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行动讯息全球市场：2024-2029
市场调查报告书
商品编码
1513605

行动讯息全球市场：2024-2029

Global Mobile Messaging Market: 2024-2029
出版日期: | 出版商: Juniper Research Ltd | 英文 | 商品交期: 最快1-2个工作天内

价格
简介目录
关键统计
2024年SMS总收入： 660 亿美元
2029年SMS总收入： 470 亿美元
2024-2029年 RCS 营收成长率： 968%
预测週期： 2024-2029

本研究套件调查了全球行动讯息市场，包括行动讯息服务用户数量、发送讯息数量、行动讯息收入以及依服务类型、地区等细分的趋势和预测，分析市场影响者和成长机会、策略建议以及分析具有竞争性排行榜的主要供应商。

主要功能

  • 市场动态：深入了解行动讯息传递市场的主要成长趋势与市场挑战。市场包括SMS、MMS、OTT 讯息、社交媒体讯息、电子邮件和 RCS 讯息。这项研究涵盖了SMS费用飙升、AIT 诈欺以及苹果对 RCS 支援的影响所带来的挑战。本研究还包括对 60 个主要国家行动讯息当前发展和未来成长的区域市场成长分析。
  • 主要要点和策略建议：对行动讯息传递市场的主要成长机会和研究结果的详细分析为行动讯息供应商、CPaaS 参与者和网路营运商提供了重要的策略建议。
  • 基准产业预测：提供SMS、MMS、OTT、社群媒体、聊天机器人、电子邮件和 RCS 讯息等行动讯息市场成长的 5年预测资料库。
  • Juniper Research 竞争排行榜：Juniper Research 的竞争排行榜评估 27 家领先行动讯息供应商的实力和能力。根据市场表现、收入和未来业务前景等标准对供应商进行评分。

范例视图

市场资料与预测报告

市场趋势与策略报告

市场资料与预测报告

研究套件包括对包含207 个表格和超过 94,000 个资料点的综合 5年预测资料集的存取。研究套件包括以下指标：

  • 行动讯息服务的用户总数
  • 发送的讯息总数
  • 行动讯息总收入

这些指标由以下主要市场提供：

  • 聊天机器人
  • 电子邮件
  • MMS
  • 行动社群媒体
  • OTT 讯息传递
  • RCS 讯息传递
  • SMS

Juniper Research互动式预测（Excel）具有以下功能：

  • 统计分析：显示资料期间的所有地区和国家。可以轻鬆修改图表并将其汇出到剪贴簿。
  • 国家/地区资料工具：此工具可查看预测期间内的所有区域和国家指标。可以缩小搜寻列中显示的指标范围。
  • 国家比较工具：可以选择特定国家进行比较。该工具包括汇出图表的功能。
  • 假设分析：透过五个互动式情境将预测指标与自己的假设进行比较。

目录

市场趋势与策略

第1章 要点与策略建议

  • 要点和策略建议
  • 要点
  • 策略建议

第2章 行动讯息市场未来前景

  • 行动讯息：简介
  • SMS
  • MMS
  • 结束
  • 社群媒体
  • 电子邮件
  • RCS
  • 行动讯息平台概述
  • 行动通讯：生态系统分析
  • 行动电信商
  • 批发讯息传递
  • SMS防火墙提供者
  • 聊天机器人供应商
  • 社群媒体平台

第3章 国家储备指数

  • 国家储备指数：简介
    • 优先市场
    • 不断成长的市场
    • 市场饱和
    • 新兴市场

竞争排行榜

第1章 Juniper Research竞争排行榜

第2章 供应商简介

  • 行动讯息供应商简介
    • BICS
    • Bird
    • Cequens
    • Cisco Webex
    • Clickatell
    • CM.com
    • Comviva
    • Globe Teleservices
    • GMS (Global Message Services)
    • Infobip
    • Interop Technologies
    • LANCK Telecom
    • LINK Mobility
    • Messaggio
    • Mitto
    • Monty Mobile
    • Orange Wholesale
    • Route Mobile
    • Sinch
    • SMSPortal
    • Soprano Design
    • Syniverse
    • Tanla
    • Tata Communications
    • Twilio
    • Vonage
    • Unifonic
    • Juniper Research评估方法
  • 限制和解释

