市场调查报告书
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1401240
智慧型电视全球市场规模、占有率、产业趋势分析报告:按萤幕类型、配销通路、解析度、萤幕尺寸、地区分類的展望和预测,2023-2030Global Smart TV Market Size, Share & Industry Trends Analysis Report By Screen Type (Flat, and Curved), By Distribution Channel, By Resolution (HDTV, Full HDTV, 4K UHD, and Others), By Screen Size, By Regional Outlook and Forecast, 2023 - 2030 |
预计到 2030 年,全球智慧型电视市场规模将达到 3,533 亿美元,预测期内复合年增长率为 7.8%。 2022年市场规模为326,214,700台,成长率为8.0%(2019-2022年)。
根据KBV Cardinal矩阵分析,三星电子和海信国际在智慧型电视市场处于领先。 2023年6月,三星电子有限公司分店的三星电子美国公司发表了最新产品-型号为98吋的三星QLED 4K电视98Q80C。这款智慧型电视采用直接全阵列和量子 HDR+ 技术设计,可提供卓越的画质。三星神经量子处理器的加入增强了将各种内容格式升级到令人印象深刻的 4K解析度的能力,无论其原始来源为何。索尼公司、小米公司和海尔智家公司已成为市场的主要创新者。
市场成长要素
对 TVS 高级功能的需求不断增长
智慧型电视的功能和应用超越了传统电视。公司正在专注于改进他们的作业系统,以与苹果和其他串流媒体设备製造商竞争。例如,LG电子的WebOS和三星电子的Tizen允许用户存取线上串流应用程式并从应用程式商店下载软体。因此,智慧型电视的成熟功能是市场扩张的驱动力。
扩大高速连线与网路普及
随着网路的发展,不同类别的产品都具备了网路连线的能力,代表着完全不同的价值。网路将新的数位家庭概念引入从消费品到家庭娱乐产品的一切领域。此外,音讯娱乐的兴起引发了关于智慧电视的巨大争论。因此,网路连线对于智慧型电视操作至关重要。因此,高速网路的扩张对市场扩张做出了重大贡献。
市场抑制因素
与智慧型电视相关的技术问题。
轻鬆的串流媒体既有趣又方便,但可能会影响影像品质。例如,缓慢的 Wi-Fi 讯号会使电视影像失真。此外,网路频宽问题或连线故障可能会导致使用者出现显示问题。即使用户拥有高速 Wi-Fi 并且所有连接都正常,电视上的某些设定也会影响解析度,导致影像像素化。大多数电视都配备了降噪功能,可以减少劣化影像品质的「雪花」。因此,与智慧型电视相关的技术问题可能会阻碍市场扩张。
萤幕类型透视
依萤幕类型,市场分为曲面萤幕和平面萤幕。 2022年,曲面萤幕细分市场在市场中获得了可观的收益占有率。曲面电视的创意源自于略微弯曲的 IMAX 电影萤幕。原则上,它的形状类似于人眼,可以提供更大的宽屏,从而获得更身临其境的体验。曲面电视提供的视觉体验增加了深度和广度,使用户更加沉浸在观看的内容中。曲率增加了对比度,更容易在视觉上区分黑色和白色,并Sharp Corporation萤幕边缘。
配销通路展望
依配销通路,市场分为线下和线上。在2022年的市场中,线下细分市场占据了最高的收入占有率。从离线配销通路购买智慧型电视的优点包括对产品进行实体检查以进行品质评估。即时可用意味着没有出货延迟,您可以立即拿到。此外,知识渊博的销售人员提供的专家建议将帮助您做出决策。协商价格和附加项目的可能性增加了价值。退货、换货和保固变得更加简单和方便。现场支援意味着您将在附近获得任何安装或故障排除需求的协助。此外,线下购买可以最大限度地降低运输相关损坏的风险。
解析度视角
根据解析度,市场分为高清电视、全高清电视、4K 超高清等。 2022年,4K超高清细分市场在市场中占据重要的收益占有率。 4K 超高清(4K 或 UHD)显示解析度约为 4,000 像素。此技术提供的解析度是标准 HD 1080p 的四倍。 4K电视的解析度约为3840 x 2160,可显示约800万像素,提供极为清晰细腻的影像。 4K电视可产生更准确、更细緻的影像,提供更身临其境的观赏体验。该行业的成长是由消费者对沉浸式体验和清晰、逼真图像的需求所推动的。
萤幕大小展望
根据萤幕大小,市场分为32吋以下、32-45吋、46-55吋、56-65吋以及65吋以上。 46-55吋在2022年市场中取得最大的销售占有率。 46至55吋在萤幕大小和房间适宜性之间取得了良好的平衡,吸引了那些想要更大的观看体验而又不挤占小空间的消费者。它为运动、电影、游戏等提供全面的观看体验,并适应各种客厅和卧室配置。许多这种尺寸的电视都配备高解析度显示屏,例如全高清 (1080p) 或 4K 超高清,以提供清晰、细緻的影像。对更好影像品质的需求不断增加,特别是随着串流媒体服务提供更多高解析度内容,导致这些中型智慧型电视的普及。
区域展望
从区域来看,我们对北美、欧洲、亚太地区、拉丁美洲、中东和非洲的市场进行了分析。 2022 年,北美地区在市场中获得了可观的收益占有率。目前,北美市场受到多种因素的影响。近年来,高速网路的普及导致线上内容消费大幅成长。此外,在不断扩大的电子产业中,包括人工智慧和语音控制在内的许多技术进步正在整合到智慧型电视等智慧设备中,刺激了需求。
The Global Smart TV Market size is expected to reach $353.3 billion by 2030, rising at a market growth of 7.8% CAGR during the forecast period. In the year 2022, the market attained a volume of 3,26,214.7 thousand units experiencing a growth of 8.0% (2019-2022).
