市场调查报告书
商品编码
1172724
耳机全球市场规模,份额,行业趋势分析报告:按类型(入耳式,耳罩式),连接性别(有线,无线),应用(商业,个人),价格范围,区域展望和预测2022-2028Global Headset Market Size, Share & Industry Trends Analysis Report By Type (In-ear and Over-ear), By Connectivity (Wired and Wireless), By Application (Commercial and Personal), By Price Band Type, By Regional Outlook and Forecast, 2022 - 2028 |
在预测期内,全球耳机市场规模预计将以 28.6% 的复合年增长率增长,到 2028 年将达到 2395 亿美元。
随着城市化进程的加快,居住在大都市地区的人们的可支配收入不断增加。 此外,随着城市化进程的推进,对技术先进产品的需求也在增加。 因此,世界各地的人们都在转向平板电脑、智能手机和高级无线耳机等智能设备,以让他们的生活更加舒适并适应不断发展的技术进步。
一般而言,在技术支持中心和客户服务中,员工使用耳机不仅用于输入信息,还用于在沟通时进行客户服务。 更多时候,耳机用于视频会议和游戏内通信。 游戏中的耳机用于玩家之间的对话,玩家可以自由使用鼠标和键盘进行游戏。
COVID-19 影响分析
COVID-19 在 2020 年对可穿戴行业产生了巨大影响,尤其是上半年。 一个重要因素是由于大流行期间严格的政府法规和限制导致供应链中断。 全球厂商囤积了大量用于可穿戴领域的原材料。 然而,COVID-19 的影响打乱了製造商的生产计划。 主要国家/地区的封锁减少了这些可穿戴领域的销售额并减缓了交货时间。
市场增长因素
耳机技术进步的兴起
对具有最小声音失真的各种样式耳机的需求不断增长,已成为技术发展的基本商业推测。 音乐设备的无缝连接和增强的聆听体验是通过近场通信和主动降噪等一流功能实现的。 近场通信技术允许只需轻按无线耳机即可进行通信和轻鬆聆听音乐。
健身爱好者推动市场
由于健身爱好者的需求增加,耳机市场正在经历销量激增。 耳机越来越多地被用来在锻炼时屏蔽环境噪音。 使用耳机和耳塞在不同的天气条件下进行锻炼,例如灰尘和雨水,这使得生产商可以使用更耐用的产品。 此外,为了确保防水和防尘安全,已经开始生产具有防护等级的产品。
市场製约因素
市面上假货很多
假冒产品的增加已成为耳机市场的主要问题。 对低价产品和合理价格的需求导致了经济型假冒产品的生产。 由于缺乏对产品的了解,消费者通常倾向于购买廉价的假冒产品。 此外,由于缺乏质量和品牌知名度,他们最终可能会购买价格较低的仿製品。
按类型划分的前景
耳机市场按类型分为入耳式和耳罩式。 到 2021 年,包耳式耳机部分将在耳机市场中占据重要的收入份额。 包耳式耳机通常有大耳垫,可以完全包围您的耳朵和厚颈带。 这些通常是最舒适的设计。 此外,与入耳式相比,填充物充实且易于佩戴,不会对头部造成负担。 包耳式耳机的电池寿命更长,而且便于携带。
连通性格局
根据连接性,耳机市场分为有线和无线。 2021年,无线领域在耳机市场取得了大幅增长。 这些无线耳机使用无线射频信号或蓝牙连接到您的设备。 蓝牙耳机经济实惠,可为消费者提供移动性。 无线技术让消费者可以自由移动。 增强智能、人工智能和SKAA技术等高科技技术的广泛接受正在推动潜在客户对无线耳机的兴趣。
应用展望
根据应用场景,耳机市场分为个人和商业。 2021年个人细分覆盖耳机市场增速显着。 这是由于健身、休閒、运动、虚拟现实和游戏等人群越来越多地购买供个人使用的耳机。 随着远程办公生态系统的显着发展,对个人耳机的需求也将增加。 这种远程办公生态系统使得办公室会议、会议和培训课程必须在家中进行,从而促进了个人耳机市场的销售。
价格区间展望
耳机市场按价格范围细分为低于 50 美元、51-150 美元、151-350 美元和 351 美元以上。 2021 年,151-350 美元的细分市场在耳机市场中占据了最大的收入份额。 对增值功能(如改进设计、频率响应、噪声消除和 3D 技术)的需求等高级属性正在推动对价格在 151 美元至 350 美元之间的产品的需求。 与较低价格范围内的产品相比,此价格范围内的产品提供更好的质量、声音感知、更好的声音体验和品牌认知度。
区域展望
按地区分析了北美、亚太地区、欧洲和 LAMEA 的耳机市场。 2021年,亚太地区占据了耳机市场最大的收入份额。 这是由于该地区消费者的可支配收入不断增加,尤其是在中国和印度等发展中国家。 由于亚太耳机市场对价格敏感,主要耳机公司面临来自印度和中国等国家本土品牌的激烈竞争。 因此,耳机市场在亚太地区有更多的增长机会。
市场进入者采取的主要策略是产品发布。 根据 Cardinal Matrix 中的分析,Apple, Inc. 是耳机市场的先驱。 Harman International Industries, Inc.、Sony Corporation 和 Logitech International S.A. 等公司是耳机市场的主要创新者。
The Global Headset Market size is expected to reach $239.5 billion by 2028, rising at a market growth of 28.6% CAGR during the forecast period.
The introduction of headsets has revolutionized verbal communication. Without holding, a microphone or wearing an earpiece, oral communication has become easier. Headsets have replaced traditional telephones. Now one does not have to stand in one place to communicate or be confined to one closed environment.
