数位媒体市场规模、份额、成长分析，按内容类型、平台、应用、产业、地区 - 产业预测，2024-2031

2022年全球数位媒体市场规模将为8,112亿美元，从2023年的9,158.4亿美元成长到2031年的2,4175.4亿美元，在预测期内（2024-2031年）复合年增长率预计将维持在12.9%。

近年来，在网路普及率不断上升、智慧型手机广泛使用以及对数位内容需求不断增长的推动下，全球数位媒体市场经历了显着增长。 OTTOver-The-Top媒体平台的日益普及标誌着传统有线和卫星电视向点播数位娱乐的转变。 Netflix、Amazon Prime Video 和迪士尼等业界巨头继续大力投资原创内容，以吸引和留住用户。此外，数位广告支出大幅增加。公司更喜欢线上平台，因为这样他们就可以针对特定人群、监控消费者行为并有效衡量宣传活动绩效。这种动态情势突显了全球数位媒体生态系统的持续变化和成长机会。

目录

介绍

• 研究目的
• 调查范围
• 定义

调查方法

• 资讯采购
• 二手资料和主要资料方法
• 市场规模预测
• 市场假设与限制

执行摘要

• 全球市场展望
• 供需趋势分析
• 按细分市场的机会分析

市场动态及展望

• 市场概况
• 市场规模
• 市场动态
  • 驱动因素和机会
  • 抑制因素和挑战
• 波特分析与影响
  • 竞争公司之间的敌对关係
  • 替代品的威胁
  • 买方议价能力
  • 新进入者的威胁
  • 供应商的议价能力

主要市场考察

• 关键成功因素
• 竞争程度
• 关键投资机会
• 市场生态系统
• 市场吸引力指数（2023）
• PESTEL分析
• 总体经济指标
• 价值链分析
• 价格分析
• 技术进步
• 监管环境
• 专利分析
• 案例研究

全球数位媒体市场规模：依内容类型分類的复合年增长率（2024-2031）

• 市场概况
• 影片
• 音讯的
• 句子
• 影像
• 互动媒体内容
• 其他的

全球数位媒体市场规模：按平台分類的复合年增长率（2024-2031）

• 市场概况
• 智慧型手机
• 电视机
• 电脑
• 药片
• 其他的

全球数位媒体市场规模：按应用/复合年增长率（2024-2031）

• 市场概况
• 行销/广告
• 培训/电子学习
• 社群媒体
• 串流媒体
• 其他的

全球数位媒体市场规模：按产业分類的复合年增长率（2024-2031）

• 市场概况
• 娱乐
• 零售/电子商务
• 卫生保健
• 政府
• BFSI
• 通讯
• 车
• 款待
• 非营利组织
• 发布
• 其他的

全球数位媒体市场规模/复合年增长率（2024-2031）

• 北美洲
  • 美国
  • 加拿大
• 欧洲
  • 英国
  • 德国
  • 西班牙
  • 法国
  • 义大利
  • 其他欧洲国家地区
• 亚太地区
  • 中国
  • 印度
  • 日本
  • 韩国
  • 其他亚太地区
• 拉丁美洲
  • 巴西
  • 其他拉丁美洲地区
• 中东/非洲
  • 海湾合作委员会国家
  • 南非
  • 其他中东/非洲

竞争资讯

• 前5名企业对比
• 主要企业市场定位（2023年）
• 主要市场参与者所采取的策略
• 近期市场趋势
• 公司市场占有率分析（2023）
• 主要企业简介
  • 公司简介
  • 产品系列分析
  • 按公司分公司分類的股份分析
  • 收益与前一年同期比较（2021-2023）

主要企业简介

• Facebook
• Google
• Amazon
• Netflix
• TikTok
• Fuji Media Holdings, Inc.
• Disney
• AT&T
• Twitter
• Instagram
• Snapchat
• Pinterest
• Spotify
• Adobe Inc.
• Tencent
• Electronic Arts（EA）
• Microsoft
• Sony Interactive Entertainment
• Roku
• Hulu
• Vimeo

结论和建议

Global Digital Media Market size was valued at USD 811.20 billion in 2022 and is poised to grow from USD 915.84 billion in 2023 to USD 2417.54 billion by 2031, growing at a CAGR of 12.9% during the forecast period (2024-2031).

The global digital media market has witnessed a significant surge in recent years, fueled by increasing internet penetration, widespread smartphone adoption, and rising demand for digital content. The popularity of over-the-top (OTT) streaming platforms has grown, marking a notable shift from traditional cable and satellite TV to on-demand digital entertainment. Industry leaders such as Netflix, Amazon Prime Video, and Disney continue to invest heavily in original content to attract and retain subscribers. Furthermore, digital advertising expenditure has expanded substantially as businesses prioritize online platforms for their ability to target specific demographics, monitor consumer behavior, and measure campaign performance effectively. This dynamic landscape underscores the ongoing transformation and growth opportunities in the global digital media ecosystem.

