市场调查报告书
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2022-2028 年全球健身环市场规模、份额、行业趋势分析报告分销渠道(线下、线上)、兼容性性别(iOS、Android、Windows、其他)、展望和预测Global Fitness Rings Market Size, Share & Industry Trends Analysis Report By Distribution Channel (Offline, and Online), By Compatibility (iOS, Android, Windows, and Others), By Regional Outlook and Forecast, 2022 - 2028 |
健身环市场规模预计到 2028 年将达到 6.516 亿美元,预计在预测期内将以 7.3% 的复合年增长率增长。
这些小工具为消费者提供了一种轻鬆舒适的方式来监控各种健康和健身指标,使他们能够对自己的生活方式做出明智的选择。增加。 此外,技术创新的快速步伐导致了更复杂的健身环的发展。 因此,最近对其进行了更新,增加了血氧水平测量、高级睡眠跟踪、GPS 功能等更方便、更吸引人的功能。
许多健身环还附带一个应用程序,可让您与智能手机或其他设备同步数据。 这种集成使用户能够轻鬆访问和评估他们的健身数据、随着时间的推移取得进步并设定新目标。
COVID-19 影响分析
由于一些企业受到 COVID-19 的影响,并且客户需求和经济的不确定性依然存在,製造商创造了新的服务和产品来在大流行期间为客户提供帮助。 以 Fitbit 为例,它正与Apple、Stanford Medicine、Scripps Research Institute等医疗保健行业巨头合作,探索可穿戴数据如何诊断和追踪 COVID-19 等传染病,并投资研发。 在此期间,许多人投资于健康追踪器,因为许多研究指出肥胖等因素可能会增加 COVID-19 感染的严重程度。 因此,大流行对健身环市场产生了积极影响。
市场增长因素
健身环技术进步
通过将您的健身环与其他小工具连接,健身追踪对您来说变得更加实用。 健身环传感器和算法与您的手机和其他传感器同步,使跟踪和分析您的健身数据更加简单。 健身环正变得越来越流行,因为它们具有高精度,可以实现更有效的追踪。 一些健身环可以使用 EDA(皮肤电活动)测量用户的压力水平,这与通过测谎仪测试中使用的皮肤测量情绪和精神状态的概念相同。还有 此外,一些厂商在健身环上安装了支付功能。 因此,对健身环的需求增加,推动了市场的增长。
数据驱动的健身监测趋势不断增强
健身环的需求随着数据驱动健身的发展而显着增加。 随着技术的进步,人们越来越关注监测自己的健康状况并使用数据做出锻炼决策。 健身环是收集和分析健身统计数据的一种简单实用的方法,是那些希望从日常活动中获得最大收益的人的理想选择。 数据驱动的健身趋势正在鼓励消费者跟踪他们的进度、设定目标并改变他们的锻炼习惯以获得最佳效果。 因此,对数据驱动的健身需求的增长将推动健身环市场的扩张。
市场约束
对安全和隐私的担忧不断增加
健身追踪设备收集的大部分信息都是关于您的个人信息,例如体重、出生日期、照片、GPS 坐标、社交媒体数据、步数、心率以及设备所需的背景信息。 这些数据中的大部分是自愿提供给健身环的配套应用程序的。 我更关心数据盗窃而不是极其个人的数据。 增强用户体验的连接功能也可能导致数据洩漏。 因此,个人更容易受到潜在有害的隐私侵犯。 预计在预测期内市场扩张将受阻。
兼容性展望
根据兼容性,健身环市场分为 iOS、Android、Windows 和其他。 2021 年,Android细分市场在健身环市场实现了大幅增长。 这是由于该平台越来越受欢迎,尤其是在新兴国家。 由于缺乏标籤特定的操作软件,基于Android的健身环越来越受欢迎。 发达国家的大多数手机品牌都使用Android。 此外,由于可支配收入的增加,智能手机的使用正在扩大,健身追踪器的使用预计也会随之增加。
分销渠道展望
根据分销渠道,健身环市场可分为线上和线下。 到 2021 年,线下细分市场将占据健身环市场最大的收入份额。 线下细分市场的主要驱动力是很大一部分消费者希望在购买前试用产品并获得建议。 儘管存在替代分销渠道,许多健身追踪器巨头还是通过线下渠道销售其产品,以吸引潜在客户。
区域展望
按地区划分,对北美、欧洲、亚太地区和拉美地区的健身环市场进行了分析。 2021 年,北美市场在健身环市场的收入份额最大。 美国是健身追踪器行业的主要创新中心,也是重要玩家的故乡。 根据美国运动医学学院的一项研究,可穿戴技术是最热门的健身趋势。 由于健身环和基于 Apple OS 的智能手机在该地区的成功,知名公司正在开发健身环。
The Global Fitness Rings Market size is expected to reach $651.6 Million by 2028, rising at a market growth of 7.3% CAGR during the forecast period.
Fitness rings are wearable devices that are designed to monitor and track data related to fitness and health. Most of the time, these items take the form of rings and are worn on the finger. They come outfitted with a wide variety of sensors and technology, enabling them to control and monitor various health and fitness factors. The market for fitness rings comprises many manufacturers and brands, some of which are well-established, while others are just newcomers in the world of technology.