Many designs and variations are available for the headsets. The standard headsets designs include a microphone on the end of the bracket positioned near the mouth and two earpieces. The earpieces are connected to the neckband or headband. This setup has resulted in a high-fidelity sound system. The ambient sound is very low when the ears are covered.
The disposable income of the people residing in metropolitan areas has increased with rapid urbanization. With the growing urbanization, the need for technologically advanced products also rises. As a result, people worldwide turn to smart devices such as tablets, smartphones and advanced wireless earphones to make life easier and adaptable to rising technological advancements.
Generally, in technical support centres and customer service, where employees engage in customer dealing while communicating as well as typing information, headsets are used. More often, headsets are used for video conferencing and communication within the game. While playing headsets are used by players to converse with each other, allowing them to freely use a mouse and keyboard to play the game.
COVID - 19 Impact Analysis
COVID-19 has greatly affected the wearable industry in 2020, especially in the first half of the year. The major factor responsible for this is the supply chain disturbance because of the strict government regulations and restrictions during the pandemic period. Manufacturers of various countries had a large stockpile of raw materials used in the wearable segment. However, COVID-19 has hindered the production schedules of the manufacturers. The sales of these wearable sectors declined due to the lockdown in major economies, which resulted in lowering the delivery rates.
Market Growth Factors
Rising technological advancement in the headsets
The rising growth in the demand for minimal distortion in sound and varied styles for the headset has intrinsically pitched businesses for technological developments. The seamless connection in the music device and enhanced listening experience is made possible with top-notch features like near-field communications, & active noise cancellation. Near-field communication technology has made communication and listening to music effortless with just a tap on wireless headphones.
Fitness enthusiasts are driving the market
The headsets market is soaring the sales with the rising demand from fitness fanatics. The use of headsets while exercising is increasing to keep out the ambient noises. The utilization of headphones or earphones for exercise in varied climatic conditions, such as dust, and rain, has led the producers to make available more durable products. Manufacturers have also started to produce products with an ingress protection rating to provide safety against water and dust.