资料/预测

第1章 行动讯息市场概述

  • 行动讯息市场预测：简介
  • 行动讯息：总流量
  • 行动讯息：总收入

第2章 SMS与MMS：市场预测与要点

  • SMS和MMS市场
  • SMS：总流量
  • SMS：总收入
  • MMS：总流量
  • MMS：总收入

第3章 OTT 讯息传递：市场预测/要点

  • OTT 讯息市场
    • 预测与调查方法
    • OTT 讯息传递：总流量
    • 行动 OTT 讯息传递：总收入

第4章 RCS 讯息传递：市场预测/要点

  • RCS 讯息传递：简介
    • 预测与调查方法
    • RCS终端机：年总流量
    • RCS 流量：总收入

第5章 聊天机器人：市场预测/重点

  • 行动讯息传递领域聊天机器人的未来
    • 预测与调查方法
    • 聊天机器人：存取总数
    • 讯息应用程式聊天机器人的总交易金额

第6章 社群媒体讯息传递：预测/要点

  • 预测与调查方法
  • 透过行动装置发送的社群媒体讯息：总流量
简介目录
KEY STATISTICS
Total SMS revenue in 2024:$66bn
Total SMS revenue in 2029:$47bn
2024 to 2029 RCS revenue growth:968%
Forecast period:2024-2029

Overview

Our latest "Mobile Messaging" research suite provides a detailed and insightful analysis of a market set for significant disruption over the next five years. It enables stakeholders from mobile operators and mobile messaging vendors to understand the impact of emerging technologies, fraud, and changing user demand, as well as analysing key trends and the competitive environment.

The mobile messaging services market suite includes several different options that can be purchased separately, including access to data mapping of the adoption and future growth of mobile messaging, and an insightful study uncovering the latest trends and opportunities within the market. Additionally, it includes a document containing an extensive analysis of the 27 market leaders in the Mobile Messaging space. The coverage can also be purchased as a full research suite, which contains all these elements and includes a substantial discount.

Collectively, they provide a critical tool for understanding this rapidly emerging market outlook; allowing mobile messaging vendors and operators to identify key strategies to shape their future strategy. This research suite's unparalleled coverage makes it an incredibly useful resource for projecting the future of such an uncertain and fast-growing market.

Key Features

  • Market Dynamics: Insights into key growth trends and market challenges within the mobile messaging market; addressing challenges within each messaging platform. The market splits include SMS, MMS, OTT Messaging, Social Media Messaging, Email and RCS Messaging. This research addresses challenges posed by rising SMS prices and AIT fraud, and the impact of Apple's recent support of RCS. This mobile messaging research also includes a regional market growth rate analysis on the current development and future growth of mobile messaging across 60 key countries.
  • Key Takeaways & Strategic Recommendations: In-depth analysis of key development opportunities and findings within the mobile messaging market, accompanied by key strategic recommendations for mobile messaging vendors, CPaaS players and network operators.
  • Benchmark Industry Forecasts: Five-year forecast databases are provided for mobile messaging market growth, split by SMS, MMS, OTT, Social Media, Chatbots, Email and RCS Messaging.
  • Juniper Research Competitor Leaderboard: Key player capability and capacity assessment for 27 mobile messaging vendors via the Juniper Research Competitor Leaderboard; scoring these vendors on criteria such as market performance, revenue and future business prospects.

Market Data & Forecasting Report

The market-leading research suite for the "Mobile Messaging" market includes access to a comprehensive five-year forecast dataset comprising 207 tables and over 94,000 datapoints. Metrics in the research suite include:

  • Total Number of Users of Mobile Messaging Services
  • Total Number of Messages Sent
  • Total Mobile Messaging Revenue

These metrics are provided for the following key market verticals:

  • Chatbots
  • Email
  • MMS
  • Mobile Social Media
  • OTT Messaging
  • RCS Messaging
  • SMS

Juniper Research Interactive Forecast Excel contains the following functionality:

  • Statistics Analysis: Users benefit from the ability to search for specific metrics; displayed for all regions and countries across the data period. Graphs are easily modified and can be exported to the clipboard.
  • Country Data Tool: This tool lets users look at metrics for all regions and countries in the forecast period. Users can refine the metrics displayed via a search bar.
  • Country Comparison Tool: Users can select and compare specific countries. The ability to export graphs is included in this tool.
  • What-if Analysis: Here, users can compare forecast metrics against their own assumptions via 5 interactive scenarios.

