全球瑜珈旅游市场规模、份额、成长分析，按游客类型（探险游客、文化游客）、性别（女性和男性）划分 - 2024-2031 年产业预测

Global Yoga Tourism Market Size, Share, Growth Analysis, By Type of Tourist(Adventure Tourists, Cultural Tourists), By Gender(Women and Men) - Industry Forecast 2024-2031

出版日期: 2024年04月03日 | 出版商:

SkyQuest | 英文 223 Pages | 商品交期: 3-5个工作天内

价格

简介目录

2022年全球瑜珈旅游市场规模为1,642.6亿美元，预计将从2023年的1,739.5亿美元成长到2031年的2,751.7亿美元，预测期内（2024-2031年）复合年增长率为5.9%。

瑜珈旅游随着以健康为目的的旅行趋势的增长而蓬勃发展，强调「旅行是为了感觉更好」的概念。瑜珈旅行是健康旅游的一个子集，体现了身、心、灵融为一体的理念。它经常因其在改善呼吸、减轻压力、增强肌肉张力和提高灵活性方面的好处而得到推广。许多健康公司已经响应这一趋势，提供旨在缓解精神压力的线上瑜伽和冥想课程。瑜珈联盟、瑜珈杂誌和益普索公共事务部最近进行的一项调查涉及2,000 名参与者，其中包括1,700 名瑜珈练习者，调查显示美国人在瑜珈相关设备、课程和服装上的支出大幅增加，从100 亿美元飙升至160 亿美元。值得注意的是，光是瑜珈练习者就花了 58 亿美元的课程支出和 46 亿美元的服装购买支出，都比往年增加了一倍多。根据 Compareretreats.com Ltd. 的数据，瑜珈、运动和水疗静修总共占所有健康度假的一半以上，其中瑜珈静修排名最高，达到 17.8%。排毒和抗压静修紧随其后，突显了对整体健康体验不断增长的需求。那些透过定期练习瑜伽来维持自己的人通常被称为“瑜伽旅行者”，其中一半人致力于每天或每两个月练习一次，并经常参加当地瑜伽工作室的课程。

市场概况
北美洲
- 美国
- 加拿大
欧洲
- 德国
- 西班牙
- 法国
- 英国
- 欧洲其他地区
亚太地区
- 中国
- 印度
- 日本
- 韩国
- 亚太其他地区
拉丁美洲
- 巴西
- 拉丁美洲其他地区
中东和非洲 (MEA)
- 海湾合作委员会国家
- 南非
- MEA 的其余部分

竞争格局

前 5 名玩家比较
2021 年关键参与者的市场定位
主要市场参与者所采取的策略
最佳制胜策略
近期市集活动
主要公司市占率（%），2021年

主要公司简介

Yoga International (US)
Yoga Journal (US)
Yoga Alliance (US)
Gaia, Inc. (US)
BookYogaRetreats (Netherlands)
CorePower Yoga (US)
Pure Yoga (Hong Kong)
Ananda in the Himalayas (India)
Manduka (US)
Liforme (UK)
YogaWorks (US)
Iyengar Yoga Institute of San Francisco (US)
Yoga Download (US)
YogaGlo (US)
Yogaworks (US)
Wanderlust (US)
Sivananda Ashram Yoga Retreat (Bahamas)
Yogaville (US)
Tripaneer (Netherlands)
Yoga retreats Spain (Spain)

简介目录

Product Code: SQMIG25Q2004

Global Yoga Tourism Market size was valued at USD 164.26 Billion in 2022 and is poised to grow from USD 173.95 Billion in 2023 to USD 275.17 Billion by 2031, at a CAGR of 5.9% during the forecast period (2024-2031).

Yoga tourism has flourished alongside the growing trend of travel for wellness purposes, emphasizing the concept of "travel to feel better." Yoga travel, a subset of wellness tourism, embodies the philosophy of integrating body, mind, and soul. It's often promoted for its benefits in improving breathing, reducing stress, enhancing muscle tone, and boosting flexibility. Many wellness companies have responded to this trend by offering online yoga and meditation sessions aimed at alleviating mental stress. Recent surveys conducted by Yoga Alliance, Yoga Journal, and Ipsos Public Affairs, involving 2,000 participants including 1,700 yoga practitioners, reveal a significant increase in spending among Americans on yoga-related equipment, classes, and apparel, soaring from $10 billion to $16 billion in three years. Notably, yoga practitioners alone accounted for $5.8 billion in course expenditures and $4.6 billion in clothing purchases, both more than doubling from previous years. According to Compareretreats.com Ltd., yoga, exercise, and spa retreats collectively comprised over half of all wellness getaways, with yoga retreats ranking highest at 17.8%. Detoxification and anti-stress retreats followed closely behind, underscoring the growing demand for holistic wellness experiences. Those who sustain themselves through regular yoga practice are often referred to as "yoga travelers," with half of them dedicating themselves to daily or bi-monthly practice, frequently attending classes at local yoga studios.

