媒体消费市场－全球产业规模、份额、趋势、机会和预测，依媒体类型（传统媒体、现代媒体）、模式、收入模式、地区和竞争格局划分，2020-2030年预测

2024年全球媒体消费市场规模为2,3,951.4亿美元，预计2030年将以8.87%的复合年增长率成长至3,9882.3亿美元。全球媒体消费市场涵盖个人透过各种平台（包括传统广播、印刷和数位管道）与各种内容形式的互动总量。推动其成长的关键因素包括全球网路普及率的提高、智慧型装置的广泛应用以及随选内容服务的激增。这些因素为全球消费者提供了更广泛的内容获取管道和个人化体验。

主要市场驱动因素

主要市场挑战

主要市场趋势

目录

第一章：产品概述

第二章：研究方法

第三章：执行概要

第四章：顾客之声

第五章：全球媒体消费市场展望

• 市场规模及预测
  • 按价值
• 市占率及预测
  • 依媒体类型划分（传统媒体（电视、笔记型电脑/桌上型电脑、报纸、杂誌、广播、其他）、现代媒体（OTT、社群媒体、游戏、数位漫画和网路漫画））
  • 按模式（线上、离线）
  • 依收入模式（订阅制、广告製、其他）
  • 按地区
  • 按公司（2024 年）
• 市场地图

第六章：北美媒体消费市场展望

• 市场规模及预测
• 市占率及预测
• 北美洲：国家分析
  • 美国
  • 加拿大
  • 墨西哥

第七章：欧洲媒体消费市场展望

• 市场规模及预测
• 市占率及预测
• 欧洲：国家分析
  • 德国
  • 法国
  • 英国
  • 义大利
  • 西班牙

第八章：亚太地区媒体消费市场展望

• 市场规模及预测
• 市占率及预测
• 亚太地区：国家分析
  • 中国
  • 印度
  • 日本
  • 韩国
  • 澳洲

第九章：中东与非洲媒体消费市场展望

• 市场规模及预测
• 市占率及预测
• 中东和非洲：国家分析
  • 沙乌地阿拉伯
  • 阿联酋
  • 南非

第十章：南美媒体消费市场展望

• 市场规模及预测
• 市占率及预测
• 南美洲：国家分析
  • 巴西
  • 哥伦比亚
  • 阿根廷

第十一章：市场动态

• 司机
• 挑战

第十二章：市场趋势与发展

• 併购（如有）
• 产品发布（如有）
• 最新进展

第十三章：全球媒体消费市场：SWOT分析

第十四章：波特五力分析

• 产业竞争
• 新进入者的潜力
• 供应商议价能力
• 顾客的力量
• 替代产品的威胁

第十五章：竞争格局

• Netflix, Inc.
• Kakao Corporation
• Naver Corporation
• Facebook, Inc.
• Amazon.com, Inc.
• Gannett Co., Inc.
• Fuji Media Holdings, Inc.
• Hearst Corporation
• Warner Media, LLC
• Discovery, Inc.

第十六章：策略建议

第17章调查会社について・免责事项

The Global Media Consumption Market, valued at USD 2395.14 Billion in 2024, is projected to experience a CAGR of 8.87% to reach USD 3988.23 Billion by 2030. The Global Media Consumption Market encompasses the aggregate engagement of individuals with various content forms across diverse platforms, including traditional broadcast, print, and digital channels. Key drivers supporting its expansion include increasing global internet penetration, the widespread adoption of smart devices, and the proliferation of on-demand content services. These factors facilitate broader access and personalized experiences for consumers worldwide.

Key Market Drivers

One of the primary drivers shaping the Global Media Consumption Market is the rising penetration and usage of mobile devices. The widespread adoption of smartphones and tablets, combined with their continuously advancing functionalities, has shifted media access from static environments to an always-connected, on-the-go experience. Consumers increasingly expect instant content availability, supported by expanding mobile network infrastructure. This trend is reinforced by rising data usage levels; according to the November 2024 Ericsson Mobility Report, global mobile network data traffic is projected to grow by 21% year-on-year in 2024, largely fueled by increasing video content consumption. This seamless connectivity enables users to interact with a broad spectrum of media formats, including video streaming, digital news, and social media, regardless of time or location.

Key Market Challenges

The escalating content fragmentation represents a significant impediment to the growth of the Global Media Consumption Market. This phenomenon, characterized by a vast and increasing number of platforms and content offerings, directly contributes to consumer fatigue and subscription overload. As audiences navigate a labyrinth of choices, the effort required to discover and manage desired content across numerous services diminishes the overall perceived value of individual subscriptions. This leads to dissatisfaction and a reluctance to commit to additional services, ultimately constraining market expansion.

