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市场调查报告书
商品编码
1423652
2030 年硝基饮料市场预测:按产品、包装、分销管道和地区进行的全球分析Nitro-Infused Beverages Market Forecasts to 2030 - Global Analysis By Product (Nitro Coffee, Nitro Soft Drinks, Nitro Tea and Other Products), Packaging (Cans, Bottles and Draft Dispensing), Distribution Channel and By Geography |
根据Stratistics MRC的数据,2023年全球硝基饮料市场规模为1.0203亿美元,预计到2030年将达到3.5592亿美元,预测期内复合年增长率为19.5%。
注入氮气以产生小发泡气泡以增强风味并赋予更新鲜、更甜的香气的饮料称为硝基饮料。常见的含硝基饮料有啤酒、咖啡、茶、无酒精饮品。浓密的奶油泡沫和丰富丝滑的质地是注入氮气过程的结果。与传统饮料相比,含氮饮料的酸性较低,因此您不太可能出现肠胃不适。
对健康、低糖饮料的需求不断增长
硝基饮料通常由注氮技术製成,可提供独特的饮用体验,具有奶油般的质感和顺滑的口感,且不添加糖。这些饮料(通常是冷泡咖啡或茶)吸引了注重健康的消费者,他们寻求低糖或无糖选择,同时享受丰富、美味的饮用体验。这一趋势与消费者对更健康替代品不断变化的偏好相一致,推动了硝基饮料的成长,并满足了对更健康、低糖饮料选择不断增长的需求。
原物料价格上涨
由于原材料价格急剧上升,硝基饮料市场面临抑制因素。由于供应链中断和需求增加等多种因素,优质咖啡豆、特色茶和氮气等基本原料的价格正在急剧上升。这些成本增加对生产成本有直接影响,并可能导致硝基饮料的生产成本更高。因此,企业可能在维持市场竞争和维持报酬率面临挑战,从而阻碍市场成长。
创新口味和品种
硝基饮料提供了一个实验各种口味、输液和饮料类型的平台,从富氮冷泡咖啡和茶到水果饮料甚至酒精饮料。这种弹性使饮料製造商和工匠能够满足广泛的消费者偏好和偏好,促进新的和令人兴奋的口味的开发。此外,硝基饮料能够提供独特、有吸引力和不寻常的风味,这为在不断变化的饮料行业中吸引消费者和增加市场占有率提供了明显的机会。
环境问题
由于与包装、製造方法和废弃物产生相关的潜在永续性问题,环境问题对硝基饮料市场构成了威胁。氮气是含氮饮料的主要成分,如果处理不当,可能会对环境造成影响。此外,如果这些饮料使用的包装材料不环保,可能会引起人们对浪费和环境足迹的担忧。结果,它将阻碍市场成长。
COVID-19 的影响
COVID-19 大流行对硝基饮料市场产生了各种影响。最初,酒店和食品和饮料行业的关闭和限制导致了景气衰退,咖啡馆、餐厅和特色饮料店面临关闭和客流量减少。然而,家庭消费的增加以及向方便的即饮选择的转变为罐装或瓶装硝基饮料创造了机会。整体而言,市场已经适应了消费习惯的变化,疫情带来的消费行为变化带来了通路和产品型态的改变。
硝基软性饮料市场预计将在预测期内成为最大的市场
预计硝基软性饮料领域将占据最大份额。硝基软性饮料将氮气注入苏打水和调味饮料等非酒精碳酸饮料。该过程用氮气对饮料进行加压,使其在倒出时具有光滑的奶油质地和细腻的泡沫。硝基无酒精饮品可增强饮料的口感和风味,并提供独特的感官体验。氮气注入创造了天鹅绒般的质感,增强了饮料的整体奶油感,使其受到寻求创新、愉悦的无酒精饮品选择以及独特的视觉和味觉体验的消费者的欢迎,其吸引力正在与日俱增。
预计超级市场/大卖场领域在预测期内将呈现最高的复合年增长率。
超级市场/大卖场领域预计在预测期内将出现良好的成长。超级市场和大卖场是消费者获得各种硝基饮料的重要管道,包括罐装和瓶装饮料,例如硝基咖啡、茶、无酒精饮品和其他特色饮料。这些零售环境提供了便利性和多样性,使顾客可以考虑併购买硝基饮料和其他饮料。超级市场和大卖场货架上的硝基饮料增加了可及性和曝光度,吸引了消费者的兴趣并满足了对创新和优质饮料选择不断变化的偏好。
由于消费者偏好的不断变化和对创新饮料体验的需求不断增加,亚太地区在估计期间占据了最大的市场占有率。中国、日本和韩国等国家的专门食品咖啡消费量正在上升,推动了硝基咖啡和其他含氮饮料的流行。此外,主要城市的都市化和蓬勃发展的咖啡文化正在推动市场扩张。该地区充满活力的饮料格局,加上对优质和体验式饮料日益增长的偏好,使亚太地区成为硝基饮料市场成长的一个充满希望的中心。
由于复杂的饮料文化以及对优质和创新饮料选择的强烈倾向,预计北美在预测期内将实现盈利增长。成熟的咖啡馆连锁店的存在和特色饮料零售商的快速扩张正在增加可及性和消费者的兴趣。北美对独特、高品质饮料的偏好巩固了其作为硝基饮料市场中心的地位。
According to Stratistics MRC, the Global Nitro-Infused Beverages Market is accounted for $102.03 million in 2023 and is expected to reach $355.92 million by 2030 growing at a CAGR of 19.5% during the forecast period. Drinks that have been injected with nitrogen gas to produce small, effervescent bubbles that improve their flavour and give them a fresher, sweeter aroma are known as nitro-infused drinks. Beer, coffee, tea, and soft drinks are some of the commonly available nitro-infused beverages. A thick, creamy foam head and a rich, silky texture are the results of the nitrogen infusion process. Beverages infused with nitrogen have less acidity than conventional drinks, which reduces the possibility of experiencing gastrointestinal discomfort.
Rising demand for healthy and low-sugar drinks
Nitro-infused beverages, often crafted with nitrogen-infusion technology, offer a unique drinking experience characterised by a creamy texture and smooth taste without added sugars. These beverages, typically cold-brew coffee or teas, appeal to health-conscious consumers seeking low-sugar or sugar-free options while enjoying a rich, flavourful drinking experience. This trend aligns with evolving consumer preferences for healthier alternatives, driving the growth of nitro-infused beverages and catering to this rising demand for healthier, low-sugar drink options.
Escalating raw material prices
The nitro-infused beverage market faces restraint due to escalating raw material prices. Essential components like premium coffee beans, specialty teas, and nitrogen gas are witnessing price hikes attributed to various factors, including supply chain disruptions and increased demand. These elevated costs directly impact production expenses, potentially leading to higher manufacturing costs for nitro-infused beverages. As a result, businesses may face challenges in maintaining competitive pricing or sustaining profit margins, hindering market growth.
Innovative flavours and varieties
Nitro-infused beverages offer a platform for experimentation with various flavours, infusions, and beverage types, ranging from nitrogen-infused cold-brew coffee and teas to fruit-based drinks and even alcoholic beverages. This flexibility allows beverage manufacturers and artisans to cater to a wide range of consumer tastes and preferences, encouraging the development of new and exciting flavours. Furthermore, the ability to offer creative, enticing, and unusual flavours in nitro-infused beverages becomes a distinct opportunity to captivate consumers and expand market share within the constantly changing beverage industry.
Environmental concerns
Environmental concerns pose a threat to the nitro-infused beverage market due to potential sustainability issues related to packaging, production methods, and waste generation. Nitrogen gas, a key component in nitrogen-infused beverages, may contribute to environmental impacts if not handled responsibly. Also, the packaging materials used for these beverages, if not eco-friendly, could raise concerns about their disposal and environmental footprint. Thereby, it will hamper market growth.
