市场调查报告书
商品编码
1335582
全球电子邮件安全市场规模、份额、产业趋势分析报告:按用途(IT/通讯、政府、医疗保健、媒体/娱乐、BFSI、其他)、按部署类型、按地区、展望和预测,2023-2030 年Global Email Security Market Size, Share & Industry Trends Analysis Report By Application (IT & Telecom, Government, Healthcare, Media & Entertainment, BFSI, and Others), By Deployment Type, By Regional Outlook and Forecast, 2023 - 2030 |
到 2030 年,电子邮件安全市场规模预计将达到 77 亿美元,预测期内年复合成长率为 9.9%。
根据 KBV Cardinal Matrix 发表的分析,思科系统公司和博通公司是市场的领导者。 2023 年 7 月,Broadcom, Inc. 签订收购VMware, Inc. 的协议,以最大限度地促进云端运算领域的竞争和革命。 Open Text Corporation、Fortinet, Inc. 和 Proofpoint, Inc. 等公司是该市场的主要创新者。
市场成长要素
人们越来越关注社交垃圾邮件和电子邮件安全
推动市场重要性的主要要素之一是人们越来越重视增强电子邮件安全性。这是至关重要的,因为所有企业都关心电子邮件资料保护。最重要的是,它可以保护您的帐户免受病毒和软体相关问题的风险。推动市场成长的主要要素之一是社交垃圾邮件事件的增加。而且,这些要素是不可能忽视的,因此企业必须高度重视它们。由于对社交垃圾邮件的关注增加,预计该市场将稳步增长。
网路威胁的频率不断增加
网路威胁的频率和复杂性不断增加是推动市场的要素之一。诈骗已经变得善于发现弱点并进行有针对性的攻击,促使各地的组织加强其电子邮件安全程序。随着组织越来越意识到资料外洩和未经授权存取敏感资讯的风险和后果,对强大的电子邮件安全解决方案的需求不断增加。鱼叉式网路钓鱼、扣押和凭证盗窃的可能性不断增加,为电子邮件保护安全市场的参与者提供了良好的预测。市场预计将受益于上述方面。
市场抑制因素
昂贵的电子邮件加密解决方案
企业在采用电子邮件加密解决方案时面临的主要障碍是建立这些解决方案所需的高成本。透过使用电子邮件加密解决方案,组织和使用者可以降低电子邮件系统中资料遗失的风险。采用电子邮件加密解决方案会显着增加企业的管理成本,因为需要更多的 IT 资源来保护和加密电子邮件。此解决方案的成本随着加密檔案的大小而线性增加。对于预算较低的公司来说,按使用者(电子邮件帐户)收取的软体许可费、电子邮件加密软体的维护费以及对使用者的技术支援费用都很昂贵。此外,这些加密解决方案必须与现有 IT 基础架构相容。所有这些担忧都阻碍了市场。
应用前景
根据用途,市场分为 BFSI、政府、医疗保健、IT 和电信、媒体和娱乐等。 2022 年,BFSI 细分市场在市场中获得了可观的收入份额。在金融业,电子邮件产生的资料量是巨大的。银行和其他金融机构越来越多地使用服务来储存和分析复杂的资料,以提高客户满意度。不断提高的客户期望、不断扩大的技术能力和法规要求也要求银行机构采取积极主动的安全措施。
部署类型展望
依部署型态,市场分为云端、本地和混合。 2022年,云端领域占据市场最高收入份额。云端基础的电子邮件安全解决方案支援远端指纹扫描、脸部认证和文件身份验证。此外,企业开始实施这些解决方案以降低成本、提高营运效率并提高安全性。
区域展望
从区域来看,我们对北美、欧洲、亚太地区和拉丁美洲地区的市场进行了分析。 2022年,北美地区以最高的收入份额引领市场。北美强大的市场地位可归因于该地区最尖端科技的高采用率、大量成熟的网路安全公司以及严格的资料保护法。北美市场的主导地位是该地区对网路安全和建立强大的 IT 基础设施的重视。此外,该地区是许多行业领先公司的所在地,提供广泛的电子邮件安全解决方案和服务。
The Global Email Security Market size is expected to reach $7.7 billion by 2030, rising at a market growth of 9.9% CAGR during the forecast period.