Market Restraining Factors
Many counterfeit products available in the market
The increasing availability of fake products is a major challenge for the headset market. The demand for low-cost goods, at reasonable prices has led to the manufacturing of economical counterfeit products. Consumers usually have a lack of understanding of the products due to which they often tend to buy cheaply priced fake products. They are unaware of the quality, or the brand leading them to buy similar products offered at a lower price.
Type Outlook
By type, the headset market is divided into in-ear and over ear. The over-ear headsets segment acquired a significant revenue share in the headset market in 2021. The over-ear headphones usually have big ear cushions that fully surround the ear and thick neckbands. They are generally the most comfortable design. They do not add much tension to the head as they are well-padded and easy to wear as compared to on-ear models. The over-ear headphones have better battery life and are portable.
Connectivity Outlook
Based on connectivity, the headset market is bifurcated into wired and wireless. In 2021, the wireless segment procured a considerable growth rate in the headset market. These wireless headsets use wireless radio frequency signals or Bluetooth to connect to a device. Bluetooth headsets are economical and provide mobility to consumers. Utilizing wireless tech allows them to move around freely. The wide acceptance of high-tech technology such as augmented reality, artificial intelligence, and SKAA technology has led to potential customers' attention towards wireless headsets.
Application Outlook
On the basis of application outlook, the headset market is classified into personal and commercial. In 2021, the personal segment covered a remarkable growth rate in the headset market. This is because of the increasing procreation of headsets for fitness, casual, sports, virtual reality, and gaming for personal utilization of the people. Moreover, with a considerable rise in the work-from-home ecosystem, the number for personal headsets demand will also increase. This work-from-home ecosystem has made it mandatory for office meetings, conferences, and training sessions to be addressed from home which has boosted the personal headsets market's sales.
Price Band Type Outlook
On the basis of price band type, the headset market is segmented into, below USD 50, USD 51-150, USD 151-350 and over USD 351. In 2021, the USD 151-350 segment witnessed the largest revenue share in the headset market. Highly developed characteristics like improved design, frequency response, and demand for value-added features, which include noise cancellation, & 3D technology, have influenced the demand for product ranging between USD 151-350. The products in the particular price range offer better quality, sound recognition, superior sound experience, and brand recognition against the products ranged a little lower.
Regional Outlook
Region wise, the headset market is analysed across North America, Asia-Pacific, Europe and LAMEA. In 2021, the Asia-Pacific region accounted for the maximum revenue share in the headsets market. This is because of the rising consumer disposable income in the region, particularly in developing nations like China and India. Major headsets, companies face tough competition from local brands in countries like India and China as the headset market in Asia-Pacific is price-conscious. Thus, the headset market has more opportunities for the growth in the Asia-Pacific.
The major strategies followed by the market participants are Product Launches. Based on the Analysis presented in the Cardinal matrix; Apple, Inc. is the forerunner in the Headset Market. Companies such as Harman International Industries, Inc., Sony Corporation, Logitech International S.A. are some of the key innovators in Headset Market.
The market research report covers the analysis of key stake holders of the market. Key companies profiled in the report include Bose Corporation, Apple, Inc, Harman International Industries, Inc. (Samsung Electronics Co., Ltd.), Grado Labs, Inc., Shure, Inc., Logitech International S.A., Panasonic Corporation, Poly, Inc. (Plantronics, Inc.) (HP Development Company, L.P.), Sony Corporation and Sennheiser Electronic GmbH & Co. KG
Recent Strategies Deployed in Headset Market
Product Launches and Expansions:
Oct-2022: Logitech G, part of Logitech International, launched the G733 wireless headset, a wireless gaming-focused headset. The headset has reversible suspension headbands, provides dual-layer memory foam ear pads, and is available in two color options. This product aims to provide gamers with high-performance gaming tools while taking a fun approach.
Sep-2022: Bose launched QuietComfort Earbuds II, a wireless earbud with a CustomTune sound calibration feature, that customs audio and noise cancellation based on the user's ear canal's acoustic response, and ActiveSense, a feature that allows user to listen to music and be aware of surroundings at the same time.
