健身应用市场规模、份额和成长分析（按类型、平台、设备、性别、服务和地区）—2025-2032 年产业预测

2023 年全球健身应用市场规模价值为 21 亿美元，预计将从 2024 年的 24.9 亿美元成长到 2032 年的 96 亿美元，预测期间（2025-2032 年）的复合年增长率为 18.4%。

最近的技术进步改变了健身格局，使得应用内训练服务与传统健身房的竞争更加激烈。世界经济论坛的一项研究显示，随着人们身心健康意识的增强，线上健身服务的普及推动了全球应用程式下载量大幅增加 46%。健康和健身应用程式使用机器学习和人工智慧来提供个人化的健身计划、饮食和虚拟教练体验。智慧型手机在全球的快速普及进一步推动了这一成长，不重复访客等创新公司正在透过推出尖端平台来满足这一需求，而併购则继续重塑市场，在健身技术领域创造出动态的供需格局。

目录

介绍

• 调查目的
• 研究范围
• 定义

调查方法

• 资讯采购
• 次要和主要资料方法
• 市场规模预测
• 市场假设与限制

执行摘要

• 全球市场展望
• 供需趋势分析
• 细分机会分析

市场动态及展望

• 市场概况
• 市场规模
• 市场动态
  • 驱动因素和机会
  • 限制与挑战
• 波特的分析

主要市场考察

• 关键成功因素
• 竞争程度
• 主要投资机会
• 市场生态系统
• 市场吸引力指数（2024 年）
• PESTEL 分析
• 总体经济指标
• 价值链分析
• 定价分析
• 技术分析

健身应用市场规模（按类型和复合年增长率） (2025-2032)

• 市场概况
• 运动与减重
• 饮食与营养
• 活动追踪

健身应用市场规模（依平台划分）及复合年增长率（2025-2032）

• 市场概况
• Android
• iOS
• 其他平台

健身应用市场规模（按设备及复合年增长率） (2025-2032)

• 市场概况
• 智慧型手机
• 药片
• 穿戴式装置

健身应用市场规模（按性别和复合年增长率） (2025-2032)

• 市场概况
• 男性
• 女士

健身应用市场规模（依服务及复合年增长率） (2025-2032)

• 市场概况
• 基于订阅
• 非订阅制

健身应用市场规模（按地区）及复合年增长率（2025-2032）

• 北美洲
  • 美国
  • 加拿大
• 欧洲
  • 德国
  • 西班牙
  • 法国
  • 英国
  • 义大利
  • 其他欧洲国家地区
• 亚太地区
  • 中国
  • 印度
  • 日本
  • 韩国
  • 其他亚太地区
• 拉丁美洲
  • 巴西
  • 其他拉丁美洲国家
• 中东和非洲
  • 海湾合作委员会国家
  • 南非
  • 其他中东和非洲地区

竞争资讯

• 前 5 家公司对比
• 主要企业市场定位（2024年）
• 主要市场参与者所采用的策略
• 近期市场趋势
• 公司市场占有率分析（2024 年）
• 主要企业简介
  • 公司详细信息
  • 产品系列分析
  • 公司分部份额分析
  • 收益与前一年同期比较对比（2022-2024 年）

主要企业简介

• Nike, Inc.（USA）
• Adidas AG（Germany）
• Fitbit, Inc.（USA）
• Under Armour, Inc.（USA）
• Google, Inc.（USA）
• Apple Inc.（USA）
• Samsung Electronics Co., Ltd.（South Korea）
• Polar Electro（Finland）
• Azumio, Inc.（USA）
• Noom, Inc.（USA）
• WillowTree, LLC（USA）
• Garmin Ltd.（USA）
• Peloton Interactive, Inc.（USA）
• ASICS America Corporation（Japan）
• Leap Fitness Group（China）
• Seven Networks Inc.（Australia）
• Headspace（USA）
• Strava, Inc.（USA）

结论和建议

Global Fitness App Market size was valued at USD 2.1 billion in 2023 and is poised to grow from USD 2.49 billion in 2024 to USD 9.6 billion by 2032, growing at a CAGR of 18.4% during the forecast period (2025-2032).

