市场调查报告书
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气泡食品和食品的全球市场规模、份额和行业趋势分析报告:2022-2028 年按分销渠道(交易内、交易外)、产品、地区的前景和预测Global Bubble Food & Beverages Market Size, Share & Industry Trends Analysis Report By Distribution Channel (On-trade and Off-trade), By Product, By Regional Outlook and Forecast, 2022 - 2028 |
到 2028 年,气泡食品和饮料的全球市场规模预计将达到 70 亿美元,在预测期内以 9.2% 的复合年增长率增长。
此外,消费者对健康意识的提高以及对绿茶、乌龙茶、红茶和白茶等健康饮料的偏好正在促进市场的扩大。此外,年轻人对调味奶茶消费量的增加也推动了奶茶市场的增长。积极的营销活动和名人代言也是市场扩张的因素。许多新口味和混合物的引入以及年轻人对各种茶的高需求预计将为市场增长提供有利可图的机会。
基于 boba 的快餐小吃和饮料的日益普及导致市场不断增长。千禧一代和 Z 世代尤其受到影响。随着人们更喜欢更健康的饮料而不是苏打水,对珍珠奶茶的需求正在上升。珍珠奶茶由奶基、红茶、绿茶、乌龙茶、boba(脆球)和果冻製成。此外,社交媒体极大地促进了珍珠奶茶世界的传播。
COVID-19 影响分析
COVID-19 大流行对市场增长产生了负面影响。这是珍珠奶茶的关键成分波巴供应延迟的结果。 COVID-19 大流行对社会的许多方面产生了重大影响,包括珍珠奶茶市场。需要持续的安全措施、有效的诊断测试和广泛的疫苗接种才能恢復正常。 COVID-19 给珍珠奶茶市场等行业带来的供应炼和物流中断众所周知,并且在 2021 年下半年变得更糟。
市场增长因素
产品种类繁多
产品有茉莉花茶、水果香精、红茶等多种类型和口味。果味茶有几种类型,包括加糖果味饮料和果味奶油饮料。红茶、绿色茉莉花和其他茶品种可供乳糖不耐症患者使用。消费者有更多选择,因为有多种类型的荞麦茶可供选择。这种营销策略有助于吸引更多客户。为了吸引客户,公司还推出了新的口味和成分。
客户偏好采用健康饮料替代品
消费者正在转向龙舌兰、甜叶菊和蜂蜜等糖替代品,因为肥胖和糖尿病等疾病与糖摄入量增加有关。这些天然甜味剂用于减少或替代波巴茶中的糖含量。这些天然甜味剂比普通糖更受糖尿病患者和注重健康的人的青睐。它还因其抗氧化、抗炎、抗癌等优良特性而受到消费者的强烈青睐。
市场製约因素
存在其他替代饮料
在西方国家,咖啡和其他含咖啡因的饮料很普遍,而咖啡消费趋势阻碍了人们对茶作为一种创新饮料不断增长的需求。由于其作为能源的广泛使用以及作为消费者在旅途中生活方式的即饮饮料的可用性,对咖啡的需求正在增加。提供多种实用咖啡品类,如Cold Brew、Snap Chilled、Nitro Cold Brew、泡腾罐装咖啡等创意咖啡。
产品展望
按产品划分,气泡饮料市场分为水果零食、甜点、珍珠奶茶、水果饮料等。甜点细分市场在 2021 年泡沫食品和饮料市场中占据了相当大的份额。预计该细分市场的增长将受到各种用波巴珍珠製成的甜食的支持,包括波巴华夫饼、刨冰甜点和波巴轮派。在高级餐厅和咖啡馆,厨师们正在利用珍珠来增强冰冻和加热甜点的风味,因为他们的顾客有兴趣体验新的布丁风味。
来源观点
按来源,泡沫食品和饮料市场分为基于木薯的泡沫和破裂的泡沫。在 2021 年泡沫食品和饮料市场中,以木薯为基础的细分市场份额最大。木薯粉是製作木薯珍珠的关键成分,取自木薯根。由于对纯素食品和饮料的需求不断增长,对 boba(一种以木薯粉为基础的各种天然成分的混合物)的需求正在增长。
分销渠道前景
