全球气泡食品和饮料市场规模、份额、成长分析、按产品（水果零食、甜点）、按来源（木薯基、破裂气泡）- 2024-2031 年产业预测

Global Bubble Food & Beverages Market Size, Share, Growth Analysis, By Product(Fruits Snacks, Desserts), By Source(Tapioca-based, Bursting Bubbles) - Industry Forecast 2024-2031

出版日期: 2024年04月06日 | 出版商:

SkyQuest | 英文 198 Pages | 商品交期: 3-5个工作天内

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简介目录

2022年，全球泡沫食品和饮料市场规模为44.5亿美元，预计将从2023年的48.7亿美元成长到2031年的99.9亿美元，预测期间（2024-2031年）复合年增长率为9.40%。

社群媒体对珍珠奶茶的广泛流行做出了重大贡献，由于珍珠奶茶在东南亚的巨大受欢迎，GrabFood 上的珍珠奶茶订单激增3,000%，截至2021 年5 月，GrabFood 在东南亚拥有近4,000 家珍珠奶茶餐厅，标誌着一个显着的里程碑。对波巴零食和饮料不断增长的需求进一步推动了这种扩张。此外，珍珠奶茶需求的成长与消费者选择更健康的饮料而不是碳酸饮料的更广泛趋势并行。例如，珍珠奶茶俱乐部 (Bubble Tea Club) 在 2021 年 6 月获得了 110 万美元的巨额投资，以满足其不断扩大的消费者基础。该行业的成长也受到製造商创新努力的推动，这得益于研发投资的增加以及消费者对含有天然、有机和纯素木薯珍珠的产品的好处的认识的提高。值得注意的是，Botanist 等公司正在利用这一趋势，在店内咖啡馆菜单中推出新产品，例如用豌豆奶製成的蓝色波巴茶（如2021 年8 月在东京原宿附近看到的那样），从而使产品范围多样化，包括珍珠奶茶。此外，珍珠奶茶及相关产品（如爆炸波巴和泡沫食品和饮料）的受欢迎程度激增，可归因于各种各样的酱汁、配料、口味和质地组合，迎合了不同消费者的喜好。

市场概况
北美洲
- 美国
- 加拿大
欧洲
- 德国
- 西班牙
- 法国
- 英国
- 欧洲其他地区
亚太地区
- 中国
- 印度
- 日本
- 韩国
- 亚太其他地区
拉丁美洲
- 巴西
- 拉丁美洲其他地区
中东和非洲 (MEA)
- 海湾合作委员会国家
- 南非
- MEA 的其余部分

竞争格局

前 5 名玩家比较
2021 年关键参与者的市场定位
主要市场参与者所采取的策略
最佳制胜策略
近期市集活动
主要公司市占率（%），2021年

主要公司简介

Lollicup USA Inc. (USA)
Kung Fu Tea (USA)
Gong Cha (Taiwan)
Coco Fresh Tea & Juice (Taiwan)
Chatime (Taiwan)
Sharetea (Taiwan)
Boba Guys (USA)
Happy Lemon (China)
The Alley (Taiwan)
Presotea (Taiwan)
Tiger Sugar (Taiwan)
Ten Ren's Tea (Taiwan)
Yifang Fruit Tea (China)
Royaltea (China)
Nayuki (China)
Heytea (China)
Vivi Bubble Tea (USA)
TP Tea (Taiwan)
Quickly (USA)
Comebuy (Taiwan)
HappyFresh (India)
Biju Bubble Tea (Canada)

简介目录

Product Code: SQMIG30G2046

Global Bubble Food & Beverages Market size was valued at USD 4.45 Billion in 2022 and is poised to grow from USD 4.87 Billion in 2023 to USD 9.99 Billion by 2031, at a CAGR of 9.40% during the forecast period (2024-2031).

Social media has significantly contributed to the widespread popularity of bubble tea, evident in the 3,000% surge in bubble tea orders on GrabFood due to its immense popularity in Southeast Asia, where GrabFood boasted nearly 4,000 bubble tea restaurants as of May 2021, marking a notable 200 percent increase in outlets. This expansion is further fueled by the escalating demand for snacks and beverages featuring boba. Moreover, the rise in demand for bubble tea is paralleled by a broader trend of consumers opting for healthier beverage choices over carbonated options. For example, Bubble Tea Club secured a substantial $1.1 million investment in June 2021 to cater to its expanding consumer base. The industry's growth is also propelled by manufacturers' efforts to innovate, driven by increased investments in research and development and heightened consumer awareness regarding the benefits of products containing natural, organic, and vegan tapioca pearls. Notably, companies like Botanist are capitalizing on this trend by introducing new offerings like blue-hued boba tea made with pea-based milk in their in-store cafe menus, as seen in Tokyo's Harajuku neighborhood in August 2021, thereby diversifying their product range to include bubble tea. Additionally, the surge in popularity of bubble tea and related products like exploding boba and bubble foods and drinks can be attributed to the wide array of sauces, toppings, flavors, and texture combinations available, catering to diverse consumer preferences.

