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市场调查报告书
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1862660

行动娱乐市场：按内容类型、获利模式和平台类型分類的全球预测，2025-2032年

Mobile Entertainment Market by Content Type, Monetization Model, Platform Type - Global Forecast 2025-2032
出版日期: | 出版商: 360iResearch | 英文 180 Pages | 商品交期: 最快1-2个工作天内

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预计到 2032 年，行动娱乐市场规模将达到 2,637.9 亿美元，复合年增长率为 11.37%。

关键市场统计数据
基准年 2024 1113.9亿美元
预计年份：2025年 1243.4亿美元
预测年份 2032 2637.9亿美元
复合年增长率 (%) 11.37%

本文探讨了设备创新、人工智慧内容生成和混合获利模式的融合如何重塑受众参与度和产品策略。

行动娱乐格局正经历快速变革时期，内容格式、装置功能和获利模式正在无缝融合。如今，消费者期望娱乐内容能够适应不同场景：通勤途中观看短视频，运动时身临其境型空间音频，夜晚观看互动影片剧集，以及体验低延迟的轻量级云游戏。因此，产品蓝图必须在註意力经济的动态变化与能够提升使用者重复使用率的深度互动策略之间取得平衡。

互动形式、云端原生交付和人工智慧驱动的个人化内容融合在一起，重新定义了获利模式、用户留存和平台策略。

各行各业正在发生若干变革性转变，这些转变正在重塑竞争格局并调整投资重点。首先，从被动消费到参与式娱乐的转变正​​在加速，短影片、直播和扩增实境（AR）增强的社交体验鼓励用户积极参与，而非单向观看。因此，那些能够轻鬆创建内容并快速分发的平台，客户维繫和病毒式传播指标均有所提高。

评估2025年关税调整如何重塑依赖硬体的娱乐体验的组件采购、设备供应和战略重点

2025年美国关税调整对行动娱乐相关人员，尤其是设备製造商和依赖硬体体验的公司，产生了复杂的供应链和战略影响。某些零件进口成本的增加迫使设备OEM厂商重新评估其组装地点，重新调整材料清单）的选择，并加快与替代供应商的谈判。因此，一些製造商正在将采购转向区域供应商，以降低关税波动带来的风险，这直接影响了前置作业时间和零件供应。

透过深入分析内容、货币化机制和设备类型的交集，实现细分整合，从而提供差异化的参与和产生收入途径。

深入的細項分析揭示了价值创造领域以及需要经营团队关注的挑战。按内容类型划分，电子书和有声书领域正在涌现新的发展趋势，例如人工智慧生成的音讯内容以及强调便利性和可发现性的订阅电子书模式，此外还有传统的有声书和电子书。行动游戏涵盖休閒游戏（包括超休閒游戏和社交赌场游戏）、融合行动扩增实境（ARE）技术的电竞游戏，以及正在转型为云端基础AAA级游戏的硬核心游戏。音乐串流呈现双轨发展轨迹：一方面是广告支援服务，提供清晰区分的免费和付费广告支援方案；另一方面是利用空间音讯格式打造身临其境型音讯体验；此外还有按家庭方案和个人方案分類的订阅服务。社群媒体娱乐正在将扩增实境（AR）社交体验、直播和短影片整合到以创作者主导主导的生态系统中。影片串流媒体则透过广告支援型视讯点播（VOD）、互动式影片分发、订阅型视讯点播（捆绑式SVOD/独立式SVOD）以及用于按需购买的交易型视讯点播来实现差异化。

为什么全球市场中动态特性、支付生态系统和法规结构的区域差异需要客製化的内容、商务和伙伴关係策略

区域特征对产品设计和市场推广策略持续产生决定性影响。在美洲，订阅和广告支援的消费模式融合已成为主流消费行为，推动了影片和行动游戏的快速普及。此外，在地化内容和捆绑式娱乐服务也拥有强劲的需求。该地区的支付基础设施支援多种支付方式，包括信用卡、数位钱包和营运商计费，从而能够进行灵活的获利模式实验和精准的推广活动。此外，监管机构对与赌博相关的功能进行严格审查，重点在于消费者隐私和消费者保护，因此需要精心设计和透明的资讯揭露。

内容创作者、平台、广告技术供应商和基础设施提供者之间的策略竞争动态和联盟模式将决定未来的市场领导地位。

竞争格局的特点是各公司在内容创作、平台分发、广告技术和云端基础设施等领域采取策略性措施。内容拥有者优先考虑独家分发和品牌建设，同时兼顾成本效益和人工智慧辅助工作流程。平台营运商则专注于建立创作者生态系统，降低内容变现和发现的门槛，并整合广告变现和订阅模式以扩大目标受众。同时，广告科技供应商正在增强其程序化能力，以实现符合隐私规范的、情境化的定向投放，同时保障发布商的收入。

经营团队需采取明确且优先的行动，以透过混合货币化、人工智慧内容创作、跨装置策略和弹性供应链网路创造价值。

领导者若想将洞察转化为可衡量的成果，应采取组合策略，平衡短期获利和长期用户参与投资。首先，优先进行混合获利模式实验，测试广告支援服务、精选订阅方案和应用程式内购物等多种组合，以识别高生命週期价值 (LTV) 用户群。其次，投资人工智慧工具以加速内容製作，例如自动语音旁白和动态音乐混音，同时建立严格的编辑控制机制，以确保内容的品质和真实性。第三，设计预设与装置无关的跨装置体验，确保智慧型手机、平板电脑、折迭式手机和穿戴式装置等不同装置上的功能一致性，从而确保内容不受硬体限制，始终保持吸引力。

采用综合性的多方法研究途径，结合高阶主管访谈、消费遥测和情境分析，得出经过严格检验的策略洞察。

本报告采用多维度的研究方法，结合一手和二手资料，确保提供可靠且基于实证的洞见。一手研究包括对内容工作室、平台营运商、设备製造商、广告网路专家和监管机构的专家进行结构化访谈，并辅以与内容创作者和产品负责人的深入对话。定量数据来自消费行为研究、应用遥测数据和匿名消费讯号，揭示了不同设备类型的使用模式。这些一手数据与特定产业的绩效指标和公开资讯进行交叉验证，以检验趋势并解读策略意图。

最终整合策略重点和核心要务，协调创造性、技术和商业性投资，以实现可持续的竞争优势。

摘要，行动娱乐已进入一个新阶段，技术实力、创新规模和商业性灵活性将决定竞争格局。人工智慧内容产生、云端交付和设备形态的不断演进，拓展了体验的可能性，同时也提高了产品、内容和商业团队之间协作的门槛。那些专注于跨设备一致性、混合获利模式和稳固供应链关係的企业，将更有能力应对短期衝击，并掌握新的消费行为所带来的机会。

目录

第一章：序言

第二章调查方法

第三章执行摘要

第四章 市场概览

第五章 市场洞察

  • 云端游戏平台的兴起，使得高清行动串流体验成为可能。
  • 扩增实境（AR）和基于位置的机制整合到行动游戏中
  • 扩展应用程式内社交游戏功能和直播社区
  • 行动装置上基于订阅的游戏和娱乐套餐的兴起
  • 利用人工智慧驱动的个人化和主题关键字产生内容
  • 开发跨平台游戏功能，将行动游戏与主机和PC生态系统连结。
  • 行动电竞锦标赛和游戏内竞技活动的成长，以及即时排行榜的普及
  • 行动游戏中基于NFT的资产和区块链驱动的数位收藏品的兴起
  • 越来越依赖 5G 网路来支援身临其境型AR、VR 和即时多人游戏体验
  • 在行动装置中视听硬体的进步使得HDR显示和空间音讯技术能够应用于游戏。

第六章：美国关税的累积影响，2025年

第七章：人工智慧的累积影响，2025年

第八章 依内容类型分類的行动娱乐市场

  • 电子书和有声书
    • 人工智慧生成的音讯内容
    • 有声书
    • 电子书
    • 电子书定期订阅服务
  • 手机游戏
    • 休閒游戏
      • 超休閒游戏
      • 社交赌场游戏
    • 电竞游戏
      • 移动体育
    • 硬核心游戏
      • 云端基础的AAA 级游戏
  • 音乐串流媒体
    • 广告支援服务
      • 免费规划
      • 高级广告支援计划
    • 身临其境型音讯体验
    • 订阅服务
      • 家庭计划
      • 个人计划
  • 社群媒体娱乐
    • AR社交体验
    • 直播
    • 影片
  • 影片串流媒体
    • 广告支援的视讯点播
    • 互动影片串流
    • 订阅式视讯点播
      • 捆绑式订阅视讯点播
      • 独立SVOD
    • 交易型视讯点播

第九章行动娱乐市场依获利模式划分

  • 广告
    • 程式化广告
  • 应用程式内收费
    • 装饰品
    • 循环盒
  • 付费下载
  • 订阅
    • 混合模式

第十章 依平台类型分類的行动娱乐市场

  • 折迭式设备
  • 智慧型手机
  • 药片
  • 穿戴式装置

第十一章 各地区的行动娱乐市场

  • 美洲
    • 北美洲
    • 拉丁美洲
  • 欧洲、中东和非洲
    • 欧洲
    • 中东
    • 非洲
  • 亚太地区

第十二章行动娱乐市场：依群体划分

  • ASEAN
  • GCC
  • EU
  • BRICS
  • G7
  • NATO

第十三章 各国行动娱乐市场

  • 美国
  • 加拿大
  • 墨西哥
  • 巴西
  • 英国
  • 德国
  • 法国
  • 俄罗斯
  • 义大利
  • 西班牙
  • 中国
  • 印度
  • 日本
  • 澳洲
  • 韩国

第十四章 竞争格局

  • 2024年市占率分析
  • FPNV定位矩阵，2024
  • 竞争分析
    • Tencent Holdings Limited
    • NetEase, Inc.
    • Activision Blizzard, Inc.
    • Sea Limited
    • Electronic Arts Inc.
    • Zynga Inc.
    • Ubisoft Entertainment SA
    • Take-Two Interactive Software, Inc.
    • Com2uS Corp.
    • GungHo Online Entertainment, Inc.
Product Code: MRR-521BAA36EC7A

The Mobile Entertainment Market is projected to grow by USD 263.79 billion at a CAGR of 11.37% by 2032.

KEY MARKET STATISTICS
Base Year [2024] USD 111.39 billion
Estimated Year [2025] USD 124.34 billion
Forecast Year [2032] USD 263.79 billion
CAGR (%) 11.37%

Opening perspective on how converging device innovation, AI content generation, and hybrid monetization are reshaping audience engagement and product strategy

The mobile entertainment landscape is undergoing an accelerated phase of reinvention driven by seamless convergence between content formats, device capabilities, and monetization models. Consumers now expect entertainment that adapts to context: short-form clips during commutes, immersive spatial audio while exercising, episodic interactive video during evenings, and lightweight cloud gaming during brief waits. As a consequence, product roadmaps must balance attention economy dynamics with deeper engagement strategies that reward repeat usage.

