市场调查报告书
商品编码
1184315
区块链游戏全球市场规模,份额和行业趋势分析报告:按平台(ETH,BNB Chain,Polygon等),游戏类型(角色扮演,开放世界,集体),区域展望和预测2022-2028Global Blockchain Gaming Market Size, Share & Industry Trends Analysis Report By Platform (ETH, BNB Chain, Polygon and Others), By Game Type (Role Playing, Open World and Collectible), By Regional Outlook and Forecast, 2022 - 2028 |
全球区块链游戏市场规模预计在预测期内以 68.2% 的复合年增长率增长,到 2028 年将达到 1045 亿美元。
使用区块链技术的加密货币和 NFT 有望成为视频游戏的收入来源。 许多在线游戏允许玩家使用皮肤和其他游戏内物品自定义他们的角色,这些物品可以获得併与其他玩家交换游戏内现金。 某些游戏的一个特点是能够将虚拟商品换成现实世界的钱。 区块链游戏通常允许玩家将游戏内物品换成加密货币,然后可以将其兑换成现实世界的现金。 由于区块链的可追溯性,可以规避某些灰色市场问题。
COVID-19 影响分析
COVID-19 大流行无疑对企业产生了巨大影响。 企业和组织不得不改变他们的运作方式以适应在线工作环境。 政府强迫人们呆在室内,政府对他们施加了严格的规定。 因此,人们在疫情期间花在休閒上的时间更多了。 运营商、发行商、游戏开发商等可以选择在家工作,儘管存在生产力问题,并且能够继续他们的工作。 COVID-19 流行病对订阅游戏领域的公司和组织产生了积极影响,带来了出色的销售和收入。
市场增长因素
互联网连接和智能手机普及率的提高
随着高品质智能手机的普及,全球手机游戏用户数量不断增加。 随着智能手机的普及和互联网的普及,用户对手机游戏的期望值不断上升。 此外,智能手机技术的进步,例如更宽的显示屏、更多的存储容量和更高的 RAM 集成,正在增加基于移动的区块链游戏的用户。 因此,虽然休閒游戏仍然很受欢迎,但硬核游戏玩家在智能手机屏幕上花费的时间明显增加了。
现代技术在游戏行业的出现
由于近年来的技术进步,在线游戏已经发展到现实与虚构之间几乎没有区别的地步。 游戏的趣味性、原创性和设计性唤醒了玩家的大脑。 由于技术的快速进步,区块链游戏越来越受欢迎,因为它们为玩家提供了独特的体验和更高层次的乐趣。 由于虚拟现实、人工智能和增强现实等技术的进步,游戏对玩家来说变得更具吸引力和刺激性。
市场约束
缺乏对区块炼和NFT技术的了解
对支撑区块链游戏的技术区块链缺乏了解是普通消费者接受和采用的最大障碍。 区块炼是目前市场上最新、最令人兴奋的技术之一。 儘管如此,最终用户需要帮助才能掌握区块链思想的技术方面。 儘管区块链解决方案的供应商众多,技术也有诸多优势,但区块链解决方案的采用率仍有待提高。
平台展望
区块链游戏领域按照平台分为ETH、BNB Chain、Polygon等平台。 在区块链游戏行业,BNB Chain 行业在 2021 年占据了相当大的收入份额。 Web3 游戏行业,更广为人知的名称是 GameFi,正在迅速采用 Binance 的区块链环境。 BNB Chain正在发展成为一个去中心化、无需许可、社区驱动的区块链生态系统。 BNB Chain 社区在过去几年中取得了技术进步,提供了越来越多的权力下放。
游戏类型展望
区块链游戏领域根据游戏类型分为角色扮演游戏、开放世界游戏和收藏游戏。 角色扮演游戏将在 2021 年以最高收入份额引领区块链游戏行业。 由生产角色扮演游戏的公司和合伙企业以及独资企业提供的角色扮演游戏销售和相关服务包括在角色扮演类型部分。 该组织还参与角色扮演游戏的设计、安装、製作、发行和支持服务。
区域展望
按区域划分,区块链游戏市场分为北美、欧洲、亚太和 LAMEA。 亚太地区在 2021 年的收入份额最高,在区块链游戏市场中处于领先地位。 由于该地区的游戏玩家人数众多,游戏在亚太地区已经成为一项价值数十亿美元的业务。 因此,区块链游戏供应商可以接触到庞大的消费者群体。 此外,区块链游戏行业也受益于政府对区块链的立法。
The Global Blockchain Gaming Market size is expected to reach $104.5 billion by 2028, rising at a market growth of 68.2% CAGR during the forecast period.
