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市场调查报告书
商品编码
1403654
硝基饮料全球市场规模、份额和行业趋势分析报告:2023-2030 年按分销管道、产品和地区分類的展望和预测Global Nitro-infused Beverages Market Size, Share & Industry Trends Analysis Report By Distribution Channel (Supermarket & Hypermarket, Convenience Stores, Online, and Others), By Product, By Regional Outlook and Forecast, 2023 - 2030 |
到 2030 年,硝基饮料市场规模预计将达到 3.522 亿美元,预测期内复合年增长率为 20.3%。 2022年市场规模为21,785,200枚(10盎司),成长20.4%(2019-2022年)。
然而,硝基饮料通常包装在一次性罐或瓶中。此类包装对环境的影响,特别是处置和回收的挑战,可能会导致具有环保意识的消费者产生负面看法。对塑胶废弃物和生态影响的担忧可能会影响购买决策。硝基饮料的永续和环保包装选择有限可能会造成负面看法。对环保材料的承诺不足阻碍了具有环保意识的群体的市场接受度。
分销通路展望
根据分销管道,市场分为超级市场和大卖场、便利商店、网路等。在2022年的市场中,便利商店占了很大的收益占有率。便利商店是为那些想要快速便捷的选择的消费者而设计的。硝基饮料通常采用便携式罐装或瓶装,使其适合忙碌的生活方式。消费者可以在繁忙的日程中轻鬆获得硝基饮料,无论是在上班途中、工作中还是在户外活动中。便利商店通常有贩售各种饮料。硝基饮料的加入增加了消费者选择的多样性。
产品展望
依产品划分,市场分为硝基咖啡、硝基茶等。 2022年,硝基咖啡细分市场占据市场最高销售份额。硝基咖啡因注入氮气而以其光滑、奶油般的质感而闻名。这将传统的咖啡饮用体验转变为柔软、丰富的偏好。这种适口性为咖啡消费带来了新的维度,吸引了寻求更美味和优质饮料的消费者。硝基咖啡的受欢迎程度已从咖啡店扩展到包装和即饮型态。硝基咖啡也提供罐装,方便消费者在旅途中享用这种专门食品咖啡。
区域展望
从区域来看,我们对北美、欧洲、亚太地区和拉丁美洲地区的市场进行了分析。 2022年,亚太地区在市场中获得了显着的收益占有率。亚太地区专门食品咖啡店和咖啡馆不断涌现,这是咖啡文化不断发展的象征。随着特色茶店的出现,该地区丰富的饮茶传统已变得现代化。在许多亚太国家,年轻一代,包括不断成长的千禧世代和 Z 世代,往往是最早接受食品和饮料趋势的人。
The Global Nitro-infused Beverages Market size is expected to reach $352.2 million by 2030, rising at a market growth of 20.3% CAGR during the forecast period. In the year 2022, the market attained a volume of 21,785.2 thousand units (10oz), experiencing a growth of 20.4% (2019-2022).
Nitro-infused teas, including herbal and green teas, offer health-conscious consumers a hydrating and refreshing option with unique nitrogen-induced characteristics. Consequently, the nitro tea segment would generate approximately 30.78% share of the market by 2030. The perception of tea as a natural and hydrating beverage aligns with wellness considerations, expanding the market within the tea category. The perceived quality of nitro-infused beverages, often positioned as premium and artisanal options, resonates with health-conscious consumers who associate premium products with better quality. Some of the factors affecting the market are convenience store and retail expansion, rising consumer awareness regarding nitro-infused beverages and lack of commitment to environmentally friendly materials.
The placement of nitro-infused beverages in convenience stores and retail outlets significantly increases their accessibility. Consumers can easily find these beverages alongside other mainstream drinks during their routine shopping trips, expanding their exposure to a wider audience. Convenience stores cater to consumers seeking quick and convenient purchases. Nitro-infused beverages, available in ready-to-drink formats such as cans or bottles, align perfectly with the on-the-go lifestyle. As a result of the convenience store and retail expansion, the market is anticipated to increase significantly. Moreover, as consumers become more educated about nitro drinks' unique characteristics, flavors, and benefits, they are more likely to seek out and try these innovative beverages. Social media platforms play a significant role in spreading awareness about nitro drinks. Rising consumer awareness regarding nitro-infused beverages has been a pivotal factor in driving the growth of the market.
However, Nitro-infused beverages are often packaged in single-use cans or bottles. The environmental impact of such packaging, especially regarding disposal and recycling challenges, can lead to negative perceptions among environmentally conscious consumers. Concerns about plastic trash and its impact on ecosystems may affect purchasing decisions. The limited availability of sustainable and eco-friendly packaging options for nitro-infused beverages can contribute to negative perceptions. The lack of commitment to environmentally friendly materials hinder the market's acceptance among environmentally conscious demographics.
Distribution Channel Outlook
Based on distribution channel, the market is classified into supermarket & hypermarkets, convenience stores, online, and others. The convenience stores segment acquired a substantial revenue share in the market in 2022. Convenience stores are designed to cater to consumers seeking quick and convenient options. Nitro-infused beverages, often available in portable cans or bottles, align with the on-the-go lifestyle. Consumers can easily grab a nitro drink during their busy schedules, whether commuting, at work, or in outdoor activities. Convenience stores often carry a variety of beverage options. Including nitro-infused beverages adds to the diversity of choices available to consumers.