Moreover, the intersection of AI-driven content generation, advanced ad targeting, and new device categories has raised both opportunities and complexities for content owners and platform operators. For example, creative teams can deploy AI-generated audio and adaptive storylines to scale outputs, while programmatic advertising systems can increasingly serve contextually relevant promotions. At the same time, businesses must adjust to evolving regulatory expectations around content provenance and user consent. Therefore, strategic clarity, operational readiness, and tighter alignment between product development, content strategy, and commercial teams are now essential for sustained relevance.

How participatory formats, cloud-native delivery, and AI-driven personalized content are converging to rewrite monetization, retention, and platform playbooks

Several transformative shifts are redefining competitive dynamics and realigning investment priorities across the industry. First, the move from passive consumption to participatory entertainment is gaining momentum as short-form video, live streaming, and AR-enhanced social experiences invite active engagement rather than one-way viewing. Consequently, platforms that enable easy content creation and rapid distribution are seeing elevated retention and virality metrics.

Second, cloud-based delivery and streaming technologies are reducing friction for premium interactive experiences. Cloud-based AAA titles and mobile AR esports are increasingly feasible on mainstream devices, enabling more complex game designs without hardware upgrades. In tandem, AI-driven content such as automated audiobook narration and personalized music mixes is lowering production barriers and enabling highly tailored experiences. Third, monetization is shifting toward hybrid models that blend subscriptions with ad-supported tiers and in-app commerce, allowing firms to capture value across multiple consumer willingness-to-pay profiles. Collectively, these trends require organizations to rethink content lifecycles, rights management, and go-to-market approaches to sustain growth in a more fragmented attention economy.

Assessment of how 2025 tariff adjustments are reshaping component sourcing, device availability, and strategic priorities across hardware-dependent entertainment experiences

Tariff changes implemented in the United States in 2025 have created a complex set of supply-side and strategic effects for mobile entertainment stakeholders, particularly device manufacturers and firms reliant on hardware-dependent experiences. Increased import costs for certain components have prompted device OEMs to reassess assembly footprints, reconsider bill-of-material choices, and accelerate negotiations with alternate suppliers. As a result, some manufacturers have shifted sourcing toward regional suppliers to mitigate exposure to tariff volatility, which has immediate implications for lead times and component availability.

These supply chain adjustments cascade into the digital content ecosystem. For instance, slower refresh cycles for high-end foldable devices and wearables can delay deployment of platform-specific features that rely on the latest hardware sensors. Meanwhile, content companies are adapting by prioritizing cross-device compatibility and de-emphasizing exclusive experiences that depend on newly constrained device segments. In addition, procurement pressures have heightened the strategic value of software differentiation, network optimizations for streaming, and cloud-rendered gameplay that reduce dependency on local device performance. Looking ahead, firms that proactively redesign product roadmaps to be device-agnostic and that secure diversified supply relationships will be better positioned to absorb tariff-driven headwinds.

In-depth segmentation synthesis showing where content, monetization mechanisms, and device typologies intersect to create differentiated pathways for engagement and revenue

Insightful segmentation analysis reveals where value is being created and which tensions require managerial attention. Based on content type, Ebooks And Audiobooks encompass developments such as AI-Generated Audio Content alongside traditional Audiobooks and Ebooks, and Subscription Ereading models that emphasize convenience and discoverability; Mobile Games include Casual Games with both Hyper-Casual and Social Casino variants, Esports Titles that increasingly incorporate Mobile AR Esports, and Hardcore Games that are trending toward Cloud-Based AAA Titles; Music Streaming presents a dual trajectory through Ad-Supported Services with distinct Free Tier and Premium Ad-Supported Tier options, Immersive Audio Experiences that leverage spatial formats, and Subscription Services that often segment into Family Plans and Individual Plans; Social Media Entertainment now blends Ar Social Experiences, Live Streaming, and Short-Form Video into creator-driven ecosystems; and Video Streaming differentiates across Ad-Supported VoD, Interactive Video Streaming, Subscription VoD which can be Bundled SVOD or Standalone SVOD, and Transactional VoD for on-demand purchases.

Shifting to monetization, Advertising-driven increasingly by Programmatic Advertising-remains central for broad reach and discovery, while In-App Purchases continue to monetize engaged users through Cosmetic Items and Loot Boxes. Subscriptions are evolving toward Hybrid Models that merge ad tiers and premium bundles to capture diverse willingness to pay. Platform Type segmentation matters because Foldable Devices and Wearables introduce novel interaction paradigms that change design requirements, while Smartphones and Tablets remain the primary execution environments; therefore, product teams must prioritize adaptive UI, contextual features, and efficient rendering pipelines. Together, these segmentation layers show that the most resilient commercial strategies are those that combine flexible monetization, cross-device design, and content formats that scale from lightweight to deeply immersive experiences.

How distinct regional behaviors, payment ecosystems, and regulatory frameworks require tailored content, commerce, and partnership strategies across global markets

Regional dynamics continue to exert a decisive influence on product design and go-to-market execution. In the Americas, consumer behavior favors a blend of subscription and ad-supported consumption with rapid adoption of short-form video and mobile gaming, and there is strong demand for localized content and bundled entertainment services. Payment infrastructure in this region supports a broad mix of credit, digital wallets, and carrier billing, which enables flexible monetization experiments and targeted promotions. Moreover, regulatory scrutiny is concentrated on consumer privacy and consumer protection in gambling-adjacent features, necessitating careful design and transparent disclosures.

In Europe, Middle East & Africa the landscape is more heterogeneous: Western European markets prioritize privacy, regulatory compliance, and premium subscription experiences, while parts of the Middle East and Africa are leapfrogging with mobile-first distribution and heavy reliance on ad-supported models due to differing purchasing power. Localization, language support, and lightweight streaming are essential in many markets. In Asia-Pacific, device adoption and engagement patterns are often ahead of global averages, with particularly strong demand for mobile-native esports, social entertainment, and innovative payment mechanisms embedded into super-app ecosystems. Consequently, firms must tailor product features, pricing tiers, and partnerships to local platform behaviors, regulatory regimes, and telco relationships to secure scale and sustained engagement across these diverse regions.

Strategic competitive moves and partnership patterns among content creators, platforms, ad tech vendors, and infrastructure providers that determine future market leadership

Competitive dynamics are characterized by strategic moves from companies across content creation, platform distribution, ad tech, and cloud infrastructure. Content owners are prioritizing exclusives and franchise-building while balancing cost-effective production through AI-assisted workflows. Platform operators are increasingly focused on creator ecosystems that reduce friction for monetization and content discovery while integrating ad monetization and subscription alternatives to broaden addressable audiences. At the same time, ad technology providers are enhancing programmatic capabilities to deliver contextual and privacy-compliant targeting that preserves yield for publishers.

Cloud and infrastructure providers are investing to support low-latency streaming and edge compute that enable richer interactive experiences, and device manufacturers are designing controls and SDKs that allow deeper integration of platform features. Across these moves, partnerships-between telcos and content providers, between game studios and cloud hosts, and between creators and platforms-are emerging as the fastest route to scale. As a result, companies that align product innovation with partner ecosystems, while maintaining disciplined investment in content IP and user acquisition efficiency, will be best placed to capture durable advantage.

Clear, prioritized actions for executives to capture value from hybrid monetization, AI content production, cross-device strategies, and resilient supply networks

Leaders seeking to convert insight into measurable outcomes should adopt a portfolio approach that balances short-term monetization with long-term engagement investments. First, prioritize hybrid monetization experiments that test combinations of ad-supported tiers, curated subscription bundles, and in-app commerce to identify high-LTV segments. Second, invest in AI tools that accelerate content production-such as automated audio narration and dynamic music mixes-while establishing strong editorial controls to preserve quality and authenticity. Third, design cross-device experiences that are device-agnostic by default, ensuring feature parity across smartphones, tablets, foldables, and wearables so that content remains engaging irrespective of hardware constraints.

Additionally, secure resilient supply chains by diversifying component sourcing and by accelerating partnerships with regional manufacturers to mitigate tariff and logistics risks. Strengthen programmatic advertising practices through privacy-first data strategies and by adopting measurement frameworks that link exposure to downstream conversion. Finally, cultivate creator ecosystems through better revenue shares, simplified tooling, and discovery mechanisms, because creators drive retention and generate social proof that amplifies organic growth. Taken together, these recommendations provide a pragmatic path for leaders to prioritize investments while maintaining operational agility.

Comprehensive multi-method research approach combining executive interviews, consumption telemetry, and scenario analysis to produce rigorously validated strategic insights

This report synthesizes primary and secondary research using a multi-method approach to ensure robust, defensible insights. Primary research included structured interviews with senior executives across content studios, platform operators, device manufacturers, ad network specialists, and regulatory experts, complemented by in-depth conversations with creators and product leaders. Quantitative inputs were derived from consumer behavior studies, app telemetry, and anonymized consumption signals that highlight usage patterns across device typologies. These primary inputs were triangulated with sector-specific performance metrics and public domain filings to validate trends and interpret strategic intent.

Analytical methods included cross-segmentation analysis to assess where content types intersect with monetization and platforms, scenario planning to test the implications of supply chain and regulatory shifts, and sensitivity analysis to surface operational levers that most influence user engagement and monetization. Quality controls encompassed peer review by subject-matter analysts, source verification protocols, and reproducible documentation of data provenance to ensure transparency and reliability of conclusions.

Closing synthesis of strategic priorities and core imperatives to align creative, technical, and commercial investments for sustained competitive advantage

In summary, mobile entertainment is entering a phase where technical capability, creative scale, and commercial flexibility determine competitive outcomes. The fusion of AI content generation, cloud delivery, and evolving device form factors is expanding the palette of possible experiences while also raising the bar for operational coordination across product, content, and commercial teams. Organizations that place a premium on cross-device consistency, hybrid monetization, and resilient supply relationships will be better equipped to navigate near-term disruptions and to capitalize on new consumption behaviors.

Ultimately, successful strategies will be those that treat creators and consumers as co-evolving partners: creators need toolchains and monetization that reward quality and experimentation, while consumers need seamless, context-aware experiences that respect privacy and deliver value. By aligning investment priorities around these dual imperatives, businesses can both protect core revenue engines and unlock new growth avenues in the rapidly transforming mobile entertainment ecosystem.