Top-down and bottom-up approaches were used to estimate and validate the size of the global yoga tourism market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Global Yoga Tourism Market Segmental Analysis

Yoga Tourism Market is segmented on the basis of Gender, Type of Tourist, Source and region. By Gender, the Yoga Tourism Market is segmented into Women and Men. By Type of Tourist, Yoga Tourism Market is segmented into Adventure Tourists, Cultural Tourists, Health & Wellness Tourists, Spiritual Tourists. By Source, the Yoga Tourism Market is segmented into Internet, Instructor, Gyms, Meditation Centers. By region, the market is segmented into North America, Europe, Asia Pacific, Middle East and Africa, and Latin America.

Drivers of the Global Yoga Tourism Market

With an increasing awareness of the physical, mental, and emotional advantages that come with yoga practice, there's a rising trend in yoga tourism, offering a blend of travel and wellness experiences. Yoga is renowned for its myriad health benefits, encompassing stress alleviation, enhanced flexibility, heightened strength, improved posture, and strengthened immune function. Additionally, it's purported to yield mental health advantages, including anxiety and depression mitigation, fostering an overall sense of well-being.

Restraints in the Global Yoga Tourism Market

As the trend of wellness tourism gains traction, yoga tourism finds itself vying for attention among a plethora of alternative wellness pursuits, including spa retreats, fitness retreats, and meditation retreats. Although yoga typically constitutes a fundamental aspect of many wellness getaways, these retreats frequently feature an array of supplementary activities and therapies, encompassing massages, facials, fitness sessions, and nutritional guidance. Consequently, distinguishing yoga tourism within the bustling wellness landscape poses a notable challenge.

Market Trends of the Global Yoga Tourism Market

In recent years, the popularity of online yoga classes and apps has surged, enabling travelers to engage in yoga sessions from any corner of the globe and at their convenience. A multitude of online platforms, such as YogaGlo, YogaDownload, and Glo, present an extensive array of classes spanning from traditional yoga sessions to yoga-infused workouts, accommodating practitioners across all proficiency levels, from novices to seasoned experts.

Executive Summary

Market Overview
Wheel of Fortune

Research Methodology

Information Procurement
Secondary & Primary Data Sources
Market Size Estimation
Market Assumptions & Limitations

Parent Market Analysis

Market Overview
Market Size
Market Dynamics
- Drivers
- Opportunities
- Restraints
- Challenges

Key Market Insights

Technology Analysis
Pricing Analysis
Supply Chain Analysis
Value Chain Analysis
Ecosystem of the Market
IP Analysis
Trade Analysis
Startup Analysis
Raw Material Analysis
Innovation Matrix
Pipeline Product Analysis
Macroeconomic Indicators
Top Investment Analysis
Key Success Factor
Degree of Competition

Market Dynamics & Outlook

Market Dynamics
- Drivers
- Opportunities
- Restraints
- Challenges
Regulatory Landscape
Porters Analysis
- Competitive rivalry
- Threat of Substitute Products
- Bargaining Power of Buyers
- Threat of New Entrants
- Bargaining Power of Suppliers
Skyquest Special Insights on Future Disruptions
- Political Impact
- Economic Impact
- Social Impact
- Technical Impact
- Environmental Impact
- Legal Impact

Global Yoga Tourism Market by Type of Tourist

Market Overview
Adventure Tourists
Cultural Tourists
Health & Wellness Tourists
Spirituals Tourists

Global Yoga Tourism Market by Gender

Market Overview
Women and Men

Global Yoga Tourism Market Size by Region

Market Overview
North America
- USA
- Canada
Europe
- Germany
- Spain
- France
- UK
- Rest of Europe
Asia Pacific
- China
- India
- Japan
- South Korea
- Rest of Asia-Pacific
Latin America
- Brazil
- Rest of Latin America
Middle East & Africa (MEA)
- GCC Countries
- South Africa
- Rest of MEA

Competitive Landscape

Top 5 Player Comparison
Market Positioning of Key Players, 2021
Strategies Adopted by Key Market Players
Top Winning Strategies
- By Development
- By Company
- By Year
Recent Activities in the Market
Key Companies Market Share (%), 2021

Key Company Profiles

Yoga International (US)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Yoga Journal (US)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Yoga Alliance (US)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Gaia, Inc. (US)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
BookYogaRetreats (Netherlands)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
CorePower Yoga (US)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Pure Yoga (Hong Kong)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Ananda in the Himalayas (India)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Manduka (US)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Liforme (UK)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
YogaWorks (US)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Iyengar Yoga Institute of San Francisco (US)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Yoga Download (US)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
YogaGlo (US)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Yogaworks (US)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Wanderlust (US)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Sivananda Ashram Yoga Retreat (Bahamas)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Yogaville (US)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Tripaneer (Netherlands)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Yoga retreats Spain (Spain)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments