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市场调查报告书
商品编码
1292848
伏特加全球市场规模、份额、行业趋势分析报告按类型(原味、调味)、分销渠道(场内、场外)、区域展望和预测,2023-2029Global Vodka Market Size, Share & Industry Trends Analysis Report By Type (Non-Flavored and Flavored), By Distribution Channel (On-Trade and Off-Trade), By Regional Outlook and Forecast, 2023 - 2029 |
预计到 2029 年,伏特加的市场规模将达到 354 亿美元,预测期内復合年增长率为 5.3%。
根据 KBV Cardinal 矩阵中的分析,Belvedere Vodka (LVMH SE) 是该市场的领导者。 帝亚吉欧公司 (Diageo plc)、保乐力加公司 (Pernod Ricard S.A.) 和布朗福曼公司 (Brown-Forman Corporation) 等公司都是市场上的领先创新者。 2023 年 3 月,保乐力加与美国食品和饮料製造商卡夫亨氏合作。 此次合作将推出一款以绝对伏特加为基础的意大利麵酱。 据说意大利麵酱中的伏特加可以改善质地和风味。
市场增长因素
社交媒体平台和在线销售渠道上的市场进入者不断增加
消费者对电子商务的偏好进一步推动了伏特加在线销售渠道的崛起。 通过增加直接面向消费者 (DTC) 和电子商务渠道,伏特加可以从小规模迅速扩张。 直接面向消费者营销策略的参与者使用了各种商业模式来合法地直接向消费者销售产品。 首先,该酿酒厂现在提供线下和线上直接面向消费者的销售。 由于“鸡尾酒文化”热潮,鸡尾酒俱乐部也变得越来越受欢迎。 因此,采用这样的营销模式或许有助于扩大市场。
优质伏特加越来越受欢迎
今天的消费者比五年前更加挑剔。 他们不断寻找新的、昂贵的酒精饮料,这些饮料通常将优质原料与独特的植物浸剂相结合,创造出美味的口味。 此外,优质伏特加经过多个阶段的蒸馏,以增强其整体吸引力和功能,使其脱颖而出。 随着消费者对可持续和健康生活方式的兴趣不断增长,优质伏特加具有更大的潜力。
市场抑制因素
高摄入量和严格的政府法规的健康风险
过量饮用酒精和酒精饮料可能会导致各种不良健康影响,包括但不限于抑郁、认知障碍、中风和肺损伤。 世界卫生组织估计,全世界每年有 300 万人(占所有死亡人数的 5.3%)是由于不安全饮酒造成的。 超过 200 种疾病和伤害是由酗酒造成的。 以伤残调整生命年 (DALY) 计算,饮酒占全球疾病和伤害负担的 5.1%。 过早死亡和残疾是过量饮酒的结果。 因此,所有这些因素都是可能阻碍整个预测期内市场增长的重要因素。
按类型划分的前景
按类型分为风味型和非风味型。 2022 年,非调味品细分市场占据了最高的市场收入份额。 它通常与独特的植物浸液和优质成分组合混合,製成美味的饮料。 此外,健康意识的增强正在推动天然、低热量、无糖酒精的消费。
销售渠道前景
按照分销渠道,市场分为场外市场和场内市场。 2022 年,场外交易领域在市场中占据了很大的收入份额。 非贸易部门包括所有零售场所,例如葡萄酒和烈酒商店、大卖场、超级市场、小型市场和特色酒类商店。 消费者喜欢这些商店,因为它们提供各种优惠券和折扣。 这些商店可以轻鬆购买多种酒类产品,并提供折扣和促销资讯。 许多企业正在与Target、Tesco、Walmart等知名超市合作,将自己的产品介绍给更多消费者,接触到更多顾客。
区域展望
按地区划分,我们分析了四个地区:北美、欧洲、亚太地区和拉美地区。 到 2022 年,北美市场将占据市场最大的收入份额。 大流行带来的消费者行为变化继续影响北美的伏特加消费和需求。 从长远来看,这些趋势将继续影响酒精饮料行业,尤其是精酿烈酒行业,即使在 COVID-19 封锁和限制解除后也是如此。 由于客户对风味独特的高端原创饮料的需求不断增长,伏特加的增长。
The Global Vodka Market size is expected to reach $35.4 billion by 2029, rising at a market growth of 5.3% CAGR during the forecast period.
The non- flavored Vodka is leading the market as Vodkas that don't have flavor are put through a number of distillation stages to improve their appearance and functionality overall and set them apart from other types of alcohol. Thus, rising standard of living and disposable income are the factors driving the market. Hence, non-flavored Vodka is expected to generate approximately 2/3rd share of the market by 2029.
