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市场调查报告书
商品编码
1880482
数位微凭证市场预测至2032年:按类型、凭证类型、交付方式、部署模式、最终用户和地区分類的全球分析Digital Micro-Credential Market Forecasts to 2032 - Global Analysis By Type (Achievement and Contribution Badges, Participation and Recognition Badges and Certification Badges), Credential Type, Offering, Deployment Mode, End User and By Geography |
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根据 Stratistics MRC 的一项研究,预计到 2025 年,全球数位微证书市场价值将达到 24 亿美元,到 2032 年将达到 83 亿美元,在预测期内的复合年增长率为 18.8%。
数位微证书是个人特定技能、知识或能力的数位化检验。它们通常透过短期课程、培训计画或职业发展活动来获得。与传统学位不同,微证书着重于与特定行业或职位相关的、可衡量的专案能力。它们通常包含易于在线上共用的数位徽章或证书,例如在专业网路或履历上分享,从而提高透明度和可信度。数位微证书使学习者能够以灵活、便捷且检验的方式展示其实践技能,弥合教育与就业之间的差距,并支持终身学习、技能提升和职业发展。
对灵活的、以技能为基础的学习的需求
学习者越来越倾向于选择专注于特定技能的短期密集课程,而非传统的学位课程。数位微证书能够提供检验的技能证明,因此对个人和雇主都极具吸引力。企业正在采用微证书来快速提升员工技能,让员工队伍更有弹性、更有效率。线上平台的灵活性让学习者能够兼顾工作和学习,从而推动了微证书课程的招生人数成长。因此,市场正在迅速扩张,越来越多的机构和企业开始投资数位证书解决方案。
缺乏标准化和互通性
许多徽章缺乏一致的元资料检验或与公认框架的一致性,这降低了雇主和教育机构对其的信任度。企业在将徽章与能力证书和职业发展路径进行配对方面面临挑战。缺乏通用通讯协定和跨平台相容性进一步加剧了徽章推广和认可的困难。供应商必须投资于开放标准、区块链检验和证书註册系统,以提高信任度和易用性。这些挑战持续阻碍徽章在分散的多提供者学习环境中的普及应用。
终身学习认证
在当今瞬息万变的就业市场中,数位微证书已成为检验终身学习和技能提升的可靠途径。雇主越来越重视这些证书,将其视为求职者致力于职涯发展和适应能力的有力证明。学术机构正在整合并提升微证书的吸引力,以认可传统学位以外的学习成果。这种认证鼓励各年龄层的学习者参与技能提升项目,从而促进市场对其的接受度。因此,对数位微证书平台和解决方案的需求持续稳定成长。
雇主认知度和接受度较低
许多负责人仍然不熟悉徽章框架、元资料和检验流程,这阻碍了徽章的信誉度和广泛应用。企业在将徽章资料整合到招募系统和绩效追踪系统方面面临挑战。雇主参与度不足和行业支持不够进一步限制了徽章的价值和认可。供应商必须提供雇主工具包、特定产业框架和投资回报率指标,以推动徽章的普及应用。这些限制因素持续阻碍徽章在就业相关学习路径中得到更广泛的认可。
疫情加速了全球教育和劳动力系统中数位化学习认证和远距技能发展的进程。封锁措施扰乱了线下教学,导致对线上课程、微证书和数位认证的需求激增。各大平台纷纷扩展徽章功能,涵盖大规模开放式线上课程(MOOC)、训练营和企业培训,以支援学员参与度和学习成果追踪。公共和私营部门对认证基础设施、元资料标准和雇主拓展的投资大幅成长。技能检验、职业准备和数位檔案袋等概念也日益受到政策制定者和消费者的关注。
预计在预测期内,认证徽章细分市场将占据最大的市场份额。
由于认证徽章与正规学习证书和专业标准相契合,预计在预测期内,认证徽章领域将占据最大的市场份额。平台为学术和企业专案中的课程完成、技能习得和认证获得颁发徽章。与学习管理系统 (LMS)、认证註册机构和职业平台的集成,增强了徽章的可见性和检验。高等教育、职业培训和企业培训领域对可迭加、符合标准且获得雇主认可的徽章的需求日益增长。供应商正在提供元资料丰富、安全可靠且可互通的徽章,以促进认证和流动性。
预计在预测期内,同业核准徽章细分市场将呈现最高的复合年增长率。
在预测期内,同侪核准徽章领域预计将迎来最高的成长率,这主要得益于社群检验、协作和非正式学习等领域平台的扩展。学习者可以透过同侪审查、计划贡献以及在网路和学习社群中的社交认可来获得徽章。这些平台支援核准流程、信任讯号以及在开放式和混合式环境中的去中心化检验。与社交平臺、团队学习和社群认证的整合能够提升参与度和可信度。青少年、成人学习者和专业网络对包容性强、参与度高且与声誉挂钩的徽章的需求日益增长。这一领域在非正式学习和同侪主导的认证模式中正获得越来越多的关注。
预计在预测期内,北美将占据最大的市场份额,这主要得益于教育科技的成熟度、机构投资以及数位微证书领域的认证基础设施。企业和教育机构正在学术、企业和政府计画中采用该平台,以支持技能检验和学习者参与。对元资料标准、区块链检验和雇主推广的投资有助于扩充性和可靠性。主要供应商、研究机构和政策框架的存在正在推动生态系统的深化和普及。企业正在调整其徽章策略,以配合其人才发展、数位化学习和职业流动性的目标。
预计亚太地区在预测期内将实现最高的复合年增长率,因为行动学习、技能发展和数位转型在该地区各经济体中融合发展。印度、中国、印尼和越南等国家正在各个教育阶段(从幼儿园到高中、高等教育和职业培训)推广徽章平台。政府支持的计画正在都市区地区推动教育科技孵化、数位认证和劳动力技能提升。本地供应商提供行动优先、多语言和文化适应性强的解决方案,以满足不同学习者的需求。正规和非正规教育系统对扩充性、全面且符合认证标准的徽章基础设施的需求日益增长。亚太地区正在成为徽章创新和部署的成长引擎。
