市场调查报告书
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全球冷冻甜点市场规模、份额、产业趋势分析报告:2023-2030 年按配销通路、产品和地区分類的展望和预测Global Frozen Dessert Market Size, Share & Industry Trends Analysis Report By Distribution Channel, By Product (Ice Cream, Frozen Yogurt, Confectionary & Candies, and Others), By Regional Outlook and Forecast, 2023 - 2030 |
到 2030 年,冷冻甜点市场规模预计将达到 1,600 亿美元,预测期内年复合成长率年增长率为 5.8%。 2022年市场规模为19,538.8千吨,成长率为5.8%(2019-2022年)。
根据 KBV 基数矩阵中的分析,联合利华 (Unilever PLC) 和雀巢 (Nestlé SA) 是市场的先驱。 2021 年 8 月,联合利华 (Unilever PLC) 的完全子公司印度斯坦联合利华有限公司 (Hindustan Unilever Limited) 将与必胜客合作提供冰淇淋和甜点。泰森食品公司、家乐氏公司和通用磨坊等公司是该市场的主要创新者。
市场成长要素
增强健康意愿
人们对健康和健身的认识不断提高,促使消费者寻求符合用餐和营养目标的产品。由于蛋白质对于肌肉发育和饱足感至关重要,因此富含蛋白质的甜点对重视健康和体质的人很有吸引力。许多消费者认为富含蛋白质的冷冻甜点是一种方便又美味的运动后供给蛋白质的方式,因此深受运动员和健身爱好者的欢迎。蛋白质可以促进饱足感并有助于体重管理。希望享受令人满意的甜点同时减少卡路里摄取的消费者正在转向富含蛋白质的选择。富含蛋白质的冷冻甜点通常比传统甜点含有更少的砂糖。这种减糖措施吸引了意愿健康、希望限製糖摄取量的人。因此,这些要素可能会推动未来年度的需求。
创新行销策略的兴起
创新的营销趋势在塑造市场方面发挥关键作用,帮助品牌吸引消费者的注意力,在拥挤的市场中脱颖而出,并创造难忘的体验。市场正在利用社群媒体的力量来有效地与消费者互动。品牌创建具有视觉吸引力的内容来展示其产品,并透过主题标籤和挑战鼓励用户生成内容。影响者行销也发生了重大转变,食品影响者和部落客向他们的忠实追随者推销冷冻甜点。这些影响者透过提供真实且相关的评论来建立信任并推动销售。由于这些要素,预计未来该市场的需求将会增加。
市场抑制因素
对饮食和健康状况不佳的担忧
与冷冻甜点相关的肥胖和饮食问题可能会阻碍对这些偏好的需求。许多传统的冷冻甜点,例如冰淇淋和冷冻酸奶,都以其高糖含量而闻名。砂糖摄取过量摄取与第 2 型糖尿病、肥胖和蛀牙等健康问题有关。意愿健康的消费者可能会选择低糖或砂糖替代。例如,有些人购买比普通冷冻优格低碳水化合物的冷冻酸奶,以减少砂糖的摄取。
配销通路展望
依配销通路,市场分为超市/大卖场、便利商店、咖啡馆及麵包店、网上等。 2022 年,咖啡厅和麵包店部门在市场中获得了可观的收益占有率。该细分市场以其创新的风味和甜点製作方法而闻名。受时令食材和烹饪趋势的影响,咖啡馆麵包店经常推出新颖且创造性的冷冻甜点选择。一些咖啡麵包店允许顾客透过选择他们最喜欢的配料、混合和口味来客製化他们的冷冻甜点。这种程度的个人化改善了客户体验。咖啡麵包店通常为顾客提供良好的氛围来享用冷冻甜点。
产品展望
依产品划分,市场分为糖果零食、冰淇淋、冷冻优格等。 2022年,冰淇淋领域市场占市场销售份额最高。冰淇淋有多种口味,从巧克力、香草和草莓等经典口味到咸焦糖、抹茶和熏衣草等更具冒险精神的口味。这迎合了不同消费者的偏好。许多消费者正在寻找具有高品质原料和独特风味组合的优质手工冰淇淋选择。手工冰淇淋製造商经常使用当地采购的有机原料,这增加了他们的吸引力。随着人们对植物性饮食和乳糖不耐受的认识不断提高,非乳製品和纯素冰淇淋越来越受欢迎。
区域展望
从区域来看,我们对北美、欧洲、亚太地区和拉丁美洲地区的市场进行了分析。 2022 年,北美收益占有率最大。出于健康原因,北美的许多消费者正在采用植物性饮食。非乳製品和素食冷冻甜点通常比传统的乳製品含有更少的饱和脂肪和胆固醇,被认为是更健康的替代。北美很大一部分人口患有乳糖不耐症或对乳製品过敏。非乳製品冷冻甜点为不能食用乳製品的人提供了一种选择。北美消费者重视透过支持当地企业与当地社区建立联繫。由于这些要素,未来年度北美的需求将会增加。
冷冻甜点市场最近开拓的策略:
伙伴关係、合作与协议:
产品公告和产品扩展:
收购与合併:
地域扩张:
The Global Frozen Dessert Market size is expected to reach $160 billion by 2030, rising at a market growth of 5.8% CAGR during the forecast period. In the year 2022, the market attained a volume of 19,538.8 Kilo Tonnes experiencing a growth of 5.8% (2019-2022).
