市场调查报告书
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洁净标示原料全球市场规模、份额和行业趋势分析报告:配销通路、应用、类型、地区分類的展望和预测,2023-2030年Global Clean Label Ingredients Market Size, Share & Industry Trends Analysis Report By Distribution Channel (B2B, and B2C), By Application, By Type, By Regional Outlook and Forecast, 2023 - 2030 |
洁净标示成分市场规模预计到 2030 年将达到 768 亿美元,预测期内CAGR为 6.4%。
根据 KBV Cardinal Matrix 发表的分析,杜邦 de Nemours, Inc. 和 Archer Daniels Midland Company 是该市场的领先参与者。 Koninklijke DSM NV、Kerry Group PLC 和 Ingredion Incorporated 等公司是市场上的领先创新者。 2023年5月,帝斯曼宣布与瑞士化学公司芬合併。新公司帝斯曼芬美意将分为四个不同的部门,用于生产香料、营养品和香料。
市场成长要素
消费者对透明度的需求
消费者越来越仔细地审查食品标籤,并要求原料采购和加工的透明度。消费者想知道他们吃的是什么以及食品来自哪里,这推动了对更干净、更透明的成分清单的需求。消费者更喜欢由天然和较少加工成分製成的产品。人们强烈倾向于选择避免过度加工、精製和化学处理的产品。随着消费者在食品选择中优先考虑透明度,製造商和原料供应商正在透过提供符合这些偏好的清洁标籤原料和产品来回应。随着品牌努力满足消费者对透明度和更健康、天然食品选择的需求,这一趋势预计将推动市场的进一步创新和成长。
洁净标示食品的全球化
随着清洁饮食和健康意识在世界范围内传播,更广泛、更多样化的消费者群体正在接受对具有洁净标示成分的产品的需求。这种全球普及不仅扩大了市场规模,而且使其对区域经济波动和市场饱和的适应能力更强,确保了持续的成长轨迹。洁净标示运动在全球的蔓延提高了对国际贸易透明度和遵守洁净标示标准的要求。希望进入国际市场的製造商和供应商需要自家公司产品符合全球洁净标示期望和法规,从而提高产品品质和安全标准。随着这一趋势在全球范围内持续发展,该市场已准备好实现持续成长并增加其对更广泛的食品和饮料行业的影响力。
市场阻碍因素
原物料采购和供应链复杂性
由于需要可靠和永续的来源,采购洁净标示成分具有挑战性。确保这些原材料的稳定供应可能很复杂,特别是当涉及有机和异国风的选择时。这些通常与永续性和环境考量相一致。原材料的永续采购可能是一个挑战,特别是当原材料过度捕捞或遭受不可持续的耕作方式时。有些洁净标示成分是小众或专业的,有些则难以大量取得。这种有限的可得性可能会导致供不应求并影响定价。确保洁净标示成分符合各种监管标准,包括有机认证、非基因改造声明和过敏原声明,这会为采购和供应链管理带来复杂性。原料采购和供应链的复杂性给市场带来了重大挑战。
配销通路展望
依配销通路,市场分为B2B和B2C。预计到 2022 年,B2C 细分市场将在市场中占据显着的收益占有率。 B2C细分市场包括线上通路、超市、大卖场、专卖店和其他便利商店。 B2C 领域的需求是由提供洁净标示食品和饮料的公司增加以及透过线上管道和超市更多地接触新品牌所推动的。製造商越来越多地采用社群媒体和行销策略来吸引消费者的注意。
应用前景
依应用划分,市场分为食品、宠物食品、乳製品、非乳製品、食品和饮料等。 2022年,食品领域以最大的收益占有率主导市场。它们用于休閒食品,如薯片、爆米花和椒盐捲饼。天然调味料、香草和香料增强了点心的风味。它们用于酱汁、调味料和调味品,如番茄酱、芥末和蛋黄酱。天然香料、香草和香料增加了风味的深度,天然甜味剂用于减少添加的糖。我们的谷物和格兰诺拉麦片棒采用洁净标示成分製成,例如全谷谷物、天然甜味剂、干果和坚果。
食品展望
依食品类型划分,市场分为麵包店、糖果零食、谷物和零食、加工食品等。 2022 年,糖果零食在市场上占据了巨大的收益占有率。消费者越来越注重健康,并寻求被视为更健康替代品的糖果零食产品。天然甜味剂、天然色素和全谷谷物等洁净标示成分被认为可以使偏好的糖果零食稍微健康一些。消费者发现具有源自水果、蔬菜和香料的天然风味和色素的糖果零食产品更具吸引力和美味。这些成分可以赋予糖果和糖果零食鲜艳的色彩和正宗的风味。
按类型分類的展望
按类型划分,市场分为天然色素、天然香料、水果和蔬菜成分、淀粉和甜味剂、麵粉、麦芽等。淀粉和甜味剂细分市场在 2022 年获得了显着的市场收益占有率。淀粉和甜味剂在市场上发挥着重要作用,为寻求更天然和透明的食品和饮料的製造商和消费者提供了多种好处。淀粉在各种食品中用作增稠剂和组织剂,包括汤、酱汁、调味料和烘焙点心。淀粉赋予这些产品所需的质感并有助于形成结构。
对型态的看法
市场依型态分为粉末、液体和其他。 2022年,粉末细分市场占据市场最高销售份额。由于对植物来源清洁洁净标示选择的需求不断增长,豌豆、大米、大麻和其他植物来源等洁净标示标籤蛋白粉越来越受欢迎。这些粉末用于蛋白棒、奶昔和其他产品。天然麵粉和淀粉,如杏仁粉、椰子粉、木薯粉和马铃薯淀粉,被用作传统麵粉的洁净标示替代品。
区域展望
从区域来看,我们对北美、欧洲、亚太地区和拉丁美洲地区的市场进行了分析。 2022年,欧洲地区以最高的收益占有率引领市场。在欧洲,人们越来越关注食品选择对健康和环境的影响,推动了对更清洁、更简单和更透明的成分标籤的需求。洁净标示成分在饮料业尤为突出。欧洲消费者正在寻找天然甜味剂、天然色素和萃取物等调味料成分。欧洲消费者的健康意识越来越强,并且正在寻找成分清单易于理解的产品。
The Global Clean Label Ingredients Market size is expected to reach $76.8 billion by 2030, rising at a market growth of 6.4% CAGR during the forecast period.
Consumers are pursuing healthier bakery products as they become more health conscious. Hence, the Bakery segment would acquire around approximately 30% share in the market by 2030. Clean label ingredients, perceived as healthier and more natural, cater to this demand. Healthier baked goods made with clean label ingredients can include whole grains, natural sweeteners, and unprocessed fats. Clean label bakery products frequently use natural colours and flavors derived from fruits, vegetables, herbs, and spices. These ingredients enhance the sensory attributes of bakery items, such as flavour and appearance.