泡沫食品和饮料市场按分销渠道分为场外(大卖场/超市、在线等)和场内。场外交易部分已经占据了泡沫食品和饮料市场的很大份额。网店、大卖场、杂货店和其他零售商都包括在非贸易领域。消费者越来越多地使用互联网,公司正在针对消费者的每一个接触点进行营销,预计这将推动这个市场的增长。
地区概览
按地区分析了北美、欧洲、亚太地区和拉美地区的气泡饮料市场。 2021 年,亚太地区在泡沫食品和饮料市场中的收入份额最高。这是因为泡泡餐和饮料在泰国、中国、新西兰和澳大利亚等国家越来越受欢迎。此外,预计中国、泰国和澳大利亚等地区越来越多的产品发布也将有助于该行业的发展。该地区对珍珠奶茶的需求也在增加,因为它可以减轻压力。
6.1.4.1.1 美国泡沫食品和饮料市场(按场外交易类型)
6.1.4.2.1.1 按类型划分的加拿大非贸易食品和饮料市场
6.1.4.3.1.1 按场外交易类型划分的墨西哥泡腾食品和饮料市场
6.1.4.4.1.1 北美和其他地区:按场外交易类型划分的泡沫食品和饮料市场
6.2.4.1.1 德国泡腾食品和饮料市场(按场外交易类型
)6.2.4.2.1.1 按场外交易类型划分的英国泡沫食品和饮料市场
6.2.4.3.1.1 按场外交易类型划分的法国泡沫食品和饮料市场
6.2.4.4.1.1 按类型划分的俄罗斯非贸易泡沫食品和饮料市场
6.2.4.5.1.1 按场外交易类型划分的西班牙起泡食品和饮料市场
6.2.4.6.1.1 按类型划分的意大利非贸易泡沫食品和饮料市场
6.2.4.7.1 其他欧洲食品和饮料市场(按场外交易类型)
6.3.4.1.1 中国泡腾食品和饮料市场(按场外交易类型)
6.3.4.2.1.1 按非贸易类型划分的日本气泡食品市场
6.3.4.3.1.1 按场外交易类型划分的印度泡沫食品和饮料市场
6.3.4.4.1.1 韩国起泡食品和饮料市场:按场外交易类型分类
6.3.4.5.1.1 新加坡气泡食品和饮料市场(按非销售类型)
6.3.4.6.1.1 按场外交易类型划分的马来西亚泡泡食品和饮料市场
6.3.4.7.1 其他亚太食品和饮料市场(按非出售类型
)6.4.4.1.1 巴西起泡食品和饮料市场(按场外交易类型
)6.4.4.2.1.1 按场外交易类型划分的阿根廷起泡食品和饮料市场
6.4.4.3.1 阿联酋泡沫食品和饮料市场:按场外交易类型
6.4.4.1.1 沙特阿拉伯食品和饮料市场:按非商业类型划分
6.4.4.5.1.1 按场外交易类型划分的南非泡沫食品和饮料市场
6.4.4.6.1.1 按场外交易类型划分的尼日利亚泡沫食品和饮料市场
6.4.4.7.1.1 LAMEA 其他地区:按场外交易类型划分的泡沫食品和饮料市场
The Global Bubble Food & Beverages Market size is expected to reach $7 billion by 2028, rising at a market growth of 9.2% CAGR during the forecast period.
Taiwanese tea-based beverage bubble tea, sometimes referred to as pearl milk tea, boba juice, bubble milk tea, or simply boba or boba tea, was created in Tainan and Taichung. The majority of recipes for bubble tea start with a tea base that has been blended with fruit or milk. Then, chewy tapioca balls, also known as bubbles, pearls, boba, and fruit jelly are frequently added. Versions of ice-blended drinks typically contain fruit or syrup and have a slushy consistency.