Top-down and bottom-up approaches were used to estimate and validate the size of the Global Digital Media market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Global Digital Media Market Segmental Analysis

Global Digital Media Market is segmented by Content Type, Platform, Application, Industry Vertical, and region. Based on Content Type, the market is segmented into Video, Audio, Text, Images, Interactive Media Content, and Others. Based on Platform, the market is segmented into Smartphone, Television, Computer, Tablets, and Others. Based on Application, the market is segmented into Marketing & Advertising, Training & E-Learning, Social Media, Streaming, and Others. Based on Industry Vertical, the market is segmented into Entertainment, Retail and E-commerce, Healthcare, Government, BFSI, Telecom, Automotive, Hospitality, Non-profit Organizations, Publishing, and Others. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Drivers of the Global Digital Media Market

The rapid proliferation of high-speed internet connectivity has significantly enhanced access to digital content across a wide range of devices. The increasing adoption of smartphones, combined with the expansion of robust mobile networks, has enabled consumers to engage with digital media seamlessly, anytime and anywhere. This convenience has driven a marked shift in consumer behavior, with a growing preference for on-demand content delivered through streaming platforms. This trend underscores the transformation of media consumption habits, moving away from traditional formats and aligning with the demand for personalized, flexible, and accessible digital experiences. As a result, the global digital media market is witnessing substantial growth, fueled by technological advancements and evolving consumer expectations.

Restraints in the Global Digital Media Market

One of the key restraints in the global digital media market is the increasing scrutiny and challenges surrounding information privacy and security. As digital media platforms collect vast amounts of user data for targeted advertising and personalized content, heightened regulatory focus on safeguarding individual privacy rights creates compliance complexities for businesses. Additionally, the market's saturation and intense competition have resulted in a fragmented landscape, making it difficult for new entrants to gain a foothold. Furthermore, digital piracy and unauthorized content distribution remain significant threats, undermining the intellectual property rights of content creators and distributors, thereby affecting revenue streams and market sustainability. These factors collectively pose hurdles to the growth and development of the digital media industry.

Market Trends of the Global Digital Media Market

Rising Evolution of Augmented Reality (AR) and Virtual Reality (VR) Technologies: The global digital media market is witnessing a transformative impact from the rapid evolution of AR and VR technologies, driving immersive and interactive experiences across gaming, content consumption, and virtual events. Live streaming, particularly within social media and e-sports, is gaining significant traction, offering real-time engagement opportunities for audiences and advertisers. Additionally, podcasting has emerged as a preferred medium for both creators and consumers, with platforms investing heavily in original content and advertisers increasingly leveraging its potential for targeted outreach. These advancements highlight a shift toward dynamic, user-centric content delivery, shaping the future of digital media consumption and advertising strategies.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Driver & Opportunities
  • Restraints & Challenges
• Porters Analysis & Impact
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2023
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis
• Technological Advancement
• Regulatory Landscape
• Patent Analysis
• Case Studies

Global Digital Media Market Size by Content Type & CAGR (2024-2031)

• Market Overview
• Video
• Audio
• Text
• Images
• Interactive Media Content
• Others

Global Digital Media Market Size by Platform & CAGR (2024-2031)

• Market Overview
• Smartphone
• Television
• Computer
• Tablets
• Others

Global Digital Media Market Size by Application & CAGR (2024-2031)

• Market Overview
• Marketing & Advertising
• Training & E-Learning
• Social Media
• Streaming
• Others

Global Digital Media Market Size by Industry Vertical & CAGR (2024-2031)

• Market Overview
• Entertainment
• Retail and E-commerce
• Healthcare
• Government
• BFSI
• Telecom
• Automotive
• Hospitality
• Non-profit Organizations
• Publishing
• Others

Global Digital Media Market Size & CAGR (2024-2031)

• North America, (Content Type, Platform, Application, Industry Vertical)
  • US
  • Canada
• Europe, (Content Type, Platform, Application, Industry Vertical)
  • UK
  • Germany
  • Spain
  • France
  • Italy
  • Rest of Europe
• Asia-Pacific, (Content Type, Platform, Application, Industry Vertical)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia Pacific
• Latin America, (Content Type, Platform, Application, Industry Vertical)
  • Brazil
  • Rest of Latin America
• Middle East & Africa, (Content Type, Platform, Application, Industry Vertical)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2023
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2023
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2021-2023)

Key Company Profiles

• Facebook
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Google
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Amazon
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Netflix
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• TikTok
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Fuji Media Holdings, Inc.
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Disney
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• AT&T
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Twitter
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Instagram
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Snapchat
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Pinterest
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Spotify
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Adobe Inc.
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Tencent
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Electronic Arts (EA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Microsoft
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Sony Interactive Entertainment
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Roku
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Hulu
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Vimeo
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendation