The Global Cocktail Mixers Market size is expected to reach $18.9 billion by 2031, rising at a market growth of 7.8% CAGR during the forecast period.
The growth of the food and beverage industry, particularly in the on-trade sector (bars, restaurants, and hotels), has contributed to the demand for cocktail mixers. Thus, the Europe segment acquired $3,803.2 million revenue in 2023. This suggests a strong demand for cocktail mixers in these countries as consumers look for ways to enhance their drinking experience.
Product innovation and variety in the market are global trends, with companies around the world striving to meet consumers' evolving preferences. One example of this trend can be seen in the growing popularity of unique and exotic flavors in Asia. This variety attracts a broader range of consumers and hence aids in the market's growth. Additionally, the rising popularity of cocktail culture is a global phenomenon driven by a growing interest in diverse and innovative drink options, particularly among younger demographics. In countries like the United States, the United Kingdom, and Australia, a significant surge in cocktail consumption has been fueled by a desire for unique and experiential beverages. As a result, the increasing prevalence of cocktail culture is propelling worldwide consumer demand for an extensive selection of mixers and fostering the expansion of the market.
However, the market is characterized by intense competition, with numerous brands competing for consumer attention and market share. Several factors, including the growing popularity of cocktails, the proliferation of new brands and products, and the increasing demand for innovative and unique mixers, drive this high level of competition. As a result, companies in the market must constantly innovate and differentiate their products to stand out in a crowded marketplace.
Distribution Channel Outlook
On the basis of distribution channel, the market is classified into on-trade and off-trade. The off-trade segment recorded a 32% revenue share in the market in 2023. Supermarkets and liquor stores are expanding their selections of cocktail mixers, offering consumers a wide range of options. This increased availability makes it more convenient for consumers to purchase mixers and other ingredients, such as spirits and garnishes, in a single location. Furthermore, the proliferation of electronic commerce has facilitated consumers' online acquisition of cocktail mixers, thereby bolstering the expansion of the off-trade channel.
Product Outlook
Based on product, the market is characterized by tonic water, club soda, ginger, and others. The club soda segment garnered a 32% revenue share in the market in 2023. In recent years, club soda, frequently referred to as soda water or carbonated water, has experienced an increase in demand. Club soda does not contain calories or added sugars, which makes it a popular option among health-conscious individuals seeking a refreshing beverage without feeling guilty. Club soda is a fundamental component in numerous cocktails, including mojito and Tom Collins classics. As more people experiment with making cocktails at home, the demand for club soda as a mixer has risen. Its effervescence adds a refreshing fizz to drinks, enhancing the overall drinking experience.
Packaging Type Outlook
By packaging type, the market is divided into 1L PET, cans, glass, 10 Oz, and others. The 1L PET segment held a 42% revenue share in the market in 2023. PET packaging is generally cost-effective, especially for larger volumes like 1L. It is also easier to label and brand, offering more opportunities for customization and marketing. Additionally, PET packaging can convey a premium or upscale image, depending on the design and labeling. This can be appealing to consumers looking for high-quality cocktail mixers. These benefits are expediting the growth of the segment.
Regional Outlook
Region-wise, the market is analyzed across North America, Europe, Asia Pacific, and LAMEA. The North America segment witnessed a 30% revenue share in the market in 2023. The market is experiencing growth as consumers seek out new and convenient ways to enjoy high-quality cocktails at home. There has been a growing interest in craft cocktails and premium ingredients, including cocktail mixers. Consumers are looking for products that can help them easily create professional-quality cocktails, leading to a surge in demand for various mixers such as tonic water, ginger beer, and flavored syrups.
Recent Strategies Deployed in the Market
- Mar-2024: Topo Chico, a brand of Coca Cola Company, introduced a range of high-end mixers. The mixers are meticulously concocted using filtered sparkling water, top-tier ingredients, and nuanced herbal flavors to offer a delicate yet delightful enhancement to both cocktails and mocktails. These fizzy, alcohol-free beverages come in three enticing flavors-Ginger Beer, Tonic Water, and Club Soda-providing a heightened sensory journey whether enjoyed as mixers or standalone refreshments.
- Feb-2024: Keurig Dr Pepper Inc. partnered with Luigi Lavazza S.p.A., an Italian manufacturer of coffee products. Through this partnership, Keurig Dr Pepper Inc. would maintain its exclusive role as the primary supplier and producer of Lavazza K-Cup(R) pods while taking on additional responsibilities for sales and distribution in retail and e-commerce channels across the U.S. and Canada.
