![]() |
市场调查报告书
商品编码
1374412
全球纯素巧克力市场规模、份额、产业趋势分析报告:2023-2030 年按配销通路、类型和地区分類的展望和预测Global Vegan Chocolate Market Size, Share & Industry Trends Analysis Report By Distribution Channel (Supermarkets/Hypermarkets, Convenience Stores, Specialty Stores, Online Stores), By Type, By Regional Outlook and Forecast, 2023 - 2030 |
到 2030 年,纯素巧克力市场规模预计将达到 18 亿美元,预测期内年复合成长率为 12.4%。 2022年市场规模为12,419.0吨,成长率为6.1%(2019-2022年)。
根据 KBV Cardinal 矩阵中的分析,雀巢公司是市场上的领导者。 2021 年 2 月,雀巢推出了 KitKat V,这是 KitKat 巧克力棒的纯素食者版本。此次推出的目的是满足奇巧糖果的纯素替代品的需求。 Mondelēz International、The Hershey Company(好时信託公司)和 Lindt & Sprüngli AG 等公司是该市场的主要创新者。
市场成长要素
人们对健康和保健的认识不断增强
人们越来越认识到植物来源用餐对健康的益处,这正在推动消费者对纯素巧克力的兴趣。纯素食者巧克力的饱和脂肪含量较低,并且可能不含乳製品和乳糖等过敏原,这使其被许多人视为传统牛奶巧克力的健康替代品。消费者健康意识的提高正在推动对这些产品的兴趣和需求。随着消费者优先考虑健康并做出更资讯的食品选择,市场将从这一趋势中受益,进一步推动成长和创新。
素食人口的扩大
素食人口的扩大对市场成长有重大影响。随着越来越多的人采取纯素生活方式,对纯素友善产品(包括纯素巧克力)的需求正在增加。纯素食者的增加直接扩大了纯素巧克力的潜在客户群。随着越来越多的人出于各种原因接受纯素和植物来源生活方式,对纯素巧克力产品的需求预计将继续增加,从而推动市场的进一步创新和扩张。因此,纯素食者人口的扩大是市场成长的关键驱动力。
市场抑制因素
溢价的负面影响
纯素食者巧克力的高昂价格使许多消费者难以负担,尤其是那些预算紧张的消费者。这限制了市场成长潜力,因为许多潜在客户可能会选择更实惠的非素食巧克力替代品。如果纯素巧克力比传统巧克力贵得多,它可能会被视为奢侈品或利基产品。因此,潜在消费者可能会犹豫是否考虑纯素食选择。高价格阻碍了对植物来源巧克力感兴趣但因成本而犹豫的消费者对这些巧克力的接受。采用率缓慢将阻碍市场成长。
配销通路展望
依配销通路,市场分为超市/大卖场、便利商店、专卖店、网路商店等。在2022年的市场中,便利商店占了很大的收益占有率。便利商店分布广泛且普及便利,是接触广泛且多样化客户群的理想配销通路。便利商店经常光顾各种背景和偏好的人们,因此很容易将这种巧克力介绍给更广泛的受众。便利商店领域透过为多样化的消费者群体提供可及性、可见性和便利性来推动市场发展。透过策略性地定位和行销纯素巧克力产品,製造商和零售商可以抓住零食和糖果零食产业对植物来源产品日益增长的需求。
按类型分類的展望
按类型划分,市场分为黑咖啡、牛奶和其他。 2022年,深色细分市场占据了最高的销售份额。黑巧克力被认为是牛奶巧克力的健康替代品。美国国家医学图书馆将黑巧克力归类为具有发炎、抗糖尿病和抗菌特性的机能性食品。由于消费者偏好的变化以及优质巧克力和手工巧克力的日益普及,黑巧克力产业预计将大幅扩张。
区域展望
从区域来看,我们对北美、欧洲、亚太地区和拉丁美洲地区的市场进行了分析。 2022年,欧洲地区以最高的收益占有率引领市场。在欧洲,出于对动物福利、健康和永续性的担忧,越来越多的消费者开始采用素食和植物性饮食。这一趋势正在推动对纯素巧克力的需求。许多欧洲消费者担心动物的道德待遇以及传统乳製品巧克力生产对环境的影响。纯素巧克力使用植物来源,被认为更道德、更永续。
The Global Vegan Chocolate Market size is expected to reach $1.8 billion by 2030, rising at a market growth of 12.4% CAGR during the forecast period. In the year 2022, the market attained a volume of 12,419.0 tonnes, experiencing a growth of 6.1% (2019-2022).