In recent years, exercise or fitness rings have experienced a phenomenal rise in popularity within the fitness sector. Wearables like this keep tabs on a wide range of health and fitness metrics, such as the number of steps walked, the number of calories burnt, the heart rate, and the amount of quality sleep obtained. As awareness of health and well-being continues to rise, more people are turning to fitness rings to manage their fitness objectives and achievements.
These gadgets offer consumers a hassle-free and comfortable method of monitoring a variety of health and fitness indices, empowering them to make educated choices regarding their way of life. In addition, the quick speed of technical improvement has led to the development of increasingly complex fitness rings. As a result, these devices have recently received updates that include more functions and capabilities, like blood oxygen monitoring, sophisticated sleep tracking, and GPS tracking, to make the rings more helpful and appealing to customers.
There are currently a lot of fitness rings on the market that come with companion applications that enable users to synchronize their data with their smartphones as well as other devices. Because of this integration, users can readily access and evaluate their fitness data, as well as track their progress over time and establish new objectives.
COVID-19 Impact Analysis
COVID-19 impacted some enterprises and there is still uncertainty about customer demand and the economy, manufacturers produced new services and products to assist clients during the pandemic. Fitbit, for example, invested in research and development by cooperating with health industry giants such as Apple, Stanford Medical, as well as the Scripps Research Institute to examine how data from wearables might diagnose and track infectious diseases such as COVID-19. As many studies during this period pointed at the factors like obesity that may increase the severity of COVID-19 infection, most individuals invested in health trackers. Therefore, the pandemic had a positive impact on the fitness rings market.
Market Growth Factors
Growing technological advancements in fitness rings
Fitness tracking is more practical for customers by connecting fitness rings with other gadgets. Fitness data tracking and analysis are now made simpler by the fitness ring's sensors and algorithms syncing with sensors on mobile phones and other devices. Fitness tracking is more effective with this increased accuracy, which raises the demand for fitness rings even more. Some fitness rings can be used to gauge a user's stress level using electrodermal activity (EDA), the same concept used in lie detector tests to gauge emotion and mental state through the skin. Some manufacturers are also incorporating payment features into the fitness rings. As a result, the demand for fitness rings is rising, propelling the growth of the market.
Increasing trend of data-driven fitness monitoring
The demand for fitness rings has been significantly increased by the movement toward data-driven fitness. With the advancement of technology, people are placing more and more emphasis on using data to monitor their fitness development and decide what kind of physical activity to engage in. Fitness rings provide a simple and practical way to gather and analyze fitness statistics, making them a desirable alternative for people trying to maximize their routines. Data-driven fitness trends encourage consumers to track their progress, create objectives, and modify their exercise routines for the best outcomes. Therefore, as the demand for data-driven fitness increases, it will expedite the expansion of the fitness rings market.
Market Restraining Factors
Growing worries about safety and privacy
Much of the information gathered by fitness tracking devices is personal information about the user, including weight, birth date, photographs, GPS coordinates, social media data, steps, heart rate, and background information needed by the device. Most of this data is provided to the companion apps of fitness rings by themselves. The main worry is data theft rather than extremely personal data. The features of connectivity that enhance the user's experience may also lead to data leaks. The individual is vulnerable to potentially detrimental invasions of privacy as a result of this. The market expansion is expected to be hampered during the forecast period.
Compatibility Outlook
Based on compatibility, the fitness rings market is categorized into iOS, android, windows, and others. The android segment procured a considerable growth rate in the fitness rings market in 2021. This is due to the platform's growing popularity, especially in emerging economies. Since they are not label-specific operating software, android-based fitness rings are becoming more popular. Android is used by the majority of cell phone brands in developed countries. Furthermore, smartphone use is expanding due to higher disposable income, and fitness tracker usage is expected to follow suit.
Distribution Channel Outlook
On the basis of distribution channel, the fitness rings market is divided into online and offline. The offline segment acquired the largest revenue share in the fitness rings market in 2021. The fact that a significant percentage of consumers desire to sample the product and receive advice before purchasing is a significant driver for the offline segment. Despite the presence of alternate distribution channels, many of the biggest fitness tracker ring firms are selling products through offline channels to build traction among potential customers.
Regional Outlook
Region wise, the fitness rings market is analyzed across North America, Europe, Asia Pacific, and LAMEA. The North America segment witnessed the maximum revenue share in the fitness rings market in 2021. The United States is the major innovation center for the fitness tracker business, with significant players. According to the American College of Sports Medicine's survey, wearable technology is the most popular fitness trend. With the success of fitness rings and Apple operating system-based smartphones in this region, well-known businesses are developing fitness rings.
The market research report covers the analysis of key stake holders of the market. Key companies profiled in the report include Ultrahuman Healthcare Private Limited, Sky Labs, Oura Health Oy, ArcX Technology Ltd, SLEEPON, Circular and Ringly Inc.
Market Segments covered in the Report:
By Distribution Channel
By Compatibility
By Geography
Companies Profiled
Unique Offerings from KBV Research
List of Figures