The beverage comes in a wide variety of flavors and contains a variety of components. The two most popular flavors are tapioca-infused bubble milk tea and tapioca-infused bubble milk green tea. While emerging countries like China, Brazil, & India are swiftly catching up, developed countries like the U.S., Canada, and Germany have seen quite a high adoption of bubble tea.
Additionally, consumers' growing health consciousness and preference for healthy beverages including green tea, oolong tea, black tea, & white tea are contributing to the market's expansion. Moreover, the growth of the bubble tea market is fueled by an increase in the consumption of flavored bubble tea among young people. Aggressive marketing campaigns & celebrity endorsements have also paved the road for the market's expansion. The introduction of numerous new flavors and mixes as well as the high demand for a range of teas among young people are predicted to offer lucrative chances for market growth.
The market is expanding as a result of the rising popularity of quick snacks & drinks made with boba. The millennial generation & generation Z are particularly influenced by it. The demand for bubble tea has also increased as people prefer healthy drinks to carbonated ones. It is produced with milk as the base and tea, like black tea, green tea, oolong tea, etc., along with boba (crunchy balls) & fruit jelly. Beside this, social media significantly contributed to the popularity of bubble tea in the world.
COVID-19 Impact Analysis
The outbreak of the COVID-19 pandemic has had a detrimental effect on market growth. This is a result of the supply delay for boba, a crucial component of bubble tea. The COVID-19 pandemic had a significant impact on many facets of society, including the bubble tea market. The continuation of safety precautions, efficient diagnostic testing, along with broad immunization is necessary for things to get back to normal. Industry-wide supply chain & logistics disruptions brought on by COVID-19, such as those in the bubble tea market, have been well-documented & have gone worse in the second half of 2021.
Market Growth Factors
Presence Of Large Variety Of Products
The market offers a variety of sorts & tastes, including green jasmine, fruit-flavored, & black tea. There are several varieties of fruit-flavored tea, including sweetened fruit drinks & cream drinks with fruit flavoring. The lactose-intolerant population has access to black, green jasmine, & other tea varieties. The consumer has additional alternatives due to the availability of many boba tea varieties. This marketing tactic aids in bringing more customers. In an effort to draw customers, companies are also introducing new flavors and compositions.
Customers Preference Of Adopting Healthy Drinks Alternatives
Consumers are turning to sugar substitutes such as agave, stevia, & honey caused by diseases like obesity & diabetes are linked to an increase in sugar intake. These kinds of natural sweeteners are used to replace or lower the amount of sugar in boba tea. These natural sweeteners are preferred by diabetics and health-conscious individuals over normal sugar. Due to these goods' advantageous characteristics, such as their antioxidant, anti-inflammatory, and anti-carcinogenic capabilities, consumers strongly like them.
Market Restraining Factors
Presence Of Other Alternative Beverages
The widespread availability of other caffeinated drinks like coffee & trends in coffee consumption in western countries offers a barrier to the growing demand for such tea as an innovative beverage. The demand for coffee has increased as a result of expanding usage as an energy booster and improved availability as a ready-to-drink to accommodate consumers' on-the-go lifestyles. A surplus of creative coffees, including cold brew, snap chilled, nitro cold brew, and effervescent canned coffee, are available in a diversity of practical coffee categories.
Products Outlook
On the basis of products, the bubble food & beverages market is segmented into fruit snacks, desserts, bubble tea, fruit beverages and others. The desserts segment acquired a substantial share in the bubble food & beverages market in 2021. The segment growth is predicted to be aided by the availability of a variety of sweets produced with boba pearls, including boba waffles, shaved ice desserts, & boba wheel pie. Chefs are utilizing boba pearls to improve the flavors of iced & heated desserts because customers are interested in experiencing new pudding flavors at high-end restaurants and cafes.
Source Outlook
By source, the bubble food & beverages market is fragmented into tapioca based and bursting bubble. In 2021, the tapioca-based segment held the largest revenue share in the bubble food & beverage market. Tapioca is a key component in the creation of tapioca boba pearls and is obtained from the cassava root. Further increasing demand for tapioca-based boba that has been mixed with a variety of natural ingredients is the increased desire for vegan food & beverages.
