区域出行即服务 (MaaS) 市场预测至 2032 年：按解决方案、服务、驱动类型、支付类型、经营模式和区域分類的全球分析

根据 Stratistics MRC 的数据，全球旅游即服务 (MaaS) 市场预计到 2025 年将达到 280 亿美元，到 2032 年将达到 618 亿美元，预测期内复合年增长率为 12%。

区域出行即服务 (MaaS) 是一个基于社区的综合交通平台，它将共乘、租车和微出行等多种交通途径整合到一个易于使用的单一服务中。此模式专为住宅区和小城镇的出行而设计。用户可以透过统一的数位介面规划、预订和支付多模态行程。该系统的主要功能是提供一个全面、自足式的交通解决方案网络，以满足当地居民的日常旅行需求。

根据弗若斯特沙利文公司的出行分析，本地层面的出行即服务 (MaaS) 模式透过整合超轻型车辆和共用路线来加强住宅区、区域枢纽和公共交通之间的联繫，从而越来越受欢迎。

采用电动社群交通模式

在永续性要求和向零碳出行转型的推动下，电动社区交通模式的普及是本地出行即服务 (MaaS) 市场发展的关键驱动力。小型电动车、电动自行车和共用微型汽车正日益融入本地交通系统。这些模式有助于缓解都市区和半都市区的交通拥堵、排放气体和停车难题。政府和私人业者正共同投资建设低排放出行枢纽，以建构互联互通的绿色社区交通生态系统，从而与更广泛的智慧城市发展目标相契合。

小城市的消费者意识较低

区域出行即服务 (MaaS) 市场仍受小城镇消费者认知度低的限制。许多居民仍然不熟悉数位化预订平台以及共用出行的环境效益。此外，郊区和农村地区缺乏完善的基础设施和基于应用程式的连接，限制了其普及。在大都会圈以外，人们对车辆共用的抵触情绪进一步阻碍了市场成长。克服这项限制需要进行有针对性的教育宣传活动、建立本地合作伙伴关係，并采用能够鼓励小型社区和首次用户参与的定价模式。

与当地交通运输机构合作

与区域交通管理部门合作是拓展社区共享出行（NAS）市场的重要机会。与市政当局和区域机构合作，能够实现共用出行服务与公共交通网络的无缝衔接。这种合作有助于优化路线规划，确保合规性，并提升服务不足人口的出行便利性。透过弥合出行「最后一公里」的缺口，这些伙伴关係能够强化出行即服务（MaaS）生态系统。此外，与相关部门签署数据共用协议，有助于提高营运效率，并使社区出行平台能够永续扩展城市和郊区走廊。

共用车辆区域的地方法规

市政当局对共用车辆区域的监管对非共享出行（MaaS）市场构成重大威胁。地方政府通常会对停车位、限速区域和车辆密度等营运指标进行限制，以缓解城市拥塞。这些监管限制阻碍了服务的灵活性，并限制了人口密集地区的产生收入。此外，不同地区政策框架的不一致也给出行服务提供者带来了营运上的不确定性。应对这些挑战需要与城市规划者和政策制定者积极合作，共同建构一个标准化的、有利于MaaS发展的监管生态系统，以确保其长期扩充性。

新冠疫情的影响：

新冠疫情初期，由于旅游限制和客流量下降，本地出行即服务 (MaaS) 市场受到衝击。然而，疫情也加速了人们向个人化、非接触式和永续出行方式的转变。社区级服务应运而生，成为拥挤公共运输系统的安全替代方案。业者采取了卫生防疫通讯协定、应用预订和无现金支付等方式，重塑了消费者的信任。随着疫情后城市生活方式的演变，人们对灵活便捷的短途出行需求激增，这进一步巩固了本地 MaaS 模式在未来城市出行框架中的重要性。

