欧洲媒体和数位娱乐法规

媒体和数位娱乐市场仍然由包括互联网巨头在内的非欧洲玩家占据很大比重。 在此背景下，欧盟启动了通过各种法规支持数位娱乐行业的进程，同时优先保护用户。

在这份报告中，通过最近的欧盟努力，解决了欧洲面临的各种监管问题，以支持欧洲作品的创作和分发，加强平台的责任，并製定立法以促进更公平的竞争。它涵盖了从有关广告的法规、规则等的角度来看。

内容

执行摘要

第 1 章失衡的数位市场

• 互联网巨头的统治地位
• 重新定位欧洲工业并保护用户

第 2 章支持欧洲作品的创作和发行

• 协调音像领域的框架
• 媒体年表

第 3 章平台责任

• 《数位服务法》和内容管理义务
• 版权指令和权利人保护

第四章更公平的竞争

• 与数位市场相关的法律法规
• 协调税收制度和 GAFA 税的尝试

第 5 章广告新规则

• 更强大的监管框架
• 案例研究：亚马逊、Facebook、谷歌

第 6 章欧洲对数据的主权

第七章结论

Summary

The media and digital entertainment market is still largely impacted by the weight of non-European players, including the Internet giants. In this context, the European Union has initiated processes to support the digital entertainment sector through various regulations, while making user protection its priority.

This study aims to cover the different regulatory issues that are at stake in Europe through the recent initiatives taken by the EU, from the point of view of:

• support for the creation and circulation of European works with the Audiovisual Media Services Directive

• making platforms more responsible with the Digital Services Act and the Copyright Directive

• the desired more balanced competition with the forthcoming adoption of the Digital Markets Act and the national taxation systems for digital giants.

• the major issue of advertising for the media and digital entertainment sector, which is addressed by various regulations, particularly with regard to targeted advertising

• the regulation of personal data, which aims to ensure data sovereignty

Table of Contents

Executive summary

1. An unbalanced digital market

• 1.1. Domination of the Internet giants
• 1.2. Repositioning the European industry and protecting users

2. Supporting the creation and circulation of European works

• 2.1. Harmonising the framework for the audiovisual sector
• 2.2. Media chronology

3. Making platforms accountable

• 3.1. Digital Services Act and obligation to manage content
• 3.2. Copyright Directive and protection of rights holders

4. Fairer competition

• 4.1. Digital Markets Act and regulation of the digital market
• 4.2. Attempted tax harmonisation and the GAFA tax

5. New rules on advertising

• 5.1. A stronger regulatory framework
• 5.2. Case studies: Amazon, Facebook and Google

6. European Sovereignty over Data

7. Conclusion