欧洲移动即即服务市场（按应用和服务） - 分析和预测（2024-2033 年）

2024 年欧洲移动即服务(MaaS) 市场价值将达到 168.5 亿美元。

预计到 2033 年市场规模将达到 1,489.2 亿美元，复合年增长率为 27.39%。尖端数位平台的整合正在推动以用户为中心的服务、即时资料分析和无缝交通的创新，从而推动欧洲移动即服务 (MaaS) 市场的发展。为了确保效率和改善用户体验，强大的官民合作关係和支持性法规正在改善城市流动性，缓解交通并鼓励永续的交通途径。

受都市化加快、数位平台完善以及对永续无缝交通途径的需求不断增长等因素的推动，欧洲移动即服务(MaaS) 市场正在迅速扩张。 MaaS 是将多种行动服务（例如公共交通、共乘、共享单车和汽车租赁）整合到一个易于使用的数位平台上，让乘客可以轻鬆规划、预订和支付多模态行程。

欧洲各国政府正积极推动MaaS，以提高公共运输系统的效率，缓和城市交通拥堵并减少碳排放。由于支持性法规和公共和私人相关人员之间的策略伙伴关係关係，MaaS 解决方案的采用正在加速，从而提高了交通的可及性和永续性。

人工智慧、即时资料分析和物联网智慧运输等技术发展进一步加强了 MaaS 生态系统。随着对共用和电动车的重视程度不断提高，城市交通趋势也在改变。随着城市继续采用智慧运输倡议来提供更互联、高效和环保的交通网络，欧洲 MaaS 市场预计将大幅成长。

本报告研究了欧洲移动即即服务市场，并提供了市场概述、应用和服务趋势以及参与市场的公司概况。

目录

执行摘要

第一章 市场

• 趋势：当前和未来的影响评估
• 供应链概览
• 研发评审
• 监管状态
• 相关利益者分析
• 市场动态概览

第二章 区域

• 区域概况
• 欧洲

第三章 市场竞争基准化分析与公司概况

• 未来展望
• 地理评估
  • BlaBlaCar
  • Citymapper Limited
  • EasyMile
  • FOD Mobility UK Ltd.

第四章调查方法

Introduction to Europe Mobility-as-a-Service Market

The Europe mobility-as-a-service market was valued at $16.85 billion in 2024, and it is expected to grow at a CAGR of 27.39% and reach $148.92 billion by 2033. The integration of cutting-edge digital platforms is propelling innovations in user-focused services, real-time data analytics, and seamless transportation, which in turn is driving the Mobility-as-a-Service (MaaS) market in Europe. In order to ensure efficiency and a better user experience, strong public-private partnerships and supportive regulations improve urban mobility, ease traffic, and encourage sustainable transportation options.

Market Introduction

The market for mobility-as-a-service (MaaS) in Europe is expanding quickly due to factors like growing urbanization, improvements in digital platforms, and growing demand for sustainable and seamless transportation options. Passengers can easily plan, book, and pay for multimodal trips thanks to MaaS's integration of multiple mobility services, including public transportation, ride-sharing, bike-sharing, and car rentals, into a single, user-friendly digital platform.

MaaS is being actively promoted by governments throughout Europe in an effort to improve the effectiveness of public transportation systems, lessen urban congestion, and cut carbon emissions. The adoption of MaaS solutions is being accelerated by supportive regulations and strategic partnerships between public and private stakeholders, increasing accessibility and sustainability in transportation.

The MaaS ecosystem is being further enhanced by technological developments such as artificial intelligence, real-time data analytics, and IoT-enabled smart mobility. Urban transportation trends are also changing as a result of the increased emphasis on shared and electric mobility. The MaaS market in Europe is expected to grow substantially as cities continue to adopt smart mobility initiatives, providing a more connected, effective, and ecologically friendly transportation network.

Market Segmentation:

Segmentation 1: by Application

• Passenger Transportation
• Freight Transportation
• Micro-Mobility

Segmentation 2: by Service

• On-the-Go Rides
• Carpool
• Ride Hailing
  • Cars
  • Scooters and Bikes
  • Air Taxi
• Logistics
  • Light Duty Commercial Vehicles
  • Heavy Duty Commercial Vehicles
• Renting
  • Car Renting
  • Bicycle Renting
• Ride Sharing
  • Cars
  • Train/Subway Services
  • Bus Services
• Others

Segmentation 3: by Solution

• Payment Engines
• Navigation Solutions
• Connectivity Providers
• Ticketing Solutions
• Insurance Solutions

Segmentation 4: by Region

• Europe: Germany, France, U.K., Italy, and Rest-of-Europe

How can this report add value to an organization?