Table of Contents

1. Preface

  • 1.1. Objectives of the Study
  • 1.2. Market Segmentation & Coverage
  • 1.3. Years Considered for the Study
  • 1.4. Currency & Pricing
  • 1.5. Language
  • 1.6. Stakeholders

2. Research Methodology

3. Executive Summary

4. Market Overview

5. Market Insights

  • 5.1. Rise of cloud gaming platforms enabling high-fidelity mobile streaming experiences
  • 5.2. Integration of augmented reality and location-based mechanics in mobile games
  • 5.3. Expansion of social gaming features and live streaming communities within apps
  • 5.4. Adoption of subscription-based gaming and entertainment bundles on mobile devices
  • 5.5. Leveraging AI-driven personalization and generative content in mobile entertainment
  • 5.6. Development of cross-platform play linking mobile gaming with console and PC ecosystems
  • 5.7. Growth of mobile esports tournaments and in-game competitive events with real-time leaderboards
  • 5.8. Emergence of NFT-based assets and blockchain-powered digital collectibles in mobile titles
  • 5.9. Increasing reliance on 5G networks to support immersive AR, VR, and real-time multiplayer experiences
  • 5.10. Advancements in mobile device audio-visual hardware enabling HDR displays and spatial audio for games

6. Cumulative Impact of United States Tariffs 2025

7. Cumulative Impact of Artificial Intelligence 2025

8. Mobile Entertainment Market, by Content Type

  • 8.1. Ebooks And Audiobooks
    • 8.1.1. Ai-Generated Audio Content
    • 8.1.2. Audiobooks
    • 8.1.3. Ebooks
    • 8.1.4. Subscription Ereading
  • 8.2. Mobile Games
    • 8.2.1. Casual Games
      • 8.2.1.1. Hyper-Casual Games
      • 8.2.1.2. Social Casino Games
    • 8.2.2. Esports Titles
      • 8.2.2.1. Mobile AR Esports
    • 8.2.3. Hardcore Games
      • 8.2.3.1. Cloud-Based AAA Titles
  • 8.3. Music Streaming
    • 8.3.1. Ad-Supported Services
      • 8.3.1.1. Free Tier
      • 8.3.1.2. Premium Ad-Supported Tier
    • 8.3.2. Immersive Audio Experiences
    • 8.3.3. Subscription Services
      • 8.3.3.1. Family Plans
      • 8.3.3.2. Individual Plans
  • 8.4. Social Media Entertainment
    • 8.4.1. Ar Social Experiences
    • 8.4.2. Live Streaming
    • 8.4.3. Short-Form Video
  • 8.5. Video Streaming
    • 8.5.1. Ad-Supported VoD
    • 8.5.2. Interactive Video Streaming
    • 8.5.3. Subscription VoD
      • 8.5.3.1. Bundled SVOD
      • 8.5.3.2. Standalone SVOD
    • 8.5.4. Transactional VoD

9. Mobile Entertainment Market, by Monetization Model

  • 9.1. Advertising
    • 9.1.1. Programmatic Advertising
  • 9.2. In-App Purchases
    • 9.2.1. Cosmetic Items
    • 9.2.2. Loot Boxes
  • 9.3. Paid Downloads
  • 9.4. Subscriptions
    • 9.4.1. Hybrid Models

10. Mobile Entertainment Market, by Platform Type

  • 10.1. Foldable Devices
  • 10.2. Smartphones
  • 10.3. Tablets
  • 10.4. Wearables

11. Mobile Entertainment Market, by Region

  • 11.1. Americas
    • 11.1.1. North America
    • 11.1.2. Latin America
  • 11.2. Europe, Middle East & Africa
    • 11.2.1. Europe
    • 11.2.2. Middle East
    • 11.2.3. Africa
  • 11.3. Asia-Pacific

12. Mobile Entertainment Market, by Group

  • 12.1. ASEAN
  • 12.2. GCC
  • 12.3. European Union
  • 12.4. BRICS
  • 12.5. G7
  • 12.6. NATO

13. Mobile Entertainment Market, by Country

  • 13.1. United States
  • 13.2. Canada
  • 13.3. Mexico
  • 13.4. Brazil
  • 13.5. United Kingdom
  • 13.6. Germany
  • 13.7. France
  • 13.8. Russia
  • 13.9. Italy
  • 13.10. Spain
  • 13.11. China
  • 13.12. India
  • 13.13. Japan
  • 13.14. Australia
  • 13.15. South Korea

14. Competitive Landscape

  • 14.1. Market Share Analysis, 2024
  • 14.2. FPNV Positioning Matrix, 2024
  • 14.3. Competitive Analysis
    • 14.3.1. Tencent Holdings Limited
    • 14.3.2. NetEase, Inc.
    • 14.3.3. Activision Blizzard, Inc.
    • 14.3.4. Sea Limited
    • 14.3.5. Electronic Arts Inc.
    • 14.3.6. Zynga Inc.
    • 14.3.7. Ubisoft Entertainment SA
    • 14.3.8. Take-Two Interactive Software, Inc.
    • 14.3.9. Com2uS Corp.
    • 14.3.10. GungHo Online Entertainment, Inc.

LIST OF FIGURES

  • FIGURE 1. GLOBAL MOBILE ENTERTAINMENT MARKET SIZE, 2018-2032 (USD MILLION)
  • FIGURE 2. GLOBAL MOBILE ENTERTAINMENT MARKET SIZE, BY CONTENT TYPE, 2024 VS 2032 (%)
  • FIGURE 3. GLOBAL MOBILE ENTERTAINMENT MARKET SIZE, BY CONTENT TYPE, 2024 VS 2025 VS 2032 (USD MILLION)
  • FIGURE 4. GLOBAL MOBILE ENTERTAINMENT MARKET SIZE, BY MONETIZATION MODEL, 2024 VS 2032 (%)
  • FIGURE 5. GLOBAL MOBILE ENTERTAINMENT MARKET SIZE, BY MONETIZATION MODEL, 2024 VS 2025 VS 2032 (USD MILLION)
  • FIGURE 6. GLOBAL MOBILE ENTERTAINMENT MARKET SIZE, BY PLATFORM TYPE, 2024 VS 2032 (%)
  • FIGURE 7. GLOBAL MOBILE ENTERTAINMENT MARKET SIZE, BY PLATFORM TYPE, 2024 VS 2025 VS 2032 (USD MILLION)
  • FIGURE 8. GLOBAL MOBILE ENTERTAINMENT MARKET SIZE, BY REGION, 2024 VS 2025 VS 2032 (USD MILLION)
  • FIGURE 9. AMERICAS MOBILE ENTERTAINMENT MARKET SIZE, BY SUBREGION, 2024 VS 2025 VS 2032 (USD MILLION)
  • FIGURE 10. NORTH AMERICA MOBILE ENTERTAINMENT MARKET SIZE, BY COUNTRY, 2024 VS 2025 VS 2032 (USD MILLION)
  • FIGURE 11. LATIN AMERICA MOBILE ENTERTAINMENT MARKET SIZE, BY COUNTRY, 2024 VS 2025 VS 2032 (USD MILLION)
  • FIGURE 12. EUROPE, MIDDLE EAST & AFRICA MOBILE ENTERTAINMENT MARKET SIZE, BY SUBREGION, 2024 VS 2025 VS 2032 (USD MILLION)
  • FIGURE 13. EUROPE MOBILE ENTERTAINMENT MARKET SIZE, BY COUNTRY, 2024 VS 2025 VS 2032 (USD MILLION)
  • FIGURE 14. MIDDLE EAST MOBILE ENTERTAINMENT MARKET SIZE, BY COUNTRY, 2024 VS 2025 VS 2032 (USD MILLION)
  • FIGURE 15. AFRICA MOBILE ENTERTAINMENT MARKET SIZE, BY COUNTRY, 2024 VS 2025 VS 2032 (USD MILLION)
  • FIGURE 16. ASIA-PACIFIC MOBILE ENTERTAINMENT MARKET SIZE, BY COUNTRY, 2024 VS 2025 VS 2032 (USD MILLION)
  • FIGURE 17. GLOBAL MOBILE ENTERTAINMENT MARKET SIZE, BY GROUP, 2024 VS 2025 VS 2032 (USD MILLION)
  • FIGURE 18. ASEAN MOBILE ENTERTAINMENT MARKET SIZE, BY COUNTRY, 2024 VS 2025 VS 2032 (USD MILLION)
  • FIGURE 19. GCC MOBILE ENTERTAINMENT MARKET SIZE, BY COUNTRY, 2024 VS 2025 VS 2032 (USD MILLION)
  • FIGURE 20. EUROPEAN UNION MOBILE ENTERTAINMENT MARKET SIZE, BY COUNTRY, 2024 VS 2025 VS 2032 (USD MILLION)
  • FIGURE 21. BRICS MOBILE ENTERTAINMENT MARKET SIZE, BY COUNTRY, 2024 VS 2025 VS 2032 (USD MILLION)
  • FIGURE 22. G7 MOBILE ENTERTAINMENT MARKET SIZE, BY COUNTRY, 2024 VS 2025 VS 2032 (USD MILLION)
  • FIGURE 23. NATO MOBILE ENTERTAINMENT MARKET SIZE, BY COUNTRY, 2024 VS 2025 VS 2032 (USD MILLION)
  • FIGURE 24. GLOBAL MOBILE ENTERTAINMENT MARKET SIZE, BY COUNTRY, 2024 VS 2025 VS 2032 (USD MILLION)
  • FIGURE 25. MOBILE ENTERTAINMENT MARKET SHARE, BY KEY PLAYER, 2024
  • FIGURE 26. MOBILE ENTERTAINMENT MARKET, FPNV POSITIONING MATRIX, 2024