- Apr-2023: Fever-Tree released Fever-Tree Classic & Light Margarita and Fever-Tree Classic Bloody Mary, two of them being a range of cocktail mixers suited for consumption in the Bloody Mary and the Margarita cocktail occasions in America.
- Sep-2022: Fever-Tree took over Powell & Mahoney (P&M), an American craft cocktail mixer company. The acquisition expands the company's bottling capacity in non-carbonated mixers as well as its footprint in North America.
- Jul-2022: London Essence, a subsidiary of Britvic introduced Crafted Lemonade Mixer. The new mixture incorporates the citric bite of lemon with a stimulating hit of zesty lime. Additionally, The flavor is further uplift by the juicy roundness of kumquat and a little wrench of orange for a perfectly balanced aftertaste.
List of Key Companies Profiled
- Fever-Tree Drinks PLC
- The Coca Cola Company
- Keurig Dr Pepper, Inc.
- Britvic PLC
- Fentimans Ltd.
- White Rock Products Corporation
- Zevia, LLC
- Thomas Henry GmbH
- East Imperial Beverages Corporation
- PepsiCo, Inc.
Global Cocktail Mixers Market Report Segmentation
By Distribution Channel
By Product
- Tonic Water
- Club Soda
- Ginger Ale
- Ginger Beer
- Others
By Packaging Type
- 1L PET
- Cans
- Glass
- 10oz.
- Others
By Geography
- North America
- US
- Canada
- Mexico
- Rest of North America
- Europe
- Germany
- UK
- France
- Russia
- Spain
- Italy
- Rest of Europe
- Asia Pacific
- China
- Japan
- India
- South Korea
- Singapore
- Malaysia
- Rest of Asia Pacific
- LAMEA
- Brazil
- Argentina
- UAE
- Saudi Arabia
- South Africa
- Nigeria
- Rest of LAMEA
Table of Contents
Chapter 1.Market Scope & Methodology
- 1.1Market Definition
- 1.2Objectives
- 1.3Market Scope
- 1.4Segmentation
- 1.4.1Global Cocktail Mixers Market, by Distribution Channel
- 1.4.2Global Cocktail Mixers Market, by Product
- 1.4.3Global Cocktail Mixers Market, by Packaging Type
- 1.4.4Global Cocktail Mixers Market, by Geography
- 1.5Methodology for the research
Chapter 2.Market at a Glance
Chapter 3.Market Overview
- 3.1Introduction
- 3.1.1Overview
- 3.1.1.1Market Composition and Scenario
- 3.2Key Factors Impacting the Market
- 3.2.1Market Drivers
- 3.2.2Market Restraints
- 3.2.3Market Opportunities
- 3.2.4Market Challenges
- 3.3Porter's Five Forces Analysis
Chapter 4.Recent Strategies Deployed in Cocktail Mixers Market
Chapter 5.Global Cocktail Mixers Market by Distribution Channel
- 5.1Global On-trade Market by Region
- 5.2Global Off-trade Market by Region
Chapter 6.Global Cocktail Mixers Market by Product
- 6.1Global Tonic Water Market by Region
- 6.2Global Club Soda Market by Region
- 6.3Global Ginger Ale Market by Region
- 6.4Global Ginger Beer Market by Region
- 6.5Global Others Market by Region
Chapter 7.Global Cocktail Mixers Market by Packaging Type
- 7.1Global 1L PET Market by Region
- 7.2Global Cans Market by Region
- 7.3Global Glass Market by Region
- 7.4Global 10oz. Market by Region
- 7.5Global Others Market by Region
Chapter 8.Global Cocktail Mixers Market by Region
- 8.1North America Cocktail Mixers Market
- 8.1.1North America Cocktail Mixers Market by Distribution Channel
- 8.1.1.1North America On-trade Market by Country
- 8.1.1.2North America Off-trade Market by Country
- 8.1.2North America Cocktail Mixers Market by Product
- 8.1.2.1North America Tonic Water Market by Country
- 8.1.2.2North America Club Soda Market by Country