The major strategies followed by the market participants are acquisition as the key developmental strategy to keep pace with the changing demands of end users. For instance, In October, 2022, Sensient Technologies Corporation acquired Endemix Dogal Maddeler A.S. (Endemix, to enhance its natural color portfolio and bring Sensient operations closer to vital botanical cultivation regions. Additionally, In October, 2022, Sensient Technologies Corporation acquired Endemix Dogal Maddeler A.S. (Endemix), Sensient Technologies would enhance its natural colour portfolio and bring Sensient operations closer to vital botanical cultivation regions.
Based on the Analysis presented in the KBV Cardinal matrix; DuPont de Nemours, Inc. and Archer Daniels Midland Company are the forerunners in the Market. Companies such as Koninklijke DSM N.V., Kerry Group PLC, Ingredion Incorporated are some of the key innovators in Market. In May, 2023, DSM announced a merger with Firmenich, a Swiss chemicals company. The new company, DSM-Firmenich, would be organized into four different segments and would be used for manufacturing Flavors, nutrients, and fragrances.
Market Growth Factors
Consumer demand for transparency
Consumers increasingly scrutinize food labels and seek transparency in ingredient sourcing and processing. They want to know what they are eating and where their food comes from, driving the demand for cleaner and more transparent ingredient lists. Consumers prefer products made with natural and minimally processed ingredients. They are more likely to choose products that avoid excessive processing, refining, and chemical treatments. As consumers prioritize transparency in their food choices, manufacturers and ingredient suppliers respond by offering clean label ingredients and products that align with these preferences. This trend is expected to drive further innovation and growth in the market as brands strive to meet consumer demand for transparency and healthier, more natural food options.
Globalization of the clean label ingredients
As clean eating and wellness consciousness spread across the globe, a broader and more diverse consumer audience has embraced the demand for products with clean label ingredients. This global adoption has not only increased the market's size but has also made it more resilient to regional economic fluctuations or market saturation, ensuring a consistent growth trajectory. The global reach of the clean label trend has led to an increased demand for transparency and adherence to clean label standards in international trade. Manufacturers and suppliers seeking access to international markets must align their products with global clean label expectations and regulations, resulting in higher product quality and safety standards. As the trend continues to gain momentum worldwide, the market is well-positioned for sustained growth and increased influence on the broader food and beverage industry.