The rise of online sales and delivery has significantly impacted the market, transformed how consumers access, and enjoyed their favorite sweet treats. Online ordering and delivery offer unparalleled convenience to consumers. Therefore, online segment would generate $15,589.7 million revenue in the market in 2022. The proliferation of food delivery apps and e-commerce platforms has made it easier for consumers to access frozen desserts from a wide range of restaurants, dessert shops, and brands. As a result, these platforms provide a seamless ordering experience.
The major strategies followed by the market participants are Partnerships as the key developmental strategy to keep pace with the changing demands of end users. For instance, In January, 2023, General Mills, Inc. signed an agreement to partner with Specialty minerals company ICL Group Ltd. Under this partnership, started in June 2023, ICL's primary focus will be on providing supplies to General Mills' North American operations. Moreover, In July, 2023, Baskin Robbins, a subsidiary of Inspire Brands, Inc., collaborated with BarbieTM. The Mermaid Sundae beautifully encapsulates this ethos, and the company eagerly anticipate the customers delighting in this extraordinary experience.
Based on the Analysis presented in the KBV Cardinal matrix; Unilever PLC and Nestle S.A. are the forerunners in the Market. In August, 2021, Hindustan Unilever Limited, a fully owned subsidiary of Unilever PLC, collaborated with Pizza Hut, to provide ice creams and desserts. Companies such as Tyson Foods, Inc., Kellogg Company, General Mills are some of the key innovators in the Market.
Market Growth Factors
Rise in health and wellness trends
The rise of health and fitness awareness has led consumers to seek out products that align with their dietary and nutritional goals. Protein is essential for muscle development and satiety, making protein-enriched desserts appealing to individuals focused on their health and physique. Many consumers consider protein-enriched frozen desserts a convenient and delicious way to replenish their protein stores after a workout, leading to their popularity among athletes and fitness enthusiasts. Protein helps promote a feeling of fullness, aiding in weight management. Consumers looking to control their calorie intake while enjoying a satisfying dessert turn to protein-enriched options. Protein-enriched frozen desserts often contain less sugar than their traditional counterparts. This reduction in sugar content appeals to health-conscious individuals aiming to limit their sugar consumption. As a result, these factors will boost the demand in the upcoming years.
Rise in innovative strategies to market the products
Innovative marketing trends have played a pivotal role in shaping the market, helping brands capture consumer attention, stand out in a crowded landscape, and create memorable experiences. The market has harnessed the power of social media to engage with consumers effectively. Brands create visually appealing content showcasing their products and encourage user-generated content through hashtags and challenges. Influencer marketing has also been a game-changer, with food influencers and bloggers promoting frozen desserts to their dedicated followers. These influencers provide authentic and relatable reviews, building trust and driving sales. Owing to these factors, the market will see an increased demand in the future.