The adoption of specialty stores is pivotal in leading the market. Hence, the Specialty Stores segment will register more than 15% share in the market by 2030. Specialty stores exclusively offer high-quality and unique products, providing an ideal environment for promoting and selling vegan chocolate. Specialty stores attract a niche audience of consumers actively seeking out unique and premium products. These consumers are often more willing to explore vegan options and appreciate the quality and craftsmanship of specialty vegan chocolates. Specialty stores create a unique and immersive experience for customers seeking premium vegan chocolate products. Their ability to curate, educate, and offer exclusive items positions them as influential players in driving the growth of the market, particularly among discerning and ethically conscious consumers.
The major strategies followed by the market participants are Product Launches as the key developmental strategy in order to keep pace with the changing demands of end users. For instance, In January, 2021, Alter Eco launched two super-dark chocolate bars to its Blackout range, Total Blackout, and Raspberry Blackout. These new flavor bars contain Mint Blackout, Classic Blackout, and Super Blackout. In November, 2022, Mondelez International, Inc. rolled out the Cadbury Plant Bar, a new chocolatey confection for those looking for a vegan alternative to the classic.
Based on the Analysis presented in the KBV Cardinal matrix; Nestle S.A is the major forerunner in the Market. In February, 2021, Nestle introduced KitKat V, a vegan version of its KitKat bar. This launch aimed to fulfill the demand for a vegan substitute for KitKat candy. Companies such as Mondelez International, Inc., The Hershey Company (Hershey Trust Company), and Lindt & Sprungli AG are some of the key innovators in the Market.
Market Growth Factors
Rising health and wellness consciousness
Increasing awareness of the health benefits associated with plant-based diets has driven consumer interest in vegan chocolate. Many individuals perceive vegan chocolate as a healthier alternative to traditional milk chocolate due to its lower saturated fat content and potential absence of allergens like dairy and lactose. Consumers' increasing health and wellness consciousness has increased interest and demand for these products. As consumers prioritize their health and make more informed food choices, the market will likely benefit from this trend, further promoting its growth and innovation.
Expanding vegan population
The expanding vegan population has significantly impacted the growth of the market. As more people adopt vegan lifestyles, the demand for vegan-friendly products, including vegan chocolate, has increased. The increase in the number of vegans directly expands the potential customer base for vegan chocolate. As more individuals embrace vegan and plant-based lifestyles for various reasons, the demand for vegan chocolate products is expected to continue to rise, prompting further innovation and expansion within the market. Thus, the expanding vegan population is a significant driver of growth in the market.
Market Restraining Factors
Adverse effect of price premium
The higher price of vegan chocolates makes them less accessible to many consumers, especially those on a tight budget. This limits the market's growth potential because many potential customers may opt for more affordable non-vegan chocolate alternatives. When vegan chocolates are significantly more expensive than traditional chocolates, they may be perceived as a luxury or niche product. This may deter potential consumers from even considering vegan options. Higher prices slow the adoption of these chocolates among consumers who are curious about plant-based options but are hesitant due to cost concerns. Slower adoption rates impede market growth.
Distribution Channel Outlook
Based on distribution channel, the market is classified into supermarkets/hypermarkets, convenience stores, specialty stores, online stores, and others. The convenience stores segment acquired a substantial revenue share in the market in 2022. Convenience stores are widespread and easily accessible, making them an ideal distribution channel to reach a broad and diverse customer base. People of all backgrounds and dietary preferences frequent convenience stores, introducing this chocolate to a wider audience easier. The convenience store segment drives the market by providing accessibility, exposure, and convenience to a diverse consumer base. By strategically positioning and marketing vegan chocolate products, manufacturers and retailers tap into the growing demand for plant-based options in the snacking and confectionery sector.