Key Market Trends

The market for immersive media, encompassing Augmented Reality (AR) and Virtual Reality (VR), represents a transformative shift in global media consumption, offering interactive and sensory environments. This expansion is evident across sectors, with the global Extended Reality (XR) market valued at USD 108,457.5 million in 2024, projected to grow at a compound annual growth rate of 36.20% from 2024 to 2031, according to the XR Association. This substantial growth is partly driven by increasing enterprise adoption, as highlighted by an XR Association survey in June 2024 where 72% of manufacturing professionals reported a positive return on investment from integrating XR into employee training. This demonstrates the tangible value of immersive technologies.

Key Market Players

• Netflix, Inc.
• Kakao Corporation
• Naver Corporation
• Facebook, Inc.
• Amazon.com, Inc.
• Gannett Co., Inc.
• Fuji Media Holdings, Inc.
• Hearst Corporation
• Warner Media, LLC
• Discovery, Inc.

Report Scope:

In this report, the Global Media Consumption Market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:

Media Consumption Market, By Type of Media:

• Traditional Media (TV, Laptop/Desktop, Newspaper, Magazine, Radio, Others)
• Modern Media (OTT, Social Media, Gaming, Digital Comics & Webtoons)

Media Consumption Market, By Mode:

• Online
• Offline

Media Consumption Market, By Revenue Model:

• Subscription-Based
• Advertisement-Based
• Others

Media Consumption Market, By Region:

• North America
  • United States
  • Canada
  • Mexico
• Europe
  • France
  • United Kingdom
  • Italy
  • Germany
  • Spain
• Asia Pacific
  • China
  • India
  • Japan
  • Australia
  • South Korea
• South America
  • Brazil
  • Argentina
  • Colombia
• Middle East & Africa
  • South Africa
  • Saudi Arabia
  • UAE

Competitive Landscape

Company Profiles: Detailed analysis of the major companies presents in the Global Media Consumption Market.

Available Customizations:

Global Media Consumption Market report with the given market data, TechSci Research offers customizations according to a company's specific needs. The following customization options are available for the report:

Company Information

• Detailed analysis and profiling of additional market players (up to five).

Table of Contents

1. Product Overview

• 1.1. Market Definition
• 1.2. Scope of the Market
  • 1.2.1. Markets Covered
  • 1.2.2. Years Considered for Study
  • 1.2.3. Key Market Segmentations

2. Research Methodology

• 2.1. Objective of the Study
• 2.2. Baseline Methodology
• 2.3. Key Industry Partners
• 2.4. Major Association and Secondary Sources
• 2.5. Forecasting Methodology
• 2.6. Data Triangulation & Validation
• 2.7. Assumptions and Limitations

3. Executive Summary

• 3.1. Overview of the Market
• 3.2. Overview of Key Market Segmentations
• 3.3. Overview of Key Market Players
• 3.4. Overview of Key Regions/Countries
• 3.5. Overview of Market Drivers, Challenges, Trends

4. Voice of Customer

5. Global Media Consumption Market Outlook

• 5.1. Market Size & Forecast
  • 5.1.1. By Value
• 5.2. Market Share & Forecast
  • 5.2.1. By Type of Media (Traditional Media (TV, Laptop/Desktop, Newspaper, Magazine, Radio, Others), Modern Media (OTT, Social Media, Gaming, Digital Comics & Webtoons))
  • 5.2.2. By Mode (Online, Offline)
  • 5.2.3. By Revenue Model (Subscription-Based, Advertisement-Based, Others)
  • 5.2.4. By Region
  • 5.2.5. By Company (2024)
• 5.3. Market Map

6. North America Media Consumption Market Outlook

• 6.1. Market Size & Forecast
  • 6.1.1. By Value
• 6.2. Market Share & Forecast
  • 6.2.1. By Type of Media
  • 6.2.2. By Mode
  • 6.2.3. By Revenue Model
  • 6.2.4. By Country
• 6.3. North America: Country Analysis
  • 6.3.1. United States Media Consumption Market Outlook
    • 6.3.1.1. Market Size & Forecast
      • 6.3.1.1.1. By Value
    • 6.3.1.2. Market Share & Forecast
      • 6.3.1.2.1. By Type of Media
      • 6.3.1.2.2. By Mode
      • 6.3.1.2.3. By Revenue Model
  • 6.3.2. Canada Media Consumption Market Outlook
    • 6.3.2.1. Market Size & Forecast
      • 6.3.2.1.1. By Value
    • 6.3.2.2. Market Share & Forecast
      • 6.3.2.2.1. By Type of Media
      • 6.3.2.2.2. By Mode
      • 6.3.2.2.3. By Revenue Model
  • 6.3.3. Mexico Media Consumption Market Outlook
    • 6.3.3.1. Market Size & Forecast
      • 6.3.3.1.1. By Value
    • 6.3.3.2. Market Share & Forecast
      • 6.3.3.2.1. By Type of Media
      • 6.3.3.2.2. By Mode
      • 6.3.3.2.3. By Revenue Model