Larger-sized smart TVs, particularly those above 65 inches, provide an immersive home theater experience. Consumers interested in replicating a cinematic experience at home opt for these larger screens, as they offer a more expansive and immersive viewing environment. Consequently, the above 65 inches segment would generate approximately 6.28% share of the market by 2030. Gamers often prefer larger screens for an immersive gaming experience. Smart TVs above 65 inches cater to gaming enthusiasts seeking a large console gaming display, offering a more engaging and immersive gaming environment.
The major strategies followed by the market participants are Product Launches as the key developmental strategy to keep pace with the changing demands of end users. For instance, In October, 2023, Haier Group Corporation a parent company of Haier Smart Home Co., Ltd. has unveiled the C11 OLED TV in India. This smart TV comes with features including 120Hz display, Dolby Vision IQ and 50W Harman Kardon speaker with two screen options 55-inch and 65-inch. In August, 2023, LG Electronics, Inc. has unveiled its inaugural wireless OLED TV, the 97-inch LG SIGNATURE OLED M (model 97M3). Currently accessible in South Korea, the 97M3 eliminates the need for cables, with the exception of the power cord. LG's wireless AV transmission solution streamlines cable management for users linking their TVs to devices such as gaming consoles and set-top boxes, providing a convenient and hassle-free experience.
Based on the Analysis presented in the KBV Cardinal matrix; Samsung Electronics Co., Ltd. and Hisense International Co., Ltd. are the forerunners in the Smart TV Market. In June, 2023, Samsung Electronics America, a branch of Samsung Electronics Co. Ltd., introduced its newest product, the 98Q80C model, a 98-inch Samsung QLED 4K TV. This Smart TV is engineered to provide exceptional picture quality, featuring Direct Full Array and Quantum HDR+ technology. The inclusion of the Samsung Neural Quantum Processor enhances its ability to upscale various content formats to impressive 4K resolution, regardless of their original source. and Companies such as Sony Corporation, Xiaomi Corporation, Haier Smart Home Co., Ltd are some of the key innovators in Market.
Market Growth Factors
Rising demand for advanced features in TVS
The features and applications of smart TVs surpass those of conventional televisions. Prominent contenders are devoting efforts to advancing their operating systems to contend with Apple and other streaming device producers. For example, WebOS by LG Electronics and Tizen by Samsung Electronics enable users to access online streaming applications and download software from the app store. Therefore, the market expansion is driven by the sophisticated features of smart TVs.