According to Stratistics MRC, the Global Digital Micro-Credential Market is accounted for $2.4 billion in 2025 and is expected to reach $8.3 billion by 2032 growing at a CAGR of 18.8% during the forecast period. A digital micro-credential is a verified, digital recognition of an individual's specific skills, knowledge, or competencies, typically earned through short-term courses, training programs, or professional development activities. Unlike traditional degrees, micro-credentials focus on targeted, measurable abilities that are relevant to specific industries or roles. They often incorporate digital badges or certificates that can be easily shared online, such as on professional networks or resumes, providing transparency and credibility. Digital micro-credentials support lifelong learning, upskilling, and career advancement by allowing learners to demonstrate practical expertise in a flexible, accessible, and verifiable manner, bridging the gap between education and employment.
Flexible skill-based learning demand
Learners increasingly prefer short, targeted courses that focus on specific skills rather than traditional degree programs. Digital micro-credentials offer verifiable proof of these skills, making them highly attractive to both individuals and employers. Organizations are adopting them to upskill employees rapidly, enhancing workforce agility and productivity. The flexibility of online platforms allows learners to balance education with work, increasing enrollment in micro-credential programs. As a result, the market is expanding rapidly, with more institutions and companies investing in digital credentialing solutions.
Lack of standardization and interoperability
Many badges lack consistent metadata validation and alignment with recognized frameworks which reduces employer and institutional confidence. Enterprises face challenges in mapping badges to competencies qualifications and career pathways. Absence of universal protocols and cross-platform compatibility further complicates scaling and recognition. Vendors must invest in open standards blockchain verification and credential registries to improve trust and usability. These issues continue to hinder adoption across fragmented and multi-provider learning environments.
Lifelong learning recognition
In today's fast-changing job market, digital micro-credentials serve as a trusted way to validate lifelong learning and skill acquisition. Employers increasingly value these credentials as evidence of commitment to professional growth and adaptability. Academic institutions are integrating micro-credentials to recognize learning beyond traditional degrees, enhancing their appeal. This recognition encourages learners of all ages to engage in skill-building programs, boosting market adoption. Consequently, the demand for digital micro-credential platforms and solutions continues to grow steadily.