预计在预测期内，行程规划和管理细分市场将成为最大的细分市场。

由于对综合出行平台的需求不断增长，预计在预测期内，出行规划和管理领域将占据最大的市场份额。这些系统将自行车、电动Scooter和接驳车等多种交通途径整合到一个统一的应用程式中，以实现无缝路线规划。消费者可享有即时导航、透明的票价以及多交通途径的协调服务。服务供应商则利用人工智慧主导的分析技术来优化路线并改善交通流量。因此，出行管理平台在提升社区出行系统的效率和便利性方面发挥核心作用。

预计在预测期内，叫车领域将以最高的复合年增长率成长。

在都市化加快以及人们对按需、灵活出行解决方案的需求日益增长的推动下，叫车领域预计将在预测期内实现最高成长率。短途出行正在取代私家车出行，从而减少交通拥堵和排放气体。聚合平台正在扩大其微出行车队规模，整合电动车，并提供基于订阅的定价模式。预订平台、GPS追踪和动态定价等方面的技术进步也进一步推动了成长。随着价格和便利性的不断提升，叫车领域将继续主导出行即服务（MaaS）的下一阶段发展。

比最大的地区

预计亚太地区将在预测期内占据最大的市场份额，这主要得益于快速的城市化进程、人口密度以及政府支持的旅行倡议。中国、日本和印度等国家正优先发展智慧交通网络，以改善出行「最后一公里」的衔接。官民合作关係正在推动对共用出行生态系统的投资以及电动车的普及。此外，日益增长的数位化普及和行动支付的整合也巩固了亚太地区作为附近出行即服务（MaaS）部署领先地区的地位。

复合年增长率最高的地区：

在预测期内，北美预计将实现最高的复合年增长率，这主要得益于智慧城市出行解决方案的广泛应用以及消费者对共用交通的高度接受度。美国各城市正加速推动将社区级出行即服务 (MaaS) 模式纳入永续城市规划。对电动车基础设施、超小型出行车队和基于人工智慧的路线规划平台的大力投资，进一步推动了这一成长。此外，地方政府的合作以及先进的数据分析能力，也巩固了北美在全球出行即服务领域作为关键成长前沿的地位。

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目录

第一章执行摘要

第二章 前言

• 概述
• 相关利益者
• 调查范围
• 调查方法
  • 资料探勘
  • 数据分析
  • 数据检验
  • 研究途径
• 研究资讯来源
  • 初级研究资讯来源
  • 次级研究资讯来源
  • 先决条件

第三章 市场趋势分析

• 司机
• 抑制因素
• 机会
• 威胁
• 新兴市场
• 新冠疫情的影响

第四章 波特五力分析

• 供应商的议价能力
• 买方的议价能力
• 替代品的威胁
• 新进入者的威胁
• 竞争对手之间的竞争

5. 全球区域移动即服务市场（按解决方案划分）

• 行程规划与管理
• 支付
• 预订和票务

6. 全球区域移动即服务市场（依服务类型划分）

• 叫车服务
• 共乘
• 微移动性
• 公共运输
• 其他服务

7. 依推进类型分類的全球区域旅游即服务市场

• 内燃机
• 电动车
• CNG/LPG车辆

8. 按支付类型分類的全球区域旅游即服务市场

• 一经请求
• 基于订阅

9. 依经营模式分類的全球区域出行即服务市场

• B2B
• B2C
• P2P

第十章 全球区域旅游即服务市场

• 北美洲
  • 美国
  • 加拿大
  • 墨西哥
• 欧洲
  • 德国
  • 英国
  • 义大利
  • 法国
  • 西班牙
  • 其他欧洲
• 亚太地区
  • 日本
  • 中国
  • 印度
  • 澳洲
  • 纽西兰
  • 韩国
  • 亚太其他地区
• 南美洲
  • 阿根廷
  • 巴西
  • 智利
  • 其他南美洲
• 中东和非洲
  • 沙乌地阿拉伯
  • 阿拉伯聯合大公国
  • 卡达
  • 南非
  • 其他中东和非洲地区

