数位娱乐领域的科技巨头：通过规模效应展示领导力

本报告探讨了数位娱乐市场，并提供了市场前景、科技巨头、市场份额、细分市场分析和主要公司概况等信息。

• 一家科技巨头对数位娱乐市场（视频、音乐、游戏）的看法。 Tech Giant 的主要资产。
• 按细分市场（视频、音乐、视频游戏）划分的数位娱乐收入和使用情况。
• 详细分析各大互联网公司在数位娱乐及相关商业模式方面的定位。介绍美国（亚马逊、苹果、谷歌/YouTube、Meta/Facebook）、中国（阿里巴巴、腾讯）和两国（TikTok、字节跳动）。
• 多角度的市场展望：分析科技巨头对娱乐行业的影响，科技巨头在数位娱乐领域进一步发展的各种驱动因素□□和障碍，到2025年全球娱乐行业科技巨头的市场份额变化，三大公司分部市场份额变化情况。

目录

第 1 章执行摘要

第二章市场动态

• 数位娱乐市场：规模与趋势
• 数位广告收入
• 应用收入
• 数位娱乐消费
• 总目标市场
• 科技巨头的财务权重
• 技术与平台
• 增强现实

第三章细分市场

• 视频服务-收入和使用
• 视频服务-科技巨头定位
• 音乐服务-收入和使用
• 音乐服务-科技巨头定位
• 电子游戏-收入和使用
• 电子游戏-科技巨头定位

第 4 章公司简介

• Apple
• Amazon
• Meta/Facebook
• Google/YouTube
• Alibaba
• Tencent
• ByteDance/TikTok
• 科技巨头定位整合娱乐

第五章市场展望

• 科技巨头对娱乐业的影响
• 科技巨头市场发展因素
• 市场展望-2025 年预测

This report examines the digital entertainment market (video, music, games) from the specific perspective of the Tech Giants .

• The introductory section describes the market dynamics of digital entertainment revenues and consumption trends. Some of the Tech Giants' key assets are then presented.

• The next section addresses digital entertainment revenues and usage by segment (video, music, video games). For each segment, the relative positioning and global market shares of the Tech Giants are documented.

• The major Internet players are then analysed in detail with respect to their positioning in digital entertainment and associated business models. Revenues by segment (video/music/video games) are documented, sometimes through estimates. We profile players from the United States (Amazon, Apple, Google/YouTube, Meta/Facebook), from China (Alibaba, Tencent) or both (TikTok/Bytedance).

• In the final section, the report describes the market prospect from different angles. It first analyses the impact of Tech Giants on the entertainment industry. Then, it details the various drivers and barriers to the further development of Tech Giants in digital entertainment. Finally, market forecasts propose an evolution of the Tech Giants' market share in the global entertainment industry until 2025. The evolution of the market shares of the top 3 players by segment are also presented.

Table of Contents

1. Executive Summary

2. Market dynamics

• 2.1. The digital entertainment market - Sizing and trends
• 2.2. Digital advertising revenues
• 2.3. App revenues
• 2.4. Digital entertainment consumption
• 2.5. Addressable market
• 2.6. Financial weight of Tech Giants
• 2.7. Technologies and platforms
• 2.8. Enhanced reality

3. Market segments

• 3.1. Video services - Revenues and usages
• 3.2. Video services - Positioning of Tech Giants
• 3.3. Music services - Revenues and usages
• 3.4. Music services - Positioning of Tech Giants
• 3.5. Video games - Revenues and usages
• 3.6. Video games - Positioning of Tech Giants

4. Players' profiles

• Apple
• Amazon
• Meta/Facebook
• Google/YouTube
• Alibaba
• Tencent
• ByteDance/TikTok
• Synthesis of Tech Giants positioning in entertainment

5. Market prospect

• 5.1. Impacts of Tech Giants on the entertainment industry
• 5.2. Market development factors for Tech Giants
• 5.3. Market prospect - Forecasts 2025