FAST Service 是新电视吗？ - 继美国之后在欧洲部署的产品

FAST Services, the New Television? After the USA, Offers are Developing in Europe

出版日期: 2022年06月20日 | 出版商:

IDATE | 英文 57 Pages | 商品交期: 最快1-2个工作天内

价格

简介目录

本报告调查了带有免费广告的流媒体电视 (FAST) 服务市场、OTT 视频服务的细分、FAST 产品在这种环境中的定位、FAST 服务的范围以及美国和欧洲的服务概述。,提供详细信息，例如市场驱动因素。此外，对10家主要FAST平台公司进行了详细的讲解，并从服务内容、业绩、分发方式、FAST服务在玩家战略中的位置等方面进行了剖析。

第 1 章执行摘要

第二章市场细分

含义
市场细分
FAST 服务动态

第三章发展因素

环境好
云电视解决方案
联网电视的成功
消费者使用情况

第四章市场结构

FAST 服务生态系统
公司定位
业务类型

第 5 章公司简介

FASTTV提供概要
BBC Studios
Freevee
Molotov/Mango
Peacock
Pluto TV
Rakuten TV
Rlaxx TV
Roku Channel
Samsung TV Plus
Tubi

第六章市场展望

FAST 服务对视听市场的影响
促进和抑制因素
到 2025 年的市场预测

简介目录

Product Code: M00060MRA

Summary

This report examines the market for Free Ad Supported Streaming TV (FAST) services.

The first part presents a segmentation of OTT video services and positions the FAST offers in this environment. It also provides an in-depth look at the scope of FAST services and presents an overview of services in the US and Europe.

The next section looks at the factors driving the development of the market. It covers the level of acceptance of advertising for free services, technological solutions, the role of connected TV, the dynamics of usage in the US and Europe.

The detailed structure of the FAST services sector then positions the industry players by business line, including audiovisual groups and new entrants, and describes their own dynamics. The evolution of competition in the OTT video market is also discussed, between American and European services. In addition, the economic model, advertising, is documented.

The 10 main FAST platforms are then described in detail within profiles covering the description of the offer, its performance, its distribution modalities as well as the positioning of the FAST service in the player's strategy.

Finally, the market outlook is described in the last section, from different perspectives. After discussing the impacts of FAST services on the audiovisual industry, the drivers and barriers influencing the development of the FAST services market are analysed. Then, market forecasts in value terms to 2025 are presented for the US and Europe. These are linked to the revenue dynamics of TV and connected TV advertising.