Cyberattacks, particularly ransomware and phishing attempts, have increased against healthcare organizations. The Healthcare segment will capture 1/5th share in the market by 2030, due to the increase in Cyberattacks. Cybercriminals intend to gain illegal access to sensitive patient data, disrupt healthcare services, or extort vulnerable organizations for money. SlashNext conducted a study in 2022 that involved examining billions of attachments, messages, and URLs in browsers, email clients, and mobile devices over a half year, leading to over 255 million attacks. In comparison to the previous year, they noted a 61% increase in the frequency of phishing attacks. Healthcare providers use cutting-edge email security solutions to address these risks to recognize and stop such assaults.
The major strategies followed by the market participants are Acquisitions as the key developmental strategy to keep pace with the changing demands of end users. For instance, In December, 2021, Open Text Corporation completed the acquisition of Zix Corporation, to deliver clients a powerhouse SMB platform for email security, threat management, data protection and compliance solutions. Additionally, In December, 2022, Proofpoint, Inc. took over Illusive, to deliver customers a combined solution that would expand protection across the whole attack chain for critical threats.
Based on the Analysis presented in the KBV Cardinal matrix; Cisco Systems, Inc. and Broadcom, Inc. are the forerunners in the Market. In July, 2023, Broadcom, Inc. entered into an agreement to acquire VMware, Inc, to maximize competition and revolution in cloud computing. Companies such as Open Text Corporation, Fortinet, Inc. and Proofpoint, Inc. are some of the key innovators in the Market.
Market Growth Factors
Increasing focus on social spam and email security
One of the main factors contributing to the importance of the market is the growing emphasis on enhanced email security. This is of the utmost importance, as every company is concerned with protecting the data of the email. Most importantly, they excel at safeguarding accounts from the risks of viruses and software-related problems. One of the main factors driving the growth of the market is the rise in social spam incidents. Further, it has become crucial for companies to place the greatest emphasis on these factors because it is impossible to disregard them. Thus, as a result of the rising focus on social spam, the is estimated to grow at a steady pace.
Cyberthreats are occurring more frequently
The rise in the frequency and complexity of cyber threats is one factor driving the market. Organizations everywhere are driven to bolster their email security procedures as fraudsters become more skilled at finding weaknesses and conducting targeted assaults. Strong email security solutions are increasingly in demand as people become more aware of the risks and repercussions that could result from data breaches and illegal access to critical information. The growth in the likelihood of spear phishing, seizure, and credential theft has provided lucrative prospects for players in the email protection security market. The market is expected to benefit from the aspects above.
Market Restraining Factors
Costly email encryption solutions
The main obstacle companies confront when adopting email encryption solutions is the significant expense associated with establishing these solutions. Using email encryption solutions, organizations and users can lessen the danger of data loss on email systems. Adopting email encryption solutions significantly raises overhead costs for enterprises as more IT resources are required to secure and encrypt emails. The cost of the solution increases in proportion to the size of the encrypted file. A costly solution for low-budget enterprises to implement is the software licensing fees levied per user (email account), maintenance charges of the email encryption software, and technical assistance for users. Additionally, these encryption solutions must be compatible with existing IT infrastructures. All these concerns thus hamper the market.
Application Outlook
Based into application, the market is categorized into BFSI, government, healthcare, IT & telecom, media & entertainment, and others. In 2022, the BFSI segment acquired a substantial revenue share in the market. The amount of data created via emails in the financial industry is enormous. Banks and other financial institutions use services to store and analyze complex data more frequently to increase customer satisfaction. A proactive approach to security is also being demanded of banking institutions due to rising customer expectations, expanding technical capabilities, and regulatory requirements.
Deployment Type Outlook
By deployment, the market is classified into cloud, on-premises and hybrid. In 2022, the cloud segment held the highest revenue share in the market. Remote fingerprint scanning, facial recognition, and document verification are all made possible using cloud-based email security solutions. In addition, companies have begun implementing these solutions and have realized that they reduce costs, improve operational efficiency, and enhance security.
Regional Outlook
Region wise, the market is analysed across North America, Europe, Asia Pacific and LAMEA. In 2022, the North America region led the market by generating the highest revenue share. A strong market position for North America may be attributed to the region's high adoption of cutting-edge technology, substantial number of well-established cybersecurity companies, and strict data protection laws. The North American market is dominated by the region's emphasis on cybersecurity and its robust IT infrastructure. In addition, the region is home to a number of industry leaders, resulting in the availability of an extensive array of email security solutions and services.