Product Outlook
By product, the market is categorized into nitro coffee, nitro tea, and others. In 2022, the nitro coffee segment held the highest revenue share in the market. Nitro coffee is known for its smooth and creamy texture due to nitrogen infusion. This transforms the traditional coffee-drinking experience into a velvety and rich indulgence. The enhanced mouthfeel adds a new dimension to coffee consumption, attracting consumers looking for a more luxurious and premium beverage. The popularity of nitro coffee has extended beyond coffee shops to packaged and ready-to-drink formats. Nitro coffee is available in cans, making it convenient for consumers to enjoy this specialty coffee on the go.
Regional Outlook
Region-wise, the market is analyzed across North America, Europe, Asia Pacific, and LAMEA. In 2022, the Asia Pacific region acquired a significant revenue share in the market. The Asia-Pacific region has witnessed a proliferation of specialty coffee shops and cafes, indicative of a rising coffee culture. The region's rich tea-drinking tradition has seen a modern twist with the advent of specialty tea shops. The youthful demographics in many Asia Pacific countries, including a growing population of millennials and Generation Z, are often early adopters of food and beverage trends.
The market research report covers the analysis of key stakeholders of the market. Key companies profiled in the report include Rise Brewing Co., Starbucks Corporation, Funkin Cocktails (Funkin Limited) (A.G. Barr P.L.C), Califia Farms LLC, Nitro Beverage Co., Left Hand Brewing Co., Monster Beverage Corporation, PepsiCo, Inc., Cruise Beverage, Bona Fide Nitro Coffee and Tea.
Strategies Deployed in Nitro-infused Beverages Market
Jul-2023: Monster Beverage Corporation's subsidiary, Blast Asset Acquisition LLC, has successfully finalized the purchase of Vital Pharmaceuticals, Inc., a firm focused on sports nutrition and beverages. Following this accomplishment, the well-known Bang Energy drinks and a beverage production facility situated in Phoenix, Arizona, are now seamlessly incorporated into Monster Beverage Corporation. This strategic move not only expands the company's product portfolio but also strengthens production capabilities at the newly acquired Phoenix facility. Beyond sustaining the production of Bang Energy drinks, Monster Beverage Corporation plans to leverage the facility for manufacturing its own products, optimizing the benefits gained from this acquisition.
Feb-2022: PepsiCo, Inc., has unveiled Nitro Pepsi, a revolutionary nitrogen-infused cola that breaks away from the usual norms of soft drinks. Featuring a smooth and creamy texture, Nitro Pepsi showcases a mesmerizing display of tiny bubbles leading to a frothy foam head. This groundbreaking creation marks the first utilization of widget technology, typically linked to beer and coffee, within the cola realm. Nitro Pepsi delivers a unique frothy and foamy sensation, distinguishing itself from the conventional colas and sodas. Its exceptional texture hints at an innovative and novel way of consumption.
Jun-2021: Funkin Cocktails, officially registered as Funkin Limited, has unveiled an exciting new entry into its nitro collection: the Spiced Rum Zombie Nitro can. This high-end beverage seamlessly melds rum with a carefully crafted mix of pineapple, orange, lemon, lime, and a hint of spice. The 200ml Funkin Nitro can range undergoes nitrogen infusion, enhancing the drink's texture, enriching the cocktail's aromatic essence, and producing a sumptuous foam head reminiscent of expert shaking in a cocktail shaker.
Jun-2020: RISE Brewing Co. has introduced its latest creation, London Fog, which stands as the inaugural canned Nitro Grey Tea Oat Milk Latte. This innovative beverage blends the rich flavors of Earl Grey tea with the velvety smoothness of a nitrogen-infused latte, providing a delightful fusion for enthusiasts of both coffee and tea. The launch of London Fog Nitro Earl Grey Tea Oat Milk Latte signifies a noteworthy expansion for RISE Brewing Co., as it marks the brand's foray into the tea category with this enticing new product.
Feb-2020: Starbucks Corporation has just introduced its nitro cold brew in a convenient ready-to-drink format, making it easily accessible at both grocery stores and Starbucks locations. The options include black, dark caramel, and vanilla sweet cream flavors. These new beverages are offered in 9.6-oz cans, and upon opening, the nitrogen infusion ensures a delightful and velvety smooth taste experience.
Jun-2019: Funkin Cocktails, officially registered as Funkin Limited, formed a partnership with Ardagh Group S.A., a leading manufacturer of glass and metal products. Within this partnership, Ardagh will act as the can supplier for Funkin Cocktails' nitro-infused beverages. In addition to providing cans, Ardagh will utilize its extensive knowledge in the industry to offer technical support, including customized trials conducted at their Research and Development center in Bonn, Germany.
Apr-2019: Funkin Cocktails registered as a Funkin Limited, a subsidiary of AG Barr, has introduced a new line of canned cocktails infused with nitrogen, with the goal of simplifying the cocktail-making process for bartenders. The nitrogen-infused collection includes four options: Espresso Martini, Passionfruit Martini, Amaretto Sour, and Pink Gin Fizz. These beverages are specifically designed to deliver a rich foam head and a velvety, smooth texture, features typically obtained through the traditional technique of shaking a cocktail.
Market Segments covered in the Report:
By Distribution Channel (Volume, Thousand Units (10oz), USD Million, 2019-2030)
By Product (Volume, Thousand Units (10oz), USD Million, 2019-2030)
By Geography (Volume, Thousand Units (10oz), USD Million, 2019-2030)
Companies Profiled
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