第十一章 重大进展

• 协议、伙伴关係、合作和合资企业
• 收购与併购
• 新产品上市
• 业务拓展
• 其他关键策略

第十二章：企业概况

• Uber
• Lyft
• Didi Chuxing
• Bolt
• Grab
• Gojek
• Ola
• Careem
• Gett
• Cabify
• FlixBus
• Moovit
• Citymapper
• Whim
• MaaS Global

According to Stratistics MRC, the Global Neighborhood Mobility-as-a-Service Market is accounted for $28.0 billion in 2025 and is expected to reach $61.8 billion by 2032 growing at a CAGR of 12% during the forecast period. Neighborhood Mobility-as-a-Service is a localized, integrated transportation platform. It bundles various transport options, such as ride-pooling, car rentals, and micro-mobility, into a single, accessible service. This model is specifically designed for travel within a residential community or a small urban district. Users can plan, book, and pay for multi-modal trips through a unified digital interface. The system's primary function is to provide a comprehensive, self-contained network of transit solutions tailored to the daily movement needs of a localized population.

According to Frost & Sullivan's mobility analytics, neighborhood-level MaaS models are gaining traction by integrating micro-vehicles and shared routes, enhancing connectivity between residential areas, local hubs, and public transport.

Market Dynamics:

Driver:

Adoption of electric neighborhood transport models

Adoption of electric neighborhood transport models serves as a key driver in the Neighborhood Mobility-as-a-Service Market, encouraged by sustainability mandates and the shift toward decarbonized mobility. Compact electric vehicles, e-bikes, and shared microcars are increasingly integrated into community transport systems. These models reduce congestion, emissions, and parking challenges within urban and semi-urban areas. Governments and private operators are jointly investing in low-emission mobility hubs, fostering a connected, eco-friendly neighborhood transport ecosystem that aligns with broader smart city development goals.

Restraint:

Limited consumer awareness in smaller towns

Limited consumer awareness in smaller towns continues to restrain the Neighborhood Mobility-as-a-Service Market. Many residents remain unfamiliar with digital booking platforms and the environmental advantages of shared mobility options. Additionally, the absence of robust infrastructure and app-based connectivity in suburban and rural regions limits service adoption. Behavioral resistance toward vehicle sharing further slows growth outside metropolitan areas. Overcoming this restraint requires targeted educational campaigns, local collaborations, and tailored pricing models to encourage participation among smaller communities and first-time users.

Opportunity:

Collaboration with community transit authorities

Collaboration with community transit authorities represents a major opportunity for expansion in the Neighborhood Mobility-as-a-Service Market. Partnering with municipal and regional agencies enables seamless integration between shared mobility services and public transportation networks. Such cooperation improves route planning, ensures regulatory compliance, and enhances accessibility for underserved populations. By connecting first- and last-mile transport gaps, these partnerships strengthen the MaaS ecosystem. Furthermore, data-sharing agreements with authorities foster operational efficiency, allowing neighborhood mobility platforms to scale sustainably across urban and suburban corridors.

Threat:

Municipal restrictions on shared vehicle zones

Municipal restrictions on shared vehicle zones pose a significant threat to the Neighborhood Mobility-as-a-Service Market. Local governments often impose operational limits on parking spaces, speed zones, and fleet density to manage urban congestion. These regulatory constraints disrupt service flexibility and restrict revenue generation in densely populated areas. Additionally, inconsistent policy frameworks across jurisdictions create operational uncertainty for mobility providers. Addressing these challenges requires proactive engagement with city planners and policymakers to develop standardized, MaaS-friendly regulatory ecosystems that ensure long-term scalability.

Covid-19 Impact:

The Covid-19 pandemic initially disrupted the Neighborhood Mobility-as-a-Service Market due to movement restrictions and declining ridership. However, it later accelerated the transition toward personalized, contactless, and sustainable mobility options. Neighborhood-scale services emerged as safe alternatives to crowded public transport systems. Operators adopted hygiene protocols, app-based reservations, and cashless payments to rebuild consumer trust. As urban lifestyles evolved post-pandemic, demand for flexible, short-distance mobility surged, solidifying the importance of localized MaaS models in future urban mobility frameworks.