LIST OF TABLES

  • TABLE 1. MOBILE ENTERTAINMENT MARKET SEGMENTATION & COVERAGE
  • TABLE 2. UNITED STATES DOLLAR EXCHANGE RATE, 2018-2024
  • TABLE 3. GLOBAL MOBILE ENTERTAINMENT MARKET SIZE, 2018-2024 (USD MILLION)
  • TABLE 4. GLOBAL MOBILE ENTERTAINMENT MARKET SIZE, 2025-2032 (USD MILLION)
  • TABLE 5. GLOBAL MOBILE ENTERTAINMENT MARKET SIZE, BY CONTENT TYPE, 2018-2024 (USD MILLION)
  • TABLE 6. GLOBAL MOBILE ENTERTAINMENT MARKET SIZE, BY CONTENT TYPE, 2025-2032 (USD MILLION)
  • TABLE 7. GLOBAL MOBILE ENTERTAINMENT MARKET SIZE, BY EBOOKS AND AUDIOBOOKS, 2018-2024 (USD MILLION)
  • TABLE 8. GLOBAL MOBILE ENTERTAINMENT MARKET SIZE, BY EBOOKS AND AUDIOBOOKS, 2025-2032 (USD MILLION)
  • TABLE 9. GLOBAL MOBILE ENTERTAINMENT MARKET SIZE, BY EBOOKS AND AUDIOBOOKS, BY REGION, 2018-2024 (USD MILLION)
  • TABLE 10. GLOBAL MOBILE ENTERTAINMENT MARKET SIZE, BY EBOOKS AND AUDIOBOOKS, BY REGION, 2025-2032 (USD MILLION)
  • TABLE 11. GLOBAL MOBILE ENTERTAINMENT MARKET SIZE, BY EBOOKS AND AUDIOBOOKS, BY GROUP, 2018-2024 (USD MILLION)
  • TABLE 12. GLOBAL MOBILE ENTERTAINMENT MARKET SIZE, BY EBOOKS AND AUDIOBOOKS, BY GROUP, 2025-2032 (USD MILLION)
  • TABLE 13. GLOBAL MOBILE ENTERTAINMENT MARKET SIZE, BY EBOOKS AND AUDIOBOOKS, BY COUNTRY, 2018-2024 (USD MILLION)
  • TABLE 14. GLOBAL MOBILE ENTERTAINMENT MARKET SIZE, BY EBOOKS AND AUDIOBOOKS, BY COUNTRY, 2025-2032 (USD MILLION)
  • TABLE 15. GLOBAL MOBILE ENTERTAINMENT MARKET SIZE, BY AI-GENERATED AUDIO CONTENT, BY REGION, 2018-2024 (USD MILLION)
  • TABLE 16. GLOBAL MOBILE ENTERTAINMENT MARKET SIZE, BY AI-GENERATED AUDIO CONTENT, BY REGION, 2025-2032 (USD MILLION)
  • TABLE 17. GLOBAL MOBILE ENTERTAINMENT MARKET SIZE, BY AI-GENERATED AUDIO CONTENT, BY GROUP, 2018-2024 (USD MILLION)
  • TABLE 18. GLOBAL MOBILE ENTERTAINMENT MARKET SIZE, BY AI-GENERATED AUDIO CONTENT, BY GROUP, 2025-2032 (USD MILLION)
  • TABLE 19. GLOBAL MOBILE ENTERTAINMENT MARKET SIZE, BY AI-GENERATED AUDIO CONTENT, BY COUNTRY, 2018-2024 (USD MILLION)
  • TABLE 20. GLOBAL MOBILE ENTERTAINMENT MARKET SIZE, BY AI-GENERATED AUDIO CONTENT, BY COUNTRY, 2025-2032 (USD MILLION)
  • TABLE 21. GLOBAL MOBILE ENTERTAINMENT MARKET SIZE, BY AUDIOBOOKS, BY REGION, 2018-2024 (USD MILLION)
  • TABLE 22. GLOBAL MOBILE ENTERTAINMENT MARKET SIZE, BY AUDIOBOOKS, BY REGION, 2025-2032 (USD MILLION)
  • TABLE 23. GLOBAL MOBILE ENTERTAINMENT MARKET SIZE, BY AUDIOBOOKS, BY GROUP, 2018-2024 (USD MILLION)
  • TABLE 24. GLOBAL MOBILE ENTERTAINMENT MARKET SIZE, BY AUDIOBOOKS, BY GROUP, 2025-2032 (USD MILLION)
  • TABLE 25. GLOBAL MOBILE ENTERTAINMENT MARKET SIZE, BY AUDIOBOOKS, BY COUNTRY, 2018-2024 (USD MILLION)
  • TABLE 26. GLOBAL MOBILE ENTERTAINMENT MARKET SIZE, BY AUDIOBOOKS, BY COUNTRY, 2025-2032 (USD MILLION)
  • TABLE 27. GLOBAL MOBILE ENTERTAINMENT MARKET SIZE, BY EBOOKS, BY REGION, 2018-2024 (USD MILLION)
  • TABLE 28. GLOBAL MOBILE ENTERTAINMENT MARKET SIZE, BY EBOOKS, BY REGION, 2025-2032 (USD MILLION)
  • TABLE 29. GLOBAL MOBILE ENTERTAINMENT MARKET SIZE, BY EBOOKS, BY GROUP, 2018-2024 (USD MILLION)
  • TABLE 30. GLOBAL MOBILE ENTERTAINMENT MARKET SIZE, BY EBOOKS, BY GROUP, 2025-2032 (USD MILLION)
  • TABLE 31. GLOBAL MOBILE ENTERTAINMENT MARKET SIZE, BY EBOOKS, BY COUNTRY, 2018-2024 (USD MILLION)
  • TABLE 32. GLOBAL MOBILE ENTERTAINMENT MARKET SIZE, BY EBOOKS, BY COUNTRY, 2025-2032 (USD MILLION)
  • TABLE 33. GLOBAL MOBILE ENTERTAINMENT MARKET SIZE, BY SUBSCRIPTION EREADING, BY REGION, 2018-2024 (USD MILLION)
  • TABLE 34. GLOBAL MOBILE ENTERTAINMENT MARKET SIZE, BY SUBSCRIPTION EREADING, BY REGION, 2025-2032 (USD MILLION)
  • TABLE 35. GLOBAL MOBILE ENTERTAINMENT MARKET SIZE, BY SUBSCRIPTION EREADING, BY GROUP, 2018-2024 (USD MILLION)
  • TABLE 36. GLOBAL MOBILE ENTERTAINMENT MARKET SIZE, BY SUBSCRIPTION EREADING, BY GROUP, 2025-2032 (USD MILLION)
  • TABLE 37. GLOBAL MOBILE ENTERTAINMENT MARKET SIZE, BY SUBSCRIPTION EREADING, BY COUNTRY, 2018-2024 (USD MILLION)
  • TABLE 38. GLOBAL MOBILE ENTERTAINMENT MARKET SIZE, BY SUBSCRIPTION EREADING, BY COUNTRY, 2025-2032 (USD MILLION)
  • TABLE 39. GLOBAL MOBILE ENTERTAINMENT MARKET SIZE, BY MOBILE GAMES, 2018-2024 (USD MILLION)
  • TABLE 40. GLOBAL MOBILE ENTERTAINMENT MARKET SIZE, BY MOBILE GAMES, 2025-2032 (USD MILLION)
  • TABLE 41. GLOBAL MOBILE ENTERTAINMENT MARKET SIZE, BY MOBILE GAMES, BY REGION, 2018-2024 (USD MILLION)
  • TABLE 42. GLOBAL MOBILE ENTERTAINMENT MARKET SIZE, BY MOBILE GAMES, BY REGION, 2025-2032 (USD MILLION)
  • TABLE 43. GLOBAL MOBILE ENTERTAINMENT MARKET SIZE, BY MOBILE GAMES, BY GROUP, 2018-2024 (USD MILLION)
  • TABLE 44. GLOBAL MOBILE ENTERTAINMENT MARKET SIZE, BY MOBILE GAMES, BY GROUP, 2025-2032 (USD MILLION)
  • TABLE 45. GLOBAL MOBILE ENTERTAINMENT MARKET SIZE, BY MOBILE GAMES, BY COUNTRY, 2018-2024 (USD MILLION)
  • TABLE 46. GLOBAL MOBILE ENTERTAINMENT MARKET SIZE, BY MOBILE GAMES, BY COUNTRY, 2025-2032 (USD MILLION)
  • TABLE 47. GLOBAL MOBILE ENTERTAINMENT MARKET SIZE, BY CASUAL GAMES, 2018-2024 (USD MILLION)
  • TABLE 48. GLOBAL MOBILE ENTERTAINMENT MARKET SIZE, BY CASUAL GAMES, 2025-2032 (USD MILLION)
  • TABLE 49. GLOBAL MOBILE ENTERTAINMENT MARKET SIZE, BY CASUAL GAMES, BY REGION, 2018-2024 (USD MILLION)
  • TABLE 50. GLOBAL MOBILE ENTERTAINMENT MARKET SIZE, BY CASUAL GAMES, BY REGION, 2025-2032 (USD MILLION)
  • TABLE 51. GLOBAL MOBILE ENTERTAINMENT MARKET SIZE, BY CASUAL GAMES, BY GROUP, 2018-2024 (USD MILLION)
  • TABLE 52. GLOBAL MOBILE ENTERTAINMENT MARKET SIZE, BY CASUAL GAMES, BY GROUP, 2025-2032 (USD MILLION)
  • TABLE 53. GLOBAL MOBILE ENTERTAINMENT MARKET SIZE, BY CASUAL GAMES, BY COUNTRY, 2018-2024 (USD MILLION)
  • TABLE 54. GLOBAL MOBILE ENTERTAINMENT MARKET SIZE, BY CASUAL GAMES, BY COUNTRY, 2025-2032 (USD MILLION)
  • TABLE 55. GLOBAL MOBILE ENTERTAINMENT MARKET SIZE, BY HYPER-CASUAL GAMES, BY REGION, 2018-2024 (USD MILLION)
  • TABLE 56. GLOBAL MOBILE ENTERTAINMENT MARKET SIZE, BY HYPER-CASUAL GAMES, BY REGION, 2025-2032 (USD MILLION)
  • TABLE 57. GLOBAL MOBILE ENTERTAINMENT MARKET SIZE, BY HYPER-CASUAL GAMES, BY GROUP, 2018-2024 (USD MILLION)
  • TABLE 58. GLOBAL MOBILE ENTERTAINMENT MARKET SIZE, BY HYPER-CASUAL GAMES, BY GROUP, 2025-2032 (USD MILLION)
  • TABLE 59. GLOBAL MOBILE ENTERTAINMENT MARKET SIZE, BY HYPER-CASUAL GAMES, BY COUNTRY, 2018-2024 (USD MILLION)
  • TABLE 60. GLOBAL MOBILE ENTERTAINMENT MARKET SIZE, BY HYPER-CASUAL GAMES, BY COUNTRY, 2025-2032 (USD MILLION)
  • TABLE 61. GLOBAL MOBILE ENTERTAINMENT MARKET SIZE, BY SOCIAL CASINO GAMES, BY REGION, 2018-2024 (USD MILLION)
  • TABLE 62. GLOBAL MOBILE ENTERTAINMENT MARKET SIZE, BY SOCIAL CASINO GAMES, BY REGION, 2025-2032 (USD MILLION)
  • TABLE 63. GLOBAL MOBILE ENTERTAINMENT MARKET SIZE, BY SOCIAL CASINO GAMES, BY GROUP, 2018-2024 (USD MILLION)
  • TABLE 64. GLOBAL MOBILE ENTERTAINMENT MARKET SIZE, BY SOCIAL CASINO GAMES, BY GROUP, 2025-2032 (USD MILLION)
