MILLION)
  • TABLE 86. DENMARK FITNESS APP MARKET SIZE, BY FUNCTION, 2018-2030 (USD MILLION)
  • TABLE 87. DENMARK FITNESS APP MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
  • TABLE 88. DENMARK FITNESS APP MARKET SIZE, BY MONETIZATION MODE, 2018-2030 (USD MILLION)
  • TABLE 89. EGYPT FITNESS APP MARKET SIZE, BY FUNCTION, 2018-2030 (USD MILLION)
  • TABLE 90. EGYPT FITNESS APP MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
  • TABLE 91. EGYPT FITNESS APP MARKET SIZE, BY MONETIZATION MODE, 2018-2030 (USD MILLION)
  • TABLE 92. FINLAND FITNESS APP MARKET SIZE, BY FUNCTION, 2018-2030 (USD MILLION)
  • TABLE 93. FINLAND FITNESS APP MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
  • TABLE 94. FINLAND FITNESS APP MARKET SIZE, BY MONETIZATION MODE, 2018-2030 (USD MILLION)
  • TABLE 95. FRANCE FITNESS APP MARKET SIZE, BY FUNCTION, 2018-2030 (USD MILLION)
  • TABLE 96. FRANCE FITNESS APP MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
  • TABLE 97. FRANCE FITNESS APP MARKET SIZE, BY MONETIZATION MODE, 2018-2030 (USD MILLION)
  • TABLE 98. GERMANY FITNESS APP MARKET SIZE, BY FUNCTION, 2018-2030 (USD MILLION)
  • TABLE 99. GERMANY FITNESS APP MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
  • TABLE 100. GERMANY FITNESS APP MARKET SIZE, BY MONETIZATION MODE, 2018-2030 (USD MILLION)
  • TABLE 101. ISRAEL FITNESS APP MARKET SIZE, BY FUNCTION, 2018-2030 (USD MILLION)
  • TABLE 102. ISRAEL FITNESS APP MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
  • TABLE 103. ISRAEL FITNESS APP MARKET SIZE, BY MONETIZATION MODE, 2018-2030 (USD MILLION)
  • TABLE 104. ITALY FITNESS APP MARKET SIZE, BY FUNCTION, 2018-2030 (USD MILLION)
  • TABLE 105. ITALY FITNESS APP MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
  • TABLE 106. ITALY FITNESS APP MARKET SIZE, BY MONETIZATION MODE, 2018-2030 (USD MILLION)
  • TABLE 107. NETHERLANDS FITNESS APP MARKET SIZE, BY FUNCTION, 2018-2030 (USD MILLION)
  • TABLE 108. NETHERLANDS FITNESS APP MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
  • TABLE 109. NETHERLANDS FITNESS APP MARKET SIZE, BY MONETIZATION MODE, 2018-2030 (USD MILLION)
  • TABLE 110. NIGERIA FITNESS APP MARKET SIZE, BY FUNCTION, 2018-2030 (USD MILLION)
  • TABLE 111. NIGERIA FITNESS APP MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
  • TABLE 112. NIGERIA FITNESS APP MARKET SIZE, BY MONETIZATION MODE, 2018-2030 (USD MILLION)
  • TABLE 113. NORWAY FITNESS APP MARKET SIZE, BY FUNCTION, 2018-2030 (USD MILLION)
  • TABLE 114. NORWAY FITNESS APP MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
  • TABLE 115. NORWAY FITNESS APP MARKET SIZE, BY MONETIZATION MODE, 2018-2030 (USD MILLION)
  • TABLE 116. POLAND FITNESS APP MARKET SIZE, BY FUNCTION, 2018-2030 (USD MILLION)
  • TABLE 117. POLAND FITNESS APP MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
  • TABLE 118. POLAND FITNESS APP MARKET SIZE, BY MONETIZATION MODE, 2018-2030 (USD MILLION)