The journey planning & management segment is expected to be the largest during the forecast period

The journey planning & management segment is expected to account for the largest market share during the forecast period, resulting from increasing demand for integrated mobility platforms. These systems consolidate multiple transport options-such as bikes, e-scooters, and shuttles-into unified apps for seamless route planning. Consumers benefit from real-time navigation, fare transparency, and multimodal trip coordination. Service providers leverage AI-driven analytics to optimize routes and improve traffic flow. Consequently, journey management platforms have become central to enhancing the efficiency and accessibility of neighborhood mobility systems.

The ride-hailing segment is expected to have the highest CAGR during the forecast period

Over the forecast period, the ride-hailing segment is predicted to witness the highest growth rate, propelled by rising urbanization and the preference for on-demand, flexible commuting solutions. Short-distance neighborhood rides are increasingly replacing private vehicle trips, reducing congestion and emissions. Aggregators are expanding micro-mobility fleets, integrating electric vehicles, and offering subscription-based pricing models. Technological advancements in booking platforms, GPS tracking, and dynamic pricing further support growth. As affordability and convenience improve, the ride-hailing segment continues to dominate the next phase of MaaS evolution.

Region with largest share:

During the forecast period, the Asia Pacific region is expected to hold the largest market share, attributed to rapid urban development, dense populations, and supportive government mobility initiatives. Countries such as China, Japan, and India are prioritizing smart transportation networks that enhance first- and last-mile connectivity. Public-private partnerships are driving investment in shared mobility ecosystems and electric vehicle adoption. Additionally, growing digital penetration and mobile payment integration reinforce Asia Pacific's position as a leading region for neighborhood MaaS deployment.

Region with highest CAGR:

Over the forecast period, the North America region is anticipated to exhibit the highest CAGR associated with robust adoption of smart urban mobility solutions and high consumer acceptance of shared transportation. U.S. cities are increasingly incorporating neighborhood-scale MaaS models into sustainable city planning initiatives. Strong investment in EV infrastructure, micro-mobility fleets, and AI-based routing platforms further fuels growth. Moreover, local government collaborations and advanced data analytics capabilities strengthen North America's role as a major growth frontier in the global MaaS landscape.

Key players in the market

Some of the key players in Neighborhood Mobility-as-a-Service Market include Uber, Lyft, Didi Chuxing, Bolt, Grab, Gojek, Ola, Careem, Gett, Cabify, FlixBus, Moovit, Citymapper, Whim, and MaaS Global.

Key Developments:

In August 2025, Whim by MaaS Global launched its "Neighborhood Pass" subscription, a platform designed to bundle unlimited access to local e-scooters, bike-share, and micro-transit options within a defined residential zone for a single monthly fee.

In July 2025, Uber introduced its "Uber Local" integrated hub, a technology system that consolidates its Jump e-bikes, Uber Ride, and Uber Carshare services into a single app interface for streamlined, multi-modal trips within suburban communities.

In June 2025, Lyft announced a "Make in the USA" partnership for its "Lyft City" platform, deploying locally manufactured e-bikes and dedicated software to support city-led neighborhood mobility networks across the country.

Solutions Covered:

• Journey Planning & Management
• Payment
• Booking & Ticketing

Services Covered:

• Ride-Hailing
• Ride-Sharing
• Micromobility
• Public Transport
• Other Services

Propulsion Types Covered:

• Internal Combustion Engine
• Electric Vehicle
• CNG/LPG Vehicle

Payment Types Covered:

• On-Demand
• Subscription-Based

Business Models Covered:

• B2B
• B2C
• Peer-To-Peer

Regions Covered:

• North America
  • US
  • Canada
  • Mexico
• Europe
  • Germany
  • UK
  • Italy
  • France
  • Spain
  • Rest of Europe
• Asia Pacific
  • Japan
  • China
  • India
  • Australia
  • New Zealand
  • South Korea
  • Rest of Asia Pacific
• South America
  • Argentina
  • Brazil
  • Chile
  • Rest of South America
• Middle East & Africa
  • Saudi Arabia
  • UAE
  • Qatar
  • South Africa
  • Rest of Middle East & Africa

