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市场调查报告书

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1673870

按平台类型、设备、应用程式和地区分類的体育和健身应用市场

Sports And Fitness Apps Market, By Platform Type, By Device, By Application, By Geography

出版日期: 2025年02月17日 | 出版商:

Coherent Market Insights | 英文 152 Pages | 商品交期: 2-3个工作天内

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简介目录

预计到 2025 年全球运动和健身应用市场规模将达到 103.2 亿美元，到 2032 年将达到 264.8 亿美元，2025 年至 2032 年的年复合成长率（CAGR）为 14.4%。

报告范围		报告详细信息
基准年	2024	2025 年市场规模	103.2亿美元
效能资料	2020-2024	预测期	2025-2032
预测期：2025 年至 2032 年复合年增长率	14.40％	2032 年金额预测	264.8亿美元

数字。体育和健身应用市场占有率（%）（2025 年按地区划分）

由于全球人口健康意识的增强和对健身的兴趣日益增加，全球体育和健身应用市场在过去十年中见证了显着增长。该应用程式可让消费者透过行动装置方便地追踪关键健康指标、遵循客製化的运动计画、监测卡路里摄取量并设定健身目标。该专用应用程式提供的其他运动和活动包括跑步、骑自行车、瑜伽、远足和游泳。青年人口的发展、收入的提高和先进技术的普及是推动已开发国家和开发中国家对体育和健身应用需求的一些关键因素。

市场动态

推动全球体育和健身应用市场发展的关键驱动因素包括人们健康和健身意识的增强、文明病的患病率上升以及可穿戴设备和智慧型手机的普及率不断提高。此外，透过应用程式提供的一系列根据个人需求量身定制的锻炼和膳食计划方案也促进了需求。然而，这些平台上共用的敏感个人资讯和健康指标的隐私和资料安全问题可能会阻碍市场成长。此外，某些设备还存在技术问题和相容性问题。另一方面，将AR/VR和人工智慧等先进技术融入应用程式预计将在未来几年创造新的机会。

研究的主要特点

本报告对全球体育和健身应用市场进行了详细分析，并以 2024 年为基准年，展示了预测期（2025-2032 年）的市场规模和年复合成长率（CAGR%）。
它还强调了各个领域的潜在商机并说明了该市场的有吸引力的投资提案矩阵。
它还提供了关于市场驱动因素、限制因素、机会、新产品发布和核准、市场趋势、区域前景以及主要企业采用的竞争策略的主要考察。
全球体育和健身应用程式市场的主要企业已根据公司亮点、产品系列、关键亮点、财务表现和策略等参数进行了分析。
本报告的见解将使负责人和企业经营团队能够就未来产品发布、新兴趋势、市场扩张和行销策略做出明智的决策。
全球体育和健身应用市场报告针对该行业的各个相关人员，包括投资者、供应商、产品製造商、经销商、新进入者和金融分析师。
相关人员可以透过全球体育和健身应用市场分析中使用的各种策略矩阵更轻鬆地做出决策。

Report Coverage	Report Details
Base Year:	2024	Market Size in 2025:	USD 10.32 Bn
Historical Data for:	2020 To 2024	Forecast Period:	2025 To 2032
Forecast Period 2025 to 2032 CAGR:	14.40%	2032 Value Projection:	USD 26.48 Bn

The global sports and fitness apps market has witnessed significant growth in the past decade owing to rising health awareness and increasing focus on physical fitness among the population worldwide. Apps enable consumers to track vital health metrics, follow customized workout routines, monitor calorie intake, and set fitness goals conveniently on their mobile devices. Various sports and activities that are catered through dedicated apps include running, cycling, yoga, hiking, swimming, and others. Growing youth population, rising incomes, and use of advanced technologies are some of the key factors propelling the demand for sports and fitness apps across developed as well as developing nations.

Market Dynamics:

The key drivers fueling the global sports and fitness apps market include growing health and fitness consciousness among people, increasing prevalence of lifestyle diseases, and rising adoption of wearable devices and smartphones. Additionally, the availability of various customized workout and meal planning programs tailored as per individual requirements through apps is augmenting their demand. However, privacy and data security concerns regarding sensitive personal information and health metrics shared on these platforms could hinder the market growth. Moreover, technical issues and compatibility problems with certain devices pose challenges. On the flip side, integration of advanced technologies such as AR/VR and artificial intelligence into apps is expected to create new opportunities in the coming years.