Type Outlook
By type, the market is categorized into dark, milk and others. In 2022, the dark segment held the highest revenue share in the market. It is frequently regarded as a healthier alternative to milk chocolate. The National Library of Medicine classifies dark chocolate as a functional diet due to its anti-inflammatory, anti-diabetic, and antimicrobial properties. The dark chocolate segment is predicted to expand significantly due to shifting consumer preferences and the rising popularity of premium and artisanal chocolates.
Regional Outlook
Region-wise, the market is analysed across North America, Europe, Asia Pacific, and LAMEA. In 2022, the Europe region led the market by generating the highest revenue share. Europe has seen a rise in consumers adopting vegan or plant-based diets, driven by concerns about animal welfare, health, and sustainability. This trend has boosted the demand for vegan chocolate. Many European consumers are concerned about the ethical treatment of animals and the environmental impact of traditional dairy chocolate production. Vegan chocolate, which uses plant-based ingredients, is considered more ethical and sustainable.
The market research report covers the analysis of key stakeholders of the market. Key companies profiled in the report include The Hershey Company (Hershey Trust Company), Nestle S.A, Mars, Inc., Alter Eco (Nextworld Evergreen), Mondelez International, Inc., The Barry Callebaut Group, Plamil Foods Ltd, Lindt & Sprungli AG, Ludwig Weinrich GmbH & Co. KG, and Purdys Chocolatier
Recent Strategies Deployed in Vegan Chocolate Market
Acquisitions and Mergers
Jan-2021: Mondelez International acquired Hu Master Holdings, the parent company of Hu Products. This acquisition of Hu would complement Mondelez International's snacking portfolio in North America.
Product Launches and Product Expansions
Jun-2023: The Barry Callebaut Group released Callebaut NXT and SICAO Zero, a delicious and creamy milk-flavored chocolate that contains no dairy products. The launched products would be created to provide customers with choices that would support health without sacrificing indulgence.
Mar-2023: The Hershey Company announced the launch of the Plant-based Extra Creamy Oat Chocolate Bar and Reese's Plant-Based Peanut Butter Cups, two new vegan chocolates in the US to serve a growing number of consumers seeking dairy-free chocolates.
Nov-2022: Mondelez International, Inc. rolled out the Cadbury Plant Bar, a new chocolatey confection for those looking for a vegan alternative to the classic. The launched product would be available in two flavours which include Chocolatey Smooth and Salted Caramel which provides Canadians even more choice when searching for a moment of indulgence.
May-2022: Lindt & Sprungli rolled out Lindt Classic Recipe OatMilk bars. The new product is made up of oat milk and would offer the same creamy and smooth experience as the company's vegan Lindt Classic Recipe milk chocolate.
Nov-2021: Lindt & Sprungli AG unveiled a duo of upmarket vegan chocolate bars namely Lindt Classic Recipe Vegan Smooth and Lindt Classic Recipe Vegan Hazelnut. The launched products are created from an integration of high-quality cocoa blended with gluten-free oat drinks and smooth almond paste.
Sep-2021: Purdys Chocolatier announced the launch of vegan chocolate bars, to help vegans and those with dietary preferences. The launched vegan bars consist of Vegan Mylk Chocolate, Vegan Mylk Trail Mix, and Vegan Dark Trail Mix, to add to serve an Evolving Consumer Market.
Feb-2021: Nestle introduced KitKat V, a vegan version of its KitKat bar. This launch aimed to fulfill the demand for a vegan substitute for KitKat candy. In addition, the new product is made up of a rice-based formula as a milk substitute, crispy wafers, and 100% sustainable cocoa sourced.
Jan-2021: Alter Eco launched two super-dark chocolate bars to its Blackout range, Total Blackout, and Raspberry Blackout. These new flavor bars contain Mint Blackout, Classic Blackout, and Super Blackout.
Partnerships, Collaborations & Agreements
Jun-2022: Mars, Inc. came into partnership with Perfect Day, Inc., a food technology startup company based in Berkeley, California. This partnership aimed to launch CO2COA, the first 'earth-positive' animal-free chocolate.
Market Segments covered in the Report:
By Distribution Channel (Volume, Tonnes, USD Million, 2019-2030)
By Type (Volume, Tonnes, USD Million, 2019-2030)
By Geography (Volume, Tonnes, USD Million, 2019-2030)
Companies Profiled
Unique Offerings from KBV Research