Market Restraining Factors
Concerns related to diet and poor health
Obesity and dietary concerns related to frozen desserts can hamper demand for these indulgent treats. Many traditional frozen desserts, such as ice cream and frozen yogurt, are known for their high sugar content. Excessive sugar consumption is linked to health issues like type 2 diabetes, obesity, and tooth decay. Health-conscious consumers may opt for lower-sugar or sugar-free alternatives instead. For example, some individuals may purchase low-sugar frozen yogurt over regular frozen yogurt to reduce their sugar intake.
Distribution Channel Outlook
On the basis of distribution channel, the market is segmented into supermarket/hypermarket, convenience stores, cafe & bakery shops, online, and others. In 2022, the cafe & bakery shops segment garnered a significant revenue share in the market. This segment is known for its innovative approach to flavors and dessert creations. Cafe and bakery shops frequently introduce new and creative frozen dessert options, often influenced by seasonal ingredients and culinary trends. Some cafe and bakery shops allow customers to customize their frozen desserts by choosing their favorite toppings, mix-ins, or flavors. This level of personalization enhances the customer experience. Cafe and bakery shops typically provide a favorable atmosphere for customers to enjoy their frozen desserts.
Product Outlook
Based on product, the market is divided into confectionary & candies, ice cream, frozen yogurt, and others. The ice cream segment held the highest revenue share in the market in 2022. Ice cream comes in many flavors, from classic options like chocolate, vanilla, and strawberry to more adventurous choices like salted caramel, matcha, and lavender. This appeals to different tastes and preferences among consumers. Many consumers seek premium and artisanal ice cream options, often featuring high-quality ingredients and unique flavor combinations. Artisanal ice cream makers may use locally sourced or organic ingredients, adding to their appeal. With the rise in plant-based diets and lactose intolerance awareness, non-dairy and vegan ice cream options have gained popularity.
Regional Outlook
Region-wise, the market is analysed across North America, Europe, Asia Pacific, and LAMEA. The North America segment recorded the largest revenue share in the market in 2022. Many consumers in North America are adopting plant-based diets for health reasons. Non-dairy and vegan frozen desserts are considered healthier alternatives, as they often contain less saturated fat and cholesterol than traditional dairy-based options. A significant portion of the population in North America is lactose intolerant or has dairy allergies. Non-dairy frozen desserts provide an option for individuals who cannot consume dairy products. Consumers in North America appreciate the connection to their local communities fromby supporting neighborhood businesses. Owing to these factors, the demand in North America will increase in the upcoming years.
The market research report covers the analysis of key stake holders of the market. Key companies profiled in the report include Apple, Inc., Fossil Group, Inc., Garmin Ltd., Google LLC (Alphabet Inc.), Nike, Inc., Samsung Electronics Co., Ltd. (Samsung Group), Sony Corporation, Sensoria Health Inc, Huawei Technologies Co., Ltd., and Xiaomi Corporation.
Recent Strategies Developed in frozen dessert market:
Partnerships, Collaborations, and Agreements:
Jul-2023: Baskin Robbins, a subsidiary of Inspire Brands, Inc., collaborated with BarbieTM, the iconic doll brand. The Mermaid Sundae beautifully encapsulates this ethos, and the company eagerly anticipate the customers delighting in this extraordinary experience. Through this collaboration, Baskin Robbins has added barbie fans to its portfolio.
Jan-2023: General Mills, Inc. signed an agreement to partner with Specialty minerals company ICL Group Ltd. Under this partnership, started in June 2023, ICL's primary focus will be on providing supplies to General Mills' North American operations. Additionally, the partnership has expanded the footprints of both companies globally.
Mar-2022: International Dairy Queen Corporation, a subsidiary of Berkshire Hathaway, Inc., partnered with FountainVest, a leading independent private equity firm, to set up 600 DQ restaurants in China by 2030. The franchise development deal, led by CFB Group, a franchise ownership company acquired by FountainVest, strengthens its presence in China. FountainVest and CFB Group will initiate the expansion by launching 100 DQ restaurants in 2022.
Aug-2021: Hindustan Unilever Limited, a fully owned subsidiary of Unilever PLC, collaborated with Pizza Hut, an American multinational restaurant chain and international franchise. Through this collaboration, Pizza Hut achieved the distinction of being the inaugural Pizza QSR (Quick Service Restaurant) chain to provide ice creams and desserts on both its proprietary and third-party delivery platforms.