  • TABLE 119. QATAR FITNESS APP MARKET SIZE, BY FUNCTION, 2018-2030 (USD MILLION)
  • TABLE 120. QATAR FITNESS APP MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
  • TABLE 121. QATAR FITNESS APP MARKET SIZE, BY MONETIZATION MODE, 2018-2030 (USD MILLION)
  • TABLE 122. RUSSIA FITNESS APP MARKET SIZE, BY FUNCTION, 2018-2030 (USD MILLION)
  • TABLE 123. RUSSIA FITNESS APP MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
  • TABLE 124. RUSSIA FITNESS APP MARKET SIZE, BY MONETIZATION MODE, 2018-2030 (USD MILLION)
  • TABLE 125. SAUDI ARABIA FITNESS APP MARKET SIZE, BY FUNCTION, 2018-2030 (USD MILLION)
  • TABLE 126. SAUDI ARABIA FITNESS APP MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
  • TABLE 127. SAUDI ARABIA FITNESS APP MARKET SIZE, BY MONETIZATION MODE, 2018-2030 (USD MILLION)
  • TABLE 128. SOUTH AFRICA FITNESS APP MARKET SIZE, BY FUNCTION, 2018-2030 (USD MILLION)
  • TABLE 129. SOUTH AFRICA FITNESS APP MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
  • TABLE 130. SOUTH AFRICA FITNESS APP MARKET SIZE, BY MONETIZATION MODE, 2018-2030 (USD MILLION)
  • TABLE 131. SPAIN FITNESS APP MARKET SIZE, BY FUNCTION, 2018-2030 (USD MILLION)
  • TABLE 132. SPAIN FITNESS APP MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
  • TABLE 133. SPAIN FITNESS APP MARKET SIZE, BY MONETIZATION MODE, 2018-2030 (USD MILLION)
  • TABLE 134. SWEDEN FITNESS APP MARKET SIZE, BY FUNCTION, 2018-2030 (USD MILLION)
  • TABLE 135. SWEDEN FITNESS APP MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
  • TABLE 136. SWEDEN FITNESS APP MARKET SIZE, BY MONETIZATION MODE, 2018-2030 (USD MILLION)
  • TABLE 137. SWITZERLAND FITNESS APP MARKET SIZE, BY FUNCTION, 2018-2030 (USD MILLION)
  • TABLE 138. SWITZERLAND FITNESS APP MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
  • TABLE 139. SWITZERLAND FITNESS APP MARKET SIZE, BY MONETIZATION MODE, 2018-2030 (USD MILLION)
  • TABLE 140. TURKEY FITNESS APP MARKET SIZE, BY FUNCTION, 2018-2030 (USD MILLION)
  • TABLE 141. TURKEY FITNESS APP MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
  • TABLE 142. TURKEY FITNESS APP MARKET SIZE, BY MONETIZATION MODE, 2018-2030 (USD MILLION)
  • TABLE 143. UNITED ARAB EMIRATES FITNESS APP MARKET SIZE, BY FUNCTION, 2018-2030 (USD MILLION)
  • TABLE 144. UNITED ARAB EMIRATES FITNESS APP MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
  • TABLE 145. UNITED ARAB EMIRATES FITNESS APP MARKET SIZE, BY MONETIZATION MODE, 2018-2030 (USD MILLION)
  • TABLE 146. UNITED KINGDOM FITNESS APP MARKET SIZE, BY FUNCTION, 2018-2030 (USD MILLION)
  • TABLE 147. UNITED KINGDOM FITNESS APP MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
  • TABLE 148. UNITED KINGDOM FITNESS APP MARKET SIZE, BY MONETIZATION MODE, 2018-2030 (USD MILLION)
  • TABLE 149. FITNESS APP MARKET SHARE, BY KEY PLAYER, 2023
  • TABLE 150. FITNESS APP MARKET, FPNV POSITIONING MATRIX, 2023