Market Trends & Strategies Report

This trends analysis report examines the "Mobile Messaging" market landscape in detail; assessing market trends and factors shaping the evolution of this rapidly changing market. The essential strategy report delivers a comprehensive analysis of the strategic opportunities for mobile messaging providers; addressing key verticals and developing challenges, and how stakeholders must navigate these to create a competitive user experience. It also includes evaluation of key country-level opportunities for mobile messaging growth.

Table of Contents

Market Trends & Strategies

1. Key Takeaways & Strategic Recommendations

  • 1.1. Key Takeaways & Strategic Recommendations
  • 1.2. Key Takeaways
  • 1.3. Strategic Recommendations

2. Mobile Messaging Future Market Outlook

  • 2.1. Mobile Messaging Introduction
  • 2.2. SMS
    • Figure 2.3: Total SMS Traffic (m), Split by 8 Key Regions, 2024-2029
    • i. The Cost of SMS
    • 2.2.2. Conversational Commerce
    • 2.2.3. SMS Fraud
      • Figure 2.4: Infographic with SMS Fraud Types
      • i. AIT Fraud
        • Figure 2.5: AIT Fraud Infographic
      • ii. Toll-free Numbers
      • iii. Tighter Global Restrictions
    • 2.2.4. Two-way SMS for Businesses
      • Figure 2.6: One-way vs Two-way Business SMS Infographic
    • 2.2.5. SMS Verification
      • i. OTP APIs
  • 2.3. MMS
    • Figure 2.7: Total MMS Traffic (m), Split by 8 Key Regions, 2024-2029
  • 2.4. OTT
    • Figure 2.8: Total OTT Messaging Traffic (bn), Split by 8 Key Regions, 2024-2029
  • i.WhatsApp and AI
  • 2.5. Social Media
    • Figure 2.9: Total Social Media Messaging Traffic (m), Split by 8 Key Regions, 2024-2029
  • 2.6. Email
    • Figure 2.10: Total Email Traffic (m), Split by 8 Key Regions, 2024-2029
  • 2.7. RCS
    • Figure 2.11: Total RCS Traffic (m), Split by 8 Key Regions, 2024-2029
    • Figure 2.12: RCS Infographic
    • i. Apple Support for RCS
    • ii. Key RCS Use Cases
    • iii. RCS Encryption
  • 2.8. Mobile Messaging Platform Summary
  • 2.9. Introduction to Mobile Messaging Ecosystem Analysis
  • 2.10. Mobile Operators
  • 2.11. Wholesale Messaging
  • 2.12. SMS Firewall Providers
  • 2.13. Chatbot Vendors
  • 2.14. Social Media Platforms

