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市场调查报告书
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1708085

全球 RTD 鸡尾酒市场：现况与预测（2024-2032 年）

Ready-to-Drink Cocktails Market: Current Analysis and Forecast (2024-2032)
出版日期: | 出版商: UnivDatos Market Insights Pvt Ltd | 英文 142 Pages | 商品交期: 最快1-2个工作天内

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简介目录

全球即饮（RTD）鸡尾酒市场持续扩张，这得益于消费者对提供多种口味选择的优质便利产品的需求日益增长。由于现代人时间紧迫，更喜欢在家中招待客人，RTD 鸡尾酒已成为传统调酒的便利替代品。由于口味设计、包装方法和新成分的不断创新，市场正在成长，这些创新满足了注重健康的消费者对低糖、低卡路里和有机食品的偏好。电子商务和数位广告的推广使得即饮鸡尾酒更容易获得，从而推动了全球多个人群的销售成长。

全球 RTD 鸡尾酒市场预计将以约 13.6% 的速度成长。消费者正在寻找无需麻烦的酒精饮料，而 RTD 鸡尾酒因其方便性而越来越受欢迎，因为它们不需要混合原料或调酒技巧。此外，不断增加的研发、投资、产品进步和产业合作正在推动 RTD 鸡尾酒市场的发展。例如，2024 年 2 月，Diageo宣布将在英国推出一系列新的优质 RTD 瓶装鸡尾酒。该系列名为The Cocktail Collection，包含三种不同的鸡尾酒：Johnnie Walker Old Fashioned（酒精度 20.5%）、Tanqueray Negroni（酒精度 17.5%）和Ciroc Cosmopolitan（酒精度 17.5%）。

根据类型，市场分为麦芽型、烈酒型和葡萄酒型。其中，麦芽类市场占据了RTD鸡尾酒市场的最大占有率，因为RTD鸡尾酒采用麦芽原料製成，价格实惠、酒精含量低、易于饮用，吸引了广泛的消费者。麦芽基即饮饮料的税基较低，因此与烈酒基即饮饮料相比，它为製造商和消费者提供了更具成本效益的选择。基于啤酒的配方使製造商能够透过流行的啤酒网络分销产品，从而提高市场渗透率。

根据包装，市场分为瓶装和罐装。其中，瓶装类别是 RTD 鸡尾酒市场的最大贡献者。瓶装 RTD 鸡尾酒透过精緻、高品质的製备方法满足了消费者对优质产品不断变化的偏好。无论是商业用途还是个人用途，玻璃瓶都完美结合了口味品质和手工风格，适合高檔活动、礼品或家庭个人使用。可密封的设计保持了产品的质量，使用户可以延长饮用时间。

根据分销管道，市场细分为大卖场/超市、网路商店和酒类商店。其中，大卖场/超市类别占据了即饮鸡尾酒市场的最大占有率。对于即饮鸡尾酒，我们在各个行销平台上进行折扣活动，以增加顾客的自发性购买动机，并透过更大的展示面积来获得更多的销售。大型超市和杂货店提供种类繁多的产品，吸引了休閒购物者以及寻求新口味和不同品牌的鸡尾酒爱好者。

从各方面来看，RTD 鸡尾酒市场均由北美主导，其中美国的需求最为强劲。随着北美消费者对易于使用的产品表现出强烈需求，同时对高檔和精酿饮料以及烈酒饮料的兴趣日益浓厚，市场正在不断扩大。千禧世代和 Z 世代选择即饮、便携和高品质的产品，推动了市场需求。监管改革扩大了分销管道，并引入了以商店为基础的酒类分销的可能性，从而促使酒类零售额增加。北美充满活力的鸡尾酒传统和硬苏打水的流行正在推动该地区 RTD 鸡尾酒消费的快速增长。

本报告研究了全球 RTD 鸡尾酒市场，包括市场动态、区域和细分分析以及公司简介。

目录

第1章市场介绍

第2章 研究方法或前提条件

第3章 执行摘要

  • 业界摘要
  • 分部展望
    • 市场成长的力量
  • 区域展望

第4章 市场动态

  • 促进因素
  • 机会
  • 阻碍因素
  • 趋势
  • PESTEL 分析
  • 需求面分析
  • 供给侧分析
    • 併购
    • 合作伙伴关係、投资和场景
    • 产业洞察：主要新创公司及其独特策略

第5章 价格分析

  • 区域定价分析
  • 影响价格的因素

第6章 全球 RTD 鸡尾酒市场收入（2022-2032 年）

第7章 市场类型分析

  • 麦芽基
  • 烈酒基地
  • 以葡萄酒为基础

第8章 包装市场分析

  • 瓶子
  • 罐

第9章通路市场分析

  • 大卖场/超级市场
  • 线上
  • 酒类商店

第10章 区域市场分析

  • 北美
    • 美国
    • 加拿大
    • 北美其他地区
  • 欧洲
    • 德国
    • 英国
    • 法国
    • 义大利
    • 西班牙
    • 欧洲其他地区
  • 亚太地区
    • 中国
    • 日本
    • 印度
    • 亚太其他地区
  • 其他国家