  • TABLE 65. GLOBAL MOBILE ENTERTAINMENT MARKET SIZE, BY SOCIAL CASINO GAMES, BY COUNTRY, 2018-2024 (USD MILLION)
  • TABLE 66. GLOBAL MOBILE ENTERTAINMENT MARKET SIZE, BY SOCIAL CASINO GAMES, BY COUNTRY, 2025-2032 (USD MILLION)
  • TABLE 67. GLOBAL MOBILE ENTERTAINMENT MARKET SIZE, BY ESPORTS TITLES, 2018-2024 (USD MILLION)
  • TABLE 68. GLOBAL MOBILE ENTERTAINMENT MARKET SIZE, BY ESPORTS TITLES, 2025-2032 (USD MILLION)
  • TABLE 69. GLOBAL MOBILE ENTERTAINMENT MARKET SIZE, BY ESPORTS TITLES, BY REGION, 2018-2024 (USD MILLION)
  • TABLE 70. GLOBAL MOBILE ENTERTAINMENT MARKET SIZE, BY ESPORTS TITLES, BY REGION, 2025-2032 (USD MILLION)
  • TABLE 71. GLOBAL MOBILE ENTERTAINMENT MARKET SIZE, BY ESPORTS TITLES, BY GROUP, 2018-2024 (USD MILLION)
  • TABLE 72. GLOBAL MOBILE ENTERTAINMENT MARKET SIZE, BY ESPORTS TITLES, BY GROUP, 2025-2032 (USD MILLION)
  • TABLE 73. GLOBAL MOBILE ENTERTAINMENT MARKET SIZE, BY ESPORTS TITLES, BY COUNTRY, 2018-2024 (USD MILLION)
  • TABLE 74. GLOBAL MOBILE ENTERTAINMENT MARKET SIZE, BY ESPORTS TITLES, BY COUNTRY, 2025-2032 (USD MILLION)
  • TABLE 75. GLOBAL MOBILE ENTERTAINMENT MARKET SIZE, BY MOBILE AR ESPORTS, BY REGION, 2018-2024 (USD MILLION)
  • TABLE 76. GLOBAL MOBILE ENTERTAINMENT MARKET SIZE, BY MOBILE AR ESPORTS, BY REGION, 2025-2032 (USD MILLION)
  • TABLE 77. GLOBAL MOBILE ENTERTAINMENT MARKET SIZE, BY MOBILE AR ESPORTS, BY GROUP, 2018-2024 (USD MILLION)
  • TABLE 78. GLOBAL MOBILE ENTERTAINMENT MARKET SIZE, BY MOBILE AR ESPORTS, BY GROUP, 2025-2032 (USD MILLION)
  • TABLE 79. GLOBAL MOBILE ENTERTAINMENT MARKET SIZE, BY MOBILE AR ESPORTS, BY COUNTRY, 2018-2024 (USD MILLION)
  • TABLE 80. GLOBAL MOBILE ENTERTAINMENT MARKET SIZE, BY MOBILE AR ESPORTS, BY COUNTRY, 2025-2032 (USD MILLION)
  • TABLE 81. GLOBAL MOBILE ENTERTAINMENT MARKET SIZE, BY HARDCORE GAMES, 2018-2024 (USD MILLION)
  • TABLE 82. GLOBAL MOBILE ENTERTAINMENT MARKET SIZE, BY HARDCORE GAMES, 2025-2032 (USD MILLION)
  • TABLE 83. GLOBAL MOBILE ENTERTAINMENT MARKET SIZE, BY HARDCORE GAMES, BY REGION, 2018-2024 (USD MILLION)
  • TABLE 84. GLOBAL MOBILE ENTERTAINMENT MARKET SIZE, BY HARDCORE GAMES, BY REGION, 2025-2032 (USD MILLION)
  • TABLE 85. GLOBAL MOBILE ENTERTAINMENT MARKET SIZE, BY HARDCORE GAMES, BY GROUP, 2018-2024 (USD MILLION)
  • TABLE 86. GLOBAL MOBILE ENTERTAINMENT MARKET SIZE, BY HARDCORE GAMES, BY GROUP, 2025-2032 (USD MILLION)
  • TABLE 87. GLOBAL MOBILE ENTERTAINMENT MARKET SIZE, BY HARDCORE GAMES, BY COUNTRY, 2018-2024 (USD MILLION)
  • TABLE 88. GLOBAL MOBILE ENTERTAINMENT MARKET SIZE, BY HARDCORE GAMES, BY COUNTRY, 2025-2032 (USD MILLION)
  • TABLE 89. GLOBAL MOBILE ENTERTAINMENT MARKET SIZE, BY CLOUD-BASED AAA TITLES, BY REGION, 2018-2024 (USD MILLION)
  • TABLE 90. GLOBAL MOBILE ENTERTAINMENT MARKET SIZE, BY CLOUD-BASED AAA TITLES, BY REGION, 2025-2032 (USD MILLION)
  • TABLE 91. GLOBAL MOBILE ENTERTAINMENT MARKET SIZE, BY CLOUD-BASED AAA TITLES, BY GROUP, 2018-2024 (USD MILLION)
  • TABLE 92. GLOBAL MOBILE ENTERTAINMENT MARKET SIZE, BY CLOUD-BASED AAA TITLES, BY GROUP, 2025-2032 (USD MILLION)
  • TABLE 93. GLOBAL MOBILE ENTERTAINMENT MARKET SIZE, BY CLOUD-BASED AAA TITLES, BY COUNTRY, 2018-2024 (USD MILLION)
  • TABLE 94. GLOBAL MOBILE ENTERTAINMENT MARKET SIZE, BY CLOUD-BASED AAA TITLES, BY COUNTRY, 2025-2032 (USD MILLION)
  • TABLE 95. GLOBAL MOBILE ENTERTAINMENT MARKET SIZE, BY MUSIC STREAMING, 2018-2024 (USD MILLION)
  • TABLE 96. GLOBAL MOBILE ENTERTAINMENT MARKET SIZE, BY MUSIC STREAMING, 2025-2032 (USD MILLION)
  • TABLE 97. GLOBAL MOBILE ENTERTAINMENT MARKET SIZE, BY MUSIC STREAMING, BY REGION, 2018-2024 (USD MILLION)
  • TABLE 98. GLOBAL MOBILE ENTERTAINMENT MARKET SIZE, BY MUSIC STREAMING, BY REGION, 2025-2032 (USD MILLION)
  • TABLE 99. GLOBAL MOBILE ENTERTAINMENT MARKET SIZE, BY MUSIC STREAMING, BY GROUP, 2018-2024 (USD MILLION)
  • TABLE 100. GLOBAL MOBILE ENTERTAINMENT MARKET SIZE, BY MUSIC STREAMING, BY GROUP, 2025-2032 (USD MILLION)
  • TABLE 101. GLOBAL MOBILE ENTERTAINMENT MARKET SIZE, BY MUSIC STREAMING, BY COUNTRY, 2018-2024 (USD MILLION)
  • TABLE 102. GLOBAL MOBILE ENTERTAINMENT MARKET SIZE, BY MUSIC STREAMING, BY COUNTRY, 2025-2032 (USD MILLION)
  • TABLE 103. GLOBAL MOBILE ENTERTAINMENT MARKET SIZE, BY AD-SUPPORTED SERVICES, 2018-2024 (USD MILLION)
  • TABLE 104. GLOBAL MOBILE ENTERTAINMENT MARKET SIZE, BY AD-SUPPORTED SERVICES, 2025-2032 (USD MILLION)
  • TABLE 105. GLOBAL MOBILE ENTERTAINMENT MARKET SIZE, BY AD-SUPPORTED SERVICES, BY REGION, 2018-2024 (USD MILLION)
  • TABLE 106. GLOBAL MOBILE ENTERTAINMENT MARKET SIZE, BY AD-SUPPORTED SERVICES, BY REGION, 2025-2032 (USD MILLION)
  • TABLE 107. GLOBAL MOBILE ENTERTAINMENT MARKET SIZE, BY AD-SUPPORTED SERVICES, BY GROUP, 2018-2024 (USD MILLION)
  • TABLE 108. GLOBAL MOBILE ENTERTAINMENT MARKET SIZE, BY AD-SUPPORTED SERVICES, BY GROUP, 2025-2032 (USD MILLION)
  • TABLE 109. GLOBAL MOBILE ENTERTAINMENT MARKET SIZE, BY AD-SUPPORTED SERVICES, BY COUNTRY, 2018-2024 (USD MILLION)
  • TABLE 110. GLOBAL MOBILE ENTERTAINMENT MARKET SIZE, BY AD-SUPPORTED SERVICES, BY COUNTRY, 2025-2032 (USD MILLION)
  • TABLE 111. GLOBAL MOBILE ENTERTAINMENT MARKET SIZE, BY FREE TIER, BY REGION, 2018-2024 (USD MILLION)
  • TABLE 112. GLOBAL MOBILE ENTERTAINMENT MARKET SIZE, BY FREE TIER, BY REGION, 2025-2032 (USD MILLION)
  • TABLE 113. GLOBAL MOBILE ENTERTAINMENT MARKET SIZE, BY FREE TIER, BY GROUP, 2018-2024 (USD MILLION)
  • TABLE 114. GLOBAL MOBILE ENTERTAINMENT MARKET SIZE, BY FREE TIER, BY GROUP, 2025-2032 (USD MILLION)
  • TABLE 115. GLOBAL MOBILE ENTERTAINMENT MARKET SIZE, BY FREE TIER, BY COUNTRY, 2018-2024 (USD MILLION)
  • TABLE 116. GLOBAL MOBILE ENTERTAINMENT MARKET SIZE, BY FREE TIER, BY COUNTRY, 2025-2032 (USD MILLION)
  • TABLE 117. GLOBAL MOBILE ENTERTAINMENT MARKET SIZE, BY PREMIUM AD-SUPPORTED TIER, BY REGION, 2018-2024 (USD MILLION)
  • TABLE 118. GLOBAL MOBILE ENTERTAINMENT MARKET SIZE, BY PREMIUM AD-SUPPORTED TIER, BY REGION, 2025-2032 (USD MILLION)
  • TABLE 119. GLOBAL MOBILE ENTERTAINMENT MARKET SIZE, BY PREMIUM AD-SUPPORTED TIER, BY GROUP, 2018-2024 (USD MILLION)
  • TABLE 120. GLOBAL MOBILE ENTERTAINMENT MARKET SIZE, BY PREMIUM AD-SUPPORTED TIER, BY GROUP, 2025-2032 (USD MILLION)
  • TABLE 121. GLOBAL MOBILE ENTERTAINMENT MARKET SIZE, BY PREMIUM AD-SUPPORTED TIER, BY COUNTRY, 2018-2024 (USD MILLION)
  • TABLE 122. GLOBAL MOBILE ENTERTAINMENT MARKET SIZE, BY PREMIUM AD-SUPPORTED TIER, BY COUNTRY, 2025-2032 (USD MILLION)
  • TABLE 123. GLOBAL MOBILE ENTERTAINMENT MARKET SIZE, BY IMMERSIVE AUDIO EXPERIENCES, BY REGION, 2018-2024 (USD MILLION)
  • TABLE 124. GLOBAL MOBILE ENTERTAINMENT MARKET SIZE, BY IMMERSIVE AUDIO EXPERIENCES, BY REGION, 2025-2032 (USD MILLION)
  • TABLE 125. GLOBAL MOBILE ENTERTAINMENT MARKET SIZE, BY IMMERSIVE AUDIO EXPERIENCES, BY GROUP, 2018-2024 (USD MILLION)