3. Country Readiness Index

  • 3.1. Introduction to Country Readiness Index
    • Figure 3.1: Mobile Messaging Country Readiness Index Regional Definitions
    • Table 3.2: Juniper Research Country Readiness Index Scoring Criteria: Mobile Messaging
    • Figure 3.3: Juniper Research Country Readiness Index: Mobile Messaging
    • Table 3.4: Mobile Messaging Country Readiness Index: Market Segments
    • 3.1.1. Focus Markets
      • Figure 3.5: Total Mobile Messaging Revenue ($m), Split by 8 Focus Markets, 2024
      • i. High GDP
        • Figure 3.6: GDP per Capita ($), Split by 8 Focus Markets, 2024
      • ii. Indian Subcontinent
        • Figure 3.7: GDP per Capita ($), Split by 3 Focus Markets, 2024
      • iii. High Internet User Rates
        • Figure 3.8: Total Internet Users (m), Split by 8 Focus Markets, 2024
    • 3.1.2. Growth Markets
      • Figure 3.9: Total Number of Smartphones (m), Split by 4 Growth Markets, 2024-2029
      • i. Digital Revolution
      • ii. Vietnam
      • iii. Nigeria
    • 3.1.3. Saturated Markets
      • Figure 3.10: Total Mobile Messaging Revenue ($m), Split by Saturated Markets, 2024
    • 3.1.4. Developing Markets
      • Figure 3.11: Total Mobile Messaging Traffic (m), 2024, Split by 12 Developing Markets
      • i. GDP
        • Table 3.12: Juniper Research's Country Readiness Index Heatmap: North America
        • Table 3.13: Juniper Research's Country Readiness Index Heatmap: Latin America
        • Table 3.14: Juniper Research's Country Readiness Index Heatmap: West Europe
        • Table 3.15: Juniper Research's Country Readiness Index Heatmap: Central & East Europe
        • Table 3.16: Juniper Research's Country Readiness Index Heatmap: Far East & China
        • Table 3.17: Juniper Research's Country Readiness Index Heatmap: Indian Subcontinent
        • Table 3.18: Juniper Research's Country Readiness Index Heatmap: Rest of Asia Pacific
        • Table 3.19: Juniper Research's Country Readiness Index Heatmap: Africa & Middle East

Competitor Leaderboard

1. Juniper Research Competitor Leaderboard

  • 1.1. Why Read This Report
    • Table 1.1: Juniper Research Competitor Leaderboard: Vendors & Product Portfolio (Table 1 of 2)
    • Table 1.2: Juniper Research Competitor Leaderboard: Vendors & Product Portfolio (Table 2 of 2)
    • Figure 1.3: Juniper Research Competitor Leaderboard: Mobile Messaging
    • Table 1.4: Juniper Research Competitor Leaderboard: Vendors
    • Table 1.5: Juniper Research Competitor Leaderboard Heatmap: Mobile Messaging Vendors (1 of 3)
    • Table 1.6: Juniper Research Competitor Leaderboard Heatmap: Mobile Messaging Vendors (2 of 3)
    • Table 1.7: Juniper Research Competitor Leaderboard Heatmap: Mobile Messaging Vendors (3 of 3)

