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市场调查报告书
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全球纯素鸡蛋市场规模、占有率和行业趋势分析报告:2023-2030年按配销通路管道、型态和地区分類的展望和预测Global Vegan Eggs Market Size, Share & Industry Trends Analysis Report By Distribution Channel (Offline, and Online), By Form (Liquid, Powder, and Egg-shaped), By Regional Outlook and Forecast, 2023 - 2030 |
到 2030 年,纯素鸡蛋市场规模预计将达到 4.79 亿美元,预测期内复合年增长率为 16.7%。
然而,儘管植物性饮食越来越被接受,一些消费者仍然对将纯素蛋製品纳入他们的烹饪清单持怀疑或犹豫态度。这种犹豫往往源自于多年来对传统蛋製品的熟悉所灌输的对味道、质地和营养价值的根深蒂固的看法。市场面临的一个主要障碍是人们一直认为植物来源食品的味道和质地比动物食品差。这种怀疑往往会阻止消费者尝试替代品,尤其是那些根据口味、营养价值和易用性来选择食品的消费者。对改变的抗拒和对熟悉事物的偏好影响了消费者对纯素蛋製品的接受度。因此,对这些替代品缺乏接受度会导致不情愿的循环持续下去,并限制某些消费者群体的市场渗透和采用。
配销通路展望
依配销通路,市场分为线下和线上。在2022年的市场中,线上细分市场将占据重要的销售占有率。线上平台提供便利,让消费者随时随地浏览、比较和购买纯素蛋製品,而无需前往实体店。消费者可以透过比较价格、仔细阅读评论以及研究不同品牌和卖家的产品规格来做出明智的资讯。对于时间紧迫或无法进入实体店的消费者来说,将纯素食者鸡蛋产品直接送到家门口尤其受欢迎。
对型态的看法
根据形状,市场分为粉末状、液体状和蛋状。 2022 年,液体细分市场的收益占有率最高。液体纯素鸡蛋与传统鸡蛋一样方便且即用,适合各种烹饪方法,例如炒菜、煎蛋捲和烘焙,无需额外准备。液体纯素食者鸡蛋通常比粉末替代品更好地模仿传统鸡蛋的质地和稠度,提供更真实的烹饪体验。液体鸡蛋需要最少的准备工作,可以倒出或直接使用,这对寻求快速、无麻烦的选择的消费者来说很有吸引力。
区域展望
从区域来看,我们对北美、欧洲、亚太地区和拉丁美洲/中东/非洲的市场进行了分析。欧洲市场在 2022 年录得显着成长。纯素鸡蛋在欧洲越来越受欢迎。由于这些鸡蛋的多功能性
它可以有多种用途,包括作为植物来源零食。随着各国政府实施严格的法规来防止虐待动物,消费者越来越意识到与动物性食品相关的负面环境影响。纯素食者鸡蛋可以作为适合旅游时食用的包装食品出售,因为义大利、德国和法国是欧洲游客最多的国家。
The Global Vegan Eggs Market size is expected to reach $479 million by 2030, rising at a market growth of 16.7% CAGR during the forecast period.
Integrating vegan egg-based dishes into restaurant menus and the broader food service industry has played a pivotal role in fueling consumer acceptance. Consequently, the offline segment captured $117.5 million revenue in the market in 2022. The diversification of vegan egg offerings within retail channels has been instrumental in accelerating market growth. Shifts in population demographics, such as urbanization, changing lifestyles, or population growth in certain areas, influence businesses to expand into new regions or modify their offerings to cater to evolving consumer preferences. Some of the factors impacting the market are rising food safety concerns propelling the production of vegan protein, expansion of retail and food service outlets and consumer perception and limited acceptance.
The burgeoning interest in vegan protein options arises from a confluence of factors centered on the safety and reliability of food sources, compelling consumers to seek alternatives that offer a reduced risk of contamination and align with their health, ethical, and environmental values. The safety profile of animal-based protein sources, such as eggs, poultry, and dairy, has been a subject of concern due to various contamination risks. Additionally, Effective marketing campaigns have helped raise awareness about vegan egg alternatives, showcasing their benefits, nutritional value, and culinary versatility. By disseminating information through various channels such as digital media, advertising, and product placements, these campaigns have educated consumers about the advantages of choosing vegan eggs, including being cholesterol-free, lower in saturated fats, and rich in plant-based nutrients. Hence, the positive impact of marketing strategies and consumer education on the demand for vegan egg products is evident in the increased consumer awareness, understanding, and acceptance of these alternatives.
However, Despite the increasing embrace of plant-based diets, some consumers remain skeptical or hesitant about incorporating vegan egg products into their culinary repertoire. This hesitation often stems from deeply entrenched perceptions about taste, texture, and nutritional value, ingrained through longstanding familiarity with traditional egg products. A significant hurdle the market faces is the lingering association of plant-based alternatives with inferior taste or texture compared to their animal-derived counterparts. This skepticism often leads to hesitancy in trying these alternatives, particularly among consumers who prioritize taste, nutritional value, or ease of use in their food choices. Resistance to change and a preference for the familiar influence consumer acceptance of vegan egg products. Thus, the lack of acceptance of these alternatives perpetuates a cycle of reluctance, constraining market penetration and adoption among certain consumer segments.
Distribution Channel Outlook
On the basis of distribution channel, the market is classified into offline and online. The online segment recorded a significant revenue share in the market in 2022. Online platforms offer convenience, allowing consumers to browse, compare, and purchase vegan egg products from anywhere, anytime, without needing to visit physical stores. Informed decision-making is facilitated for consumers through the ability to readily compare prices, peruse reviews, and investigate product specifications across various brands and sellers. The immediate delivery of vegan egg products to the doorstep is highly valued by consumers, particularly those who are pressed for time or have restricted access to physical retail locations.
Form Outlook
Based on form, the market is classified into powder, liquid, and egg-shaped. The liquid segment garnered the highest revenue share in the market in 2022. Liquid vegan eggs are convenient and ready-to-use, similar to traditional eggs, making them suitable for various cooking methods like scrambling, omelets, and baking without additional preparation. Liquid vegan eggs often mimic the texture and consistency of traditional eggs more closely than powdered alternatives, offering a more authentic cooking experience. They require minimal preparation and can be readily poured or used directly, appealing to consumers seeking quick and hassle-free options.
Regional Outlook
Region-wise, the market is analyzed across North America, Europe, Asia Pacific, and LAMEA. The Europe segment garnered a remarkable growth rate in the in 2022. In Europe, vegan eggs are becoming increasingly popular. The versatility of these su
bstances allows them to be utilized in various ways, including as plant-based treats. Consumers are gaining greater awareness of the adverse environmental effects associated with animal-derived foods due to stringent regulations imposed by the government to prevent animal cruelty. Vegan eggs may be marketed as packaged foods suitable for consumption while traveling, given that Italy, Germany, and France are the most visited countries in Europe.
The market research report covers the analysis of key stake holders of the market. Key companies profiled in the report include Eat Just, Inc., Glanbia PLC, Bob's Red Mill Natural Foods, Inc., ProVeg e.V., Atlantic Natural Foods, Inc., Evo Foods, Lovely Day Foods GmbH, Roma Food Products, Grupo Mantiqueira and Le Papondu.
Market Segments covered in the Report:
By Distribution Channel
By Form
By Geography
Companies Profiled
Unique Offerings from KBV Research