市场调查报告书
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1219642
数位媒体製作软件全球市场规模、份额和行业趋势分析报告:按产品类型、部署模式、应用和地区展望和预测,2022-2028 年Global Digital Media Production Software Market Size, Share & Industry Trends Analysis Report By Type, By Deployment Mode, By Application, By Regional Outlook and Forecast, 2022 - 2028 |
数位媒体製作软件的全球市场规模预计将在 2028 年达到 233 亿美元,预测期内的复合年增长率为 11.1%。
数位媒体製作由负责不同流程的区域组成,这在逻辑上意味着您可以製作不同子流派和风格的材料。 同样,数位媒体製作是指使用各种技术工具和计算机应用程序创建和修改数位文件的过程。 数位媒体的製作和管理可以采用多种形式和配置,特别侧重于数位媒体製作和管理。
通过创建数位媒体,公司在各自行业中比以往任何时候都更加成功。 实现这一目标的一种方法是提高客户参与度,这通常是更有效的数位媒体製作的结果。 从提供材料的用户的角度来看,这很有意义。 理想情况下,它应该吸引读者,激起他们的好奇心,并吸引新的消费者。
COVID-19 影响分析
数位媒体製作软件市场在过去几年中取得了显着发展,但 COVID-19 大流行显着增加了对数位媒体製作软件的需求。 在此期间,在 COVID-19 封锁期间开始的在家工作文化和社会疏远做法的增加推动了对数位媒体製作平台的需求。 即使在 2021 年下半年 COVID-19 病例减少之后,这种需求仍然存在。 出于这个原因,许多企业都抓住了这个机会来扩大他们的产品和服务范围。
市场增长因素
社交媒体营销的作用越来越大
数位营销是通过在线媒体(也称为数位渠道或平台)推广产品、名称和服务。 随着社交媒体平台的激增,许多营销公司正在将注意力转移到如何利用这个目前未被充分利用的机会上。 因此,有必要将社交媒体营销整合到您的 SEO 工作中。 社交媒体平台的激增为营销人员提供了更好的选择来扩展业务和增加品牌曝光度。
在线视频游戏的兴起
视频游戏市场目前正在以惊人的速度扩张,预计这一趋势在未来将继续稳步发展。 如此一来,游戏产业继续保持显着增长,但近年来,游戏业务收入来源的变化备受关注。 过去,游戏软件的销售占收入的大部分,但这几年发生了明显变化。
市场製约因素
网络安全威胁是一个挑战
电影和媒体行业的数位化为相关人员带来了巨大利益,包括为电影製作人带来新机遇。 然而,另一方面,数位媒体的诞生也带来了诸多困难。 电影、电视、报纸、广播等各种媒体都在谈论网络安全问题。 黑客以多种方式利用媒体和娱乐业务。
输入 Outlook
数位媒体製作软件市场按产品类型分为数位内容管理、交互式电视和数位内容製作。 到 2021 年,数位内容创作部分将在数位媒体製作软件市场中占据最高的收入份额。 这是由于互联网基础设施的快速增长以及 TikTok 和 Instagram 等数位媒体平台的增加。 目前,数位经济已成为国家和国际繁荣的主要贡献者。
部署模式展望
根据部署模式,数位媒体製作软件市场分为云端和本地。 2021 年,数位媒体製作软件市场将以本地收入份额为主。 本地部署方法继续在世界各地的组织中流行,因为它提供了许多安全选项。 受到严格监管的最终用户通常更喜欢内部部署。
应用展望
数位媒体製作软件市场按应用细分为数位广告、在线游戏、电子学习等。 2021 年,电子学习部分在数位媒体製作软件市场中占据了相当大的收入份额。 该细分市场的增长归因于教育机构对技术研发的投资增加。 由于技术进步、新电子产品生产的进步以及用户可以轻鬆连接到 Internet 的改进,电子学习也更加有效。
区域展望
数位媒体製作软件市场按地区划分为北美、欧洲、亚太地区和 Ram Air。 2021 年,北美地区在数位媒体製作软件市场的收入份额最高。 该地区市场的增长可以归因于几个原因,包括数位化的普及和消费者对数位媒体的使用越来越多。 此外,主要竞争对手的存在提供了相当多的潜在市场机会。
The Global Digital Media Production Software Market size is expected to reach $23.3 billion by 2028, rising at a market growth of 11.1% CAGR during the forecast period.
