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市场调查报告书
商品编码
1714688
即服务市场按服务类型、支付模式、提供者类型、车辆类型、通勤模式、推进类型、经营模式和最终用户划分——2025 年至 2030 年全球预测Mobility-as-a-Service Market by Service Type, Payment Model, Provider Type, Vehicle type, Commuting Pattern, Propulsion Type, Business Model, End User - Global Forecast 2025-2030 |
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预计 2023 年出行即即服务市场价值将达到 2,648 亿美元,到 2024 年将以 11.08% 的复合年增长率增长至 2928.4 亿美元,到 2030 年将达到 5,526.3 亿美元。
主要市场统计数据 | |
---|---|
基准年2023年 | 2648亿美元 |
预计2024年 | 2928.4亿美元 |
预测年份 2030 | 5526.3亿美元 |
复合年增长率(%) | 11.08% |
在当今动态的交通生态系统中,行动即服务 (MaaS) 正在重塑消费者和企业获取和体验移动的方式。执行摘要为掌握随着技术进步和消费者期望的变化而不断发展的领域的广度和深度奠定了基础。探索转型背后的驱动力,并讨论创新服务的整合如何推动从传统的孤立交通途径向互联的、以用户为中心的行动平台的转变。
该报告深入探讨了技术突破、监管变化、环境考量和不断发展的支付模式等多方面的动态,所有这些都有助于形成更灵活、以客户主导的方法。本摘要将说明当前趋势并预测未来发展,帮助您更深入了解 MaaS 领域的机会和挑战。
基于广泛的市场资料和专家分析,该介绍提供了引人入胜且可操作的概述,为决策者和行业专业人士做好了接下来全面见解的准备。随着全球交通模式的不断变化,有利于行动解决方案创新、适应性和永续性的模式转移已经准备就绪。
塑造出行格局的变革性转变
行动旅游产业正在经历一场前所未有的变革,它正在改变传统模式并开闢新的成长和盈利途径。数位技术的进步、资料的民主化以及日益严格的城市规划法规正在推动向综合智慧交通解决方案的转变,以弥合消费者需求和服务交付之间的差距。
这项转变的关键驱动力是传统交通途径与创新数位平台的融合,实现即时预订、无缝路线映射和动态定价。这种结合将带来更个人化的出行体验,以适应不同通勤者的生活方式。
同时,日益增长的都市化和环境问题促使公共和私人相关人员重新思考传统基础设施。新技术使公司能够提供量身定制的运输解决方案,同时优化路线并最大限度地减少碳排放。竞争格局正在发生变化,传统服务供应商与技术创新者合作,发挥协同效应,提供一致、高效的行动体验。
这是因为不断变化的消费行为、法律规范和技术进步共同支撑着对移动性的全面重新定义。这场革命要求现有企业和新进业者重新思考他们的服务交付方式,并适应灵活性和回应能力至关重要的生态系统。
MaaS 市场的关键细分洞察
对 MaaS 市场的详细研究揭示了有助于了解消费行为和服务需求的多个方面。关键细分参数之一是基于服务类型,分析包括所提供的服务频谱。将要评估的服务包括自行车租赁、汽车租赁、公共交通整合、共乘、接驳车服务和计程车服务。具体来说,在分析汽车租赁时,会区分长期租赁和短期租赁,而短期租赁本身又分为按日租赁和按小时租赁。更复杂的是班车服务,分为固定路线和按需服务,并在可预测性和灵活性方面提供独特的价值提案。
将焦点转移到支付模式上,市场在付费使用制和固定费率两种模式下进行研究。这种细分对于满足不断变化的消费者支付偏好和促进无摩擦金融交易至关重要。对提供者类型进行细分,区分聚合平台和独立服务供应商,可以揭示影响客户互动和服务扩充性的不同营运策略。
前者考虑公车、四轮车、微型交通工具和火车,而后者区分城际和城内通勤行为。特别是,推进类型细分凸显了电动车、燃料电池汽车、混合动力汽车和内燃机替代品日益增长的重要性,所有这些都涉及不同的监管和环境标准。此外,基于考虑企业对企业、企业对消费者和P2P动态的经营模式的市场区隔将明确组织框架和商业化战略。最后,包括企业组织和个人消费者在内的最终用户细分——进一步分为商务旅客与企业通勤者、通勤者与游客——为客製化服务创新和以客户为中心的解决方案提供了见解。
综合起来,这些细分洞察形成了相互关联的服务维度的组合,以推动不断发展的 MaaS 领域的策略决策。
The Mobility-as-a-Service Market was valued at USD 264.80 billion in 2023 and is projected to grow to USD 292.84 billion in 2024, with a CAGR of 11.08%, reaching USD 552.63 billion by 2030.