Recent technological advancements have transformed the fitness landscape, intensifying competition between in-app training services and traditional gyms. According to a World Economic Forum study, the surge in online fitness services has spurred a remarkable 46% growth in global app downloads, driven by heightened awareness of physical and mental well-being. Health and fitness applications leverage machine learning and AI to deliver personalized fitness plans, diet regimens, and virtual coaching experiences. The rapid global adoption of smartphones, projected to reach 5.9 billion unique users by 2025, further fuels this growth. Innovative companies like HealthifyMe are responding to this demand by launching advanced platforms, while mergers and acquisitions continue to reshape the market, creating a dynamic supply-demand landscape in fitness technology.

Top-down and bottom-up approaches were used to estimate and validate the size of the Fitness App market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Fitness App Market Segments Analysis

Global Fitness App Market is segmented by Type, Platform, Device, Gender, Service and region. Based on Type, the market is segmented into Exercise and weight loss, Diet and nutrition and Activity tracking. Based on Platform, the market is segmented into Android, iOS and Other platforms. Based on Device, the market is segmented into Smartphones, Tablets and Wearable devices. Based on Gender, the market is segmented into Male and Female. Based on Service, the market is segmented into Subscription based and Non-subscription based. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Fitness App Market

The fitness app market is experiencing significant growth driven by an increasing awareness of health and wellness. A greater number of individuals are acknowledging the vital role that good nutrition, physical fitness, and mental health play in their lives, leading them to seek out accessible digital solutions. Key factors contributing to this trend include an aging population, a rise in lifestyle-related health issues, and a cultural shift towards prioritizing healthy living. Fitness apps provide a convenient platform for users to monitor their workouts, track their progress, and access valuable insights. Consequently, as downloads and user engagement surge, the fitness app industry is poised for continuous innovation and development.

Restraints in the Fitness App Market

The fitness app market faces significant constraints due to its saturation with numerous alternatives available to consumers. New entrants encounter substantial difficulties in differentiating themselves within this crowded landscape. This abundance of similar functionalities can complicate users' decision-making processes when selecting the ideal app for their needs. Consequently, establishing a loyal user base and achieving market disruption presents notable challenges. To navigate this fierce competition, developers must offer distinctive features, compelling value propositions, and implement impactful marketing strategies. Continuous innovation is crucial in order for developers to effectively attract new users and carve out a unique position within this dynamic market.

Market Trends of the Fitness App Market

The fitness app market is experiencing a significant trend towards AI integration and personalization, reshaping user experiences and engagement. By leveraging artificial intelligence, these applications can analyze user data, preferences, and performance metrics to create tailored exercise and diet plans that cater to individual fitness goals. This customization fosters a more engaging environment, as recommendations evolve based on user progression, making workouts increasingly challenging and effective. As users enjoy a more personalized approach, they are more likely to remain loyal to specific apps, contributing to increased market competition and driving innovation in adaptive training features that optimize fitness outcomes.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2024
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis
• Technology Analysis

Global Fitness App Market Size by Type & CAGR (2025-2032)

• Market Overview
• Exercise and weight loss
• Diet and nutrition
• Activity tracking

Global Fitness App Market Size by Platform & CAGR (2025-2032)

• Market Overview
• Android
• iOS
• Other platforms

Global Fitness App Market Size by Device & CAGR (2025-2032)

• Market Overview
• Smartphones
• Tablets
• Wearable devices

Global Fitness App Market Size by Gender & CAGR (2025-2032)

• Market Overview
• Male
• Female

Global Fitness App Market Size by Service & CAGR (2025-2032)

• Market Overview
• Subscription based
• Non-subscription based

Global Fitness App Market Size & CAGR (2025-2032)

• North America (Type, Platform, Device, Gender, Service)
  • US
  • Canada
• Europe (Type, Platform, Device, Gender, Service)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Type, Platform, Device, Gender, Service)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Type, Platform, Device, Gender, Service)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Type, Platform, Device, Gender, Service)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2024
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2024
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2022-2024)

Key Company Profiles

• Nike, Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Adidas AG (Germany)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Fitbit, Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Under Armour, Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Google, Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Apple Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Samsung Electronics Co., Ltd. (South Korea)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Polar Electro (Finland)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Azumio, Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Noom, Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• WillowTree, LLC (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Garmin Ltd. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Peloton Interactive, Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• ASICS America Corporation (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Leap Fitness Group (China)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Seven Networks Inc. (Australia)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Headspace (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Strava, Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations