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市场调查报告书
商品编码
1856859
2032年出行即服务 (MaaS) 市场预测:按服务类型、车辆类型、动力类型、经营模式、支付模式、应用程式、最终用户和地区分類的全球分析Mobility-as-a-Service Market Forecasts to 2032 - Global Analysis By Service Type, Vehicle Type, Propulsion Type, Business Model, Payment Model, Application, End User and By Geography |
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根据 Stratistics MRC 的数据,预计到 2025 年,全球出行即服务 (MaaS) 市场规模将达到 2,695.7 亿美元,到 2032 年将达到 25,824.3 亿美元,预测期内复合年增长率将达到 38.1%。
出行即服务 (MaaS) 是一种正在变革现代交通途径的模式,它将多种出行方式整合到一个易于使用的数位化平台中。透过该系统,出行者可以透过一个整合应用程式便捷地规划、预订和支付各种交通途径,包括公共交通、共乘、自行车租赁和按需用车。 MaaS 强调永续性和便利性,旨在减少对私家车的依赖,并改善城市交通状况。智慧型手机的快速普及、安全的线上支付系统以及日益增强的环保意识正在推动 MaaS 在全球范围内的发展。
根据欧盟委员会的数据,欧盟资助的出行即服务联盟(MaaS Alliance)的数据显示,综合出行服务可以将都市区中的私家车使用量减少高达 20%,有助于实现气候变迁目标并缓解交通拥堵。
都市化和日益严重的交通拥堵
都市化和车辆密度的持续成长加剧了全球各大城市的交通拥堵,催生了对更智慧出行解决方案的需求。随着城市人口的成长,现有交通基础设施面临的压力日益增大,促使人们转向出行即服务 (MaaS) 等综合系统。 MaaS 平台将包括公车、火车、计程车和共用汽车在内的各种交通途径整合到一个统一的数位化介面中,从而提供便利高效的出行体验。市政府正日益支持此类模式,以减少私家车的使用、遏制污染并改善交通便利性。因此,特大城市人口的成长和城市交通挑战是推动 MaaS 普及的关键因素,MaaS 能够提供高效、永续且畅通无阻的出行方式。
资料隐私和安全问题
资料保护和网路安全问题仍然是出行即服务 (MaaS) 发展的主要挑战。 MaaS 系统处理用户位置、支付资讯和出行模式等敏感讯息,使其成为资料外洩的潜在目标。公众对资料滥用或外洩的担忧阻碍了整合出行平台的使用。此外,缺乏标准化的隐私法律和各国网路安全框架的差异加剧了这些风险。为了赢得用户信任,MaaS 供应商必须保证强大的资料加密、透明的政策和合规性。如果没有严格的安全通讯协定,资料漏洞可能会削弱信任,并减缓 MaaS 解决方案在全球交通生态系统中的普及。
数位基础设施和物联网的进步
数位基础设施和物联网 (IoT) 技术的持续进步,正为出行即服务 (MaaS) 产业开启新的机会。物联网能够实现交通网路的无缝连接、即时监控和预测分析,从而加强车辆与服务供应商之间的协作。高速 5G、云端运算和巨量资料分析的应用,实现了高效通讯和智慧出行管理。这些技术使 MaaS 平台能够为用户提供客製化、高效且便利的出行解决方案。随着智慧基础设施在全球范围内的扩展,MaaS 系统的扩充性、互通性和可靠性将得到提升,进而推动其向整合、数据驱动的智慧城市交通生态系统转型。
传统运输业者的抵制
传统交通运输业者的反对仍然是出行即服务 (MaaS) 市场发展的主要挑战。许多传统的计程车、公车和本地交通运输业者将 MaaS 视为对其现有经营模式的颠覆性威胁。这往往导致数据合作受限、监管游说以及拒绝与数位化出行系统整合。不愿采用新技术和共用营运控制权进一步延缓了 MaaS 的部署。这种阻力削弱了公共和私营相关人员之间的合作,并阻碍了创新和系统互通性。建立信任、提供政策奖励以及促进开放的伙伴关係关係对于传统营运商接受 MaaS主导的现代化至关重要。
新冠疫情对出行即服务 (MaaS) 市场造成了显着衝击,扰乱了城市交通,改变了通勤者的行为。旅行限制、封锁措施以及远距办公的普及导致共乘和公共交通的使用量急剧下降。许多 MaaS 公司因客流量减少而面临财务困境,甚至被迫停止营运。然而,疫情也加速了数位转型,非接触式支付、即时监控和灵活的出行解决方案成为关注焦点。随着经济復苏,人们对安全、卫生和灵活的出行方式的需求日益增长。后疫情时代凸显了微出行和个人化交通途径的重要性,推动了全球范围内更具韧性和技术赋能的 MaaS 框架的演进。