What our report offers:

• Market share assessments for the regional and country-level segments
• Strategic recommendations for the new entrants
• Covers Market data for the years 2024, 2025, 2026, 2028, and 2032
• Market Trends (Drivers, Constraints, Opportunities, Threats, Challenges, Investment Opportunities, and recommendations)
• Strategic recommendations in key business segments based on the market estimations
• Competitive landscaping mapping the key common trends
• Company profiling with detailed strategies, financials, and recent developments
• Supply chain trends mapping the latest technological advancements

Free Customization Offerings:

All the customers of this report will be entitled to receive one of the following free customization options:

• Company Profiling
  • Comprehensive profiling of additional market players (up to 3)
  • SWOT Analysis of key players (up to 3)
• Regional Segmentation
  • Market estimations, Forecasts and CAGR of any prominent country as per the client's interest (Note: Depends on feasibility check)
• Competitive Benchmarking
  • Benchmarking of key players based on product portfolio, geographical presence, and strategic alliances

Table of Contents

1 Executive Summary

2 Preface

• 2.1 Abstract
• 2.2 Stake Holders
• 2.3 Research Scope
• 2.4 Research Methodology
  • 2.4.1 Data Mining
  • 2.4.2 Data Analysis
  • 2.4.3 Data Validation
  • 2.4.4 Research Approach
• 2.5 Research Sources
  • 2.5.1 Primary Research Sources
  • 2.5.2 Secondary Research Sources
  • 2.5.3 Assumptions

3 Market Trend Analysis

• 3.1 Introduction
• 3.2 Drivers
• 3.3 Restraints
• 3.4 Opportunities
• 3.5 Threats
• 3.6 Emerging Markets
• 3.7 Impact of Covid-19

4 Porters Five Force Analysis

• 4.1 Bargaining power of suppliers
• 4.2 Bargaining power of buyers
• 4.3 Threat of substitutes
• 4.4 Threat of new entrants
• 4.5 Competitive rivalry

5 Global Neighborhood Mobility-as-a-Service Market, By Solution

• 5.1 Introduction
• 5.2 Journey Planning & Management
• 5.3 Payment
• 5.4 Booking & Ticketing

6 Global Neighborhood Mobility-as-a-Service Market, By Service

• 6.1 Introduction
• 6.2 Ride-Hailing
• 6.3 Ride-Sharing
• 6.4 Micromobility
• 6.5 Public Transport
• 6.6 Other Services

7 Global Neighborhood Mobility-as-a-Service Market, By Propulsion Type

• 7.1 Introduction
• 7.2 Internal Combustion Engine
• 7.3 Electric Vehicle
• 7.4 CNG/LPG Vehicle

8 Global Neighborhood Mobility-as-a-Service Market, By Payment Type

• 8.1 Introduction
• 8.2 On-Demand
• 8.3 Subscription-Based

9 Global Neighborhood Mobility-as-a-Service Market, By Business Model

• 9.1 Introduction
• 9.2 B2B
• 9.3 B2C
• 9.4 Peer-To-Peer

10 Global Neighborhood Mobility-as-a-Service Market, By Geography

• 10.1 Introduction
• 10.2 North America
  • 10.2.1 US
  • 10.2.2 Canada
  • 10.2.3 Mexico
• 10.3 Europe
  • 10.3.1 Germany
  • 10.3.2 UK
  • 10.3.3 Italy
  • 10.3.4 France
  • 10.3.5 Spain
  • 10.3.6 Rest of Europe
• 10.4 Asia Pacific
  • 10.4.1 Japan
  • 10.4.2 China
  • 10.4.3 India
  • 10.4.4 Australia
  • 10.4.5 New Zealand
  • 10.4.6 South Korea
  • 10.4.7 Rest of Asia Pacific
• 10.5 South America
  • 10.5.1 Argentina
  • 10.5.2 Brazil
  • 10.5.3 Chile
  • 10.5.4 Rest of South America
• 10.6 Middle East & Africa
  • 10.6.1 Saudi Arabia
  • 10.6.2 UAE
  • 10.6.3 Qatar
  • 10.6.4 South Africa
  • 10.6.5 Rest of Middle East & Africa