Sep-2022: JBL (a brand under Harman International) launched JBL Quantum 350 Wireless Headphones, a gaming headset with a 22-hour replenishable battery, focused on improved focus and increased comfort for the user. The headsets are DISCORD-certified and works with both Skype and TeamSpeak.
Sep-2022: Logitech launched Brio 500 webcams and Zone Vibe headphones, webcams, and headsets intended to use for hybrid work, and would make work easy for teachers, architects, designers, etc. These two products fulfill the advancing needs of remote, hybrid workers, many of whom still lack the right equipment.
Sep-2022: Sony launched WH-1000XM5 in India, a premium over-ear headset, available in two color options, black, and silver, with 30 hours of battery life. The premium headphones are 360 Reality Audio Certified, can be paired with two devices at once and is equipped with Swift Pair technology.
Sep-2022: Sennheiser launched Momentum 4, a wireless headphone with 60 hours of battery backup, Adaptive Noise Cancellation (ANC) technology, and built-in EQ. The product is also equipped with sound personalization features, providing users with an extraordinary sound experience.
Aug-2022: Grado introduced GS1000x and GS3000x, Statement X series headsets. The GS3000x is bordered by cocobolo wood, and equipped with the Grado's most powerful driver, while GS1000x has a combination of mahogany and ipe wood.
Jul-2022: JBL (part of Harman International) launched JBL LIVE Pro 2 headphones, with features like up to 40 hours of listening, IPX 5 ratings, noise and wind isolation technology. The product launch reinforces JBL's noise-canceling truly wireless product offerings.
Jun-2021: Poly launched Poly Voyager Focus 2, a wireless headset with features like Acoustic Fence technology, active noise cancellation (ANC), etc. The headset is available in two variants, Voyager Focus 2 UC and Voyager Focus 2 Office, both of which are Microsoft Teams-certified, and has a button that allows user to instantly access Microsoft Teams app.
Sep-2020: Panasonic introduced five new headsets within Athleisure and the Retro series. HTX90N, HTX20B, NJ310B, TCM130, and TCM55, these headsets are equipped with voice assistance, and noise cancellation technology. The new headphones bring together modern design and matchless sound technology. These headsets under Athleisure and the Retro series, fulfill today's consumers advancing needs.
Partnerships, Collaborations and Agreements:
Sep-2022: Bose partnered with Qualcomm, a US-based multinational company, primarily into developing and manufacturing software, semiconductors, etc. The partnership involves integrating Qualcomm's music and voice platforms into future Bose devices for a better and exceptional listening experience. This partnership aims to upgrade Bose's products and technologies, to provide their customers with a better listening experience.
Mar-2022: JBL (a subsidiary of Harman International) collaborated with 100 Thieves, an American gaming organization, and a fashion lifestyle brand. The companies collaborated on Quantum ONE Headset, a limited edition, game-focused headset. This collaboration complements JBL's objective to become a go-to brand in gaming.
Feb-2022: Sony teamed up with Niantic, a US-based company, specializing in developing augmented reality platform. The collaboration involves integrating Niantic's AR technology and Sony's audio technology for the development of headphones featuring auditory AR. Moreover, the collaboration involves working on other future and existing projects.
Business Expansions:
Jun-2022: Sony introduced INZONE, a new product line under Sony that focuses on PC gaming gear. The first offering includes 3 headsets, out of which two are wireless and one is wired, and two monitors. The brand launch caters to the demands of the increased market of gaming and esports tournaments.
Geographical Expansions:
Feb-2021: Logitech expanded its global footprint by opening its first offline retail store in India. The geographical expansion reflects Logitech's devotion to the Indian market and consumers and aligns with its plan to provide consumers with an offline store to personally experience Logitech's wide product offerings and make an intelligent buying decision.
Market Segments covered in the Report:
By Type
By Connectivity
By Application
By Price Band Type
By Geography
Companies Profiled
Unique Offerings from KBV Research
List of Figures