预计在预测期内,叫车细分市场将最大。
由于其高度便利的使用者体验、数位整合和广泛的覆盖范围,预计在预测期内,叫车领域将占据最大的市场份额。叫车是都市区出行者的重要解决方案,尤其对于那些优先考虑灵活性、经济性和快速获取交通服务的用户。叫车透过提供无缝按需出行服务,并具备即时追踪、数位支付和路线优化等功能,有效地补充了公共交通。智慧型手机和基于位置的应用程式的日益普及也加速了叫车在全球的推广。此外,叫车服务供应商与出行即服务(MaaS)营运商之间的合作正在促进系统范围内的互联互通,使叫车成为建立高效、永续且以用户为中心的城市出行网路的核心要素。
预计在预测期内,两轮车细分市场将实现最高的复合年增长率。
由于其便利性、成本效益以及适合短程城市通勤,预计两轮车市场在预测期内将实现最高成长率。电动自行车、电动Scooter和轻型机踏车提供永续且快速的「最后一公里」出行选择,使其成为出行即服务 (MaaS) 生态系统的关键组成部分。它们体积小巧、能源效率高,非常适合在拥挤的城市区域穿梭。日益增强的环保意识和共用微出行计画的扩展进一步加速了它们的普及。随着电池性能和充电基础设施的不断改进,两轮车提供了实用、经济且环保的出行解决方案,使其成为全球 MaaS 市场成长的关键驱动力。
由于欧洲拥有先进的交通运输系统、完善的政府支援框架以及对永续性的重视,预计在预测期内,欧洲将占据最大的市场份额。该地区主导了全球一体化、数位化互联的交通途径到一个统一的网路中。德国、英国和荷兰等欧洲国家正积极透过智慧城市计划、官民合作关係以及环保政策来推广出行即服务(MaaS)。先进的基础设施、环保意识的增强以及电动车的广泛普及,共同支撑着市场的稳定成长。欧洲在创新和监管方面的积极态度,使其成为建立高效、以用户为中心且永续的出行即服务生态系统的全球领导者。
预计亚太地区在预测期内将呈现最高的复合年增长率,这主要得益于城市扩张、技术进步和扶持性政策倡议。印度、中国、日本和韩国等国家正大力投资数位化旅游系统,以增强互联互通并缓解交通拥堵。该地区智慧型手机的高普及率、不断扩大的交通基础设施以及日益增强的环保意识,都在推动这一成长。各国政府透过智慧城市计画推广电动出行和共享出行,进一步促进了这些出行方式的普及。凭藉庞大且精通技术的人口,亚太地区正迅速崛起为全球出行即服务(MaaS)解决方案的领导者,致力于打造可持续、永续且技术赋能的现代化城市交通。
According to Stratistics MRC, the Global Mobility-as-a-Service (MaaS) Market is accounted for $269.57 billion in 2025 and is expected to reach $2582.43 billion by 2032 growing at a CAGR of 38.1% during the forecast period. Mobility-as-a-Service (MaaS) represents a transformative approach to modern transportation, uniting diverse mobility options within a single, user-friendly digital platform. Through this system, travelers can conveniently plan, reserve, and pay for various transportation modes-such as public transit, shared rides, bike rentals, and on-demand vehicles-via one integrated app. MaaS emphasizes sustainability and accessibility, aiming to decrease reliance on private vehicles and improve traffic flow in urban centers. The rapid expansion of smartphone usage, secure online payment systems, and rising environmental consciousness are key factors fueling MaaS growth worldwide, redefining urban commuting and offering seamless, efficient, and connected travel experiences for daily users.