Market Restraining Factors
Ingredient sourcing and supply chain complexity
Sourcing clean label ingredients is challenging due to the need for reliable and sustainable sources. Ensuring a consistent supply of these ingredients can be complex, especially for organic or exotic options. These often align with sustainability and environmental considerations. Sourcing sustainable ingredients can be challenging, especially for ingredients subject to overharvesting or unsustainable agricultural practices. Some clean label ingredients are niche or specialty products that are not readily available in large quantities. This limited availability can create supply shortages and affect pricing. Ensuring that clean label ingredients comply with various regulatory standards, including organic certification, non-GMO labeling, and allergen declarations, adds complexity to sourcing and supply chain management. Ingredient sourcing and supply chain complexity present significant challenges in the market.
Distribution Channel Outlook
By distribution channel, the market is bifurcated into B2B and B2C. The B2C segment projected a prominent revenue share in the market in 2022. The B2C segment comprises online channels, supermarkets, hypermarkets, specialty stores, and other convenience stores. The demand for the B2C segment is driven by the increase in businesses offering clean-label foods and beverages, along with the expanded accessibility of newer brands through online channels and supermarkets. Manufacturers are progressively employing social media and marketing strategies to attract consumer interest.
Application Outlook
On the basis of application, the market is divided into food, pet food, dairy, non-dairy, & fermented beverages, and others. In 2022, the food segment dominated the market with maximum revenue share. These are used in snack foods like potato chips, popcorn, and pretzels. Natural seasonings, herbs, and spices enhance the flavour of snacks. These are used in sauces, dressings, and condiments, including ketchup, mustard, and mayonnaise. Natural flavors, herbs, and spices provide flavour depth, while natural sweeteners are used to reduce added sugars. Clean label ingredients like whole grains, natural sweeteners, dried fruits, and nuts are used in cereals and granola bars.
Food Outlook
Under food type, the market is categorized into bakery, confectionery, cereals & snacks, processed food, and others. The confectionery segment recorded a remarkable revenue share in the market in 2022. Consumers are becoming more health-conscious and seeking confectionery products perceived as healthier alternatives. Clean label ingredients, such as natural sweeteners, natural colours, and whole grains, are seen to make indulgent treats slightly healthier. Consumers view confectionery products with natural flavors and colours derived from fruits, vegetables, and spices as more appealing and better tasting. These ingredients can provide vibrant colours and authentic flavors to candies and sweets.
Type Outlook
Based on type, the market is classified into natural colours, natural flavors, fruit & vegetable ingredients, starch & sweeteners, flour, malt, and others. The starch and sweeteners segment acquired a substantial revenue share in the market in 2022. Starches and sweeteners play a significant role in the market, offering several benefits for manufacturers and consumers seeking more natural and transparent food and beverage products. Starches are used as thickeners and texturizers in various food products, including soups, sauces, dressings, and baked goods. They provide the desired texture and help create structure in these products.
Form Outlook
By form, the market is categorized into powder, liquid, and others. In 2022, the powder segment held the highest revenue share in the market. Clean label protein powders, such as those derived from peas, rice, hemp, and other plant-based sources, have gained popularity because of the growing demand for plant-based and clean-label protein options. These powders are used in protein bars, shakes, and other products. Natural flour and starches, such as almond flour, coconut flour, cassava flour, and potato starch, are used as clean label alternatives to conventional wheat flour.
Regional Outlook
Region-wise, the market is analysed across North America, Europe, Asia Pacific, and LAMEA. In 2022, the Europe region led the market by generating the highest revenue share. Europe is increasingly concerned about their food choices' health and environmental impacts, leading to the demand for cleaner, simpler, and more transparent ingredient lists. Clean label ingredients are particularly prominent in the beverage industry. European consumers seek natural sweeteners, natural colours, and ingredients like botanical extracts for flavouring. European consumers have become more health-conscious and seek products with easy-to-understand ingredient lists.
The market research report covers the analysis of key stake holders of the market. Key companies profiled in the report include Archer Daniels Midland Company, Koninklijke DSM N.V., Frutarom (International Flavors & Fragrances, Inc.), Kerry Group plc, Tate & Lyle PLC, Corbion N.V., Cargill, Incorporated, DuPont de Nemours, Inc., Sensient Technologies Corporation, Ingredion Incorporated
Recent Strategies Deployed in Clean Label Ingredients Market
Mergers & Acquisition:
May-2023: DSM announced a merger with Firmenich, a Swiss chemicals company. The new company, DSM-Firmenich, would be organized into four different segments and would be used for manufacturing Flavors, nutrients, and fragrances.