Limited awareness and acceptance among employers
Many hiring managers remain unfamiliar with badge frameworks metadata and validation processes which reduce trust and uptake. Enterprises face challenges in integrating badge data into recruitment systems and performance tracking. Lack of employer engagement and industry endorsement further restricts badge value and visibility. Vendors must offer employer toolkits sector-specific frameworks and ROI metrics to improve adoption. These limitations continue to constrain badge recognition across employment-linked learning pathways.
The pandemic accelerated digital learning credentialing and remote skill development across global education and workforce systems. Lockdowns disrupted in-person instruction and increased demand for online courses micro credentials and digital recognition. Platforms scaled badge issuance across MOOCs boot camps and corporate training to support engagement and achievement tracking. Investment in credentialing infrastructure metadata standards and employer outreach surged across public and private sectors. Public awareness of skill validation career readiness and digital portfolios increased across policy and consumer circles.
The certification badges segment is expected to be the largest during the forecast period
The certification badges segment is expected to account for the largest market share during the forecast period due to their alignment with formal learning credentialing and professional standards. Platforms issue badges for course completion skill mastery and qualification attainment across academic and enterprise programs. Integration with LMS systems credential registries and career platforms enhances visibility and verification. Demand for stackable standards-aligned and employer-recognized badges is rising across higher education vocational training and corporate learning. Vendors offer metadata-rich secure and interoperable badges to support recognition and mobility.
The peer-endorsed badges segment is expected to have the highest CAGR during the forecast period
Over the forecast period, the peer-endorsed badges segment is predicted to witness the highest growth rate as platforms expand across community validation collaboration and informal learning. Learners receive badges based on peer review project contribution and social recognition across networks and learning communities. Platforms support endorsement workflows trust signals and decentralized validation across open and hybrid environments. Integration with social platforms team-based learning and community credentials enhances engagement and authenticity. Demand for inclusive participatory and reputation-linked badges is rising across youth adult learners and professional networks. This segment is gaining traction across informal learning and peer-driven credentialing models.
During the forecast period, the North America region is expected to hold the largest market share due to its edtech maturity institutional investment and credentialing infrastructure across digital micro-credential. Enterprises and institutions deploy platforms across academic corporate and government programs to support skill validation and learner engagement. Investment in metadata standards blockchain verification and employer outreach supports scalability and trust. Presence of leading vendors research institutions and policy frameworks drives ecosystem depth and adoption. Firms align badge strategies with workforce development digital learning and career mobility goals.
Over the forecast period, the Asia Pacific region is anticipated to exhibit the highest CAGR as mobile learning skill development and digital transformation converge across regional economies. Countries like India China Indonesia and Vietnam scale badge platforms across K-12 higher education and vocational training. Government-backed programs support edtech incubation digital credentialing and workforce readiness across urban and rural zones. Local providers offer mobile-first multilingual and culturally adapted solutions tailored to diverse learner profiles. Demand for scalable inclusive and recognition-aligned badge infrastructure is rising across formal and informal education systems. Asia Pacific is emerging as a growth engine for badge innovation and deployment.
Key players in the market
Some of the key players in Digital Micro-Credential Market include Credly, Accredible, Coursera, edX, Udacity, FutureLearn, Instructure, Badgr, Pearson, Skillsoft, Degreed, IBM SkillsBuild, Microsoft Learn and Certiport.
In August 2025, Accredible introduced Digital Credential Transcripts, a unified interface that aggregates a learner's badges, certificates, and microcredentials into a single, shareable transcript. This innovation bridges the gap between education and employment by offering a comprehensive, verifiable record of skills and achievements.
In January 2025, Credly launched enhanced analytics and badge portability features to celebrate its 100 millionth badge issuance milestone. The updates included AI-driven skill mapping, employer verification tools, and LinkedIn integration for badge visibility.
Note: Tables for North America, Europe, APAC, South America, and Middle East & Africa Regions are also represented in the same manner as above.