- 8.1.2.3North America Ginger Ale Market by Country
- 8.1.2.4North America Ginger Beer Market by Country
- 8.1.2.5North America Others Market by Country
- 8.1.3North America Cocktail Mixers Market by Packaging Type
- 8.1.3.1North America 1L PET Market by Country
- 8.1.3.2North America Cans Market by Country
- 8.1.3.3North America Glass Market by Country
- 8.1.3.4North America 10oz. Market by Country
- 8.1.3.5North America Others Market by Country
- 8.1.4North America Cocktail Mixers Market by Country
- 8.1.4.1US Cocktail Mixers Market
- 8.1.4.1.1US Cocktail Mixers Market by Distribution Channel
- 8.1.4.1.2US Cocktail Mixers Market by Product
- 8.1.4.1.3US Cocktail Mixers Market by Packaging Type
- 8.1.4.2Canada Cocktail Mixers Market
- 8.1.4.2.1Canada Cocktail Mixers Market by Distribution Channel
- 8.1.4.2.2Canada Cocktail Mixers Market by Product
- 8.1.4.2.3Canada Cocktail Mixers Market by Packaging Type
- 8.1.4.3Mexico Cocktail Mixers Market
- 8.1.4.3.1Mexico Cocktail Mixers Market by Distribution Channel
- 8.1.4.3.2Mexico Cocktail Mixers Market by Product
- 8.1.4.3.3Mexico Cocktail Mixers Market by Packaging Type
- 8.1.4.4Rest of North America Cocktail Mixers Market
- 8.1.4.4.1Rest of North America Cocktail Mixers Market by Distribution Channel
- 8.1.4.4.2Rest of North America Cocktail Mixers Market by Product
- 8.1.4.4.3Rest of North America Cocktail Mixers Market by Packaging Type
- 8.2Europe Cocktail Mixers Market
- 8.2.1Europe Cocktail Mixers Market by Distribution Channel
- 8.2.1.1Europe On-trade Market by Country
- 8.2.1.2Europe Off-trade Market by Country
- 8.2.2Europe Cocktail Mixers Market by Product
- 8.2.2.1Europe Tonic Water Market by Country
- 8.2.2.2Europe Club Soda Market by Country
- 8.2.2.3Europe Ginger Ale Market by Country
- 8.2.2.4Europe Ginger Beer Market by Country
- 8.2.2.5Europe Others Market by Country
- 8.2.3Europe Cocktail Mixers Market by Packaging Type
- 8.2.3.1Europe 1L PET Market by Country
- 8.2.3.2Europe Cans Market by Country
- 8.2.3.3Europe Glass Market by Country
- 8.2.3.4Europe 10oz. Market by Country
- 8.2.3.5Europe Others Market by Country
- 8.2.4Europe Cocktail Mixers Market by Country
- 8.2.4.1Germany Cocktail Mixers Market
- 8.2.4.1.1Germany Cocktail Mixers Market by Distribution Channel
- 8.2.4.1.2Germany Cocktail Mixers Market by Product
- 8.2.4.1.3Germany Cocktail Mixers Market by Packaging Type
- 8.2.4.2UK Cocktail Mixers Market
- 8.2.4.2.1UK Cocktail Mixers Market by Distribution Channel
- 8.2.4.2.2UK Cocktail Mixers Market by Product
- 8.2.4.2.3UK Cocktail Mixers Market by Packaging Type
- 8.2.4.3France Cocktail Mixers Market
- 8.2.4.3.1France Cocktail Mixers Market by Distribution Channel
- 8.2.4.3.2France Cocktail Mixers Market by Product
- 8.2.4.3.3France Cocktail Mixers Market by Packaging Type
- 8.2.4.4Russia Cocktail Mixers Market
- 8.2.4.4.1Russia Cocktail Mixers Market by Distribution Channel
- 8.2.4.4.2Russia Cocktail Mixers Market by Product
- 8.2.4.4.3Russia Cocktail Mixers Market by Packaging Type
- 8.2.4.5Spain Cocktail Mixers Market
- 8.2.4.5.1Spain Cocktail Mixers Market by Distribution Channel
- 8.2.4.5.2Spain Cocktail Mixers Market by Product
- 8.2.4.5.3Spain Cocktail Mixers Market by Packaging Type
- 8.2.4.6Italy Cocktail Mixers Market
- 8.2.4.6.1Italy Cocktail Mixers Market by Distribution Channel
- 8.2.4.6.2Italy Cocktail Mixers Market by Product
- 8.2.4.6.3Italy Cocktail Mixers Market by Packaging Type