Top-down and bottom-up approaches were used to estimate and validate the size of the Global Bubble Food & Beverages Market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Global Bubble Food & Beverages Market Segmental Analysis

Global Bubble Food & Beverages Market is segmented on the basis of product, source, distribution channels and region. By product, the market is segmented into fruits snacks, desserts, bubble tea, and others. By source, the market is segmented into tapioca-based and bursting bubbles. by distribution channels, the market is segmented into off trade and on trade. By region, the market is segmented into North America, Europe, Asia Pacific, Middle East and Africa, and Latin America.

Drivers of the Global Bubble Food & Beverages Market

The market offers an extensive range of tea flavors and varieties, such as black, fruit-infused, and green jasmine tea, catering to diverse preferences. Fruit-infused tea encompasses a spectrum of flavors, from sweetened fruit blends to creamy fruit-infused concoctions. For lactose-intolerant individuals, options like black tea and green jasmine tea remain suitable alternatives. The abundance of boba tea options enhances consumer choice and contributes to the expansion of customer base, reflecting an effective marketing strategy. Moreover, companies are actively innovating, introducing new flavor combinations and blends to captivate customers' interest.

Restraints in the Global Bubble Food & Beverages Market

The increasing popularity of novel tea beverages faces a challenge due to the wide availability of alternative caffeinated drinks like coffee, especially given the prevailing trends in coffee consumption in Western countries. Coffee, now widely utilized as an energy booster, has seen its accessibility as a convenient ready-to-drink option improve to cater to the demands of busy consumers. A plethora of innovative coffee categories, including cold brew, snap chilled, and effervescent canned coffee, further enrich the coffee market, offering diverse choices to consumers.

Market Trends of the Global Bubble Food & Beverages Market

The emergence of social media has profoundly influenced the food and beverage sector, with the bubble tea market experiencing a notable effect. Numerous bubble tea establishments and cafes have garnered substantial online followings by crafting visually captivating beverages meant for sharing and snapping photos. These concoctions frequently showcase vivid hues, imaginative toppings, and unconventional serving containers, catering to the aesthetic preferences of social media users.

Executive Summary

Market Overview
Wheel of Fortune

Research Methodology

Information Procurement
Secondary & Primary Data Sources
Market Size Estimation
Market Assumptions & Limitations

Parent Market Analysis

Market Overview
Market Size
Market Dynamics
- Drivers
- Opportunities
- Restraints
- Challenges

Key Market Insights

Technology Analysis
Pricing Analysis
Supply Chain Analysis
Value Chain Analysis
Ecosystem of the Market
IP Analysis
Trade Analysis
Startup Analysis
Raw Material Analysis
Innovation Matrix
Pipeline Product Analysis
Macroeconomic Indicators
Top Investment Analysis
Key Success Factor
Degree of Competition

Market Dynamics & Outlook

Market Dynamics
- Drivers
- Opportunities
- Restraints
- Challenges
Regulatory Landscape
Porters Analysis
- Competitive rivalry
- Threat of Substitute Products
- Bargaining Power of Buyers
- Threat of New Entrants
- Bargaining Power of Suppliers
Skyquest Special Insights on Future Disruptions
- Political Impact
- Economic Impact
- Social Impact
- Technical Impact
- Environmental Impact
- Legal Impact

Global Bubble Food & Beverages Market by Product

Market Overview
Fruits Snacks
Desserts
Bubble Tea
Others

Global Bubble Food & Beverages Market by Source

Market Overview
Tapioca-based
Bursting Bubbles

Global Bubble Food & Beverages Market Size by Region

Market Overview
North America
- USA
- Canada
Europe
- Germany
- Spain
- France
- UK
- Rest of Europe
Asia Pacific
- China
- India
- Japan
- South Korea
- Rest of Asia-Pacific
Latin America
- Brazil
- Rest of Latin America
Middle East & Africa (MEA)
- GCC Countries
- South Africa
- Rest of MEA

Competitive Landscape

Top 5 Player Comparison
Market Positioning of Key Players, 2021
Strategies Adopted by Key Market Players
Top Winning Strategies
- By Development
- By Company
- By Year
Recent Activities in the Market
Key Companies Market Share (%), 2021

Key Company Profiles

Lollicup USA Inc. (USA)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Kung Fu Tea (USA)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Gong Cha (Taiwan)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Coco Fresh Tea & Juice (Taiwan)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Chatime (Taiwan)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Sharetea (Taiwan)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Boba Guys (USA)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Happy Lemon (China)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
The Alley (Taiwan)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Presotea (Taiwan)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Tiger Sugar (Taiwan)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Ten Ren's Tea (Taiwan)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Yifang Fruit Tea (China)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Royaltea (China)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Nayuki (China)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Heytea (China)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Vivi Bubble Tea (USA)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
TP Tea (Taiwan)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Quickly (USA)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Comebuy (Taiwan)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
HappyFresh (India)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Biju Bubble Tea (Canada)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments