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市场调查报告书
商品编码
1630810
全球数位行销软体市场预测:按解决方案、服务、部署方法、公司规模、最终用途、国家、公司分析(2025-2033 年)Digital Marketing Software Market Global Forecast Report by Solution, Service, Deployment Mode, Enterprise Size, End Use, Countries and Company Analysis 2025-2033 |
数位行销软体市场规模
全球数位行销软体市场规模预计到 2024 年将达到 855.9 亿美元,到 2033 年将达到 2,834.2 亿美元,2025 年至 2033 年的复合年增长率为 14.23%。市场的主要驱动力是人们对线上购买管道的日益依赖、语音启动设备和虚拟助理的日益普及以及各国政府为促进数位化而采取的各种计划。
数位行销软体市场的成长动力
尖端科技的融合
快速的技术创新以及各行各业对自动化、机器学习和人工智慧的应用正在推动市场扩张并开闢新的机会和效率。此外,数位行销软体正在结合人工智慧工具和演算法来自动执行各种任务,例如聊天机器人对话、广告定位和内容推荐。这减少了手动工作并提高了行销活动的准确性和适用性。此外,许多企业正在使用数位行销软体来调整其内容以适应语音搜索,并在可穿戴技术、智慧扬声器和智慧型手机等设备之间创造无缝体验。此外,基于云端的数位行销软体解决方案的出现使得企业可以远端存取行销工具和数据。
越来越依赖网购
对该行业产生积极影响的主要因素之一是数位时代消费者的期望和行为的变化。随着我们越来越依赖网路平台来获取资讯、娱乐和商业,市场也不断扩大。除此之外,数位行销软体解决方案中的行销自动化和人工智慧驱动的客製化功能受到消费者对高度相关和客製化内容日益增长的需求的推动。这些工具使企业能够分析消费者数据并进行高度集中的行销活动,以提高客户参与度和满意度。此外,许多企业正在投资数位行销软体,以提高转换率、改善用户体验并优化其线上形象。
数据驱动的行销策略变得越来越重要
支持市场扩张的另一个主要因素是越来越重视数据驱动的行销策略。此外,数据驱动行销的日益增长的趋势推动了对具有强大分析和报告功能的数位行销软体的需求。除此之外,企业越来越依赖现代数位行销软体解决方案来监控关键绩效指标(KPI),评估行销活动的有效性,瞭解客户行为等。此外,由于 CCPA 和 GDPR 等法律要求公司负责任地处理客户数据,因此资料隐私和合规性变得越来越重要。
按地区划分的数位行销软体市场概览
全球数位行销软体市场蓬勃发展,其中北美、欧洲和亚太地区的扩张最为显着。亚太地区正在经历新兴经济体的快速数位转型和市场扩张,而北美则在创新和采用方面处于领先地位。
本报告研究全球数位行销软体市场,并提供有关市场动态、区域和细分分析以及关键参与者分析的资讯。
Digital Marketing Software Market Size
Digital Marketing Software market is expected to reach US$ 85.59 billion in 2024 to US$ 283.42 billion by 2033, with a CAGR of 14.23 % from 2025 to 2033. Some of the key reasons driving the market are people's growing reliance on online purchasing channels, the growing use of voice-activated gadgets and virtual assistants, and different programs implemented by governments in various nations to encourage digitalization.
Global Digital Marketing Software Industry Overview
The term ""digital marketing software"" describes the platforms and tools that marketers use to plan, coordinate, and evaluate advertising campaigns that employ digital media to promote businesses. Search engines, websites, social media, email, and mobile apps are some examples of these channels. Automation tools, analytics, content management systems (CMS), customer relationship management (CRM) systems, and email marketing tools are typical components of digital marketing software.
The market for digital marketing software is expanding rapidly due to the growing use of digital marketing techniques in a variety of sectors. The need for all-inclusive digital marketing software has increased as companies continue to move from conventional marketing strategies to digital platforms. Businesses may manage and maximize their digital marketing initiatives, including social media, email, SEO, content management, and analytics, with the help of this software. For example, Salesforce, Inc. and WhatsApp announced a partnership in September 2022 that will allow Salesforce users to create new WhatsApp messaging experiences and engage with their clients. WhatsApp-first business messaging will make use of the firms' top-tier capabilities to establish sophisticated, useful, integrated, and customized connections between people and businesses worldwide.
Growth Drivers for the Digital Marketing Software Market
Combining cutting-edge technologies
Rapid technological breakthroughs and the use of automation, machine learning, and artificial intelligence (AI) across a range of industries are fostering market expansion and opening up new opportunities and efficiency. Furthermore, digital marketing software is incorporating AI-powered tools and algorithms to automate a variety of tasks, including chatbot conversations, ad targeting, and content recommendations. This decreases manual labor and improves the precision and applicability of marketing campaigns. In addition, many businesses are using digital marketing software to make content voice search-friendly and to build seamless experiences across a variety of devices, such as wearable technology, smart speakers, and smartphones. Additionally, companies are now able to access their marketing tools and data from distant locations thanks to the advent of cloud-based digital marketing software solutions.
Growing dependence on internet purchasing
One of the main elements favorably impacting the industry is the changing expectations and behavior of consumers in the digital age. The market is also expanding as a result of people's growing reliance on internet platforms for information, entertainment, and commerce. Aside from this, marketing automation and AI-driven customization capabilities in digital marketing software solutions are being promoted by consumers' growing desires for relevant and tailored content. By using these tools, companies may improve customer engagement and satisfaction by analyzing consumer data and developing highly focused marketing campaigns. Additionally, a number of businesses are spending money on digital marketing software in order to boost conversion rates, enhance user experiences, and optimize their online presence.
Data-driven marketing tactics are becoming more and more important
The other key element supporting the market's expansion is the growing focus on data-driven marketing tactics. Furthermore, the need for digital marketing software with strong analytics and reporting features is being fueled by the growing trend toward data-driven marketing. Aside from this, the market is expanding because companies are depending more and more on contemporary digital marketing software solutions to monitor key performance indicators (KPIs), assess the effectiveness of marketing campaigns, and learn about customer behavior. Furthermore, with laws like the CCPA and GDPR requiring companies to handle customer data responsibly, the significance of data privacy and compliance has increased.
Digital Marketing Software Market Overview by Regions
With notable expansion in North America, Europe, and Asia-Pacific, the market for digital marketing software is flourishing on a global scale. While Asia-Pacific undergoes a rapid digital revolution that propels market expansion in emerging economies, North America leads in innovation and acceptance. An overview of the market by region is given below:
United States Digital Marketing Software Market
Due to factors including widespread internet use, technical advancements, and a high need for data-driven marketing techniques, the US market for digital marketing software is among the biggest and most developed in the world. Software solutions for automation, customer engagement, analytics, and customized experiences are being adopted by businesses in a variety of industries. Growth has been spurred by the development of AI, machine learning, and big data analytics, which allow companies to monitor customer behavior, improve ROI, and optimize campaigns. The U.S. market continues to be a major participant in the global digital marketing scene due to its strong e-commerce sector, high demand for social media marketing tools, and ongoing digital transformation.
WPP plc and the technology business NVIDIA Corporation teamed up in May 2023 to create an AI-driven generative content engine for web advertising. WPP plc's artists and designers may combine 3D content with generative AI thanks to the content engine's connections to manufacturing, 3D designs, and supply chain tools.
United Kingdom Digital Marketing Software Market
Due to the nation's robust digital infrastructure, high internet penetration, and increased use of cloud-based solutions, the UK market for digital marketing software is expanding quickly. Companies are using digital marketing tools to improve automation, data analytics, campaign management, and client engagement. Due to the fiercely competitive industry, UK businesses are concentrating on leveraging AI and machine learning to enhance ROI and provide individualized experiences. The need for sophisticated digital marketing software is further accelerated by the growth of e-commerce, social media, and mobile marketing. Innovation in marketing technologies is also taking place in the UK, which is encouraging further industry growth.
India Digital Marketing Software Market
India's rapidly evolving digital landscape, rising internet and mobile penetration, and growing e-commerce industry are all contributing to the country's notable rise in the digital marketing software market. Digital marketing solutions are being adopted by companies of all sizes in order to improve client engagement, optimize campaigns, and examine consumer behavior. The need for sophisticated tools like automation, analytics, and AI-powered platforms is being driven by the increasing significance of social media, mobile advertising, and tailored marketing. More businesses are investing in software that boosts ROI and fortifies their competitive edge as India's digital ecosystem develops. With the growth of digital-first companies, the industry is anticipated to continue to grow.
Bharti Airtel and International Business Machines Corporation announced in September 2022 that they would be collaborating to establish 120 network data centers in 20 locations on Airtel's edge computing platform in India. Large companies in a variety of industries, including as manufacturing and the automotive sector, will be able to use the forum to speed up the creation of novel solutions that add value to their operations and clients while, once implemented, operating safely at the edge.
Saudi Arabia Digital Marketing Software Market
Saudi Arabia's Vision 2030 plan, which places a strong emphasis on innovation and digital transformation, is propelling the country's digital marketing software market's rapid expansion. Businesses are using digital marketing solutions more frequently to enhance client engagement, automate campaigns, and maximize performance due to the high internet penetration rate and rising smartphone usage. The need for advanced marketing tools is being further fueled by the expansion of social media, mobile advertising, and e-commerce in Saudi Arabia. Businesses are also using analytics, big data, and AI to improve marketing ROI and provide individualized experiences. Saudi Arabia continues to be a crucial market for marketing technology growth in the region as the digital landscape changes.
Solution- Industry is divided into 4 viewpoints:
Service- Industry is divided into 2 viewpoints:
Deployment Mode- Industry is divided into 4 viewpoints:
Enterprise Size- Industry is divided into 5 viewpoints:
End Use- Industry is divided into 5 viewpoints:
Countries- Industry is divided into 25 viewpoints:
North America
Europe
Asia Pacific
Latin America
Middle East & Africa
All companies have been covered with 5 Viewpoints
Company Analysis