  • TABLE 126. GLOBAL MOBILE ENTERTAINMENT MARKET SIZE, BY IMMERSIVE AUDIO EXPERIENCES, BY GROUP, 2025-2032 (USD MILLION)
  • TABLE 127. GLOBAL MOBILE ENTERTAINMENT MARKET SIZE, BY IMMERSIVE AUDIO EXPERIENCES, BY COUNTRY, 2018-2024 (USD MILLION)
  • TABLE 128. GLOBAL MOBILE ENTERTAINMENT MARKET SIZE, BY IMMERSIVE AUDIO EXPERIENCES, BY COUNTRY, 2025-2032 (USD MILLION)
  • TABLE 129. GLOBAL MOBILE ENTERTAINMENT MARKET SIZE, BY SUBSCRIPTION SERVICES, 2018-2024 (USD MILLION)
  • TABLE 130. GLOBAL MOBILE ENTERTAINMENT MARKET SIZE, BY SUBSCRIPTION SERVICES, 2025-2032 (USD MILLION)
  • TABLE 131. GLOBAL MOBILE ENTERTAINMENT MARKET SIZE, BY SUBSCRIPTION SERVICES, BY REGION, 2018-2024 (USD MILLION)
  • TABLE 132. GLOBAL MOBILE ENTERTAINMENT MARKET SIZE, BY SUBSCRIPTION SERVICES, BY REGION, 2025-2032 (USD MILLION)
  • TABLE 133. GLOBAL MOBILE ENTERTAINMENT MARKET SIZE, BY SUBSCRIPTION SERVICES, BY GROUP, 2018-2024 (USD MILLION)
  • TABLE 134. GLOBAL MOBILE ENTERTAINMENT MARKET SIZE, BY SUBSCRIPTION SERVICES, BY GROUP, 2025-2032 (USD MILLION)
  • TABLE 135. GLOBAL MOBILE ENTERTAINMENT MARKET SIZE, BY SUBSCRIPTION SERVICES, BY COUNTRY, 2018-2024 (USD MILLION)
  • TABLE 136. GLOBAL MOBILE ENTERTAINMENT MARKET SIZE, BY SUBSCRIPTION SERVICES, BY COUNTRY, 2025-2032 (USD MILLION)
  • TABLE 137. GLOBAL MOBILE ENTERTAINMENT MARKET SIZE, BY FAMILY PLANS, BY REGION, 2018-2024 (USD MILLION)
  • TABLE 138. GLOBAL MOBILE ENTERTAINMENT MARKET SIZE, BY FAMILY PLANS, BY REGION, 2025-2032 (USD MILLION)
  • TABLE 139. GLOBAL MOBILE ENTERTAINMENT MARKET SIZE, BY FAMILY PLANS, BY GROUP, 2018-2024 (USD MILLION)
  • TABLE 140. GLOBAL MOBILE ENTERTAINMENT MARKET SIZE, BY FAMILY PLANS, BY GROUP, 2025-2032 (USD MILLION)
  • TABLE 141. GLOBAL MOBILE ENTERTAINMENT MARKET SIZE, BY FAMILY PLANS, BY COUNTRY, 2018-2024 (USD MILLION)
  • TABLE 142. GLOBAL MOBILE ENTERTAINMENT MARKET SIZE, BY FAMILY PLANS, BY COUNTRY, 2025-2032 (USD MILLION)
  • TABLE 143. GLOBAL MOBILE ENTERTAINMENT MARKET SIZE, BY INDIVIDUAL PLANS, BY REGION, 2018-2024 (USD MILLION)
  • TABLE 144. GLOBAL MOBILE ENTERTAINMENT MARKET SIZE, BY INDIVIDUAL PLANS, BY REGION, 2025-2032 (USD MILLION)
  • TABLE 145. GLOBAL MOBILE ENTERTAINMENT MARKET SIZE, BY INDIVIDUAL PLANS, BY GROUP, 2018-2024 (USD MILLION)
  • TABLE 146. GLOBAL MOBILE ENTERTAINMENT MARKET SIZE, BY INDIVIDUAL PLANS, BY GROUP, 2025-2032 (USD MILLION)
  • TABLE 147. GLOBAL MOBILE ENTERTAINMENT MARKET SIZE, BY INDIVIDUAL PLANS, BY COUNTRY, 2018-2024 (USD MILLION)
  • TABLE 148. GLOBAL MOBILE ENTERTAINMENT MARKET SIZE, BY INDIVIDUAL PLANS, BY COUNTRY, 2025-2032 (USD MILLION)
  • TABLE 149. GLOBAL MOBILE ENTERTAINMENT MARKET SIZE, BY SOCIAL MEDIA ENTERTAINMENT, 2018-2024 (USD MILLION)
  • TABLE 150. GLOBAL MOBILE ENTERTAINMENT MARKET SIZE, BY SOCIAL MEDIA ENTERTAINMENT, 2025-2032 (USD MILLION)
  • TABLE 151. GLOBAL MOBILE ENTERTAINMENT MARKET SIZE, BY SOCIAL MEDIA ENTERTAINMENT, BY REGION, 2018-2024 (USD MILLION)
  • TABLE 152. GLOBAL MOBILE ENTERTAINMENT MARKET SIZE, BY SOCIAL MEDIA ENTERTAINMENT, BY REGION, 2025-2032 (USD MILLION)
  • TABLE 153. GLOBAL MOBILE ENTERTAINMENT MARKET SIZE, BY SOCIAL MEDIA ENTERTAINMENT, BY GROUP, 2018-2024 (USD MILLION)
  • TABLE 154. GLOBAL MOBILE ENTERTAINMENT MARKET SIZE, BY SOCIAL MEDIA ENTERTAINMENT, BY GROUP, 2025-2032 (USD MILLION)
  • TABLE 155. GLOBAL MOBILE ENTERTAINMENT MARKET SIZE, BY SOCIAL MEDIA ENTERTAINMENT, BY COUNTRY, 2018-2024 (USD MILLION)
  • TABLE 156. GLOBAL MOBILE ENTERTAINMENT MARKET SIZE, BY SOCIAL MEDIA ENTERTAINMENT, BY COUNTRY, 2025-2032 (USD MILLION)
  • TABLE 157. GLOBAL MOBILE ENTERTAINMENT MARKET SIZE, BY AR SOCIAL EXPERIENCES, BY REGION, 2018-2024 (USD MILLION)
  • TABLE 158. GLOBAL MOBILE ENTERTAINMENT MARKET SIZE, BY AR SOCIAL EXPERIENCES, BY REGION, 2025-2032 (USD MILLION)
  • TABLE 159. GLOBAL MOBILE ENTERTAINMENT MARKET SIZE, BY AR SOCIAL EXPERIENCES, BY GROUP, 2018-2024 (USD MILLION)
  • TABLE 160. GLOBAL MOBILE ENTERTAINMENT MARKET SIZE, BY AR SOCIAL EXPERIENCES, BY GROUP, 2025-2032 (USD MILLION)
  • TABLE 161. GLOBAL MOBILE ENTERTAINMENT MARKET SIZE, BY AR SOCIAL EXPERIENCES, BY COUNTRY, 2018-2024 (USD MILLION)
  • TABLE 162. GLOBAL MOBILE ENTERTAINMENT MARKET SIZE, BY AR SOCIAL EXPERIENCES, BY COUNTRY, 2025-2032 (USD MILLION)
  • TABLE 163. GLOBAL MOBILE ENTERTAINMENT MARKET SIZE, BY LIVE STREAMING, BY REGION, 2018-2024 (USD MILLION)
  • TABLE 164. GLOBAL MOBILE ENTERTAINMENT MARKET SIZE, BY LIVE STREAMING, BY REGION, 2025-2032 (USD MILLION)
  • TABLE 165. GLOBAL MOBILE ENTERTAINMENT MARKET SIZE, BY LIVE STREAMING, BY GROUP, 2018-2024 (USD MILLION)
  • TABLE 166. GLOBAL MOBILE ENTERTAINMENT MARKET SIZE, BY LIVE STREAMING, BY GROUP, 2025-2032 (USD MILLION)
  • TABLE 167. GLOBAL MOBILE ENTERTAINMENT MARKET SIZE, BY LIVE STREAMING, BY COUNTRY, 2018-2024 (USD MILLION)
  • TABLE 168. GLOBAL MOBILE ENTERTAINMENT MARKET SIZE, BY LIVE STREAMING, BY COUNTRY, 2025-2032 (USD MILLION)
  • TABLE 169. GLOBAL MOBILE ENTERTAINMENT MARKET SIZE, BY SHORT-FORM VIDEO, BY REGION, 2018-2024 (USD MILLION)
  • TABLE 170. GLOBAL MOBILE ENTERTAINMENT MARKET SIZE, BY SHORT-FORM VIDEO, BY REGION, 2025-2032 (USD MILLION)
  • TABLE 171. GLOBAL MOBILE ENTERTAINMENT MARKET SIZE, BY SHORT-FORM VIDEO, BY GROUP, 2018-2024 (USD MILLION)
  • TABLE 172. GLOBAL MOBILE ENTERTAINMENT MARKET SIZE, BY SHORT-FORM VIDEO, BY GROUP, 2025-2032 (USD MILLION)
  • TABLE 173. GLOBAL MOBILE ENTERTAINMENT MARKET SIZE, BY SHORT-FORM VIDEO, BY COUNTRY, 2018-2024 (USD MILLION)
  • TABLE 174. GLOBAL MOBILE ENTERTAINMENT MARKET SIZE, BY SHORT-FORM VIDEO, BY COUNTRY, 2025-2032 (USD MILLION)
  • TABLE 175. GLOBAL MOBILE ENTERTAINMENT MARKET SIZE, BY VIDEO STREAMING, 2018-2024 (USD MILLION)
  • TABLE 176. GLOBAL MOBILE ENTERTAINMENT MARKET SIZE, BY VIDEO STREAMING, 2025-2032 (USD MILLION)
  • TABLE 177. GLOBAL MOBILE ENTERTAINMENT MARKET SIZE, BY VIDEO STREAMING, BY REGION, 2018-2024 (USD MILLION)
  • TABLE 178. GLOBAL MOBILE ENTERTAINMENT MARKET SIZE, BY VIDEO STREAMING, BY REGION, 2025-2032 (USD MILLION)
  • TABLE 179. GLOBAL MOBILE ENTERTAINMENT MARKET SIZE, BY VIDEO STREAMING, BY GROUP, 2018-2024 (USD MILLION)
  • TABLE 180. GLOBAL MOBILE ENTERTAINMENT MARKET SIZE, BY VIDEO STREAMING, BY GROUP, 2025-2032 (USD MILLION)
  • TABLE 181. GLOBAL MOBILE ENTERTAINMENT MARKET SIZE, BY VIDEO STREAMING, BY COUNTRY, 2018-2024 (USD MILLION)
  • TABLE 182. GLOBAL MOBILE ENTERTAINMENT MARKET SIZE, BY VIDEO STREAMING, BY COUNTRY, 2025-2032 (USD MILLION)
  • TABLE 183. GLOBAL MOBILE ENTERTAINMENT MARKET SIZE, BY AD-SUPPORTED VOD, BY REGION, 2018-2024 (USD MILLION)
  • TABLE 184. GLOBAL MOBILE ENTERTAINMENT MARKET SIZE, BY AD-SUPPORTED VOD, BY REGION, 2025-2032 (USD MILLION)
  • TABLE 185. GLOBAL MOBILE ENTERTAINMENT MARKET SIZE, BY AD-SUPPORTED VOD, BY GROUP, 2018-2024 (USD MILLION)