Growing high-speed connectivity and internet penetration
As a result of the expansion of the internet, products across diverse categories acquired internet access capabilities and exhibited entirely distinct values. The internet introduced the new digital home concept to everything from consumer goods to home entertainment products. In addition, the rise in prominence of audio and video entertainment sparked considerable debate regarding smart TVs. Therefore, internet connectivity is essential for the operation of smart TVs. Consequently, the expansion of high-speed internet is a significant contributor to the expansion of the market.
Market Restraining Factors
Technical issues associated with smart TVs.
While effortless streaming is entertaining and convenient, it can harm the quality of the images. For example, a sluggish Wi-Fi signal causes a distorted television image. Additionally, internet bandwidth problems or a defective connection may result in display malfunctions for users. Even if users have fast Wi-Fi and every connection functions properly, specific TV settings may affect the resolution and result in a pixelated image. Most televisions include noise reduction, which diminishes the "snow" that degrades image quality. Thus, technical issues associated with smart TVs may impede market expansion.
Screen Type Outlook
On the basis of screen type, the market is bifurcated into curved and flat. In 2022, the curve screen segment attained a substantial revenue share in the market. The inspiration for the curved television originated from the slightly curved IMAX movie screen. Large wide screens that, in principle, are shaped like the human eye and thus provide greater immersion are available. Curved televisions offer a visual experience that gives depth and breadth, enhancing users' immersion in their viewing content. Curvature increases contrast, facilitating the visual distinction between black and white and screen edge sharpness.
Distribution Channel Outlook
By distribution channel, the market is bifurcated into offline and online. The offline segment acquired the highest revenue share in the market in 2022. The benefits of purchasing smart TVs from offline distribution channels include physically inspecting products for quality assessment. Immediate availability allows for instant possession without shipping delays. Moreover, expert advice from knowledgeable sales representatives' aids in decision-making. Potential negotiation for pricing or additional items enhances value. Simplified processes for returns, exchanges, and warranty handling offer convenience. Local support ensures nearby assistance for installation and troubleshooting needs. Additionally, offline purchase minimizes the risk of shipping-related damages.
Resolution Outlook
Based on resolution, the market is divided into HDTV, full HDTV, 4K UHD, and others. In 2022, the 4K UHD segment recorded a considerable revenue share in the market. The display resolution of 4K ultra-HD, or 4K or UHD, is around 4,000 pixels. This technology provides a resolution four times greater than the standard HD 1080p. Having a resolution of about 3840 by 2160, 4K televisions exhibit approximately 8 million pixels, thereby providing images with exceptional clarity and detail. It produces a more precise and detailed image, enhancing the viewing experience by making it more immersive. The growth of this segment is being propelled by consumers' demand for immersive experiences and images that are crystal clear and vibrant.
Screen Size Outlook
Based on the screen size, the market is classified into below 32 inches, 32 to 45 inches, 46 to 55 inches, 56 to 65 inches, and above 65 inches. The 46 to 55 inches segment procured the maximum revenue share in the market in 2022. The 46 to 55-inch range balances screen size and room compatibility, appealing to consumers seeking a larger viewing experience without overwhelming smaller spaces. It offers a comprehensive viewing experience for sports, movies, and gaming and is compatible with various living room and bedroom configurations. Many TVs in this size bracket offer high-resolution displays, such as full HD (1080p) or 4K ultra-HD, delivering crisp and detailed images. The demand for better picture quality, especially as streaming services offer more high-definition content, contributes to the popularity of these mid-sized smart TVs.
Regional Outlook
Region-wise, the market is analyzed across North America, Europe, Asia Pacific, and LAMEA. The North America region generated a substantial revenue share in the market in 2022. Presently, the market in North America is influenced by many factors. The proliferation of high-speed internet has led to a substantial surge in online content consumption in recent years. Furthermore, the expanding electronics sector has been integrating many technological advancements, including artificial intelligence and voice control, into smart devices such as smart televisions, thereby stimulating demand.