2. Vendor Profiles

  • 2.1. Mobile Messaging Vendor Profiles
    • 2.1.1. BICS
      • i. Corporate Information
        • Table 2.1: BICS' Select Financial Information ($m), 2022 and 2023
      • ii. Geographical Spread
      • iii. Key Clients & Strategic Partnerships
      • iv. High-level View of Offering
      • v. Juniper Research's View: Key Strengths & Strategic Opportunities
    • 2.1.2. Bird
      • i. Corporate Information
        • Table 2.2: Bird's Acquisitions 2011 - Present
      • ii. Geographical Spread
      • iii. Key Clients & Strategic Partnerships
      • iv. High-level View of Offerings
      • v. Juniper Research's View: Key Strengths & Strategic Opportunities
    • 2.1.3. Cequens
      • i. Corporate Information
        • Table 2.3: Cequens' Acquisitions, 2016
      • ii. Geographical Spread
      • iii. Key Clients & Strategic Partnerships
      • iv. High-level View of Offerings
      • v. Juniper Research's View: Key Strengths & Strategic Opportunities
    • 2.1.4. Cisco Webex
      • i. Corporate Information
        • Table 2.4: Cisco's Financial Information ($m), 2021-2023
      • ii. Geographical Spread
      • iii. Key Clients & Strategic Partnerships
      • iv. High-level View of Offering
      • v. Juniper Research's View: Key Strengths & Strategic Opportunities
    • 2.1.5. Clickatell
      • i. Corporate
      • ii. Geographical Spread
      • iii. Key Clients & Strategic Partnerships
      • iv. High-level View of Offerings
      • v. Juniper Research's View: Key Strengths & Strategic Opportunities
    • 2.1.6. CM.com
      • i. Corporate Information
        • Table 2.5: Acquisitions Made by CM.com, 2021-present
        • Table 2.6: CM.com's Select Financial Information ($m), 2021-2023
      • ii. Geographical Spread
      • iii. Key Clients & Strategic Partnerships
      • iv. High-level View of Offerings
      • v. Juniper Research's View: Key Strengths & Strategic Opportunities
    • 2.1.7. Comviva
      • i. Corporate
        • Table 2.7: Comviva's Select Financial Information ($m), 2021-2023
      • ii. Geographical Spread
      • iii. Key Clients & Strategic Recommendations
      • iv. High-level View of Offerings
      • v. Juniper Research's View: Key Strengths & Strategic Opportunities
    • 2.1.8. Globe Teleservices
      • i. Corporate Information
      • ii. Geographical Spread
      • iii. Key Clients & Strategic Recommendations
      • iv. High-level View of Offerings
      • v. Juniper Research's View: Key Strengths & Strategic Opportunities
    • 2.1.9. GMS (Global Message Services)
      • i. Corporate Profile
      • ii. Geographical Spread
      • iii. Key Clients & Strategic Partnerships
      • iv. High-level View of Offerings
      • v. Juniper Research's View: Key Strengths & Strategic Opportunities
    • 2.1.10. Infobip
      • i. Corporate Profile
        • Table 2.8: Infobip's Acquisitions - April 2021 to present
      • ii. Geographical Spread
      • iii. Key Clients & Strategic Partnerships
      • iv. High-level View of Offerings
      • v. Juniper Research's View: Key Strengths & Strategic Opportunities
    • 2.1.11. Interop Technologies
      • i. Corporate
      • ii. Geographical Spread
      • iii. Key Clients & Strategic Partnerships
      • iv. High-level View of Offerings
      • v. Juniper Research's View: Key Strengths & Strategic Opportunities
    • 2.1.12. LANCK Telecom
      • i. Corporate Information
      • ii. Geographic Spread
      • iii. Key Clients & Strategic Partnerships
      • iv. High-level View of Offerings
      • v. Juniper Research's View: Key Strengths & Strategic Opportunities
    • 2.1.13. LINK Mobility
      • i. Corporate
      • ii. Geographical Spread
      • iii. Key Clients & Strategic Partnerships
      • iv. High-level View of Offerings
      • v. Juniper Research's View: Key Strengths & Strategic Opportunities
    • 2.1.14. Messaggio
      • i. Corporate Information
      • ii. Geographical Spread
      • iii. Key Clients & Strategic Partnerships
      • iv. High-level View of Offerings
      • v. Juniper Research's View: Key Strengths & Strategic Opportunities
    • 2.1.15. Mitto
      • i. Corporate Information
      • ii. Geographic Spread