Covid-19 Impact
The COVID-19 pandemic had mixed effects on the nitro-infused beverage market. Initially, lockdowns and restrictions on the hospitality and food service sectors led to a downturn as cafes, restaurants, and specialty beverage outlets faced closures or reduced foot traffic. However, the rise in at-home consumption and the shift towards convenient, ready-to-drink options provided opportunities for canned or bottled nitro-infused beverages. Overall, the market adapted to changing consumption habits, witnessing shifts in distribution channels and product formats due to pandemic-induced consumer behaviour changes.
The nitrosoft drinks segment is expected to be the largest during the forecast period
The nitrosoft drinks segment is estimated to hold the largest share. Nitrosoft drinks involve the infusion of nitrogen gas into non-alcoholic carbonated beverages like sodas or flavoured drinks. This process involves pressurising the drink with nitrogen, imparting a smooth and creamy texture with fine bubbles upon pouring. Nitro Soft Drinks offer a unique sensory experience, enhancing the beverage's mouthfeel and flavour profile. The nitrogen infusion creates a velvety texture and enhances the drink's overall creaminess, elevating its appeal among consumers seeking innovative and enjoyable soft drink options with a distinctive visual and taste experience.
The supermarket/ hypermarkets segment is expected to have the highest CAGR during the forecast period
The supermarket/ hypermarkets segment is anticipated to have lucrative growth during the forecast period. Supermarkets and hypermarkets serve as crucial channels for consumers to access a diverse range of nitro-infused beverages, including canned or bottled options such as nitro coffee, teas, soft drinks, and other specialty beverages. These retail environments offer convenience and variety, enabling customers to explore and purchase nitro-infused drinks alongside other beverage choices. The presence of nitro-infused beverages on supermarket and hypermarket shelves enhances accessibility and exposure, capturing consumer interest and catering to evolving preferences for innovative and premium beverage options.
Asia Pacific commanded the largest market share during the extrapolated period due to evolving consumer tastes and increasing demand for innovative drink experiences. Countries like China, Japan, and South Korea witness a rising trend in specialty coffee consumption, propelling the popularity of nitro coffee and other nitrogen-infused beverages. Moreover, urbanisation and a burgeoning cafe culture in major cities fuel the market's expansion. This region's dynamic beverage landscape, coupled with a growing preference for premium and experiential drinks, positions Asia-Pacific as a promising hub for the nitro-infused beverage market's growth.
North America is expected to witness profitable growth over the projection period, a sophisticated beverage culture and a strong inclination towards premium and innovative drink options. The presence of established cafe chains and the rapid expansion of retail outlets catering to specialty beverages enhance accessibility and consumer interest. North America's penchant for unique, high-quality drinks solidifies its position as a thriving hub for the nitro-infused beverage market.
Key players in the market
Some of the key players in the Nitro-Infused Beverages Market include Rise Brewing Co., Lucky Jack, Starbucks Corporation, Califia Farms, Left Hand Brewing Co., Caveman Coffee Co., Monster Energy Company, Quivr, PepsiCo, Bona Fide Nitro Coffee and Tea, Funkin Cocktails, Nitro Beverage Co., Beanly Beverages Private Limited, Cruise Beverages, East Forged, H&H Products Company, La Colombe Coffee Roasters, King's Row Coffee and Lucky Jack Cold Brew Coffee.
In November 2023, Starbucks Coffee Company announced its long-term growth strategy, Triple Shot Reinvention with Two Pumps, to elevate the brand, strengthen and scale digital, further expand globally, identify opportunities within and outside the store for efficiencies, and reinvigorate the partner (employee) culture.
In September 2021, RISE Brewing Co., the organic nitro cold brew and oat milk company, announced their latest collaboration with a newly launched New York-based Thai Iced Tea and Coffee company, Emshika's. The collaboration products include the Emshika's x RISE Brewing Co. Oat Milk Thai Coffee Latte and Thai Tea Latte.