Product/Innovation Strategy: The product segment helps the reader understand the different applications of mobility-as-a-service based on application (passenger transportation, freight transportation, and micro-mobility), by service (on-the-go rides, carpool, ride hailing, logistics, renting, ride sharing, and others) and by solution (payment engines, navigation solutions, connectivity providers, ticketing solutions, and insurance solutions). The market is poised for significant expansion with ongoing technological advancements, increased investments, and growing awareness of the importance of mobility-as-a-service. Therefore, the mobility-as-a-service business is a high-investment and high-revenue generating model.

Growth/Marketing Strategy: The Europe mobility-as-a-service market has been growing at a rapid pace. The market offers enormous opportunities for existing and emerging market players. Some of the strategies covered in this segment are mergers and acquisitions, product launches, partnerships and collaborations, business expansions, and investments. The strategies preferred by companies to maintain and strengthen their market position primarily include product development.

Competitive Strategy: The key players in the Europe mobility-as-a-service market analyzed and profiled in the study include professionals with expertise in the automobile and automotive domains. Additionally, a comprehensive competitive landscape such as partnerships, agreements, and collaborations are expected to aid the reader in understanding the untapped revenue pockets in the market.

Key Market Players and Competition Synopsis

The companies that are profiled in the report have been selected based on inputs gathered from primary experts and analyzing company coverage, product portfolio, and market penetration.

Some of the prominent names in this market are:

• BlaBlaCar
• Citymapper Limited
• EasyMile
• FOD Mobility UK Ltd.

Table of Contents

Executive Summary

Scope and Definition

1 Market

• 1.1 Trends: Current and Future Impact Assessment
  • 1.1.1 Trends: Overview
  • 1.1.2 Rise of Multimodal Platforms
  • 1.1.3 Expansion of Micro-Mobility Solutions
  • 1.1.4 Data-Driven Decision-Making for Urban Planning
• 1.2 Supply Chain Overview
  • 1.2.1 Value Chain Analysis
• 1.3 Research and Development Review
  • 1.3.1 Patent Filing Trend (by Country, Company)
• 1.4 Regulatory Landscape
• 1.5 Stakeholder Analysis
  • 1.5.1 Use Case
    • 1.5.1.1 Improving Accessibility at Zuidas, Amsterdam
    • 1.5.1.2 Enhancing Mobility in Utrecht Leidsche Rijn, Vleuten, and De Meern
• 1.6 Market Dynamics Overview
  • 1.6.1 Market Drivers
    • 1.6.1.1 Innovation in Technology
    • 1.6.1.2 Growing Urbanization
  • 1.6.2 Market Challenges
    • 1.6.2.1 Implementation of MaaS
    • 1.6.2.2 High Initial Investment Costs
  • 1.6.3 Market Opportunities
    • 1.6.3.1 Incorporating On-Demand Ferry and Freight Services
    • 1.6.3.2 Growing Environmental Awareness Boosting Adoption of Electric Vehicles (EVs)

2 Regions

• 2.1 Regional Summary
• 2.2 Europe
  • 2.2.1 Regional Overview
  • 2.2.2 Driving Factors for Market Growth
  • 2.2.3 Factors Challenging the Market
  • 2.2.4 Application
  • 2.2.5 Product
  • 2.2.6 Germany
  • 2.2.7 France
  • 2.2.8 U.K.
  • 2.2.9 Italy
  • 2.2.10 Rest-of-Europe

3 Markets - Competitive Benchmarking & Company Profiles

• 3.1 Next Frontiers
• 3.2 Geographic Assessment
  • 3.2.1 BlaBlaCar
    • 3.2.1.1 Overview
    • 3.2.1.2 Top Products/Product Portfolio
    • 3.2.1.3 Top Competitors
    • 3.2.1.4 Target Customers
    • 3.2.1.5 Key Personnel
    • 3.2.1.6 Analyst View
    • 3.2.1.7 Market Share, 2023
  • 3.2.2 Citymapper Limited
    • 3.2.2.1 Overview
    • 3.2.2.2 Top Products/Product Portfolio
    • 3.2.2.3 Top Competitors
    • 3.2.2.4 Target Customers
    • 3.2.2.5 Key Personnel
    • 3.2.2.6 Analyst View
    • 3.2.2.7 Market Share, 2023
  • 3.2.3 EasyMile
    • 3.2.3.1 Overview
    • 3.2.3.2 Top Products/Product Portfolio
    • 3.2.3.3 Top Competitors
    • 3.2.3.4 Target Customers
    • 3.2.3.5 Key Personnel
    • 3.2.3.6 Analyst View
    • 3.2.3.7 Market Share, 2023
  • 3.2.4 FOD Mobility UK Ltd.
    • 3.2.4.1 Overview
    • 3.2.4.2 Top Products/Product Portfolio
    • 3.2.4.3 Top Competitors
    • 3.2.4.4 Target Customers
    • 3.2.4.5 Key Personnel
    • 3.2.4.6 Analyst View
    • 3.2.4.7 Market Share, 2023

