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瑜伽垫全球市场规模/份额/行业趋势分析报告,按材料、分销渠道(专卖店、百货商店/大卖场、在线渠道)、最终用户、地区、展望/预测,2022-2028 年版Global Yoga Mat Market Size, Share & Industry Trends Analysis Report By Material, By Distribution Channel (Specialty Store, Departmental Store & Hypermarket, and Online Channel), By End User, By Regional Outlook and Forecast, 2022 - 2028 |
预计到 2028 年,全球瑜伽垫市场规模将达到 134 亿美元,在预测期内以 5.8% 的复合年增长率增长。
瑜伽垫有多种厚度、材料、表面纹理、“粘性”或抓地力、重量和价格。它通常长 6 英尺(180 厘米),宽 2 英尺(61 厘米)。瑜伽垫薄至 116 英寸(2 毫米),适用于轻便的“旅行”款式,厚至 18 英寸(3 毫米)适用于普通垫子,或 14 英寸(6 毫米)适用于高性能跑步垫和用于瑜伽疗法的软床垫。可以任何一个。我们还提供各种垫子颜色和款式。对齐垫是正确对齐的印刷指南,旨在帮助受训者准确地间隔和对齐他们的脚。有些还印有图形。还有一个可以紧凑折迭的旅行垫。
最初,商业上使用的“粘性”瑜伽垫是光滑的,通常价格便宜,并且由 PVC 製成。最近,还出现了使用橡胶、有机棉和天然黄麻的“绿色”垫子。 PVC 垫在踩踏时最柔韧且“柔韧”,而棉垫和黄麻垫最坚硬。最粗糙的垫子由黄麻製成,“粘性”PVC 垫子提供强大的牵引力,但由各种材料製成的现代纹理垫子也提供高牵引力。
COVID-19 影响分析
几乎每个地区的每个国家、每个行业的经济效率和分配系统都直接或间接受到 COVID-19 的影响。但是,大流行正在对健康产业和相关业务产生积极影响。健身器材和医疗用品市场还包括瑜伽垫业务。全球瑜伽垫市场并未受到大流行的不利影响。如今,人们变得越来越有创意,并将瑜伽融入到他们的日常锻炼中。许多消费者心理学家认为,消费者基于三种需求进行购买:保护、娱乐和联繫。
市场增长因素
瑜伽越来越受欢迎
瑜伽的许多健康益处在过去几年中越来越受欢迎。瑜伽被认为是世界上最受欢迎的运动之一。瑜伽练习越来越受欢迎,6 月 21 日被公认为“国际瑜伽日”。在英国,“yoga”是最常用的 15 个词之一。随着其越来越受欢迎,对瑜伽垫等相关产品的需求也在增加。瑜伽垫充当您的身体和地面之间的屏障。它通过防止热量、电荷和能量从身体到地面的损失来创造热绝缘。
使用可持续和可生物降解的材料
世界各国政府都在敦促生产商在製作瑜伽垫时使用环保材料。为了遵守严格的政府规定,瑜伽垫製造商正在从使用 PVC 材料转向使用棉花和黄麻等各种环保材料。 Manduka、Yoloha、Prana、Jade Yoga 和 Tomuno 等公司专注于在生产过程中使用低碳足蹟的材料。儘管这些公司的特点和使用的材料不同,但它们都有一个共同点,即它们都是传统 PVC 瑜伽垫的环保替代品。
市场障碍
原材料价格波动
瑜伽垫由多种材料製成,包括天然橡胶、聚氯乙烯 (PVC)、热塑性弹性体 (TPE) 和聚氨酯 (PU)。原油基聚合物包括聚氯乙烯 (PVC)、热塑性弹性体 (TPE) 和聚氨酯 (PU)。因此,原油价格直接影响瑜伽垫市场。油价波动正在衝击整个瑜伽垫供应链。瑜伽垫原始设备製造商和供应商专注于提高价格以获取利润,但他们也在亏损和失去客户。因此,原材料价格波动阻碍了瑜伽垫行业的扩张。
材料展望
瑜伽垫市场按材料细分为 PVC、TPE、橡胶、热塑性弹性体、聚氨酯和棉/黄麻。橡胶板块在 2021 年的瑜伽垫市场上取得了可观的收入份额。市场上最环保的瑜伽垫可能是由橡胶製成的。它们由天然橡胶製成,天然橡胶可从橡胶树中可持续再生。此外,橡胶瑜伽垫没有额外的成分,如 EVA 或其他形式的合成橡胶。
分销渠道前景
瑜伽垫市场按分销渠道细分为专卖店、百货商店/大卖场和在线渠道。在线渠道部分在 2021 年的瑜伽垫市场上取得了可观的收入份额。智能手机和互联网的普及正在迅速扩大。网上购物越来越受欢迎有几个原因,包括 24 小时供应、广泛的选择以及比较价格的机会。大多数零售商,例如 lululemon 和 manduka,都有网站,客户可以根据需要订购产品。
最终用户展望
瑜伽垫市场按最终用户细分为瑜伽和健身俱乐部、家庭使用等。 2021 年,家庭部门在瑜伽垫市场上的收入份额很大。这是在家里做仰卧起坐、臀桥、俯卧撑和其他练习。如果自由体操是您的日常活动,那么垫子是您家庭健身房的绝佳补充。垫子对动态仰卧起坐很有效,例如俄罗斯式转体和抬腿,这会给下背部带来压力,并且经常与地板接触。
区域展望
按地区分析了北美、欧洲、亚太地区和拉美地区的瑜伽垫市场。到 2021 年,北美地区将在瑜伽垫市场占据相当大的收入份额。由于美国和加拿大等国家消费者在瑜伽和健身相关产品上的支出增加,预计北美地区将占据相当大的市场份额。此外,该地区越来越多的瑜伽和健身设施有助于增加瑜伽垫的使用。
The Global Yoga Mat Market size is expected to reach $13.4 billion by 2028, rising at a market growth of 5.8% CAGR during the forecast period.
Modern yoga as exercise uses specially crafted mats called "yoga mats" to prevent hands and feet from slipping during asana practice. A sticky mat was an early version composed of rubber carpet underlay that was invented by yoga instructor Angela Farmer in 1982. Hatha and meditation yoga were traditionally practiced on bare ground, occasionally with a rug made of deer or tiger leather. Modern yoga mats are constructed of plastic, rubber, and occasionally other materials like hessian and cork, balancing price, grip, comfort, and weight. The phrase "one of the most pervasive emblems of yoga's commercialization" has been used to describe the yoga mat.