The digital media production is the process of creating digital files, improving those files, encoding them, and distributing them utilizing a variety of processing techniques that are enabled by computer hardware and software programs. These files reflect material that may be found online, such as audio, video, graphic, and textual information. Most of the time, the code for these forms of media is written in such a way that it is only compatible with a particular environment or platform.
The production of digital media is the principal field of study for the development of digital music, streaming video, and other forms of information that are made accessible to a large number of people. In various contexts, it refers to the creation of visual media, such as digitally improved animation or new media, which might include the development of websites, the writing of multimedia content, and the production of computer games. The binary numeral system, which relates to the zero and one as a data representation, is the basis for digital media files. This means that the varieties of digital media files and the possibilities for their generation are unlimited as technology advances.
Furthermore, the creation of digital media comprises a domain responsible for various processes, which logically means that it can produce material in different subgenres and styles. In a similar vein, the creation of digital media refers to the process of creating and altering digital files via various technological tools and computer applications. It focuses on digital media's production and management in its many guises and configurations.
More than ever, businesses are finding success in their respective industries via the creation of digital media. One of how they achieve this goal is by increasing the level of client involvement, which is often the outcome of more effective digital media creation. It makes perfect sense from the user's perspective providing the material. In an ideal world, the material will captivate readers, pique their curiosity, and bring in new consumers.
COVID-19 Impact Analysis
The digital media production software market has shown substantial development over the last several years, but due to the onset of the COVID-19 pandemic, the need for digital media production software has experienced a dramatic spike in demand. Demand for digital media production platforms was assisted during this time period by an increase in work-from-home culture and social distance conventions that began during COVID-19 lockdowns. This demand persisted even after the number of COVID-19 cases decreased in late 2021. This prompted a large number of businesses to seize this opportunity to broaden the scope of their goods and services.
Market Growth Factor
The increased role of social media marketing
The promotion of goods, names, and services via online mediums, also known as digital channels or platforms, is referred to as digital marketing. Due to the rise in popularity of social media platforms, many marketing companies have shifted their focus to finding ways to capitalize on the opportunities that are now underused. As a result, integrating social media marketing into an SEO effort has become necessary. The proliferation of social media platforms has provided marketers with improved options to expand their enterprises and boost the exposure of their brands.
The rise in online video gaming
The market for video games is now growing at a breakneck speed, a trend that is anticipated to remain steady in the years to come. It is noteworthy to note that there has been a recent shift in the income sources that the gaming business relies on, in addition to the industry's remarkable and consistent growth. It used to be the case that the bulk of the gaming industry's income came from selling games, but that has significantly shifted over the last several years.
Market Restraining Factor
Cybersecurity threat posing challenges
The digitalization of the film and media sector has brought remarkable advantages for its stakeholders, including producing new opportunities for filmmakers. However, despite all of the advantages, the creation of digital media has also given rise to a number of serious difficulties. Cybersecurity concerns have recently appeared in various media, including movies, television shows, newspapers, and radio broadcasts. Hackers use a wide variety of methods to take advantage of media and entertainment businesses.
Type Outlook
Based on type, the Digital Media Production Software Market is classified into Digital Content Management, Interactive TV, and Digital Content Creation. The digital content creation segment held the highest revenue share in the digital media production software market in 2021. This is because of the fast growth of internet infrastructure as well as the increase in the number of platforms for digital media such as TikTok and Instagram. At this point, the digital economy has established itself as a major contributor to national and international prosperity.
Deployment Mode Outlook
Based on the deployment mode, the Digital Media Production Software Market is divided into cloud and on-premise. In 2021, the on-premises segment garnered the substantial revenue share in the Digital Media Production Software Market. On-premise deployment approaches are continuing to gain popularity among organisations all over the globe because of the many safety options they provide. On-premise deployment is often the option chosen by end customers subject to stringent regulations.
Application Outlook
Based on the application, the Digital Media Production Software Market is segmented into digital advertising, online games, e-learning, and others. In 2021, the e-learning segment registered the considerable revenue share of the Digital Media Creation Software Market. The expansion of this segment is due to the increasing amount of money invested in technical research and development by educational institutions. In addition, E-learning has been more effective as a result of advances in technology, advancements in the production of new electronic products, and improvements in the ease with which users may connect to the internet.
Regional Outlook
Based on region, the Digital Media Production Software Market is classified into North America, Europe, Asia Pacific, and LAMEA. The North America region registered the highest revenue share in Digital Media Production Software Market in 2021. The growth of the market in this area may be due to several reasons, including the rise in the prevalence of digitalization and the use of digital media by consumers. In addition, the presence of major competitors supplies a substantial number of potential market opportunities.
The market research report covers the analysis of key stake holders of the market. Key companies profiled in the report include Acquia, Inc., Apple, Inc., CSG Systems International, Inc., HubSpot, Inc., IBM Corporation, Oracle Corporation, Brightcove, Inc., Adobe, Inc., Bynder BV and DNN Corp.
Recent Strategies Deployed in Digital Media Production Software Market
Acquisitions and Mergers:
Mar-2022: Bynder took over GatherContent, a UK-based operator of an online platform. The acquisition expands Bynder's market presence and provides a full-fledged platform for providing the content.
Dec-2021: Adobe took over ContentCal, a UK-based content management platform. The acquisition benefits Adobe by broadening its social media capabilities.
Oct-2021: Adobe took over Frame.io, a US-based developer of video review and collaboration platform. The integration would advance the creative process and provide an end-to-end platform by leveraging Adobe's video editing product offerings, Frame.io's approval functionality, and cloud-based review. Moreover, the acquisition benefits teams by making it simple and easy for the team to collaborate across Adobe's Creative Cloud Applications.
Sep-2021: Acquia acquired Widen, a US-based developer, and provider of digital asset management technology. This acquisition enables Acquia's Open Digital Experience Platform to provide businesses with the power to manage visual content workflow.
Feb-2021: HubSpot acquired The Hustle, a US-based operator of an online news portal. The addition of The Hustle provides HubSpot with many potential opportunities to deliver valuable content to its community of scaling companies. Moreover, the acquisition further enables HubSpot to better serve these scaling companies.
Product launches and Expansions:
Dec-2022: Bynder launched Studio, a templating and digital content creation solution. The new product features, flexible sourcing, template creation, dynamic content creation, and batch creation. The new product provides Bynder's customers with an automated and efficient content creation platform.
Jul-2020: Acquia introduced the Acquia Open Digital Experience Platform (DXP). The new platform enables developers and marketers to develop, customize and orchestrate multi-experience customer journeys through a single, simple platform.
Partnerships, Collaborations and Agreement:
Jan-2023: Brightcove came into partnership with Magnite, a US-based online-advertising supply-side platform provider. The partnership involves Maginte providing advertising services to any Brightcove client. Additionally, the partnership is a major step for Brightcove towards providing their customers with supreme, world-class solutions.
Sep-2022: Brightcove extended its partnership with Evergent, a US-based provider of customer and revenue management software. The partnership involves introducing Evergent's agile monetization solution to Brightcove Beacon, enabling Brightcove's clients to try out and execute flexible monetization solutions within the platform. The partnership further reflects the company's devotion to providing its clients with flexible products and solutions.
Jul-2021: Brightcove partnered with Wibbitz, a US-based developer of automated video creation tools. The combination provides organizations with easy, simple, and efficient ways to design short-form videos of professional quality.
Market Segments covered in the Report:
By Type
By Deployment Mode
By Application
By Geography
Companies Profiled
Unique Offerings from KBV Research
List of Figures