Distribution Channel Outlook
Based on distribution channel, the bubble food & beverage market is classified into off-trade (hypermarkets & supermarkets, online & others) and on-trade. The off-trade segment procured a significant share in the bubble food & beverages market. Online shops, hypermarkets, grocery stores, & other retailers are included in the off-trade segment. Consumers are increasingly using the internet, and businesses are targeting their marketing to all consumer touchpoints, which is anticipated to drive this market's growth.
Regional Outlook
Region wise, the bubble food & beverages market is analyzed across North America, Europe, Asia Pacific and LAMEA. In 2021, the Asia Pacific region witnessed the highest revenue share in the bubble food & beverages market. This is attributed by a rise in the popularity of bubble meals & drinks in nations such as Thailand, China, New Zealand & Australia. Further, the segment development is projected to be aided by an increase in the number of product releases in regions like China, Thailand, and Australia. Also, the demand for bubble tea is growing in the region due to the fact that it may decrease stress.
The market research report covers the analysis of key stake holders of the market. Key companies profiled in the report include Del Monte Pacific Limited, Bubble Tea Club, Fokus Inc., Gong Cha, Ten Ren Tea Co., Ltd., Modoo Food Ltd., Lollicup USA Inc., and Bubble Tea Supply Inc.
Market Segments covered in the Report:
By Distribution Channel
By Source
By Product
By Geography
Companies Profiled
Unique Offerings from KBV Research
6.1.4.1.1.1 US Bubble Food & Beverages Market by Off-trade Type
6.1.4.2.1.1 Canada Bubble Food & Beverages Market by Off-trade Type
6.1.4.3.1.1 Mexico Bubble Food & Beverages Market by Off-trade Type
6.1.4.4.1.1 Rest of North America Bubble Food & Beverages Market by Off-trade Type
6.2.4.1.1.1 Germany Bubble Food & Beverages Market by Off-trade Type
6.2.4.2.1.1 UK Bubble Food & Beverages Market by Off-trade Type
6.2.4.3.1.1 France Bubble Food & Beverages Market by Off-trade Type
6.2.4.4.1.1 Russia Bubble Food & Beverages Market by Off-trade Type
6.2.4.5.1.1 Spain Bubble Food & Beverages Market by Off-trade Type
6.2.4.6.1.1 Italy Bubble Food & Beverages Market by Off-trade Type
6.2.4.7.1.1 Rest of Europe Bubble Food & Beverages Market by Off-trade Type
6.3.4.1.1.1 China Bubble Food & Beverages Market by Off-trade Type
6.3.4.2.1.1 Japan Bubble Food & Beverages Market by Off-trade Type
6.3.4.3.1.1 India Bubble Food & Beverages Market by Off-trade Type
6.3.4.4.1.1 South Korea Bubble Food & Beverages Market by Off-trade Type
6.3.4.5.1.1 Singapore Bubble Food & Beverages Market by Off-trade Type
6.3.4.6.1.1 Malaysia Bubble Food & Beverages Market by Off-trade Type
6.3.4.7.1.1 Rest of Asia Pacific Bubble Food & Beverages Market by Off-trade Type
6.4.4.1.1.1 Brazil Bubble Food & Beverages Market by Off-trade Type
6.4.4.2.1.1 Argentina Bubble Food & Beverages Market by Off-trade Type
6.4.4.3.1.1 UAE Bubble Food & Beverages Market by Off-trade Type
6.4.4.4.1.1 Saudi Arabia Bubble Food & Beverages Market by Off-trade Type
6.4.4.5.1.1 South Africa Bubble Food & Beverages Market by Off-trade Type
6.4.4.6.1.1 Nigeria Bubble Food & Beverages Market by Off-trade Type
6.4.4.7.1.1 Rest of LAMEA Bubble Food & Beverages Market by Off-trade Type
List of Figures