The major strategies followed by the market participants are Partnerships as the key developmental strategy to keep pace with the changing demands of end users. For instance, In January, 2023, Brown-Forman acquired Diplomatico Rum Brand to meet the linking of global spirits consumers. Additionally, In March 2023, Pernod Ricard joined hands with Kraft Heinz for launching Absolut vodka-based pasta sauce. The vodka in the pasta sauce is claimed to enhance the texture and flavor. In October 2022, Proximo Spirits partnered with Blue Ridge Spirits & Wine Marketing. The partnership involves Blue Ridge acting as a marketing, and distribution management partner for select Proximo's brands, thereby advancing the growth of Proximo's brands across the whole United States.
Based on the Analysis presented in the KBV Cardinal matrix; Belvedere Vodka (LVMH SE) is the forerunner in the Market. Companies such as Diageo plc, Pernod Ricard S.A., and Brown-Forman Corporation are some of the key innovators in Market. In March, 2023, Pernod Ricard joined hands with Kraft Heinz, a US-based food and beverage manufacturer. The collaboration involves launching Absolut vodka-based pasta sauce. The vodka in the pasta sauce is claimed to enhance the texture and flavor.
Market Growth Factors
Increasing presence of market participants on social media platforms and online sales channels
The rise of vodka over online distribution channels is further aided by consumers' preference for e-commerce. Vodka may expand rapidly from a tiny basis through direct-to-consumer (DTC) along with additional e-commerce channels. To lawfully sell to consumers directly, participants in direct-to-consumer strategies have used various business models. For starters, distilleries now provide direct-to-consumer sales both offline and online. In addition, due to the "cocktail culture" craze, third-party cocktail clubs are becoming increasingly popular. Therefore, the adoption of such marketing models will probably help in the expansion of the market.
The growing popularity of premium vodka
Today's consumers are more discriminating in their tastes than five years ago. They constantly seek out new and expensive alcoholic beverages to sample, and these beverages frequently combine high-quality components with distinctive botanical infusions to create a delectable flavor. Additionally, premium vodkas undergo several phases of distillation to enhance their overall appeal and functioning, setting them distinct from more common types. As a result of consumers' rising interest in leading sustainable and healthy lifestyles, the premium vodka range has better possibilities.
Market Restraining Factors
High intake poses health risks and strict government regulations
Consumption of alcohol and alcoholic beverages in excess can result in a range of adverse health effects, including but not limited to depression, cognitive impairments, strokes, and failure of the lungs. The WHO estimates that 3 million deaths worldwide each year, or 5.3% of all deaths, are due to hazardous alcohol use. Over 200 illnesses and injuries are influenced by alcohol misuse. When the worldwide burden of disease and injury is calculated in terms of disability-adjusted life years (DALYs), alcohol use is responsible for 5.1% of that total. Early death and disability are results of overconsumption of alcohol. Therefore, all these elements present significant factors that may obstruct the growth of the market throughout the forecast period.
Type Outlook
Based on type, the market is characterized into flavored and non-flavored. The non-flavored segment garnered the highest revenue share in the market in 2022. To create a flavorful beverage, they can frequently be blended with a combination of unique botanical infusions and premium components. Aside from that, the rise in health consciousness promotes the consumption of alcohol that uses natural ingredients, is lower in calories, and doesn't include sugar.
Distribution Channel Outlook
On the basis of distribution channel, the market is classified into off-trade and on-trade. The off-trade segment recorded a significant revenue share in the market in 2022. All retail establishments, such as wine and spirit shops, hypermarkets, supermarkets, small markets, and liquor specialty stores, are included in the off-trade section. Because they provide a wide range of coupons and discounts, consumers favor these stores. These stores provide simple access to several alcohol variations in addition to providing discounts and promotional deals. Most businesses partner with renowned supermarkets like Target, Tesco, Walmart, etc., to introduce their products and widen customer outreach in an effort to reach the greatest number of consumers.
Regional Outlook
Region wise, the market is analyzed across North America, Europe, Asia Pacific, and LAMEA. The North America segment witnessed the maximum revenue share in the market in 2022. Changes in consumer behavior brought on by the pandemic continue to have an impact on the consumption of and demand for vodka in North America. These tendencies will continue to have an impact on the alcoholic beverage industry in the long run, especially the craft spirits industry, even after the COVID-19 lockdowns and limitations are lifted. Due to growing customer demand for high-end, original drinks with distinctive flavors, vodka is growing.
