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市场调查报告书
商品编码
1438224
2030 年硝基茶市场预测:按类型、包装类型、口味变化、分销管道、最终用户和地区进行的全球分析Nitro-Infused Tea Market Forecasts to 2030 - Global Analysis By Type (Green Tea, Black Tea, Herbal Tea and Other Types), Packaging Type (Cans, Bottles, Kegs and Other Packaging Types), Flavor Variant, Distribution Channel, End User and By Geography |
根据 Stratistics MRC 的数据,2023 年全球硝基茶市场规模为 2,490 万美元,预计到 2030 年将达到 8,170 万美元,预测期内复合年增长率为 18.5%。
硝基茶是一种将传统红茶与氮气结合的饮料,创造出独特且创新的饮用体验。注入氮气增强了茶的整体感官体验,使其具有浓稠的奶油状黏度和泡沫状的顶层。作为额外的好处,茶因其潜在的健康益处而闻名,例如抗氧化剂和多酚,这使得硝基茶对注重健康的消费者更具吸引力。
健康与保健趋势
健康和保健趋势在塑造硝基茶市场方面发挥关键作用,推动了消费者对具有保湿和健康功效的天然机能饮料的需求。消费者越来越寻找不仅味道好,而且支持整体的饮料。此外,硝基茶提供了一种清爽可口的含糖软性饮料和人工调味饮料的替代品,吸引了注重健康、希望做出更健康选择的人。
保存期限短
硝基茶经过特殊的氮气注入过程,会影响稳定性和新鲜度,导致保质期比传统的瓶装或罐装饮料更短。有限的保质期给分销、库存管理和零售带来了挑战,因为零售商和消费者可能不愿意储存和购买保质期短的产品。此外,硝基茶叶容易腐烂,增加了产品变质和浪费的风险,这可能会对製造商、经销商和零售商造成经济损失。这些因素都阻碍了市场的扩张。
专门食品茶文化的兴起
由于人们对独特风味、优质原料和手工冲泡方法的日益欣赏,精品茶文化在全球范围内蓬勃发展。这种文化转变导致消费者要求更高品质的茶叶和创新的製备方法,将茶从单纯的饮料提升为精緻的烹饪体验。此外,硝基茶非常适合专门食品茶领域,为传统的饮茶方式带来了新颖而奢华的变化。
口味偏好
硝基茶的独特风味受氮气注入过程的影响,可能不会引起所有消费者的共鸣,并可能使他们犹豫或不愿意尝试该产品。此外,人们对咖啡、传统茶和碳酸饮料等熟悉饮料的根深蒂固的偏好可能会对硝基茶的广泛普及构成挑战。对传统茶和其他饮料的偏好可能会限制硝基茶的市场潜力。
COVID-19 的影响
COVID-19 大流行对硝基茶市场产生了各种影响。最初,市场面临关门、行动限制以及咖啡馆和餐厅等外食网点关闭的挑战,而这些是硝基茶的重要销售管道。此外,随着人们对健康和保健的日益关注,对以其天然成分和潜在健康益处而闻名的硝基茶的需求激增。此外,电子商务和线上订购平台的兴起使得硝基茶产品更容易获得。
花草茶业务预计将成为预测期内最大的业务
预计凉茶业将占最大份额。花草茶为寻求清爽、健康饮料的消费者提供了独特且有吸引力的选择。将氮气注入花草茶可增加奶油质感和顺滑口感,增强感官体验并增加这些天然饮料的吸引力。此外,花草茶通常因其药用特性而备受推崇,例如放鬆、促进消化、支持免疫系统和缓解压力。
水果填充市场预计在预测期内复合年增长率最高
预计水果馅料市场在预测期内将出现良好的成长。水果硝基茶是一种有趣、美味的变体,结合了红茶的天然精华和活泼、清爽的水果精髓。这种冲泡过程在冲氮气之前将浆果、柑橘和热带水果等新鲜和干果添加到红茶基底中,产生一阵果香和香气。此外,硝基水果茶天然的甜味和鲜艳的颜色使其成为含糖软性饮料的有吸引力的替代品。
在估计期间,北美占据了最大的市场占有率。该地区拥有多样化且充满活力的饮料文化,是茶业创新和实验的沃土。硝基茶深受城市中心、时尚咖啡馆和注重健康社区的挑剔消费者的欢迎,并被定位为传统茶和咖啡饮料的优质替代品。此外,北美对健康和保健的关注正在推动对天然和功能性饮料的需求,进一步增加了硝基茶的吸引力。
随着都市化的加快、可支配收入的增加以及消费者对更健康饮料选择的偏好的改变,预计硝基茶产品的采用率将会增长,亚太地区将在预测期内继续保持良好增长。此外,中国、日本和印度等国家拥有完善的点心文化,为硝基茶产品的接受和采用提供了坚实的基础。
According to Stratistics MRC, the Global Nitro-Infused Tea Market is accounted for $24.90 million in 2023 and is expected to reach $81.70 million by 2030 growing at a CAGR of 18.5% during the forecast period. Nitro-infused tea is a beverage that combines traditional tea with nitrogen gas to create a unique and innovative drinking experience. The infusion of nitrogen enhances the overall sensory experience of the tea, imparting a rich and creamy consistency with a frothy top layer. Additionally, tea itself is known for its potential health benefits, such as antioxidants and polyphenols, further enhancing the appeal of nitro tea to health-conscious consumers.
Health and wellness trends
Health and wellness trends have played a significant role in shaping the nitro infused tea market, driving consumer demand for natural, functional beverages that offer both hydration and health benefits. Consumers are increasingly seeking beverages that not only taste good but also support their overall well-being. Moreover, nitro infused tea offers a refreshing and flavourful alternative to sugary soft drinks and artificially flavoured beverages, appealing to health-conscious individuals looking to make healthier choices.
Short shelf life
Nitrogen-infused tea undergoes a specialized nitrogen infusion process, which can affect its stability and freshness, resulting in a shorter shelf life compared to traditional bottled or canned beverages. This limited shelf life poses challenges for distribution, inventory management, and retail sales, as retailers and consumers may hesitate to stock or purchase products with a shorter expiration window. Moreover, the perishable nature of nitro-infused tea increases the risk of product spoilage and waste, leading to potential financial losses for manufacturers, distributors, and retailers. These factors hinder the market's expansion.
Rise of specialty tea culture
Specialty tea culture has gained momentum globally, driven by a growing appreciation for unique flavour profiles, premium ingredients, and artisanal brewing methods. This cultural shift has elevated tea from a simple beverage to a sophisticated culinary experience, with consumers seeking out high-quality teas and innovative preparations. Furthermore, nitro infused tea has emerged as a natural progression within the specialty tea landscape, offering a novel and indulgent twist on traditional tea consumption.
Perceived taste preferences
The distinct flavour profile of nitro-infused tea, influenced by the nitrogen infusion process, may not resonate with all consumers, leading to hesitation or reluctance to try the product. Moreover, entrenched preferences for familiar beverages, such as coffee, traditional tea, or carbonated drinks, may pose a challenge to the widespread adoption of nitro-infused tea. Preferences for traditional tea or other beverages may limit the market potential for nitro-infused tea.
Covid-19 Impact
The COVID-19 pandemic had a mixed impact on the nitro-infused tea market. Initially, the market faced challenges due to lockdowns, restrictions on movement, and the closure of foodservice outlets such as cafes and restaurants, which are significant channels for nitro tea sales. Moreover, with an increased focus on health and wellness, nitro tea, known for its natural ingredients and potential health benefits, saw a surge in demand. Additionally, the rise of e-commerce and online ordering platforms facilitated the accessibility of nitro tea products.
The herbal tea segment is expected to be the largest during the forecast period
The herbal tea segment is estimated to hold the largest share. Herbal tea offers a unique and enticing option for consumers seeking a refreshing and health-conscious beverage choice. The infusion of nitrogen gas into herbal teas adds a creamy texture and smooth mouth feel, enhancing the sensory experience and elevating the appeal of these natural beverages. Moreover, herbal teas are often prized for their purported medicinal properties, including relaxation, digestion aid, immune support, and stress relief.
The fruit-infused segment is expected to have the highest CAGR during the forecast period
The fruit-infused segment is anticipated to have lucrative growth during the forecast period. Fruit-infused nitro tea represents a delightful and flavourful variation, combining the natural goodness of tea with the vibrant and refreshing essence of fruits. This infusion process involves adding fresh or dried fruits, such as berries, citrus, or tropical fruits, to the tea base before nitrogen infusion, resulting in a burst of fruity flavors and aromas. Moreover, the natural sweetness and vibrant colors of fruit-infused nitro teas make them an attractive alternative to sugary soft drinks.
North America commanded the largest market share during the extrapolated period. With a diverse and dynamic beverage culture, the region serves as a fertile ground for innovation and experimentation in the tea industry. Nitro-infused tea has found favour among discerning consumers in urban centers, trendy cafes, and health-conscious communities, where it is often positioned as a premium alternative to traditional tea or coffee-based drinks. Moreover, the emphasis on health and wellness trends in North America has propelled the demand for natural and functional beverages, further boosting the appeal of nitro-infused tea.
Asia Pacific is expected to witness profitable growth over the projection period, owing to the region's increasing urbanization, rising disposable incomes, and changing consumer preferences towards healthier beverage choices are driving the adoption of nitro-infused tea products. Furthermore, the presence of established tea-drinking cultures in countries like China, Japan, and India provides a solid foundation for the acceptance and adoption of nitro-infused tea products.
Key players in the market
Some of the key players in the Nitro-Infused Tea Market include Starbucks, BonaFied Nitro Coffee & Tea, Caveman Coffee Company, East Forged, Rise Brewing Co., Califia Farms, PepsiCo and Lucky Jack.
In May 2022, East Forged unveils first-of-its-kind nitrogen-infused iced tea. A nitrogen-infused iced tea that mimics the style of beer has been released by Australian craft-tea brand East Forged.
In Jul 2021, Starbucks and Nestle announced a new collaboration to bring Starbucks Ready-to-Drink (RTD) coffee beverages to select markets across Southeast Asia, Oceania and Latin America.
In May 2020, Caveman Coffee Co announces functional sparkling hibiscus tea just in time for summer. This refreshing, low calorie, sugar & caffeine free, herbal beverage is brewed cold with hibiscus flowers and lemongrass to deliver bold and natural flavor notes with a hint of sweet.