  • TABLE 186. GLOBAL MOBILE ENTERTAINMENT MARKET SIZE, BY AD-SUPPORTED VOD, BY GROUP, 2025-2032 (USD MILLION)
  • TABLE 187. GLOBAL MOBILE ENTERTAINMENT MARKET SIZE, BY AD-SUPPORTED VOD, BY COUNTRY, 2018-2024 (USD MILLION)
  • TABLE 188. GLOBAL MOBILE ENTERTAINMENT MARKET SIZE, BY AD-SUPPORTED VOD, BY COUNTRY, 2025-2032 (USD MILLION)
  • TABLE 189. GLOBAL MOBILE ENTERTAINMENT MARKET SIZE, BY INTERACTIVE VIDEO STREAMING, BY REGION, 2018-2024 (USD MILLION)
  • TABLE 190. GLOBAL MOBILE ENTERTAINMENT MARKET SIZE, BY INTERACTIVE VIDEO STREAMING, BY REGION, 2025-2032 (USD MILLION)
  • TABLE 191. GLOBAL MOBILE ENTERTAINMENT MARKET SIZE, BY INTERACTIVE VIDEO STREAMING, BY GROUP, 2018-2024 (USD MILLION)
  • TABLE 192. GLOBAL MOBILE ENTERTAINMENT MARKET SIZE, BY INTERACTIVE VIDEO STREAMING, BY GROUP, 2025-2032 (USD MILLION)
  • TABLE 193. GLOBAL MOBILE ENTERTAINMENT MARKET SIZE, BY INTERACTIVE VIDEO STREAMING, BY COUNTRY, 2018-2024 (USD MILLION)
  • TABLE 194. GLOBAL MOBILE ENTERTAINMENT MARKET SIZE, BY INTERACTIVE VIDEO STREAMING, BY COUNTRY, 2025-2032 (USD MILLION)
  • TABLE 195. GLOBAL MOBILE ENTERTAINMENT MARKET SIZE, BY SUBSCRIPTION VOD, 2018-2024 (USD MILLION)
  • TABLE 196. GLOBAL MOBILE ENTERTAINMENT MARKET SIZE, BY SUBSCRIPTION VOD, 2025-2032 (USD MILLION)
  • TABLE 197. GLOBAL MOBILE ENTERTAINMENT MARKET SIZE, BY SUBSCRIPTION VOD, BY REGION, 2018-2024 (USD MILLION)
  • TABLE 198. GLOBAL MOBILE ENTERTAINMENT MARKET SIZE, BY SUBSCRIPTION VOD, BY REGION, 2025-2032 (USD MILLION)
  • TABLE 199. GLOBAL MOBILE ENTERTAINMENT MARKET SIZE, BY SUBSCRIPTION VOD, BY GROUP, 2018-2024 (USD MILLION)
  • TABLE 200. GLOBAL MOBILE ENTERTAINMENT MARKET SIZE, BY SUBSCRIPTION VOD, BY GROUP, 2025-2032 (USD MILLION)
  • TABLE 201. GLOBAL MOBILE ENTERTAINMENT MARKET SIZE, BY SUBSCRIPTION VOD, BY COUNTRY, 2018-2024 (USD MILLION)
  • TABLE 202. GLOBAL MOBILE ENTERTAINMENT MARKET SIZE, BY SUBSCRIPTION VOD, BY COUNTRY, 2025-2032 (USD MILLION)
  • TABLE 203. GLOBAL MOBILE ENTERTAINMENT MARKET SIZE, BY BUNDLED SVOD, BY REGION, 2018-2024 (USD MILLION)
  • TABLE 204. GLOBAL MOBILE ENTERTAINMENT MARKET SIZE, BY BUNDLED SVOD, BY REGION, 2025-2032 (USD MILLION)
  • TABLE 205. GLOBAL MOBILE ENTERTAINMENT MARKET SIZE, BY BUNDLED SVOD, BY GROUP, 2018-2024 (USD MILLION)
  • TABLE 206. GLOBAL MOBILE ENTERTAINMENT MARKET SIZE, BY BUNDLED SVOD, BY GROUP, 2025-2032 (USD MILLION)
  • TABLE 207. GLOBAL MOBILE ENTERTAINMENT MARKET SIZE, BY BUNDLED SVOD, BY COUNTRY, 2018-2024 (USD MILLION)
  • TABLE 208. GLOBAL MOBILE ENTERTAINMENT MARKET SIZE, BY BUNDLED SVOD, BY COUNTRY, 2025-2032 (USD MILLION)
  • TABLE 209. GLOBAL MOBILE ENTERTAINMENT MARKET SIZE, BY STANDALONE SVOD, BY REGION, 2018-2024 (USD MILLION)
  • TABLE 210. GLOBAL MOBILE ENTERTAINMENT MARKET SIZE, BY STANDALONE SVOD, BY REGION, 2025-2032 (USD MILLION)
  • TABLE 211. GLOBAL MOBILE ENTERTAINMENT MARKET SIZE, BY STANDALONE SVOD, BY GROUP, 2018-2024 (USD MILLION)
  • TABLE 212. GLOBAL MOBILE ENTERTAINMENT MARKET SIZE, BY STANDALONE SVOD, BY GROUP, 2025-2032 (USD MILLION)
  • TABLE 213. GLOBAL MOBILE ENTERTAINMENT MARKET SIZE, BY STANDALONE SVOD, BY COUNTRY, 2018-2024 (USD MILLION)
  • TABLE 214. GLOBAL MOBILE ENTERTAINMENT MARKET SIZE, BY STANDALONE SVOD, BY COUNTRY, 2025-2032 (USD MILLION)
  • TABLE 215. GLOBAL MOBILE ENTERTAINMENT MARKET SIZE, BY TRANSACTIONAL VOD, BY REGION, 2018-2024 (USD MILLION)
  • TABLE 216. GLOBAL MOBILE ENTERTAINMENT MARKET SIZE, BY TRANSACTIONAL VOD, BY REGION, 2025-2032 (USD MILLION)
  • TABLE 217. GLOBAL MOBILE ENTERTAINMENT MARKET SIZE, BY TRANSACTIONAL VOD, BY GROUP, 2018-2024 (USD MILLION)
  • TABLE 218. GLOBAL MOBILE ENTERTAINMENT MARKET SIZE, BY TRANSACTIONAL VOD, BY GROUP, 2025-2032 (USD MILLION)
  • TABLE 219. GLOBAL MOBILE ENTERTAINMENT MARKET SIZE, BY TRANSACTIONAL VOD, BY COUNTRY, 2018-2024 (USD MILLION)
  • TABLE 220. GLOBAL MOBILE ENTERTAINMENT MARKET SIZE, BY TRANSACTIONAL VOD, BY COUNTRY, 2025-2032 (USD MILLION)
  • TABLE 221. GLOBAL MOBILE ENTERTAINMENT MARKET SIZE, BY MONETIZATION MODEL, 2018-2024 (USD MILLION)
  • TABLE 222. GLOBAL MOBILE ENTERTAINMENT MARKET SIZE, BY MONETIZATION MODEL, 2025-2032 (USD MILLION)
  • TABLE 223. GLOBAL MOBILE ENTERTAINMENT MARKET SIZE, BY ADVERTISING, 2018-2024 (USD MILLION)
  • TABLE 224. GLOBAL MOBILE ENTERTAINMENT MARKET SIZE, BY ADVERTISING, 2025-2032 (USD MILLION)
  • TABLE 225. GLOBAL MOBILE ENTERTAINMENT MARKET SIZE, BY ADVERTISING, BY REGION, 2018-2024 (USD MILLION)
  • TABLE 226. GLOBAL MOBILE ENTERTAINMENT MARKET SIZE, BY ADVERTISING, BY REGION, 2025-2032 (USD MILLION)
  • TABLE 227. GLOBAL MOBILE ENTERTAINMENT MARKET SIZE, BY ADVERTISING, BY GROUP, 2018-2024 (USD MILLION)
  • TABLE 228. GLOBAL MOBILE ENTERTAINMENT MARKET SIZE, BY ADVERTISING, BY GROUP, 2025-2032 (USD MILLION)
  • TABLE 229. GLOBAL MOBILE ENTERTAINMENT MARKET SIZE, BY ADVERTISING, BY COUNTRY, 2018-2024 (USD MILLION)
  • TABLE 230. GLOBAL MOBILE ENTERTAINMENT MARKET SIZE, BY ADVERTISING, BY COUNTRY, 2025-2032 (USD MILLION)
  • TABLE 231. GLOBAL MOBILE ENTERTAINMENT MARKET SIZE, BY PROGRAMMATIC ADVERTISING, BY REGION, 2018-2024 (USD MILLION)
  • TABLE 232. GLOBAL MOBILE ENTERTAINMENT MARKET SIZE, BY PROGRAMMATIC ADVERTISING, BY REGION, 2025-2032 (USD MILLION)
  • TABLE 233. GLOBAL MOBILE ENTERTAINMENT MARKET SIZE, BY PROGRAMMATIC ADVERTISING, BY GROUP, 2018-2024 (USD MILLION)
  • TABLE 234. GLOBAL MOBILE ENTERTAINMENT MARKET SIZE, BY PROGRAMMATIC ADVERTISING, BY GROUP, 2025-2032 (USD MILLION)
  • TABLE 235. GLOBAL MOBILE ENTERTAINMENT MARKET SIZE, BY PROGRAMMATIC ADVERTISING, BY COUNTRY, 2018-2024 (USD MILLION)
  • TABLE 236. GLOBAL MOBILE ENTERTAINMENT MARKET SIZE, BY PROGRAMMATIC ADVERTISING, BY COUNTRY, 2025-2032 (USD MILLION)
  • TABLE 237. GLOBAL MOBILE ENTERTAINMENT MARKET SIZE, BY IN-APP PURCHASES, 2018-2024 (USD MILLION)
  • TABLE 238. GLOBAL MOBILE ENTERTAINMENT MARKET SIZE, BY IN-APP PURCHASES, 2025-2032 (USD MILLION)
  • TABLE 239. GLOBAL MOBILE ENTERTAINMENT MARKET SIZE, BY IN-APP PURCHASES, BY REGION, 2018-2024 (USD MILLION)
  • TABLE 240. GLOBAL MOBILE ENTERTAINMENT MARKET SIZE, BY IN-APP PURCHASES, BY REGION, 2025-2032 (USD MILLION)
  • TABLE 241. GLOBAL MOBILE ENTERTAINMENT MARKET SIZE, BY IN-APP PURCHASES, BY GROUP, 2018-2024 (USD MILLION)
  • TABLE 242. GLOBAL MOBILE ENTERTAINMENT MARKET SIZE, BY IN-APP PURCHASES, BY GROUP, 2025-2032 (USD MILLION)
  • TABLE 243. GLOBAL MOBILE ENTERTAINMENT MARKET SIZE, BY IN-APP PURCHASES, BY COUNTRY, 2018-2024 (USD MILLION)
  • TABLE 244. GLOBAL MOBILE ENTERTAINMENT MARKET SIZE, BY IN-APP PURCHASES, BY COUNTRY, 2025-2032 (USD MILLION)
  • TABLE 245. GLOBAL MOBILE ENTERTAINMENT MARKET SIZE, BY COSMETIC ITEMS, BY REGION, 2018-2024 (USD MILLION)
  • TABLE 246. GLOBAL MOBILE ENTERTAINMENT MARKET SIZE, BY COSMETIC ITEMS, BY REGION, 2025-2032 (USD MILLION)