Jun-2021: Baskin Robbins India collaborated with Hershey India Pvt. Ltd., an industry-leading snacks company, to produce a combined range of ice creams and desserts. The partnership between Baskin-Robbins and Hershey's India enabled them to expertly merge their skills in creating innovative ice cream flavors, beverages, and ice cream cakes with Hershey's India's top-notch, beloved ingredients.
Apr-2019: Hindustan Unilever Limited, a fully owned subsidiary of Unilever PLC, partnered with Mondelez India, a powerhouse of iconic brands & local jewels, to unveil two new frozen dessert variants, namely Kwality Walls Gems Burst and Oreo and Cream. This partnership accelerates Mondelez India's growth, drive agile innovations, and brought new premium offerings to market, benefiting both businesses and expanded their customer base through cross-leveraging strengths.
Product Launches and Product Expansions:
Sep-2023: 16 Handles expanded its yogurt with the relaunch of its pumpkin frozen yogurt flavor, named "Oh My Pumpkin Pie". Made by using real pumpkin, this artisanal flavor combines cinnamon, clove, ginger, and nutmeg. Additionally, the relaunched flavor will be available for the limited time.
Jul-2023: Nestle S.A has introduced a versatile, cost-effective sugar reduction technology applicable to various product categories, including low lactose and skimmed milk-based products. Additionally, the technology has the capacity to preserve taste without adding sweeteners, with minimal cost impact.
May-2023: Haagen-Dazs launched a collection of oat-based plant-based frozen desserts. Made in London, Ontario, these vegan-certified products offer a luxurious experience. The collection includes, Haagen-Dazs Plant-Based Chocolate Peanut Butter, Vanilla Raspberry Truffle and Caramel Fudge Chip, each flavour available in 400 ml tub.
Jan-2023: 16 Handles announced its collaboration with Broadway's Aladdin the Musical. Under the collaboration, the companies introduced a limited-edition flavor known as "Aladdin's Three Berry Magical Wishes," which featured an artisan frozen yogurt combination of strawberries, blueberries, and blackberries, all complemented by a captivating purple swirl. Additionally, this unique flavor has available at 16 Handles outlets near New York's New Amsterdam Theater.
Jan-2022: Unilever PLC unveiled its 2022 ice cream lineup, featuring brands like Breyers, Klondike, Magnum, and Talenti. These offerings have inventive twists on classic American flavors, unexpected pairings, and extensions of popular lines, along with healthier and non-dairy options. Additionally, the company broadened their well-received product offerings to ensure year-round enjoyment.
Acquisition and Mergers:
Jul-2023: Nestle S.A decided to acquire Brazilian chocolate label Kopenhagen, a deal that encompasses Brasil Cacau, another chocolate brand under Brazilian ownership. The combined entity boasts an extensive network of over 800 stores across Brazil, which includes numerous franchise locations.
Jun-2023: Unilever PLC signed an agreement to acquire Yasso Holdings, Inc., a premium frozen Greek yogurt brand in the United States. The acquisition aligns with Unilever's strategy to enhance the premium nature of its Ice Cream Business Group. Additionally, it represents a significant progression in expanding Unilever's ice cream portfolio in North America.
Geographical Expansions:
Jul-2023: Nestle India Ltd. will expand its geographical portfolio of noodles, coffee, and chocolates. Through this expansion, nestle will get new prospects for marketing both mass-market and premium products within the nation. The factory will set up by 2025 and will manufacture, noodles, chocolates, and confectionery.
Aug-2022: Tyson Foods, Inc. expanded its food facility in Caseyville, by 170,000-square-foot. This expansion has created 250 jobs and increased automation at the site. The facility increased demand for Tyson Foods' Hillshire Farm and Jimmy Dean brands, particularly in producing grab-and-go snacks and breakfast items.
Market Segments covered in the Report:
By Distribution Channel (Volume, Kilo Tonnes, USD Million, 2019-2030)
By Product (Volume, Kilo Tonnes, USD Million, 2019-2030)
By Geography (Volume, Kilo Tonnes, USD Million, 2019-2030)
Companies Profiled
Unique Offerings from KBV Research