The market research report covers the analysis of key stake holders of the market. Key companies profiled in the report include Brown-Forman Corporation, Diageo plc, Pernod Ricard S.A., Bacardi Limited, Constellation Brands, Inc., Distell Group Limited, Proximo Spirits, Inc. (BECLE, S.A.B. DE C.V.), Belvedere Vodka (LVMH SE), Stoli Group (SPI Group) and Iceberg Vodka Corporation.
Recent Strategies Deployed in Vodka Market
Partnerships, Collaborations and Agreements:
Mar-2023: Pernod Ricard joined hands with Kraft Heinz, a US-based food and beverage manufacturer. The collaboration involves launching Absolut vodka-based pasta sauce. The vodka in the pasta sauce is claimed to enhance the texture and flavor.
Oct-2022: Pernod Ricard extended its partnership with Sovereign Brands, a US-based producer of wine and spirits products. This partnership involves Pernod increasing its minority stake in Sovereign Brands. The partnership aligns with Pernod's strategic plan and further reinforces Pernod's market presence in the US.
Oct-2022: Proximo Spirits partnered with Blue Ridge Spirits & Wine Marketing, a US-based marketer of premium wine and spirits. The partnership involves Blue Ridge acting as a marketing, and distribution management partner for select Proximo's brands, thereby advancing the growth of Proximo's brands across the whole United States.
Jul-2022: Diageo came into collaboration with The Vita Coco Company, a platform of non-alcoholic beverage brands. The collaboration involves introducing a range of premium canned cocktails.
Jun-2022: Constellation Brands signed an agreement with The Coca-Cola Company, a US-based operating in the drink industry. The agreement involves marketing, manufacturing, and introducing Fresca Mixed. Fresca Mixed is a spirit based RTD cocktail. Further, the agreement expands the alcoholic beverage manufacturer's product offerings.
Mar-2022: Pernod Ricard came into partnership with ecoSPIRITS, a Singapore-based developer of technology intended to remove packaging waste. The partnership aims at reducing waste and carbon emissions arising due to the transportation and production of glass bottles. Further, this partnership reinforces Pernod's sustainability commitments.
Oct-2021: Stoli Group came into partnership with Global Drinks Ltd (GDL). The distribution partnership focuses on expanding the customer reach of Stoli's brands in the Asia Pacific region.
Jun-2021: Pernod Ricard USA came into partnership with Drinkworks, a US-based producer of drink-making appliances. The partnership involves jointly developing cocktails for use in the Drinkworks' home bar system. Further, this partnership aligns with Pernod's vision to become a consumer-focused organization.
Acquisitions and Mergers:
Jan-2023: Brown-Forman acquired Diplomatico Rum Brand, a global Super-Premium Rum brand. With this acquisition, Brown-Forman's super-premium suite continues growing to meet the linking of global spirits consumers.
Jan-2023: Diageo announced the acquisition of Don Papa Rum, a super-premium, dark rum company based in the Philippines. Following this acquisition, Diageo would strengthen its place in the exciting rum segment that is in the initial stages of premiumization.
Jan-2022: Diageo acquired Casa UM. The acquisition would expand the acquiring company's agave spirits offerings.
Sep-2021: Pernod Ricard signed an agreement to acquire The Whisky Exchange, a UK-based retailer of whiskies and fine spirits. The addition of The Whisky Exchange supports the acquiring company's vision to become a customer-focused organization.
Product Launches and Expansions:
Apr-2022: Stoli Group launched a limited edition of Stoli Vodka. The limited-edition Vodka's sales proceeds would be donated to World Central Kitchen, a nonprofit organization that focuses on providing meals to refugees and those affected by the war. The nonprofit organization would support Ukrainian people with the donation received from Stoli.
Jul-2021: Constellation Brands introduced Svedka Vodka Sodas. The ready-to-drink vodka soda is made with juice, vodka, and sparkling water, and has 8%-abv alcohol content. The recently launched is available in three variants, Black Cherry Lime, Strawberry Lemonade, and Mango Pineapple.
Geographical Expansions:
Mar-2022: Diageo North America opened a new facility in Illinois, USA. The new canning facility reinforces the company's manufacturing footprint in the region. Further, this expansion would enable the company to realize synergies with its bottling processes and warehouses located in Illinois.
Feb-2021: Brown-Forman expanded its distillery located in Louisville, USA. The expansion increases the company's production capacity and enhances efficiency.
Market Segments covered in the Report:
By Type
By Distribution Channel
By Geography
Companies Profiled
Unique Offerings from KBV Research
List of Figures