According to the European Commission, data from the EU-funded MaaS Alliance shows that integrated mobility services can reduce private car usage by up to 20% in urban areas, contributing to climate goals and congestion reduction.
Increasing urbanization and traffic congestion
The steady rise in urbanization and vehicle density has intensified traffic congestion in major cities worldwide, creating a need for smarter mobility solutions. As urban populations expand, the pressure on existing transport infrastructure grows, prompting the shift toward integrated systems like Mobility-as-a-Service (MaaS). MaaS platforms combine diverse transport options-such as buses, trains, taxis, and shared vehicles-into a single digital interface, offering convenience and efficiency. City administrations increasingly support these models to reduce private car usage, curb pollution, and enhance transport accessibility. Therefore, growing metropolitan populations and urban transport challenges are key drivers boosting MaaS adoption for efficient, sustainable, and congestion-free mobility.
Data privacy and security concerns
Concerns over data protection and cybersecurity remain significant challenges to Mobility-as-a-Service (MaaS) development. MaaS systems handle sensitive information-such as users' locations, payment credentials, and travel patterns-making them potential targets for data breaches. Public apprehension about data misuse or exposure can discourage individuals from using integrated mobility platforms. Moreover, the absence of standardized privacy laws and uneven cybersecurity frameworks across nations intensify these risks. To gain user confidence, MaaS providers must ensure robust data encryption, transparent policies, and regulatory compliance. Without stringent security protocols, data vulnerabilities could undermine trust and slow the adoption of MaaS solutions in the global transportation ecosystem.
Advancements in digital infrastructure and IoT
Ongoing progress in digital infrastructure and Internet of Things (IoT) innovations is unlocking new possibilities for the Mobility-as-a-Service (MaaS) sector. IoT facilitates seamless connectivity, real-time monitoring, and predictive analytics across transport networks, enhancing coordination between vehicles and service providers. The adoption of high-speed 5G, cloud computing, and big data analytics enables efficient communication and intelligent mobility management. These technologies empower MaaS platforms to offer customized, efficient, and responsive travel solutions to users. As smart infrastructure expands globally, it will enhance the scalability, interoperability, and reliability of MaaS systems, driving the transformation toward integrated, data-centric, and intelligent urban transportation ecosystems.
Resistance from traditional transport providers
Opposition from conventional transport providers remains a significant challenge to the growth of the Mobility-as-a-Service (MaaS) market. Many traditional taxi firms, bus companies, and local transit agencies perceive MaaS as a disruptive threat to their established business models. This often results in limited data cooperation, regulatory lobbying, or refusal to integrate with digital mobility systems. Reluctance to adopt new technologies or share operational control further delays MaaS deployment. Such resistance reduces collaboration between public and private stakeholders, slowing innovation and system interoperability. Building trust, offering policy incentives, and fostering open partnerships are essential to encourage traditional operators to embrace MaaS-driven modernization.
The Mobility-as-a-Service (MaaS) market was deeply affected by the COVID-19 pandemic, which disrupted urban transportation and altered commuter behavior. Restrictions on movement, lockdowns, and a rise in remote work drastically reduced the use of shared and public transport. Many MaaS companies faced financial strain due to decreased usage and suspended operations. Nevertheless, the pandemic accelerated digital transformation, emphasizing contactless payments, real-time monitoring, and flexible travel solutions. As economies recovered, demand for safe, hygienic, and adaptable mobility increased. The post-pandemic phase highlighted the importance of micro-mobility and personalized transport options, driving the evolution of more resilient and technology-enabled MaaS frameworks globally.
The ride hailing segment is expected to be the largest during the forecast period
The ride hailing segment is expected to account for the largest market share during the forecast period owing to its high user convenience, digital integration, and broad availability. It serves as a key solution for urban travelers who prioritize flexibility, affordability, and quick access to transport services. Ride-hailing effectively complements public transit by offering seamless, on-demand mobility with features such as real-time tracking, digital payments, and route optimization. The increasing penetration of smart phones and location-based apps has accelerated its global adoption. Moreover, collaborations between ride-hailing providers and MaaS operators promote system-wide connectivity, positioning ride-hailing as a central element in building efficient, sustainable, and user-centric urban mobility networks.
The two-wheelers segment is expected to have the highest CAGR during the forecast period
Over the forecast period, the two-wheelers segment is predicted to witness the highest growth rate, driven by their convenience, cost-effectiveness, and adaptability for short urban commutes. Electric bikes, scooters, and mopeds have become vital components of MaaS ecosystems, offering sustainable and quick last-mile travel options. Their compact size and energy efficiency make them ideal for navigating congested city streets. Increasing environmental awareness and the expansion of shared micro-mobility programs are further accelerating adoption. Supported by continuous improvements in battery performance and charging infrastructure, two-wheelers provide a practical, affordable, and eco-friendly mobility solution, positioning the segment as a key driver of MaaS market growth globally.
During the forecast period, the Europe region is expected to hold the largest market share due to its progressive transport systems, supportive government frameworks, and strong emphasis on sustainability. The region has led the global transition toward integrated, digitally connected mobility platforms that merge various transport modes into unified networks. European nations such as Germany, the UK, and the Netherlands actively promote MaaS through smart city projects, public-private partnerships, and eco-friendly policies. The combination of advanced infrastructure, environmental awareness, and extensive electric vehicle adoption supports steady market expansion. Europe's proactive stance on innovation and regulation makes it a global leader in developing efficient, user-centric, and sustainable MaaS ecosystems.
Over the forecast period, the Asia Pacific region is anticipated to exhibit the highest CAGR, owing to urban expansion, technological progress, and supportive policy initiatives. Nations such as India, China, Japan, and South Korea are investing heavily in digital mobility systems to enhance connectivity and reduce congestion. The region's strong smartphone penetration, expanding transport infrastructure, and rising environmental consciousness are key enablers of this growth. Governments promoting electric and shared mobility through smart city programs further strengthen adoption. With a vast and tech-savvy population, Asia-Pacific is rapidly emerging as a global leader in sustainable, accessible, and technology-driven MaaS solutions for modern urban transport.
Key players in the market
Some of the key players in Mobility-as-a-Service (MaaS) Market include Uber Technologies Inc., Lyft, Inc., Didi Chuxing Technology Co., ANI Technologies Pvt. Ltd., Grab, Shuttl, BMW Group, Moovel Group GmbH, Moovit Inc., Citymapper Limited, BlaBlaCar, Car2go NA, LLC, Ola Electric Mobility Pvt Ltd., Zoox, Inc. and Careem Inc.
In May 2025, Uber Technologies, Inc. and Momenta announced a strategic agreement to introduce autonomous vehicles to the Uber platform, in international markets outside of the US and China. First deployment for the partnership will take place in Europe at the beginning of 2026, with onboard safety operators.
In April 2025, Lyft, Inc. announced it has entered into a definitive agreement to acquire FREENOW, a leading European multi-mobility app with a taxi offering at its core, from BMW Group and Mercedes-Benz Mobility for approximately €175 million or $197 million* in cash.
In February 2025, BMW Group Expands Global Partnership with Axalta for Automotive Refinish Coatings. The agreement strengthens Axalta's existing relationship with BMW Group, as the company maintains its position as the exclusive ColorSystem supplier in Europe and South Africa, while extending its ColorSystem supply agreements in the United States and China.
Note: Tables for North America, Europe, APAC, South America, and Middle East & Africa Regions are also represented in the same manner as above.