The market research report covers the analysis of key stakeholders of the market. Key companies profiled in the report include Haier Smart Home Co., Ltd. (Haier Group Corporation), Xiaomi Corporation, LG Electronics, Inc. (LG Corporation), Panasonic Holdings Corporation, Samsung Electronics Co. Ltd. (Samsung Group), Sony Corporation, Toshiba Corporation, Hisense International Co., Ltd., Koninklijke Philips N.V., Intex Technologies.
Recent Strategies Deployed in Smart TV Market
Partnerships, Collaborations & Agreements:
Apr-2023: LG Electronics Inc. has entered into a Partnership with Viacom18 Media Private Limited (JioCinema), an Indian entertainment company. The objective of this partnership is to elevate the cricket-watching experience for millions of consumers in India by offering high-quality 4K TVs. With this partnership, both companies aim to capitalize on substantial sales of LG 4K TVs and generate significant revenue from the enthusiastic cricket fanbase in India.
Nov-2022: Sony Corporation has partnered with SignageOS s.r.o., a leader in cloud-based digital signage infrastructure. SignageOS will integrate seamlessly to support Sony's BRAVIA displays, creating a more connected digital signage and content management system (CMS). This partnership aims to double the compatibility of Sony's displays globally, benefiting integrators, resellers, channel partners, service providers, and software alliance members. The collaboration enhances Sony's network by simplifying BRAVIA display extension through SignageOS' single API system.
Product Launches & Product Expansion:
Oct-2023: Haier Group Corporation a parent company of Haier Smart Home Co., Ltd. has unveiled the C11 OLED TV in India. This smart TV comes with features including 120Hz display, Dolby Vision IQ and 50W Harman Kardon speaker with two screen options 55-inch and 65-inch.
Aug-2023: LG Electronics, Inc. has unveiled its inaugural wireless OLED TV, the 97-inch LG SIGNATURE OLED M (model 97M3). Currently accessible in South Korea, the 97M3 eliminates the need for cables, with the exception of the power cord. LG's wireless AV transmission solution streamlines cable management for users linking their TVs to devices such as gaming consoles and set-top boxes, providing a convenient and hassle-free experience.
Jul-2023: Koninklijke Philips N.V. has introduced its latest lineup of QLED Philips Roku TV models in Canada, a result of collaboration with Roku Inc., a streaming license provider in the United States. These new Philips smart TVs present consumers with advanced picture quality, incorporating QLED display technology, Dolby Vision, and a 120 Perfect Motion Rate. The synergy of these features, coupled with the Roku operating system (OS), ensures that these TVs not only deliver an outstanding viewing experience but also provide ease of use.
Jul-2023: Toshiba Corporation has launched its latest television in the Indian market, the Toshiba M650. Leveraging the capabilities of Mini LED technology along with Quantum Dot Color and Full Array Local Dimming Pro, it is supported by the REGZA Engine ZR for AI real-time scenario-specific optimization. The incorporation of Dolby Vision IQ and HDR10+ Adaptive HDR technology enhances the M650's ability to deliver vibrant highlights, profound blacks, and striking contrast. Additionally, the audio experience is elevated with Dolby Atmos, providing an ultimate audiovisual experience.
Jul-2023: Sony India, a subsidiary of Sony Corporation, has revealed the introduction of the BRAVIA XR 4K Mini LED TV with X95L, promising brilliant brightness and deep blacks. The X95L TV, driven by the Next Gen Cognitive Processor XR, is crafted to deliver a fully immersive entertainment experience. Dive into unprecedented depth, enhanced by remarkable contrast and brightness, thanks to the BRAVIA XR Mini LED incorporating XR Backlight Master Drive and XR Contrast Booster. XR Triluminos Pro guarantees the representation of billions of accurate colors, complemented by outstanding black contrast.
Jun-2023: Samsung Electronics America, a branch of Samsung Electronics Co. Ltd., has introduced its newest product, the 98Q80C model, a 98-inch Samsung QLED 4K TV. This Smart TV is engineered to provide exceptional picture quality, featuring Direct Full Array and Quantum HDR+ technology. The inclusion of the Samsung Neural Quantum Processor enhances its ability to upscale various content formats to impressive 4K resolution, regardless of their original source.