- 8.2.4.7Rest of Europe Cocktail Mixers Market
- 8.2.4.7.1Rest of Europe Cocktail Mixers Market by Distribution Channel
- 8.2.4.7.2Rest of Europe Cocktail Mixers Market by Product
- 8.2.4.7.3Rest of Europe Cocktail Mixers Market by Packaging Type
- 8.3Asia Pacific Cocktail Mixers Market
- 8.3.1Asia Pacific Cocktail Mixers Market by Distribution Channel
- 8.3.1.1Asia Pacific On-trade Market by Country
- 8.3.1.2Asia Pacific Off-trade Market by Country
- 8.3.2Asia Pacific Cocktail Mixers Market by Product
- 8.3.2.1Asia Pacific Tonic Water Market by Country
- 8.3.2.2Asia Pacific Club Soda Market by Country
- 8.3.2.3Asia Pacific Ginger Ale Market by Country
- 8.3.2.4Asia Pacific Ginger Beer Market by Country
- 8.3.2.5Asia Pacific Others Market by Country
- 8.3.3Asia Pacific Cocktail Mixers Market by Packaging Type
- 8.3.3.1Asia Pacific 1L PET Market by Country
- 8.3.3.2Asia Pacific Cans Market by Country
- 8.3.3.3Asia Pacific Glass Market by Country
- 8.3.3.4Asia Pacific 10oz. Market by Country
- 8.3.3.5Asia Pacific Others Market by Country
- 8.3.4Asia Pacific Cocktail Mixers Market by Country
- 8.3.4.1China Cocktail Mixers Market
- 8.3.4.1.1China Cocktail Mixers Market by Distribution Channel
- 8.3.4.1.2China Cocktail Mixers Market by Product
- 8.3.4.1.3China Cocktail Mixers Market by Packaging Type
- 8.3.4.2Japan Cocktail Mixers Market
- 8.3.4.2.1Japan Cocktail Mixers Market by Distribution Channel
- 8.3.4.2.2Japan Cocktail Mixers Market by Product
- 8.3.4.2.3Japan Cocktail Mixers Market by Packaging Type
- 8.3.4.3India Cocktail Mixers Market
- 8.3.4.3.1India Cocktail Mixers Market by Distribution Channel
- 8.3.4.3.2India Cocktail Mixers Market by Product
- 8.3.4.3.3India Cocktail Mixers Market by Packaging Type
- 8.3.4.4South Korea Cocktail Mixers Market
- 8.3.4.4.1South Korea Cocktail Mixers Market by Distribution Channel
- 8.3.4.4.2South Korea Cocktail Mixers Market by Product
- 8.3.4.4.3South Korea Cocktail Mixers Market by Packaging Type
- 8.3.4.5Singapore Cocktail Mixers Market
- 8.3.4.5.1Singapore Cocktail Mixers Market by Distribution Channel
- 8.3.4.5.2Singapore Cocktail Mixers Market by Product
- 8.3.4.5.3Singapore Cocktail Mixers Market by Packaging Type
- 8.3.4.6Malaysia Cocktail Mixers Market
- 8.3.4.6.1Malaysia Cocktail Mixers Market by Distribution Channel
- 8.3.4.6.2Malaysia Cocktail Mixers Market by Product
- 8.3.4.6.3Malaysia Cocktail Mixers Market by Packaging Type
- 8.3.4.7Rest of Asia Pacific Cocktail Mixers Market
- 8.3.4.7.1Rest of Asia Pacific Cocktail Mixers Market by Distribution Channel
- 8.3.4.7.2Rest of Asia Pacific Cocktail Mixers Market by Product
- 8.3.4.7.3Rest of Asia Pacific Cocktail Mixers Market by Packaging Type
- 8.4LAMEA Cocktail Mixers Market
- 8.4.1LAMEA Cocktail Mixers Market by Distribution Channel
- 8.4.1.1LAMEA On-trade Market by Country
- 8.4.1.2LAMEA Off-trade Market by Country
- 8.4.2LAMEA Cocktail Mixers Market by Product
- 8.4.2.1LAMEA Tonic Water Market by Country
- 8.4.2.2LAMEA Club Soda Market by Country
- 8.4.2.3LAMEA Ginger Ale Market by Country
- 8.4.2.4LAMEA Ginger Beer Market by Country
- 8.4.2.5LAMEA Others Market by Country
- 8.4.3LAMEA Cocktail Mixers Market by Packaging Type
- 8.4.3.1LAMEA 1L PET Market by Country
- 8.4.3.2LAMEA Cans Market by Country
- 8.4.3.3LAMEA Glass Market by Country
- 8.4.3.4LAMEA 10oz. Market by Country
- 8.4.3.5LAMEA Others Market by Country