Key Features of the Study:

This report provides in-depth analysis of the global sports and fitness apps market, and provides market size (US$ Bn) and compound annual growth rate (CAGR%) for the forecast period (2025-2032), considering 2024 as the base year.
It elucidates potential revenue opportunities across different segments and explains attractive investment proposition matrices for this market.
This study also provides key insights about market drivers, restraints, opportunities, new product launches or approval, market trends, regional outlook, and competitive strategies adopted by key players.
It profiles key players in the global sports and fitness apps market based on the following parameters - company highlights, products portfolio, key highlights, financial performance, and strategies.
Key companies covered as a part of this study include Adidas AG, Appster, Azumio Inc., Fitbit Inc., FitnessKeeper (RunKeeper), Fooducate, Google LLC, JEFIT Workout Tracker, Kayla Itsines, MyFitnessPal Inc., Nike, Inc., Noom Inc., Polar Electro, Sworkit, and Under Armour, Inc.
Insights from this report would allow marketers and the management authorities of the companies to make informed decisions regarding their future product launches, type up-gradation, market expansion, and marketing tactics.
The global sports and fitness apps market report caters to various stakeholders in this industry including investors, suppliers, product manufacturers, distributors, new entrants, and financial analysts.
Stakeholders would have ease in decision-making through various strategy matrices used in analyzing the global sports and fitness apps market.

Detailed Segmentation:

By Platform Type
- iOS
- Android
- Others
By Device
- Smartphones
- Tablets
- Wearable Devices
By Application
- Health Monitoring
- Activity Tracking & Monitoring
- Diet & Nutrition
- Exercise & Weight Loss
By Regional
- North America
- Europe
- Asia Pacific
- Latin America
- Middle East & Africa
Key Players Insights
- Adidas AG
- Appster
- Azumio Inc.
- Fitbit Inc.
- FitnessKeeper (RunKeeper)
- Fooducate
- Google LLC
- JEFIT Workout Tracker
- Kayla Itsines
- MyFitnessPal Inc.
- Nike, Inc.
- Noom Inc.
- Polar Electro
- Sworkit
- Under Armour, Inc.

1. Research Objectives and Assumptions

Research Objectives
Assumptions
Abbreviations

2. Market Purview

Report Description
- Market Definition and Scope
Executive Summary
- Market Snippet, By Platform Type
- Market Snippet, By Device
- Market Snippet, By Application
- Market Snippet, By Region
Coherent Opportunity Map (COM)

3. Market Dynamics, Regulations, and Trends Analysis

Market Dynamics
- Drivers
- Restraints
- Market Opportunities
Regulatory Scenario
Industry Trend
Merger and Acquisitions
New System Launches/Approvals
Impact of COVID-19 Pandemic

4. Global Sports And Fitness Apps Market, By Platform Type, 2020-2032, (US$ Bn)

Introduction
- Market Share Analysis, 2025 and 2032 (%)
- Y-o-Y Growth Analysis, 2020-2032
- Segment Trends
iOS
- Introduction
- Market Size and Forecast, 2020-2032, (US$ Bn)
Android
- Introduction
- Market Size and Forecast, 2020-2032, (US$ Bn)
Others
- Introduction
- Market Size and Forecast, 2020-2032, (US$ Bn)

5. Global Sports And Fitness Apps Market, By Device, 2020-2032, (US$ Bn)

Introduction
- Market Share Analysis, 2025 and 2032 (%)
- Y-o-Y Growth Analysis, 2020-2032
- Segment Trends
Smartphones
- Introduction
- Market Size and Forecast, 2020-2032, (US$ Bn)
Tablets
- Introduction
- Market Size and Forecast, 2020-2032, (US$ Bn)
Wearable Devices
- Introduction
- Market Size and Forecast, 2020-2032, (US$ Bn)

6. Global Sports And Fitness Apps Market, By Application, 2020-2032, (US$ Bn)

Introduction
- Market Share Analysis, 2025 and 2032 (%)
- Y-o-Y Growth Analysis, 2020-2032
- Segment Trends
Health Monitoring
- Introduction
- Market Size and Forecast, 2020-2032, (US$ Bn)
Activity Tracking & Monitoring
- Introduction
- Market Size and Forecast, 2020-2032, (US$ Bn)
Diet & Nutrition
- Introduction
- Market Size and Forecast, 2020-2032, (US$ Bn)
Exercise & Weight Loss
- Introduction
- Market Size and Forecast, 2020-2032, (US$ Bn)