Jun-2023: Samsung Electronics Co. Ltd. has launched its latest OLED TV range in India, featuring the advanced Neural Quantum Processor 4K. The new OLED TV series is available in three size options: 77-inch, 65-inch, and 55-inch, and comprises the 'S95C' and 'S90C' series. The Neural Quantum Processor excels at upscaling video resolution from HD to 4K. The TV also includes features such as 'EyeComfort Mode', a 144Hz refresh rate, and wireless Dolby Atmos and OTS+ for sound that dynamically follows the on-screen objects.
May-2023: Panasonic India, a subsidiary of Panasonic Corporation, has unveiled 23 new TV models, including MX850, MX800, MX750, MX740, MX710, MX700, MS680, MS670, and MS550. These TVs, ranging in screen sizes from 32 to 75 inches, are all powered by the Google TV platform and boast features such as the 4K Colour Engine and high-resolution upscaling for HD/FHD content. Notably, the MS680, MS670, and MS550 models are FHD/HD televisions equipped with a Vivid Digital Processor and 2K HDR support.
Apr-2023: Haier India, a subsidiary of Haier Group Corporation a parent company of Haier Smart Home Co., Ltd. , has introduced a new lineup of QLED series integrated with Google TV. The QLED TV range from Haier showcases a seamless integration of innovation, design, and advanced technological capabilities.
Jan-2023: Panasonic Corporation has unveiled the MZ2000, a top-of-the-line OLED TV that marks a significant advancement in OLED brightness and visual expression. Available in 55-inch, 65-inch, and 77-inch sizes, this television boasts exceptional color accuracy, making it a perfect option for watching movies, TV programs, and gaming. The flagship TV is equipped with an advanced panel, an effective heat management system, Dolby sound, and an SPD Auto Game Mode (compatible exclusively with NVIDIA GeForce RTX 30 Series graphics cards).
Jul-2022: Koninklijke Philips N.V. has unveiled its latest premium smart TV, the Philips 7900 TV model. This TV is offered in three screen size variants: 70-inch, 65-inch, and 55-inch. All these variants are equipped with 4K resolution and come with the distinctive three-way Ambilight Technology.
May-2022: Sony Corporation, through its branch Sony India, has introduced the Sony Bravia X80K smart TVs featuring Google TV in the Indian market. The latest Bravia X80K TV is equipped with the X1 4K HDR Picture Processor. This innovative X80K series elevates the visual and auditory experience, providing a rich world of entertainment through Google TV. The immersive color and lifelike picture and sound technology enhance the overall viewing experience.
Jul-2021: Panasonic India, a subsidiary of Panasonic Corporation, has introduced two new series comprising a total of 11 models in its 4K and Smart TV portfolio. The newly added JX850, JX750, JX650, and JS650, among others, come in screen sizes ranging from 32 to 65 inches. These Android TVs from Panasonic boast features like Super Bright Plus, Accuview Display, Wide color gamut, Hexa Chroma Drive, Dolby Vision, and Dolby Atmos. The TVs will be driven by Miraie, a connected platform developed by Panasonic.
Mergers & Acquisitions:
Jan-2021: LG Electronics Inc. has successfully finalized the acquisition of Alphonso Inc., a TV data company. With this strategic move, LG aims to boost its advertising business on the smart TV platform, leading to increased revenue. Additionally, this acquisition positions LG to compete effectively with rival companies such as Samsung, Roku, Amazon, and Vizio in the dynamic market.
Market Segments covered in the Report:
By Screen Type (Volume, Thousand Units, USD Billion, 2019-2030)
By Distribution Channel (Volume, Thousand Units, USD Billion, 2019-2030)
By Resolution (Volume, Thousand Units, USD Billion, 2019-2030)
By Screen Size (Volume, Thousand Units, USD Billion, 2019-2030)
By Geography (Volume, Thousand Units, USD Billion, 2019-2030)
Companies Profiled
Unique Offerings from KBV Research