Oct-2022: Sensient Technologies Corporation acquired Endemix Dogal Maddeler A.S. (Endemix), a food and beverage company. Through this acquisition, Sensient Technologies would enhance its natural colour portfolio and bring Sensient operations closer to vital botanical cultivation regions.
Oct-2021: Koninklijke DSM N.V. acquired First Choice Ingredients, a US-based dairy product manufacturing company. Through this acquisition, Koninklijke DSM N.V. would be able to enhance First Choice Ingredients' expansion by facilitating the distribution of their products on an international scale, beyond the borders of the United States. Moreover, expanding its reach to a diverse worldwide clientele, DSM is incorporating its solutions into a comprehensive lineup of offerings encompassing taste, texture, and health, all within sustainable solutions tailored for Food and beverage customers.
Sep-2021: Kerry Group plc took over Niacet, a US-based chemical manufacturing company. Through this acquisition, Kerry Group plc would enhance the company's dominant market position by integrating complementary technologies, expediting its overall growth. Further, the expanded range of preservation solutions and inventive food safety systems, along with the comprehensive Taste and Nutrition portfolio, will empower Kerry and its diverse worldwide clientele to address the most intricate food preservation issues on a global scale.
Jul-2021: Corbion N.V. acquired Granolife, a producer of granola made of quality natural ingredients without flavouring and preservatives. The acquisition enables the company to expand its footprint in the Mexican market with the help of the expertise, blending capabilities, and application labs of Granolife.
Jul-2021: Sensient Technologies Corporation acquired Flavour Solutions, Inc., a US-based food and beverage services company. Through this acquisition, Sensient Technologies would be able to broaden its flavour range by incorporating new flavour selections and incorporating savory reaction flavours.
Dec-2020: Tate & Lyle PLC acquired Sweet Green Fields, a food and beverage services company. Through this acquisition, Tate & Lyle PLC entails a comprehensive range of stevia-based products and a seamlessly integrated supply chain for stevia.
Nov-2020: Ingredion Incorporated acquired Verdient Foods Inc., a Canadian food processing company focused on producing pulse-based ingredients, particularly lentils and peas, for the food industry. Through this acquisition, Ingredion Incorporated would focus on enhancing manufacturing capacity even further and collaborating closely with clients to meet the growing need for plant-based food products among consumers.
Product Launches:
Mar-2023: Kerry Group plc introduced SucculencePB, a revolutionary innovation in plant-based meat alternatives that replicates the mouthwatering, succulent flavour of meat that consumers worldwide desire. SucculencePB offers an enhanced nutritional composition and a more favourable environmental footprint. Moreover, it effectively addresses the issue of the 'dry mouth' taste commonly associated with cooked plant-based meat substitutes.
Sep-2022: Kerry Group plc Introduced Puremul, an innovative texturizing system that empowers manufacturers to revamp their formulations with a non-GMO alternative that complies with label-friendly standards, addressing the current constraints in sunflower supply. With the launch of Puremul, Kerry would offer an organic texturing solution that has the potential to serve as a viable alternative to sunflower lecithin and mono- and diglycerides in various applications, such as baked goods and plant-based beverages.
Partnerships, Collaborations & Agreements:
Aug-2023: Archer Daniels Midland Company formed a partnership with Brightseed, a biotechnology research company based in the US. Through this partnership, Archer Daniels Midland would be able to do research on the microbiome and develop evidence-based solutions that empower individuals to take personalized and proactive steps toward better health.
Feb-2023: Corbion N.V. expanded its partnership with Azelis, a leading global innovation service provider in the specialty chemicals and food ingredients industry. The partnership enables the company to reach its customers in Malaysia and Singapore market through the distribution network of Azelis' Food and Nutrition Division.
Mar-2022: Corbion Inc. came into partnership with Nestle, a Swiss multinational food and drink processing conglomerate corporation. Through this partnership, both companies would be aiming to expand their plant-based portfolio with the launch of animal-free foods.
May-2021: Ingredion Incorporated came into partnership with Amyris, Inc., is a synthetic biotechnology and renewable chemical company headquartered in Emeryville, California. Through this partnership, Ingredion Incorporated would enhance the synthetic biology technology platform for crafting, scaling, and manufacturing fermentation-based items, coupled with Ingredion's worldwide market access, formulation expertise, and commercial teams.
Dec-2019: Archer Daniels Midland Company came into a partnership with IMCD, a global leader in the distribution and formulation of specialty chemicals and ingredients. Through this partnership, Archer Daniels would bolster the food industry's capacity for innovation and address consumer demands within the Canadian market.
Market Segments covered in the Report:
By Distribution Channel
By Application
By Type
By Form
By Geography
Companies Profiled
Unique Offerings from KBV Research