11 Key Developments

• 11.1 Agreements, Partnerships, Collaborations and Joint Ventures
• 11.2 Acquisitions & Mergers
• 11.3 New Product Launch
• 11.4 Expansions
• 11.5 Other Key Strategies

12 Company Profiling

• 12.1 Uber
• 12.2 Lyft
• 12.3 Didi Chuxing
• 12.4 Bolt
• 12.5 Grab
• 12.6 Gojek
• 12.7 Ola
• 12.8 Careem
• 12.9 Gett
• 12.10 Cabify
• 12.11 FlixBus
• 12.12 Moovit
• 12.13 Citymapper
• 12.14 Whim
• 12.15 MaaS Global

List of Tables

• Table 1 Global Neighborhood Mobility-as-a-Service Market Outlook, By Region (2024-2032) ($MN)
• Table 2 Global Neighborhood Mobility-as-a-Service Market Outlook, By Solution (2024-2032) ($MN)
• Table 3 Global Neighborhood Mobility-as-a-Service Market Outlook, By Journey Planning & Management (2024-2032) ($MN)
• Table 4 Global Neighborhood Mobility-as-a-Service Market Outlook, By Payment (2024-2032) ($MN)
• Table 5 Global Neighborhood Mobility-as-a-Service Market Outlook, By Booking & Ticketing (2024-2032) ($MN)
• Table 6 Global Neighborhood Mobility-as-a-Service Market Outlook, By Service (2024-2032) ($MN)
• Table 7 Global Neighborhood Mobility-as-a-Service Market Outlook, By Ride-Hailing (2024-2032) ($MN)
• Table 8 Global Neighborhood Mobility-as-a-Service Market Outlook, By Ride-Sharing (2024-2032) ($MN)
• Table 9 Global Neighborhood Mobility-as-a-Service Market Outlook, By Micromobility (2024-2032) ($MN)
• Table 10 Global Neighborhood Mobility-as-a-Service Market Outlook, By Public Transport (2024-2032) ($MN)
• Table 11 Global Neighborhood Mobility-as-a-Service Market Outlook, By Other Services (2024-2032) ($MN)
• Table 12 Global Neighborhood Mobility-as-a-Service Market Outlook, By Propulsion Type (2024-2032) ($MN)
• Table 13 Global Neighborhood Mobility-as-a-Service Market Outlook, By Internal Combustion Engine (2024-2032) ($MN)
• Table 14 Global Neighborhood Mobility-as-a-Service Market Outlook, By Electric Vehicle (2024-2032) ($MN)
• Table 15 Global Neighborhood Mobility-as-a-Service Market Outlook, By CNG/LPG Vehicle (2024-2032) ($MN)
• Table 16 Global Neighborhood Mobility-as-a-Service Market Outlook, By Payment Type (2024-2032) ($MN)
• Table 17 Global Neighborhood Mobility-as-a-Service Market Outlook, By On-Demand (2024-2032) ($MN)
• Table 18 Global Neighborhood Mobility-as-a-Service Market Outlook, By Subscription-Based (2024-2032) ($MN)
• Table 19 Global Neighborhood Mobility-as-a-Service Market Outlook, By Business Model (2024-2032) ($MN)
• Table 20 Global Neighborhood Mobility-as-a-Service Market Outlook, By B2B (2024-2032) ($MN)
• Table 21 Global Neighborhood Mobility-as-a-Service Market Outlook, By B2C (2024-2032) ($MN)
• Table 22 Global Neighborhood Mobility-as-a-Service Market Outlook, By Peer-To-Peer (2024-2032) ($MN)

Note: Tables for North America, Europe, APAC, South America, and Middle East & Africa Regions are also represented in the same manner as above.