- 8.4.4LAMEA Cocktail Mixers Market by Country
- 8.4.4.1Brazil Cocktail Mixers Market
- 8.4.4.1.1Brazil Cocktail Mixers Market by Distribution Channel
- 8.4.4.1.2Brazil Cocktail Mixers Market by Product
- 8.4.4.1.3Brazil Cocktail Mixers Market by Packaging Type
- 8.4.4.2Argentina Cocktail Mixers Market
- 8.4.4.2.1Argentina Cocktail Mixers Market by Distribution Channel
- 8.4.4.2.2Argentina Cocktail Mixers Market by Product
- 8.4.4.2.3Argentina Cocktail Mixers Market by Packaging Type
- 8.4.4.3UAE Cocktail Mixers Market
- 8.4.4.3.1UAE Cocktail Mixers Market by Distribution Channel
- 8.4.4.3.2UAE Cocktail Mixers Market by Product
- 8.4.4.3.3UAE Cocktail Mixers Market by Packaging Type
- 8.4.4.4Egypt Cocktail Mixers Market
- 8.4.4.4.1Egypt Cocktail Mixers Market by Distribution Channel
- 8.4.4.4.2Egypt Cocktail Mixers Market by Product
- 8.4.4.4.3Egypt Cocktail Mixers Market by Packaging Type
- 8.4.4.5South Africa Cocktail Mixers Market
- 8.4.4.5.1South Africa Cocktail Mixers Market by Distribution Channel
- 8.4.4.5.2South Africa Cocktail Mixers Market by Product
- 8.4.4.5.3South Africa Cocktail Mixers Market by Packaging Type
- 8.4.4.6Nigeria Cocktail Mixers Market
- 8.4.4.6.1Nigeria Cocktail Mixers Market by Distribution Channel
- 8.4.4.6.2Nigeria Cocktail Mixers Market by Product
- 8.4.4.6.3Nigeria Cocktail Mixers Market by Packaging Type
- 8.4.4.7Rest of LAMEA Cocktail Mixers Market
- 8.4.4.7.1Rest of LAMEA Cocktail Mixers Market by Distribution Channel
- 8.4.4.7.2Rest of LAMEA Cocktail Mixers Market by Product
- 8.4.4.7.3Rest of LAMEA Cocktail Mixers Market by Packaging Type
Chapter 9.Company Profiles
- 9.1Fever-Tree Drinks PLC
- 9.1.1Company Overview
- 9.1.2Financial Analysis
- 9.1.3Regional Analysis
- 9.1.4Recent strategies and developments:
- 9.1.4.1Partnerships, Collaborations, and Agreements:
- 9.1.4.2Product Launches and Product Expansions:
- 9.1.4.3Acquisition and Mergers:
- 9.1.5SWOT Analysis
- 9.2The Coca Cola Company
- 9.2.1Company Overview
- 9.2.2Financial Analysis
- 9.2.3Segmental and Regional Analysis
- 9.2.4Recent strategies and developments:
- 9.2.4.1Partnerships, Collaborations, and Agreements:
- 9.2.4.2Product Launches and Product Expansions:
- 9.2.5SWOT Analysis
- 9.3Keurig Dr Pepper, Inc.
- 9.3.1Company Overview
- 9.3.2Financial Analysis
- 9.3.3Segmental and Regional Analysis
- 9.3.4Research & Development Expenses
- 9.3.5Recent strategies and developments:
- 9.3.5.1Partnerships, Collaborations, and Agreements:
- 9.3.5.2Acquisition and Mergers:
- 9.3.6SWOT Analysis
- 9.4Britvic PLC
- 9.4.1Company Overview
- 9.4.2Recent strategies and developments:
- 9.4.2.1Product Launches and Product Expansions:
- 9.4.2.2Acquisition and Mergers:
- 9.4.3SWOT Analysis
- 9.5Fentimans Ltd.
- 9.5.1Company Overview
- 9.5.2Recent strategies and developments:
- 9.5.2.1Product Launches and Product Expansions:
- 9.5.3SWOT Analysis
- 9.6White Rock Products Corporation
- 9.6.1Company Overview
- 9.6.2SWOT Analysis
- 9.7Zevia, LLC
- 9.7.1Company Overview
- 9.7.2SWOT Analysis
- 9.8Thomas Henry GmbH
- 9.8.1Company Overview
- 9.8.2SWOT Analysis
- 9.9East Imperial Beverages Corporation
- 9.9.1Company Overview
- 9.9.2SWOT Analysis
- 9.10.PepsiCo, Inc.
- 9.10.1Company Overview
- 9.10.2Financial Analysis
- 9.10.3Segmental and Regional Analysis
- 9.10.4Research & Development Expense
- 9.10.5SWOT Analysis
Chapter 10.Winning imperatives of Cocktail Mixers Market