Although there are wider varieties, most yoga mats are 24 inches (60 centimeters) wide and 72 inches (182 centimeters) long. They range in thickness from 2 millimeters to 7 millimeters, with 4 to 5 millimeters being the most typical. These days, yoga mats come in a huge variety. They are available in a wide variety of hues, designs, and patterns. Some are made with the environment in mind, while others are made to be portable and usable anywhere.
Yoga mats come in a range of thicknesses, materials, surface textures, "stickiness" or grip, weight, and prices. They typically measure 6 feet (180 cm) long and 2 feet wide (61 cm). Yoga mats can be as thin as 116 inches (2 mm) for lightweight "travel" styles, as thick as 18 inches (3 mm) for normal mats, or as thick as 14 inches (6 mm) for either high-performing- performing mats or soft mattresses for yoga therapy. There are numerous colors and styles of mats available. The purpose of "alignment mats," which are printed with guidelines for proper alignment, is to assist practitioners in accurately spacing out and aligning their feet. Others have graphics printed on them. Some travel mats can be compactly squared up.
The original "sticky" yoga mats used in commercial production had a smooth surface and were typically less expensive; they were composed of PVC. More recently, some allegedly "green" mats have been created using rubber, organic cotton, and natural jute. PVC mats are the most pliable and have the most "give" when stepped on; cotton and jute fiber mats are the firmest. The roughest mats are made of jute; "sticky" PVC mats provide strong traction, but some contemporary textured mats made of various materials also offer high traction.
COVID-19 Impact Analysis
Nearly every country across all areas, their economic efficiency, and the distribution systems of every industry have all been impacted by COVID-19 in direct and indirect ways. The pandemic has, however, had a favorable effect on the health industry and its related business. The marketplaces for exercise equipment and medical supplies include the yoga mat business. The world market for yoga mats has not been adversely affected by the pandemic. People are getting more inventive these days and incorporating yoga into their workout routines. Numerous consumer psychologists assert that consumers have been making purchases based on three needs: protection, entertainment, and connection.