7. Global Sports And Fitness Apps Market, By Region, 2020-2032, (US$ Bn)

Introduction
- Market Share Analysis, By Region, 2025 and 2032 (%)
- Y-o-Y Growth Analysis, 2020-2032
North America
- Regional Trends
- Market Size and Forecast, By Platform Type, 2020-2032, (US$ Bn)
- Market Size and Forecast, By Device, 2020-2032, (US$ Bn)
- Market Size and Forecast, By Application, 2020-2032, (US$ Bn)
- Market Size and Forecast, By Country, 2020-2032, (US$ Bn)
  - U.S.
  - Canada
Europe
- Regional Trends
- Market Size and Forecast, By Platform Type, 2020-2032, (US$ Bn)
- Market Size and Forecast, By Device, 2020-2032, (US$ Bn)
- Market Size and Forecast, By Application, 2020-2032, (US$ Bn)
- Market Size and Forecast, By Country, 2020-2032, (US$ Bn)
  - U.K.
  - Germany
  - France
  - Russia
  - Rest of Europe
Asia Pacific
- Regional Trends
- Market Size and Forecast, By Platform Type, 2020-2032, (US$ Bn)
- Market Size and Forecast, By Device, 2020-2032, (US$ Bn)
- Market Size and Forecast, By Application, 2020-2032, (US$ Bn)
- Market Size and Forecast, By Country, 2020-2032, (US$ Bn)
  - China
  - India
  - Japan
  - ASEAN
  - Australia
  - South Korea
  - Rest of Asia Pacific
Latin America
- Regional Trends
- Market Size and Forecast, By Platform Type, 2020-2032, (US$ Bn)
- Market Size and Forecast, By Device, 2020-2032, (US$ Bn)
- Market Size and Forecast, By Application, 2020-2032, (US$ Bn)
- Market Size and Forecast, By Country, 2020-2032, (US$ Bn)
  - Brazil
  - Argentina
  - Mexico
  - Rest of Latin America
Middle East & Africa
- Regional Trends
- Market Size and Forecast, By Platform Type, 2020-2032, (US$ Bn)
- Market Size and Forecast, By Device, 2020-2032, (US$ Bn)
- Market Size and Forecast, By Application, 2020-2032, (US$ Bn)
- Market Size and Forecast, By Country, 2020-2032, (US$ Bn)
  - South Africa
  - GCC Countries
  - Rest of the Middle East & Africa

8. Competitive Landscape

Company Profiles
- Adidas AG
  - Company Overview
  - Product Portfolio
  - Financial Performance
  - Key Strategies
  - Recent Developments/Updates
- Appster
  - Company Overview
  - Product Portfolio
  - Financial Performance
  - Key Strategies
  - Recent Developments/Updates
- Azumio Inc.
  - Company Overview
  - Product Portfolio
  - Financial Performance
  - Key Strategies
  - Recent Developments/Updates
- Fitbit Inc.
  - Company Overview
  - Product Portfolio
  - Financial Performance
  - Key Strategies
  - Recent Developments/Updates
- FitnessKeeper (RunKeeper)
  - Company Overview
  - Product Portfolio
  - Financial Performance
  - Key Strategies
  - Recent Developments/Updates
- Fooducate
  - Company Overview
  - Product Portfolio
  - Financial Performance
  - Key Strategies
  - Recent Developments/Updates
- Google LLC
  - Company Overview
  - Product Portfolio
  - Financial Performance
  - Key Strategies
  - Recent Developments/Updates
- JEFIT Workout Tracker
  - Company Overview
  - Product Portfolio
  - Financial Performance
  - Key Strategies
  - Recent Developments/Updates
- Kayla Itsines
  - Company Overview
  - Product Portfolio
  - Financial Performance
  - Key Strategies
  - Recent Developments/Updates
- MyFitnessPal Inc.
  - Company Overview
  - Product Portfolio
  - Financial Performance
  - Key Strategies
  - Recent Developments/Updates
- Nike, Inc.
  - Company Overview
  - Product Portfolio
  - Financial Performance
  - Key Strategies
  - Recent Developments/Updates
- Noom Inc.
  - Company Overview
  - Product Portfolio
  - Financial Performance
  - Key Strategies
  - Recent Developments/Updates
- Polar Electro
  - Company Overview
  - Product Portfolio
  - Financial Performance
  - Key Strategies
  - Recent Developments/Updates
- Sworkit
  - Company Overview
  - Product Portfolio
  - Financial Performance
  - Key Strategies
  - Recent Developments/Updates
- Under Armour, Inc.
  - Company Overview
  - Product Portfolio
  - Financial Performance
  - Key Strategies
  - Recent Developments/Updates

9. Analyst Recommendations

Wheel of Fortune
Analyst View
Coherent Opportunity Map

10. Research Methodology

References
Research Methodology
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按平台类型、设备、应用程式和地区分類的体育和健身应用市场