KEY MARKET STATISTICS | |
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Base Year [2023] | USD 264.80 billion |
Estimated Year [2024] | USD 292.84 billion |
Forecast Year [2030] | USD 552.63 billion |
CAGR (%) | 11.08% |
In today's dynamic transport ecosystem, Mobility-as-a-Service (MaaS) is reshaping how consumers and businesses access and experience mobility. The executive summary lays a foundation that captures the breadth and depth of this sector as it evolves in response to technological advances and shifting consumer expectations. It explores the drivers behind the transformation and discusses how innovative service integration is spurring a transition from traditional, siloed transportation modes to a connected, user-centric mobility platform.
This report delves into multifaceted dynamics including technological breakthroughs, regulatory changes, environmental considerations, and evolving payment models, all of which contribute to creating a more flexible and customer-driven approach. By elaborating on current trends and forecasting future developments, this summary sets the stage for a deeper understanding of the opportunities and challenges within the MaaS domain.
Drawing on extensive market data and expert analysis, the introduction offers an engaging and pragmatic overview that primes decision-makers and industry experts for the comprehensive insights that follow. With the global transport framework in flux, the stage is set for a paradigm shift that champions innovation, adaptability, and sustainability in mobility solutions.
Transformative Shifts Reshaping the Mobility Landscape
The mobility industry is witnessing unprecedented transformative shifts that are changing legacy models and opening new avenues for growth and profitability. Advances in digital technology, the democratization of data, and ever-tightening urban planning regulations are driving a transition to integrated, smart transportation solutions that bridge the gap between consumer needs and service delivery.
A major factor in this transformation is the convergence of traditional modes of transit with innovative digital platforms that enable real-time booking, seamless route mapping, and dynamic pricing. This combination encourages a more personalized mobility experience that is tailored to varying commuter lifestyles.
In parallel, increasing urbanization and environmental concerns have pushed both public and private stakeholders to reassess conventional infrastructure. Emerging technologies now empower companies to offer tailored transportation solutions while optimizing routes and minimizing carbon footprints. The competitive landscape is evolving with traditional service providers collaborating with tech innovators to unlock synergies and deliver consistent, efficient mobility experiences.
The changes are not isolated, as shifts in consumer behavior, regulatory frameworks, and technological progress collectively underpin a holistic redefinition of mobility. This revolution invites established players and new entrants alike to rethink their service offerings and adapt to an ecosystem where flexibility and responsiveness are paramount.
Key Segmentation Insights of the MaaS Market
A granular examination of the MaaS market reveals diverse dimensions that are instrumental in understanding consumer behavior and service demand. One of the crucial segmentation parameters is based on service type, where the analysis encompasses a spectrum of offerings. The market is evaluated across bike rental, car rental, public transit integration, ride-sharing, shuttle services, and taxi services. In particular, car rental analysis distinguishes between long-term and short-term rentals, while short-term rentals themselves are segmented into daily and hourly rentals. Further intricacy is seen in shuttle services, which are dissected into fixed routes and on-demand services, presenting unique value propositions in terms of predictability and flexibility.
When the focus shifts to the payment model, the market is studied under the lens of pay-as-you-go versus subscription-based approaches. This segmentation is pivotal in addressing evolving consumer payment preferences and fostering frictionless financial transactions. The provider type segmentation, which differentiates between aggregator platforms and independent service providers, sheds light on various operational strategies that affect customer interaction and service scalability.
Additional layers in segmentation involve vehicle type and commuting pattern; the former examines buses, four-wheelers, micro-mobility options, and trains while the latter distinguishes between inter-city and intra-city commuting behaviors. Notably, propulsion type segmentation highlights the growing relevance of electric vehicles, fuel cell vehicles, hybrid vehicles, and internal combustion engine alternatives, all responding to diverse regulatory and environmental standards. Furthermore, market segmentation based on business model, which considers business-to-business, business-to-consumer, and peer-to-peer dynamics, provides clarity on organizational frameworks and monetization strategies. Lastly, end-user segmentation, involving business organizations and individual consumers-which are further categorized into business travel and corporate commutes as well as commuters and tourists-offers insights into tailored service innovations and customer-centric solutions.