7. Europe Media Consumption Market Outlook

• 7.1. Market Size & Forecast
  • 7.1.1. By Value
• 7.2. Market Share & Forecast
  • 7.2.1. By Type of Media
  • 7.2.2. By Mode
  • 7.2.3. By Revenue Model
  • 7.2.4. By Country
• 7.3. Europe: Country Analysis
  • 7.3.1. Germany Media Consumption Market Outlook
    • 7.3.1.1. Market Size & Forecast
      • 7.3.1.1.1. By Value
    • 7.3.1.2. Market Share & Forecast
      • 7.3.1.2.1. By Type of Media
      • 7.3.1.2.2. By Mode
      • 7.3.1.2.3. By Revenue Model
  • 7.3.2. France Media Consumption Market Outlook
    • 7.3.2.1. Market Size & Forecast
      • 7.3.2.1.1. By Value
    • 7.3.2.2. Market Share & Forecast
      • 7.3.2.2.1. By Type of Media
      • 7.3.2.2.2. By Mode
      • 7.3.2.2.3. By Revenue Model
  • 7.3.3. United Kingdom Media Consumption Market Outlook
    • 7.3.3.1. Market Size & Forecast
      • 7.3.3.1.1. By Value
    • 7.3.3.2. Market Share & Forecast
      • 7.3.3.2.1. By Type of Media
      • 7.3.3.2.2. By Mode
      • 7.3.3.2.3. By Revenue Model
  • 7.3.4. Italy Media Consumption Market Outlook
    • 7.3.4.1. Market Size & Forecast
      • 7.3.4.1.1. By Value
    • 7.3.4.2. Market Share & Forecast
      • 7.3.4.2.1. By Type of Media
      • 7.3.4.2.2. By Mode
      • 7.3.4.2.3. By Revenue Model
  • 7.3.5. Spain Media Consumption Market Outlook
    • 7.3.5.1. Market Size & Forecast
      • 7.3.5.1.1. By Value
    • 7.3.5.2. Market Share & Forecast
      • 7.3.5.2.1. By Type of Media
      • 7.3.5.2.2. By Mode
      • 7.3.5.2.3. By Revenue Model

8. Asia Pacific Media Consumption Market Outlook

• 8.1. Market Size & Forecast
  • 8.1.1. By Value
• 8.2. Market Share & Forecast
  • 8.2.1. By Type of Media
  • 8.2.2. By Mode
  • 8.2.3. By Revenue Model
  • 8.2.4. By Country
• 8.3. Asia Pacific: Country Analysis
  • 8.3.1. China Media Consumption Market Outlook
    • 8.3.1.1. Market Size & Forecast
      • 8.3.1.1.1. By Value
    • 8.3.1.2. Market Share & Forecast
      • 8.3.1.2.1. By Type of Media
      • 8.3.1.2.2. By Mode
      • 8.3.1.2.3. By Revenue Model
  • 8.3.2. India Media Consumption Market Outlook
    • 8.3.2.1. Market Size & Forecast
      • 8.3.2.1.1. By Value
    • 8.3.2.2. Market Share & Forecast
      • 8.3.2.2.1. By Type of Media
      • 8.3.2.2.2. By Mode
      • 8.3.2.2.3. By Revenue Model
  • 8.3.3. Japan Media Consumption Market Outlook
    • 8.3.3.1. Market Size & Forecast
      • 8.3.3.1.1. By Value
    • 8.3.3.2. Market Share & Forecast
      • 8.3.3.2.1. By Type of Media
      • 8.3.3.2.2. By Mode
      • 8.3.3.2.3. By Revenue Model
  • 8.3.4. South Korea Media Consumption Market Outlook
    • 8.3.4.1. Market Size & Forecast
      • 8.3.4.1.1. By Value
    • 8.3.4.2. Market Share & Forecast
      • 8.3.4.2.1. By Type of Media
      • 8.3.4.2.2. By Mode
      • 8.3.4.2.3. By Revenue Model
  • 8.3.5. Australia Media Consumption Market Outlook
    • 8.3.5.1. Market Size & Forecast
      • 8.3.5.1.1. By Value
    • 8.3.5.2. Market Share & Forecast
      • 8.3.5.2.1. By Type of Media
      • 8.3.5.2.2. By Mode
      • 8.3.5.2.3. By Revenue Model