4 Research Methodology

• 4.1 Data Sources
  • 4.1.1 Primary Data Sources
  • 4.1.2 Secondary Data Sources
  • 4.1.3 Data Triangulation
• 4.2 Market Estimation and Forecast

List of Figures

• Figure 1: Mobility-as-a-Service Market (by Region), 2023, 2030, and 2033
• Figure 2: Europe Mobility-as-a-Service Market (by Application), 2023, 2030, and 2033
• Figure 3: Europe Mobility-as-a-Service Market (by Service), 2023, 2030, and 2033
• Figure 4: Europe Mobility-as-a-Service Market (by Solution), 2023, 2030, and 2033
• Figure 5: Mobility-as-a-Service Market, Recent Developments
• Figure 6: Supply Chain and Risks within the Supply Chain
• Figure 7: Mobility-as-a-Service Market (by Country), January 2021-December 2023
• Figure 8: Mobility-as-a-Service Market (by Company), January 2021-December 2023
• Figure 9: Impact Analysis of Market Navigating Factors, 2024-2033
• Figure 10: Germany Mobility-as-a-Service Market, $Million, 2023-2034
• Figure 11: France Mobility-as-a-Service Market, $Million, 2023-2034
• Figure 12: U.K. Mobility-as-a-Service Market, $Million, 2023-2034
• Figure 13: Italy Mobility-as-a-Service Market, $Million, 2023-2034
• Figure 14: Rest-of-Europe Mobility-as-a-Service Market, $Million, 2023-2034
• Figure 15: Strategic Initiatives, 2020-2023
• Figure 16: Share of Strategic Initiatives, 2021-2024
• Figure 17: Data Triangulation
• Figure 18: Top-Down and Bottom-Up Approach
• Figure 19: Assumptions and Limitations

List of Tables

• Table 1: Market Snapshot
• Table 2: Opportunities across Regions
• Table 3: From a policy perspective, the U.S. and the U.K. are the leading geographies with a seemingly favorable environment.
• Table 4: Mobility-as-a-Service Market (by Region), $Million, 2022-2033
• Table 5: Europe Mobility-as-a-Service Market (by Application), $Million, 2023-2033
• Table 6: Europe Mobility-as-a-Service Market (by Service), $Million, 2023-2033
• Table 7: Europe Mobility-as-a-Service Market (by Solution), $Million, 2023-2033
• Table 8: Germany Mobility-as-a-Service Market (by Application), $Million, 2023-2033
• Table 9: Germany Mobility-as-a-Service Market (by Service), $Million, 2023-2033
• Table 10: Germany Mobility-as-a-Service Market (by Solution), $Million, 2023-2033
• Table 11: France Mobility-as-a-Service Market (by Application), $Million, 2023-2033
• Table 12: France Mobility-as-a-Service Market (by Service), $Million, 2023-2033
• Table 13: France Mobility-as-a-Service Market (by Solution), $Million, 2023-2033
• Table 14: U.K. Mobility-as-a-Service Market (by Application), $Million, 2023-2033
• Table 15: U.K. Mobility-as-a-Service Market (by Service), $Million, 2023-2033
• Table 16: U.K. Mobility-as-a-Service Market (by Solution), $Million, 2023-2033
• Table 17: Italy Mobility-as-a-Service Market (by Application), $Million, 2023-2033
• Table 18: Italy Mobility-as-a-Service Market (by Service), $Million, 2023-2033
• Table 19: Italy Mobility-as-a-Service Market (by Solution), $Million, 2023-2033
• Table 20: Rest-of-Europe Mobility-as-a-Service Market (by Application), $Million, 2023-2033
• Table 21: Rest-of-Europe Mobility-as-a-Service Market (by Service), $Million, 2023-2033
• Table 22: Rest-of-Europe Mobility-as-a-Service Market (by Solution), $Million, 2023-2033