Collectively, these segmentation insights create a mosaic of interrelated service dimensions that drive strategic decision-making in the evolving MaaS landscape.
Based on Service Type, market is studied across Bike Rental, Car Rental, Public Transit Integration, Ride-Sharing, Shuttle Services, and Taxi Services. The Car Rental is further studied across Long-Term Rentals and Short-Term Rentals. The Short-Term Rentals is further studied across Daily Rentals and Hourly Rentals. The Shuttle Services is further studied across Fixed Routes and On-Demand Services.
Based on Payment Model, market is studied across Pay-as-you-go and Subscription-Based.
Based on Provider Type, market is studied across Aggregator Platforms and Independent Service Providers.
Based on Vehicle type, market is studied across Buses, Four-Wheelers, Micro-Mobility, and Trains.
Based on Commuting Pattern, market is studied across Inter-city and Intra-city.
Based on Propulsion Type, market is studied across Electric Vehicles, Fuel Cell Vehicles, Hybrid Vehicles, and Internal Combustion Engine.
Based on Business Model, market is studied across Business-To-Business, Business-To-Consumer, and Peer-To-Peer.
Based on End User, market is studied across Business Organizations, Individual Consumers, and Public Sector. The Business Organizations is further studied across Business Travel and Corporate Commutes. The Individual Consumers is further studied across Commuters and Tourists.
Key Insights on Global Regional Trends
An in-depth regional analysis illustrates nuanced patterns that impact the MaaS ecosystem across various global territories. Across the Americas, issues related to widespread urbanization, consumer digitalization, and infrastructure renewal are driving innovative service adaptations. In the region designated as Europe, Middle East, and Africa, diverse regulatory environments and varying degrees of technological adoption play a significant role in shaping market dynamics. The European region continues to lead in green mobility and sustainable transport solutions, while the Middle East and Africa are rapidly investing in digital transformation to catch up with global mobility trends.
In Asia-Pacific, the MaaS market is marked by a robust interplay of technology, population density, and government initiatives aimed at enhancing urban connectivity and reducing congestion. The region's forward-thinking policy frameworks and rapid urbanization trends create an environment in which integrated mobility solutions are not just desirable but urgently needed.
Each region presents a distinct set of challenges and opportunities, necessitating tailored strategies that cater to local consumer preferences, regulatory requirements, and infrastructural readiness. These regional insights are critical, as they underscore the need for multi-dimensional approaches when crafting globally competitive mobility solutions that can seamlessly integrate regional variances in market maturity, consumer behavior, and technological infrastructure.
Based on Region, market is studied across Americas, Asia-Pacific, and Europe, Middle East & Africa. The Americas is further studied across Argentina, Brazil, Canada, Mexico, and United States. The United States is further studied across California, Florida, Illinois, New York, Ohio, Pennsylvania, and Texas. The Asia-Pacific is further studied across Australia, China, India, Indonesia, Japan, Malaysia, Philippines, Singapore, South Korea, Taiwan, Thailand, and Vietnam. The Europe, Middle East & Africa is further studied across Denmark, Egypt, Finland, France, Germany, Israel, Italy, Netherlands, Nigeria, Norway, Poland, Qatar, Russia, Saudi Arabia, South Africa, Spain, Sweden, Switzerland, Turkey, United Arab Emirates, and United Kingdom.
Leading Companies Pioneering MaaS Innovations
The landscape of the MaaS market is significantly influenced by a host of industry-leading companies that are driving both technological innovation and market penetration. Notable players such as ANI Technologies Private Limited, Beep, Inc., and Bird Rides, Inc. are at the forefront of transforming mobility with state-of-the-art solutions and robust service networks. Emerging entities including Bolt Technology OU and Bridj Technology Pty Ltd. are reshaping the sector by integrating smart mobility options with responsive customer engagement strategies.
Entities like Cabify Espana, S.L. and Comuto SA have carved out substantial market presence by optimizing route efficiency and enhancing user experiences, while established corporations such as Cubic Corporation and Daihatsu Motor Co., Ltd. by Toyota Motors continue to invest heavily in sustainable innovation. Global giants like Daimler AG, Flix SE, FOD Mobility Group, and Free2move by Stellantis are connecting traditional modalities with digital platforms to offer comprehensive mobility solutions.