9. Middle East & Africa Media Consumption Market Outlook

• 9.1. Market Size & Forecast
  • 9.1.1. By Value
• 9.2. Market Share & Forecast
  • 9.2.1. By Type of Media
  • 9.2.2. By Mode
  • 9.2.3. By Revenue Model
  • 9.2.4. By Country
• 9.3. Middle East & Africa: Country Analysis
  • 9.3.1. Saudi Arabia Media Consumption Market Outlook
    • 9.3.1.1. Market Size & Forecast
      • 9.3.1.1.1. By Value
    • 9.3.1.2. Market Share & Forecast
      • 9.3.1.2.1. By Type of Media
      • 9.3.1.2.2. By Mode
      • 9.3.1.2.3. By Revenue Model
  • 9.3.2. UAE Media Consumption Market Outlook
    • 9.3.2.1. Market Size & Forecast
      • 9.3.2.1.1. By Value
    • 9.3.2.2. Market Share & Forecast
      • 9.3.2.2.1. By Type of Media
      • 9.3.2.2.2. By Mode
      • 9.3.2.2.3. By Revenue Model
  • 9.3.3. South Africa Media Consumption Market Outlook
    • 9.3.3.1. Market Size & Forecast
      • 9.3.3.1.1. By Value
    • 9.3.3.2. Market Share & Forecast
      • 9.3.3.2.1. By Type of Media
      • 9.3.3.2.2. By Mode
      • 9.3.3.2.3. By Revenue Model

10. South America Media Consumption Market Outlook

• 10.1. Market Size & Forecast
  • 10.1.1. By Value
• 10.2. Market Share & Forecast
  • 10.2.1. By Type of Media
  • 10.2.2. By Mode
  • 10.2.3. By Revenue Model
  • 10.2.4. By Country
• 10.3. South America: Country Analysis
  • 10.3.1. Brazil Media Consumption Market Outlook
    • 10.3.1.1. Market Size & Forecast
      • 10.3.1.1.1. By Value
    • 10.3.1.2. Market Share & Forecast
      • 10.3.1.2.1. By Type of Media
      • 10.3.1.2.2. By Mode
      • 10.3.1.2.3. By Revenue Model
  • 10.3.2. Colombia Media Consumption Market Outlook
    • 10.3.2.1. Market Size & Forecast
      • 10.3.2.1.1. By Value
    • 10.3.2.2. Market Share & Forecast
      • 10.3.2.2.1. By Type of Media
      • 10.3.2.2.2. By Mode
      • 10.3.2.2.3. By Revenue Model
  • 10.3.3. Argentina Media Consumption Market Outlook
    • 10.3.3.1. Market Size & Forecast
      • 10.3.3.1.1. By Value
    • 10.3.3.2. Market Share & Forecast
      • 10.3.3.2.1. By Type of Media
      • 10.3.3.2.2. By Mode
      • 10.3.3.2.3. By Revenue Model

11. Market Dynamics

• 11.1. Drivers
• 11.2. Challenges

12. Market Trends & Developments

• 12.1. Merger & Acquisition (If Any)
• 12.2. Product Launches (If Any)
• 12.3. Recent Developments

13. Global Media Consumption Market: SWOT Analysis

14. Porter's Five Forces Analysis

• 14.1. Competition in the Industry
• 14.2. Potential of New Entrants
• 14.3. Power of Suppliers
• 14.4. Power of Customers
• 14.5. Threat of Substitute Products

15. Competitive Landscape

• 15.1. Netflix, Inc.
  • 15.1.1. Business Overview
  • 15.1.2. Products & Services
  • 15.1.3. Recent Developments
  • 15.1.4. Key Personnel
  • 15.1.5. SWOT Analysis
• 15.2. Kakao Corporation
• 15.3. Naver Corporation
• 15.4. Facebook, Inc.
• 15.5. Amazon.com, Inc.
• 15.6. Gannett Co., Inc.
• 15.7. Fuji Media Holdings, Inc.
• 15.8. Hearst Corporation
• 15.9. Warner Media, LLC
• 15.10. Discovery, Inc.

16. Strategic Recommendations

17. About Us & Disclaimer