The market research report covers the analysis of key stake holders of the market. Key companies profiled in the report include Cisco Systems, Inc., Broadcom, Inc., Open Text Corporation, Fortinet, Inc., Barracuda Networks, Inc., Trend Micro Inc., BAE Systems PLC, Proofpoint, Inc. (Thoma Bravo), Intermedia.net, Inc. and DataFlowX
Recent Strategies Deployed in Email Security Market
Partnerships, Collaborations & Agreements:
Jul-2023: Proofpoint, Inc. partnered with Telefonica Tech, a multinational telecommunications company. Following this partnership, both companies would introduce 'Clean Email Business', a cutting-edge security service focused on assisting medium-sized businesses to safeguard their corporate email and promote regulatory compliance and continued business continuity in the Spanish market.
Nov-2022: Barracuda Networks, Inc. came into partnership with Amazon Security Lake of Amazon Web Services. Under this partnership, Barracuda Networks, Inc. would provide email security findings combined with Amazon Security Lake. Additionally, customers' access to security data from email security solutions, which would be used for a range of security use cases including threat detection, investigation, and incident response, is costly and complicated by combining both offerings.
Aug-2022: Fortinet came into partnership with Comcast Business, a provider of big business capabilities and development to small businesses at affordable prices. Through this partnership, Fortinet would create SASE services that help customers at any stage of digital advancement with Fortinet's industry-leading security-driven networking technology.
Jul-2021: Trend Micro Inc. teamed up with Microsoft Corporation, an America-based multinational technology corporation. Together, the companies focused to offer greater impact in cybersecurity for the combined customers that allows digital transformation for them by using Trend Micro's expansive security expertise and Azure's cloud computing platform. Moreover, the companies aimed to develop cloud-based cybersecurity solutions on Microsoft Azure as well as give rise to co-selling opportunities.
Product Launches and Product Expansions:
Apr-2023: Fortinet, Inc. made enhancements to the Fortinet Security Fabric. The enhanced product would allow the latest threat prevention and coordinated reply for a self-defending ecosystem around networks, clouds, and endpoints.
Jun-2022: Cisco Systems, Inc. introduced Cisco Security Cloud, a combined platform that secures and associates organizations of any shape and size. The launched product would safeguard the unity of the entire IT environment lacking public cloud lock-in.
Jun-2021: Internmedia.net, Inc. rolled out AI Guardian, a modern artificial intelligence-based security solution. The launched product would be created to secure businesses and their workforce from vicious and targeted cyberattacks.
Mar-2021: Cisco unveiled the latest and expanded offering of Secure Access Service Edge (SASE). Through this launch, the company aimed to integrate its SASE capabilities into a single subscription service as well as offer flawless and secure access to any application across any cloud, network, or anywhere users work.
Acquisitions and Mergers:
Jul-2023: Broadcom, Inc. acquired VMware, Inc., an American cloud computing and virtualization technology company. This acquisition aimed to maximize competition and revolution in cloud computing.
Dec-2022: Proofpoint, Inc. took over Illusive, a leader and pioneer in Identity Threat Detection and Response. Following this acquisition, Proofpoint would further empower market-leading threat and information protection platforms, delivering customers a combined solution that would expand protection across the whole attack chain for critical threats such as ransomware and data breaches.
Dec-2021: Open Text Corporation completed the acquisition of Zix Corporation, a leader in SaaS-based email encryption. Following this acquisition, both companies would be able to deliver clients a powerhouse SMB platform for email security, threat management, data protection and compliance solutions.
Jun-2021: Cisco took over Kenna Security, a cybersecurity leader that offers a risk-based vulnerability management platform. This acquisition aimed to transform how security and IT teams work to minimize the attack surface and the time it takes to identify and respond.
Jan-2021: Cisco Systems, Inc. acquired Banzai Cloud, a Hungary-based company with expertise in deploying cloud-native applications securely, at scale, and in production. This acquisition would allow Cisco to broaden its abilities and expertise in end-to-end cloud-native application runtime, security workflows, development, and development.
Market Segments covered in the Report:
By Application
By Deployment Type
By Geography
Companies Profiled
Unique Offerings from KBV Research
List of Figures