The market is further enriched by technology enablers such as GATEWAY DIGITAL and Grab Holdings Limited, which are redefining aggregation and data-driven transportation frameworks. Collaborative platforms including inDrive by SUOL INNOVATIONS LTD and Intellias LLC contribute to real-time solutions and service scalability. In tandem, companies like Lyft, Inc., Marsh LLC, and MOOVEL NORTH AMERICA, LLC by Strategic Mapping Inc. continue to refine transportation paradigms, ensuring that MaaS solutions are accessible, reliable, and efficient.
Other key influencers such as MVIN Carco 1 Private Limited, QPo Cabs by Unovay Technologies Private Limited, and Ridecell, Inc. are complementing this ecosystem by offering flexible and responsive services. Long-established entities such as Siemens AG and SkedGo Pty Limited further support industry development through technological excellence, while SWARCO AG, Trafi Ltd., TRANSDEV Group, Uber Technologies, Inc., Via Transportation, Inc., Volkswagen AG, Yulu Bikes Pvt. Ltd. by Bajaj Auto, Zipcar, Inc. by Avis Budget Group, and Zoomcar Holdings Inc. underscore the breadth and diversity of strategic initiatives contributing to the dynamic and competitive MaaS marketplace.
The report delves into recent significant developments in the Mobility-as-a-Service Market, highlighting leading vendors and their innovative profiles. These include ANI Technologies Private Limited, Beep, Inc., Bird Rides, Inc., Bolt Technology OU, Bridj Technology Pty Ltd., Cabify Espana, S.L., Comuto SA, Cubic Corporation, Daihatsu Motor Co., Ltd. by Toyota Motors, Daimler AG, Flix SE, FOD Mobility Group, Free2move by Stellantis, GATEWAY DIGITAL, Grab Holdings Limited, inDrive by SUOL INNOVATIONS LTD, Intellias LLC, Lyft, Inc., Marsh LLC, MOOVEL NORTH AMERICA, LLC by Strategic Mapping Inc., MVIN Carco 1 Private Limited, QPo Cabs by Unovay Technologies Private Limited, Ridecell, Inc., Siemens AG, SkedGo Pty Limited, SWARCO AG, Trafi Ltd., TRANSDEV Group, Uber Technologies, Inc., Via Transportation, Inc., Volkswagen AG, Yulu Bikes Pvt. Ltd. by Bajaj Auto, Zipcar, Inc. by Avis Budget Group, and Zoomcar Holdings Inc. Actionable Recommendations for Industry Leaders
Industry leaders must embrace a forward-looking approach by prioritizing innovation, customer-centric strategies, and operational efficiency in their MaaS initiatives. It is essential for organizations to invest in technological upgrades that leverage data analytics and artificial intelligence to predict consumer demand and optimize service routes. By harnessing these advanced tools, companies can offer highly personalized experiences that cater to evolving travel preferences.
Collaboration is another key tenet. Strategic partnerships with technology providers, local governments, and other mobility solutions enable the sharing of insights and resources, fostering an ecosystem where collaborative synergies can drive improved service delivery. Leaders are encouraged to continuously monitor regulatory changes and adapt quickly to shifts in policy and market demands.
Additionally, diversification of service portfolios to include varying payment models and provider types ensures resilience against market volatility. Embracing sustainability by integrating eco-friendly propulsion methods and vehicle types will not only enhance brand reputation but also align with long-term environmental goals. It is imperative to balance short-term operational efficiencies with long-term strategic investments that ensure market relevance and competitive advantage.
By establishing clear action plans based on data-driven insights, companies can realize growth, improve customer engagement, and set industry benchmarks that drive overall excellence in the MaaS sector.
Conclusion: Embracing the Future of Mobility-as-a-Service
The evolving landscape of Mobility-as-a-Service presents a compelling case for innovation and strategic investment. This executive summary has navigated the complexities of market segmentation, regional trends, and competitive dynamics to provide a structured overview of the sector's vast potential. As the industry moves toward integration of sustainable practices and digital transformation, organizations that adapt quickly will be best positioned to capitalize on emerging opportunities.
The synthesis of advanced technologies with consumer-centric services underlines the importance of agility and foresight. Overall, the insights discussed serve as a reminder that a well-structured, data-driven approach attracts both investor confidence and market share. Industry stakeholders must harness these trends to drive transformation, ensuring that their offerings remain relevant and competitive in a rapidly changing environment.