  • TABLE 247. GLOBAL MOBILE ENTERTAINMENT MARKET SIZE, BY COSMETIC ITEMS, BY GROUP, 2018-2024 (USD MILLION)
  • TABLE 248. GLOBAL MOBILE ENTERTAINMENT MARKET SIZE, BY COSMETIC ITEMS, BY GROUP, 2025-2032 (USD MILLION)
  • TABLE 249. GLOBAL MOBILE ENTERTAINMENT MARKET SIZE, BY COSMETIC ITEMS, BY COUNTRY, 2018-2024 (USD MILLION)
  • TABLE 250. GLOBAL MOBILE ENTERTAINMENT MARKET SIZE, BY COSMETIC ITEMS, BY COUNTRY, 2025-2032 (USD MILLION)
  • TABLE 251. GLOBAL MOBILE ENTERTAINMENT MARKET SIZE, BY LOOT BOXES, BY REGION, 2018-2024 (USD MILLION)
  • TABLE 252. GLOBAL MOBILE ENTERTAINMENT MARKET SIZE, BY LOOT BOXES, BY REGION, 2025-2032 (USD MILLION)
  • TABLE 253. GLOBAL MOBILE ENTERTAINMENT MARKET SIZE, BY LOOT BOXES, BY GROUP, 2018-2024 (USD MILLION)
  • TABLE 254. GLOBAL MOBILE ENTERTAINMENT MARKET SIZE, BY LOOT BOXES, BY GROUP, 2025-2032 (USD MILLION)
  • TABLE 255. GLOBAL MOBILE ENTERTAINMENT MARKET SIZE, BY LOOT BOXES, BY COUNTRY, 2018-2024 (USD MILLION)
  • TABLE 256. GLOBAL MOBILE ENTERTAINMENT MARKET SIZE, BY LOOT BOXES, BY COUNTRY, 2025-2032 (USD MILLION)
  • TABLE 257. GLOBAL MOBILE ENTERTAINMENT MARKET SIZE, BY PAID DOWNLOADS, BY REGION, 2018-2024 (USD MILLION)
  • TABLE 258. GLOBAL MOBILE ENTERTAINMENT MARKET SIZE, BY PAID DOWNLOADS, BY REGION, 2025-2032 (USD MILLION)
  • TABLE 259. GLOBAL MOBILE ENTERTAINMENT MARKET SIZE, BY PAID DOWNLOADS, BY GROUP, 2018-2024 (USD MILLION)
  • TABLE 260. GLOBAL MOBILE ENTERTAINMENT MARKET SIZE, BY PAID DOWNLOADS, BY GROUP, 2025-2032 (USD MILLION)
  • TABLE 261. GLOBAL MOBILE ENTERTAINMENT MARKET SIZE, BY PAID DOWNLOADS, BY COUNTRY, 2018-2024 (USD MILLION)
  • TABLE 262. GLOBAL MOBILE ENTERTAINMENT MARKET SIZE, BY PAID DOWNLOADS, BY COUNTRY, 2025-2032 (USD MILLION)
  • TABLE 263. GLOBAL MOBILE ENTERTAINMENT MARKET SIZE, BY SUBSCRIPTIONS, 2018-2024 (USD MILLION)
  • TABLE 264. GLOBAL MOBILE ENTERTAINMENT MARKET SIZE, BY SUBSCRIPTIONS, 2025-2032 (USD MILLION)
  • TABLE 265. GLOBAL MOBILE ENTERTAINMENT MARKET SIZE, BY SUBSCRIPTIONS, BY REGION, 2018-2024 (USD MILLION)
  • TABLE 266. GLOBAL MOBILE ENTERTAINMENT MARKET SIZE, BY SUBSCRIPTIONS, BY REGION, 2025-2032 (USD MILLION)
  • TABLE 267. GLOBAL MOBILE ENTERTAINMENT MARKET SIZE, BY SUBSCRIPTIONS, BY GROUP, 2018-2024 (USD MILLION)
  • TABLE 268. GLOBAL MOBILE ENTERTAINMENT MARKET SIZE, BY SUBSCRIPTIONS, BY GROUP, 2025-2032 (USD MILLION)
  • TABLE 269. GLOBAL MOBILE ENTERTAINMENT MARKET SIZE, BY SUBSCRIPTIONS, BY COUNTRY, 2018-2024 (USD MILLION)
  • TABLE 270. GLOBAL MOBILE ENTERTAINMENT MARKET SIZE, BY SUBSCRIPTIONS, BY COUNTRY, 2025-2032 (USD MILLION)
  • TABLE 271. GLOBAL MOBILE ENTERTAINMENT MARKET SIZE, BY HYBRID MODELS, BY REGION, 2018-2024 (USD MILLION)
  • TABLE 272. GLOBAL MOBILE ENTERTAINMENT MARKET SIZE, BY HYBRID MODELS, BY REGION, 2025-2032 (USD MILLION)
  • TABLE 273. GLOBAL MOBILE ENTERTAINMENT MARKET SIZE, BY HYBRID MODELS, BY GROUP, 2018-2024 (USD MILLION)
  • TABLE 274. GLOBAL MOBILE ENTERTAINMENT MARKET SIZE, BY HYBRID MODELS, BY GROUP, 2025-2032 (USD MILLION)
  • TABLE 275. GLOBAL MOBILE ENTERTAINMENT MARKET SIZE, BY HYBRID MODELS, BY COUNTRY, 2018-2024 (USD MILLION)
  • TABLE 276. GLOBAL MOBILE ENTERTAINMENT MARKET SIZE, BY HYBRID MODELS, BY COUNTRY, 2025-2032 (USD MILLION)
  • TABLE 277. GLOBAL MOBILE ENTERTAINMENT MARKET SIZE, BY PLATFORM TYPE, 2018-2024 (USD MILLION)
  • TABLE 278. GLOBAL MOBILE ENTERTAINMENT MARKET SIZE, BY PLATFORM TYPE, 2025-2032 (USD MILLION)
  • TABLE 279. GLOBAL MOBILE ENTERTAINMENT MARKET SIZE, BY FOLDABLE DEVICES, BY REGION, 2018-2024 (USD MILLION)
  • TABLE 280. GLOBAL MOBILE ENTERTAINMENT MARKET SIZE, BY FOLDABLE DEVICES, BY REGION, 2025-2032 (USD MILLION)
  • TABLE 281. GLOBAL MOBILE ENTERTAINMENT MARKET SIZE, BY FOLDABLE DEVICES, BY GROUP, 2018-2024 (USD MILLION)
  • TABLE 282. GLOBAL MOBILE ENTERTAINMENT MARKET SIZE, BY FOLDABLE DEVICES, BY GROUP, 2025-2032 (USD MILLION)
  • TABLE 283. GLOBAL MOBILE ENTERTAINMENT MARKET SIZE, BY FOLDABLE DEVICES, BY COUNTRY, 2018-2024 (USD MILLION)
  • TABLE 284. GLOBAL MOBILE ENTERTAINMENT MARKET SIZE, BY FOLDABLE DEVICES, BY COUNTRY, 2025-2032 (USD MILLION)
  • TABLE 285. GLOBAL MOBILE ENTERTAINMENT MARKET SIZE, BY SMARTPHONES, BY REGION, 2018-2024 (USD MILLION)
  • TABLE 286. GLOBAL MOBILE ENTERTAINMENT MARKET SIZE, BY SMARTPHONES, BY REGION, 2025-2032 (USD MILLION)
  • TABLE 287. GLOBAL MOBILE ENTERTAINMENT MARKET SIZE, BY SMARTPHONES, BY GROUP, 2018-2024 (USD MILLION)
  • TABLE 288. GLOBAL MOBILE ENTERTAINMENT MARKET SIZE, BY SMARTPHONES, BY GROUP, 2025-2032 (USD MILLION)
  • TABLE 289. GLOBAL MOBILE ENTERTAINMENT MARKET SIZE, BY SMARTPHONES, BY COUNTRY, 2018-2024 (USD MILLION)
  • TABLE 290. GLOBAL MOBILE ENTERTAINMENT MARKET SIZE, BY SMARTPHONES, BY COUNTRY, 2025-2032 (USD MILLION)
  • TABLE 291. GLOBAL MOBILE ENTERTAINMENT MARKET SIZE, BY TABLETS, BY REGION, 2018-2024 (USD MILLION)
  • TABLE 292. GLOBAL MOBILE ENTERTAINMENT MARKET SIZE, BY TABLETS, BY REGION, 2025-2032 (USD MILLION)
  • TABLE 293. GLOBAL MOBILE ENTERTAINMENT MARKET SIZE, BY TABLETS, BY GROUP, 2018-2024 (USD MILLION)
  • TABLE 294. GLOBAL MOBILE ENTERTAINMENT MARKET SIZE, BY TABLETS, BY GROUP, 2025-2032 (USD MILLION)
  • TABLE 295. GLOBAL MOBILE ENTERTAINMENT MARKET SIZE, BY TABLETS, BY COUNTRY, 2018-2024 (USD MILLION)
  • TABLE 296. GLOBAL MOBILE ENTERTAINMENT MARKET SIZE, BY TABLETS, BY COUNTRY, 2025-2032 (USD MILLION)
  • TABLE 297. GLOBAL MOBILE ENTERTAINMENT MARKET SIZE, BY WEARABLES, BY REGION, 2018-2024 (USD MILLION)
  • TABLE 298. GLOBAL MOBILE ENTERTAINMENT MARKET SIZE, BY WEARABLES, BY REGION, 2025-2032 (USD MILLION)
  • TABLE 299. GLOBAL MOBILE ENTERTAINMENT MARKET SIZE, BY WEARABLES, BY GROUP, 2018-2024 (USD MILLION)
  • TABLE 300. GLOBAL MOBILE ENTERTAINMENT MARKET SIZE, BY WEARABLES, BY GROUP, 2025-2032 (USD MILLION)
  • TABLE 301. GLOBAL MOBILE ENTERTAINMENT MARKET SIZE, BY WEARABLES, BY COUNTRY, 2018-2024 (USD MILLION)
  • TABLE 302. GLOBAL MOBILE ENTERTAINMENT MARKET SIZE, BY WEARABLES, BY COUNTRY, 2025-2032 (USD MILLION)
  • TABLE 303. GLOBAL MOBILE ENTERTAINMENT MARKET SIZE, BY REGION, 2018-2024 (USD MILLION)
  • TABLE 304. GLOBAL MOBILE ENTERTAINMENT MARKET SIZE, BY REGION, 2025-2032 (USD MILLION)
  • TABLE 305. AMERICAS MOBILE ENTERTAINMENT MARKET SIZE, BY SUBREGION, 2018-2024 (USD MILLION)
  • TABLE 306. AMERICAS MOBILE ENTERTAINMENT MARKET SIZE, BY SUBREGION, 2025-2032 (USD MILLION)
  • TABLE 307. AMERICAS MOBILE ENTERTAINMENT MARKET SIZE, BY CONTENT TYPE, 2018-2024 (USD MILLION)
  • TABLE 308. AMERICAS MOBILE ENTERTAINMENT MARKET SIZE, BY CONTENT TYPE, 2025-2032 (USD MILLION)
  • TABLE 309. AMERICAS MOBILE ENTERTAINMENT MARKET SIZE, BY EBOOKS AND AUDIOBOOKS, 2018-2024 (USD MILLION)
  • TABLE 310. AMERICAS MOBILE ENTERTAINMENT MARKET SIZE, BY EBOOKS AND AUDIOBOOKS, 2025-2032 (USD MILLIO