Video games incorporating elements that employ blockchain technology based on cryptography are known as "blockchain games" (also known as "NFT games" or "crypto-games"). Players may purchase, sell, or trade in-game goods with other players when a video game uses blockchain technology, particularly cryptocurrencies and non-fungible tokens (NFTs). As a method of commercialization, the game publisher deducts a charge from each transaction.
Due to the technologies they include that let players earn bitcoin via gaming, a subset of these games is sometimes called "play-to-earn" games. Numerous AAA publishers want to use this technology in the future. However, blockchain technology has drawn criticism from gamers, game creators, and game corporations for being superfluous, unsustainable, and exploitative.
Cryptocurrencies and NFTs, which use blockchain technology, are prospective revenue streams for video games. Many online games allow players to customize their characters using skins or other in-game goods, which they can acquire and exchange with other players for in-game cash. Certain games' features are the ability to trade virtual goods for real-world money. Blockchain games often enable players to swap in-game things for cryptocurrency, which may be converted into real cash. Because of the traceability of the blockchain, this may avoid specific issues with grey markets.
COVID-19 Impact Analysis
Undoubtedly, the COVID-19 pandemic has had a significant effect on companies. Companies and organizations had to change how they operated to accommodate an online working environment. People were forced to remain indoors by the government, which also imposed stringent rules for them to follow. Consequently, people spent more time engaging in leisure activities throughout the epidemic. Operators, publishers, and game developers could continue operating thanks to work-from-home options, despite some productivity issues. The COVID-19 pandemic has had a good effect on the companies and organizations involved in the subscription-based gaming sector, resulting in excellent sales and income.
Market Growth Factors
Increase in Internet Accessibility and Smartphone Use
Mobile gaming players worldwide have increased due to the accessibility of high-quality smartphones. Because more people have access to smartphones and the internet is more widely used, users' expectations for mobile gaming are continually rising. In addition, users of mobile-based blockchain games have increased as a result of smartphone technology advancements, including broader displays, more storage capacity, and high RAM integration. As a result, while casual games are still popular, hard-core gamers' phone screen time has significantly increased.
Modern Technology's Emergence in the Gaming Industry
Online gaming has advanced thanks to recent technological advancements to the point where there is hardly a difference between reality and fiction. The game's excitement, originality, and design aroused the player's brains. Blockchain gaming is becoming more popular due to rapid technological advancements since they provide players with a unique experience and higher levels of enjoyment. As a result of technological advancements like virtual reality, artificial intelligence, and augmented reality, games are becoming more engaging and exciting for players.
Market Restraining Factors
Insufficient Knowledge of Blockchain and NFT Technologies
Lack of understanding of the blockchain, the technology that underpins blockchain gaming, is the greatest obstacle to its acceptance and adoption by the general public. Blockchain is one of the newest and most exciting technologies on the market right now. End customers still need help grasping the technical aspects of the blockchain idea, nevertheless. Although there are numerous blockchain solution suppliers on the market and this technology offers many advantages, adopting blockchain solutions still needs improvement.
Platform Outlook
Based on platform, the blockchain gaming sector is classified into ETH, BNB Chain, Polygon, and other platforms. The blockchain gaming industry saw a considerable revenue share acquisition by the BNB Chain sector in 2021. The Web3 game industry, often known as GameFi, is quickly adopting the Binance blockchain environment. BNB Chain has developed into a decentralized, permissionless, and community-driven blockchain ecosystem. The BNB Chain community has made technological advancements over the last several years to provide increasing decentralization.
Game Type Outlook
Based on game type, the blockchain gaming sector is divided into role-playing games, open-world games, and collectible games according to the kind of game. The blockchain gaming industry was led by role-playing games in 2021, with the highest revenue share. The selling of role-playing games and associated services provided by businesses, partnerships, and single proprietors who create these games is included in the role-playing genre sector. The organizations are also involved in designing, installing, producing, distributing, and supporting services for role-playing games.
Regional Outlook
Based on geography, the blockchain gaming market is classified into North America, Europe, Asia Pacific, and LAMEA. With the highest revenue share in 2021, the Asia Pacific region took the lead in the blockchain gaming Market. Since there is a sizable population of gamers in the area, gaming is already a multi-billion dollar business in the Asia Pacific. As a result, blockchain game providers will have access to a large consumer base. Furthermore, the blockchain gaming sector also benefits from government laws on the blockchain.
The market research report covers the analysis of key stake holders of the market. Key companies profiled in the report include Sky Mavis Pte. Ltd., Splinterlands, Animoca Brands Corporation Ltd., Wemade Co., Ltd, Dacoco GmbH, Dapper Labs, Inc., Immutable Pty Ltd., Alwaysgeeky games, Mythical, Inc.