      • iii. Key Clients & Strategic Partnerships
      • iv. High-level View of Offerings
      • v. Juniper Research's View: Key Strengths & Strategic Opportunities
    • 2.1.16. Monty Mobile
      • i. Corporate Information
      • ii. Geographical Spread
      • iii. Key Clients & Strategic Partnerships
      • iv. High-level View of Offerings
      • v. Juniper Research's View: Key Strengths & Strategic Opportunities
    • 2.1.17. Orange Wholesale
      • i. Corporate Information
        • Table 2.9: Orange Wholesale's Revenue for Financial Years (Euro m), 2021-2023
      • ii. Geographical Spread
      • iii. Key Clients & Strategic Partnerships
        • Figure 2.10: The Range of Clients Using Orange Wholesale's Services
        • Figure 2.11: Orange Wholesale France's Mobile Operator Customers
      • iv. High-level View of Offerings
      • v. Juniper Research's View: Key Strengths & Strategic Opportunities
    • 2.1.18. Route Mobile
      • i. Corporate Information
        • Table 2.12: Route Mobile's Annual Financial Information (Indian Rupee Cr), 2021-2023
      • ii. Geographical Spread
      • iii. Key Clients & Strategic Partnerships
      • iv. High-level View of Offerings
        • Figure 2.13: How Route Mobile's OTP Service Works
      • v. Juniper Research's View: Key Strengths & Strategic Opportunities
    • 2.1.19. Sinch
      • i. Corporate
        • Table 2.14: Sinch's Acquisitions 2020-Present
        • Table 2.15: Sinch's Selected Financial Information ($m), 2020-2023
      • ii. Geographical Spread
      • iii. Key Clients & Strategic Partnerships
      • iv. High-level View of Offerings
      • v. Juniper Research's View: Key Strengths & Strategic Opportunities
    • 2.1.20. SMSPortal
      • i. Corporate Information
      • ii. Geographical Spread
      • iii. Key Clients & Strategic Partnerships
      • iv. High-level View of Offerings
      • v. Juniper Research's View: Key Strengths & Strategic Opportunities
    • 2.1.21. Soprano Design
      • i. Corporate Information
        • Table 2.16: Soprano Design's Acquisitions, 2020-present
      • ii. Geographical Spread
        • Figure 2.17: Soprano Design Global Reach and Support Network
      • iii. Key Clients & Strategic Partnerships
      • iv. High-level View of Offerings
      • v. Juniper Research's View: Key Strengths & Strategic Opportunities
    • 2.1.22. Syniverse
      • i. Corporate
      • ii. Geographical Spread
      • iii. Key Clients & Strategic Partnerships
      • iv. High-level View of Offerings
      • v. Juniper Research's View: Key Strengths & Strategic Opportunities
    • 2.1.23. Tanla
      • i. Corporate Information
      • ii. Geographical Spread
      • iii. Key Clients & Strategic Partnerships
      • iv. High-level View of Offerings
      • v. Juniper Research's View: Key Strengths & Strategic Opportunities
    • 2.1.24. Tata Communications
      • i. Corporate
      • ii. Geographic Spread
      • iii. Key Clients & Strategic Partnerships
      • iv. High-level View of Offerings
      • v. Juniper Research's View: Key Strengths & Strategic Opportunities
    • 2.1.25. Twilio
      • i. Corporate
        • Table 2.18: Twilio's Acquisitions, November 2019-Present
        • Table 2.19: Twilio's Selected Financial Information ($m), 2021-2023
      • ii. Geographical Spread
      • iii. Key Clients & Strategic Partnerships
      • iv. High-level View of Offerings
      • v. Juniper Research's View: Key Strengths & Strategic Opportunities
    • 2.1.26. Vonage
      • i. Corporate Information
      • ii. Geographical Spread
      • iii. Key Clients & Strategic Partnerships
      • iv. High-level View of Offerings
      • v. Juniper Research's View: Key Strengths & Strategic Opportunities
    • 2.1.27. Unifonic
      • i. Corporate Information
      • ii. Geographical Spread
      • iii. Key Clients & Strategic Partnerships
      • iv. High-Level View of Offerings
      • v. Juniper Research's View: Key Strengths & Strategic Opportunities
    • 2.2. Juniper Research Leaderboard Assessment Methodology
  • 2.3. Limitations & Interpretations
    • Table 2.20: Juniper Research Competitor Leaderboard Scoring Criteria: Mobile Messaging Vendors