Market Growth Factors
Increase In Yoga's Popularity
The numerous health advantages of yoga have increased its popularity over the past few years. One of the most well-liked forms of exercise in the world has been considered to be yoga. The practice of yoga is gaining popularity, and June 21 is recognized as International Yoga Day. In the UK, "yoga" ranks among the top 15 most used words. The demand for yoga mats and other related items has increased as a result of its rising popularity. The yoga mat serves as a barrier between the body and the ground. This creates a thermo-insulation by preventing any loss of heat, charge, or energy from the body to the ground.
Utilization Of Sustainable And Biodegradable Materials
Government agencies from all over the world are urging producers to use eco-friendly materials while creating yoga mats. Yoga mat makers are switching from using PVC materials to a variety of eco-friendly materials such as cotton, jute, and many others to comply with strict government rules. Businesses like Manduka, Yoloha, Prana, Jade Yoga, and Tomuno, among others, are concentrating on employing materials that emit little carbon dioxide during production. Even though they may differ in terms of their features and the materials used to make them, they all share the ability to serve as an environmentally friendly replacement for conventional PVC yoga mats.
Market Restraining Factors
Price Volatility For Raw Materials
Yoga mats are made from a variety of basic materials, including natural rubber, polyvinyl chloride (PVC), thermoplastic elastomer (TPE), and polyurethane (PU). The polymers made from crude oil include polyvinyl chloride (PVC), thermoplastic elastomer (TPE), and polyurethane (PU). As a result, the price of crude oil directly affects the yoga mat market. Crude oil prices are always fluctuating, which hurts the entire supply chain for yoga mats. While OEMs and suppliers of yoga mats are focusing on boosting prices to increase profits, they are also suffering losses and losing customers. Therefore, the price volatility of raw materials hinders the expansion of the yoga mat industry.
Material Outlook
Based on the Material, the Yoga Mat Market is divided into PVC, TPE, Rubber, Thermoplastic Elastomer, Polyurethane, and Cotton/Jute. The rubber segment witnessed a significant revenue share in the yoga mat market in 2021. The most environmentally friendly yoga mats available on the market are probably made of rubber. They are made with renewable natural rubber from rubber trees in a sustainable manner. Additionally, rubber yoga mats don't have additional components like EVA or other forms of synthetic rubber.
Distribution Channel Outlook
On the basis of the Distribution Channel, the Yoga Mat Market is segmented into Specialty Store, Departmental Store & Hypermarket, and Online Channel. The online channel segment registered a substantial revenue share in the yoga mat market in 2021. Due to the widespread use of smartphones and the internet, it is expanding quickly. Online shopping has been increasingly popular for several reasons, including its availability 24 hours a day, a wide range of choices, and the opportunity to compare prices. Most retailers, like Lululemon and Manduka, also have websites where customers may order products based on their needs.
End-User Outlook
By end-user, the Yoga Mat Market is bifurcated into Yoga & fitness clubs, Household, and others. The household segment witnessed a significant revenue share in the yoga mat market in 2021. It is due to the sit-ups, glute bridges, push-ups, and other exercises done at home. A mat will be a terrific addition to the home gym if include floor-based activities in routines. They work well for dynamic ab exercises like Russian twists and leg lifts, which exert strain on the lower back and involve contact with the floor.
Regional Outlook
Region-wise, the Yoga Mat Market is analyzed across North America, Europe, Asia Pacific, and LAMEA. The North America region acquired a substantial revenue share in the yoga mat market in 2021. Due to the significant consumer expenditure on yoga and fitness-related products in nations like the United States and Canada, the North American region is anticipated to account for a significant portion of the market. Additionally, the region's growing availability of yoga and fitness facilities contributes to an increase in yoga mat usage.
The market research report covers the analysis of key stake holders of the market. Key companies profiled in the report include Adidas AG, Lululemon Athletica, Inc., Hugger Mugger Company, Inc., Manduka, LLC, Prana (Columbia Sportswear Company), Aurorae, LLC, Ecoyoga Ltd., EuProMed s.r.o., Jade Yoga, and Yaazhtex.
Market Segments covered in the Report:
By Material
By Distribution Channel
By End User
By Geography
Companies Profiled
Unique Offerings from KBV Research
List of Figures