Recent Strategies Deployed in Blockchain Gaming Market
Partnerships, Collaborations and Agreements:
Dec-2022: Wemade signed an agreement with Sandbox network, a multi-channel network company. Through this partnership, the company aims to cooperate on blockchain-based business and the collaboration would make further marketing operations of WEMIX3.0 as well as collaboratively work on marketing for Defi projects and NFTs.
Sep-2022: Sky Mavis partnered with Google Cloud, a suite of cloud computing services. Through this partnership, the company aims to grow to approve its blockchain gaming network and offer it sustainably and securely.
Sep-2022: Immutable X partnered with Tatsumeeko, a role-playing game on Ethereum and Solana built by the team behind Discord chatbot Tatsu. GG. Through the partnership, the company aims to improve Tatsumeeko's gameplay experience by committing to trackable ownership and transfer of in-game assets.
Aug-2022: Dapper Labs announced a partnership with Ticketmaster, an American ticket sales and distribution company. This partnership would allow event organizers to issue non-fungible tokens (NFT), before, in real-time, and after live events.
Jun-2022: Mythical Game collaborated with Kakao Games, a South Korean video game publisher and a subsidiary of Kakao. Through this collaboration, both companies aim to broaden their operations in Asia. Additionally, this collaboration would see Mythical Games combine a proprietary blockchain ecosystem and Kakao's affiliate Boranetwork- a Layer 2 into its operations.
Feb-2022: Splinterlands partnered with Warner Music Group, a leader in the music industry. Through this partnership, both companies would offer WMG artists opportunities to make and enhance unique, play-to-earn, arcade-style blockchain games.
Feb-2022: Immutable X partnered with Kongregate, an American web gaming portal and video game publisher. Under this partnership, the company aims to build blockchain-first, fun, and innovative games.
Nov-2021: Sky Mavis partnership with Community Gaming and Okcoin. Community gaming, the all-in-one global earnings platform, and tournament organizer, and Okcoin, a secure cryptocurrency exchange. Under this partnership, the company would make the Axie Infinity Fall Showcase, further Axie Infinity would compress its place as the play to earn and Community Gaming continues its expansion into both tournament developer and earnings platforms.
Acquisitions and Mergers:
Sep-2022: Animoca Brands acquired WePlay Media, a digital development studio and producer of mobile content. Through this acquisition, both companies would integrate the Revv ecosystem of racing games with the latter's products to provide play-and-earn opportunities and advance existing partnerships.
Jun-2022: Animoca Brands acquisition with TinyTap Limited, a user-generated content (UGC) educational technology company. Through this acquisition, the company offers a code-free platform that allows educators to make and share communicative educational content and to get revenue shared by learners when using the content.
Feb-2022: Animoca Brands took over Grease Monkey Games, a video game developer studio. Under this acquisition, the company would expand its proprietary growth abilities as well as add content to its rising gaming metaverse.
Jan-2022: Mythical Games completed the acquisition of Polystream, Building the 3D internet, and Powering a new era of instantly scalable, cloud-native, metaverse experiences. Through this acquisition, Mythical would enhance the Polystream cloud-native infrastructure and its proprietary economic engine. Additionally, the company aims to decentralize how game publishing works and completely bridge the gap between mainstream gaming and blockchain.
Product Launches and Expansions:
Oct-2022: AlwaysGeeky Games launched Season 0, which is Voxie Tactic's first-ever PVP-ranked season with 2M VOXEL tokens up for grabs in exclusive rewards. This product consists of various latest and cool in-game updates, including a transition to Polygon, Renting, Earnings, and The Arcanist's Forge.
Oct-2022: Animoca Brands and its subsidiary TinyTap released non-fungible tokens (NFTs) that link a bundle of educational games and other interactive activities. The tiny tap uses the Web3 strategy to enhance the opportunity for educators globally to earn from the content make and to provide parents improve learning opportunities for their children.
Sep-2022: Sky Mavis launched Axie Infinity, to entitle a more specific brand for Axis. The first mini-game for Landowners, and new updates for the Land Alpha game. The Axie Infinity enables the players to represent uniquely as well as display attainments by the advancement the company made.
Sep-2022: Mythical Games launched Blank Block Party, a multiplayer party game set in a goofy online world. With this launch, the company hopes to have vast exposure to the game and an opportunity to be part of a mass market.
Market Segments covered in the Report:
By Platform
By Game Type
By Geography
Companies Profiled
Unique Offerings from KBV Research
List of Figures