Data & Forecasting

1. Mobile Messaging Market Summary

  • 1.1. Introduction to Mobile Messaging Market Forecasts
    • Figure 1.1: Total Number of Users of Messaging Services (m), Split by Service, 2024-2029
  • 1.2. Total Mobile Messaging Traffic
    • Figure and Table 1.2: Total Mobile Messaging Traffic (bn), Split by 8 Key Regions, 2024-2029
    • Table 1.3: Total Number of Users of Messaging Services (m), Split by 6 Key Services, 2024-2029
    • Table 1.4: Total Number of Messages Sent (m), Split by 6 Key Services, 2024-2029
  • 1.3. Total Mobile Messaging Revenue
    • Figure & Table 1.5: Total Mobile Messaging Revenue ($m), Split by 8 Key Regions, 2024-2029

2. SMS & MMS: Market Forecasts & Key Takeaways

  • 2.1. SMS & MMS Market
    • 2.1.1. P2P Messaging Forecast Methodology
    • 2.1.2. A2P Messaging Forecast Methodology
      • Figure 2.1: P2P SMS Forecast Methodology
      • Figure 2.2: A2P SMS Forecast Methodology
      • Figure 2.3: MMS Forecast Methodology
  • 2.2. Total SMS Traffic
    • Figure & Table 2.4: Total Annual Handset SMS Traffic (bn), Split by 8 Key Regions, 2024-2029
    • 2.2.1. P2P SMS Traffic
      • Figure & Table 2.5: Total P2P SMS Traffic (bn), Split by 8 Key Regions, 2024-2029
    • 2.2.2. A2P SMS Traffic
      • Figure & Table 2.6: Total A2P SMS Traffic (bn), Split by 8 Key Regions, 2024-2029
  • 2.3. Total SMS Revenue
    • Figure & Table 2.7: Total SMS Revenue ($m), Split by 8 Key Regions, 2024-2029
    • 2.3.1. Total P2P SMS Revenue
      • Figure & Table 2.8: Total P2P SMS Revenue ($m), Split by 8 Key Regions, 2024-2029
    • 2.3.2. Total A2P SMS Revenue
      • Figure & Table 2.9: Total A2P SMS Revenue ($m), Split by 8 Key Regions, 2024-2029
  • 2.4. Total MMS Traffic
    • Figure & Table 2.10: Total MMS Traffic (m), Split by 8 Key Regions, 2024-2029
    • 2.4.1. Total MMS Revenue
      • Figure & Table 2.11: Total MMS Revenue ($m), Split by 8 Key Regions, 2024-2029

3. OTT Messaging: Market Forecasts & Key Takeaways

  • 3.1. OTT Messaging Market
    • 3.1.1. Forecast & Methodology
      • Figure 3.1: OTT Mobile Messaging Forecast Methodology
    • 3.1.2. Total OTT Messaging Traffic
      • Figure & Table 3.2: Total OTT Messaging Traffic (bn), Split by 8 Key Regions, 2024-2029
    • 3.1.3. Total Mobile OTT Messaging Revenue
      • Figure & Table 3.3: Total Mobile OTT Messaging Market Value ($m), Split by 8 Key Regions, 2024-2029
      • Table 3.4: Proportion of Smartphone Users Who Use OTT Messaging (%), Split by 8 Key Regions, 2024-2029

4. RCS Messaging: Market Forecasts & Key Takeaways

  • 4.1. Introduction to RCS Messaging
    • 4.1.1. Forecast & Methodology
      • Figure 4.1: RCS Mobile Messaging Forecast Methodology
    • 4.1.2. Total Annual RCS Handset Traffic
      • Figure & Table 4.2: Total Annual Handset RCS Traffic (m), Split by 8 Key Regions, 2024-2029
    • 4.1.3. Total Revenue from RCS Traffic
      • Figure & Table 4.3: Total Revenue from RCS Traffic ($m), Split by 8 Key Regions, 2024-2029

5. Chatbots: Market Forecasts & Key Takeaways

  • 5.1. The Future of Chatbots in Mobile Messaging
    • 5.1.1. Forecast & Methodology
      • Figure 5.1: Messaging Chatbots Forecast Methodology
    • 5.1.2. Total Number of Chatbots Accessed
      • Figure & Table 5.2: Total Number of Chatbots Accessed (m), Split by 8 Key Regions, 2024-2029
    • 5.1.3. Total Transaction Spend over Messaging App Chatbots
      • Figure & Table 5.3: Total Transaction Spend over Messaging App Chatbots ($m), Split by 8 Key Regions, 2024-2029
      • Table 5.4: Total Cost Savings to Businesses Enabled by Messaging App Chatbot Implementation ($m), Split by 8 Key Regions, 2024-2029

6. Social Media Messaging: Forecasts & Key Takeaways

  • 6.1.1. Forecast & Methodology
    • Figure 6.1: Social Media Mobile Messaging Forecast Methodology
  • 6.1.2. Total Mobile Device Social Media Messaging Traffic
    • Figure & Table 6.2: Total Mobile Device Social Media Messaging Traffic (bn), Split by 8 Key Regions, 2024-2029
    • Table 6.3: Total Mobile Device Social Messaging Traffic (bn), Split by Device Type, 2024-2029