第11章价值链分析

  • 边际分析
  • 进入市场的企业名单

第12章竞争格局

  • 比赛仪表板
  • 竞争对手市场定位分析
  • 波特五力分析

第13章 公司简介

  • Ranch Rider Spirits Co.
  • Delola Spritz
  • Diageo
  • Brown-Forman
  • BACARDI
  • ASAHI GROUP HOLDINGS, LTD
  • Pernod Ricard
  • Halewood Sales
  • Suntory Global Spirits Inc.
  • Manchester Drinks

第14章 缩写与先决条件

第15章 附录

简介目录
Product Code: UMCG213226

The ready-to-drink (RTD) cocktails market continues to expand globally due to expanding consumer desire for premium convenience products that offer wide flavor choices. RTD cocktails serve as a convenient substitute for conventional mixology because people nowadays have less time, and they prefer entertaining guests at home. The market grows through continuous innovations in flavor design and packaging methods and new ingredients that support health-conscious customers' tastes for low-sugar low-calorie and organic options. E-commerce and digital advertising initiatives made RTD cocktails simpler to access so sales increased among different population groups across the world.

The Ready-to-Drink Cocktails Market is set to show a growth rate of about 13.6%. Consumers seek hassle-free alcoholic beverages, making RTD cocktails popular for their ease of consumption, eliminating the need for mixing ingredients or bartending skills. Also, increasing R&D, investment, product advancements, and collaborations in this industry drive the Ready-to-Drink Cocktails market. For instance, in February 2024, Diageo announced the launch of a new range of premium ready-to-drink (RTD) bottled cocktails in the UK This collection, named The Cocktail Collection, features three distinct cocktails: A Johnnie Walker Old Fashioned (20.5% ABV), a Tanqueray Negroni (17.5% ABV), and a Ciroc Cosmopolitan (17.5% ABV).

Based on type, the market is segmented into malt-based, spirit-based, and wine-based. Among these, the malt-based market category is the largest contributor to the Ready-to-Drink Cocktails market because RTD cocktails are made from malt ingredients which deliver both affordability and wide consumer appeal because they remain accessible while having reduced alcohol strength. Due to their lower tax base, malt-based RTDs offer producers and consumers a cost-efficient alternative when compared to spirit-based RTDs. This formulation based on beer makes it possible for manufacturers to distribute their product through general beer networks thus increasing their market penetration.

Based on the packaging, the market is bifurcated into bottles and cans. Among these, the bottles category is the largest contributor to the Ready-to-Drink Cocktails Market. Bottled RTD cocktails meet consumers' changing preferences toward high-end products through their refined and high-quality preparation methods. For both commercial and personal occasions glass bottles represent a superior combination of taste quality and hand-made style making them appropriate for upscale events, gift-giving, and personal use at home. Users can have extended drinking sessions with these products since their sealable design maintains product quality for long-term enjoyment.

Based on the distribution channel, the market is segmented into hypermarkets/supermarkets, online, and liquor stores. Among these, the hypermarkets/supermarkets category is the largest contributor to the ready-to-drink cocktails market because these retail giants make products easily visible and accessible to consumers through their extensive networks. RTD cocktails find additional sales through their sizable display areas along with discount offers across different marketing platforms which push customers to make spontaneous purchases. The variety of products available at hypermarkets and grocery stores attracts people who casually shop with cocktail enthusiasts who want to discover fresh flavors and different brands.

For a better understanding of the market adoption of ready-to-drink cocktails, the market is analyzed based on its worldwide presence in countries such as North America (U.S., Canada, and the Rest of North America), Europe (Germany, U.K., France, Spain, Italy, Rest of Europe), Asia-Pacific (China, Japan, India, Rest of Asia-Pacific), Rest of World. Among these, the RTD cocktail market receives its greatest demand from North America specifically from the United States which leads all criteria. The market has expanded because North American consumers show a strong desire for easy-to-use products while demonstrating a growing interest in premium and craft-style drinks and beverages containing spirits. Millennials together with members of Gen Z drive market demand by choosing high-quality products that are ready-to-drink and feature portability. Higher alcohol retail sales grew after regulatory changes introduced expanded distribution channels and store-based alcohol distribution possibilities. The dynamic cocktail traditions of North America along with hard seltzer popularity have driven quick growth of RTD cocktail consumption across this region.

Some major players running in the market include Ranch Rider Spirits Co.; Delola Spritz; Diageo; Brown-Forman; BACARDI; ASAHI GROUP HOLDINGS, LTD; Pernod Ricard; Halewood Sales; Suntory Global Spirits Inc.; Manchester Drinks.

TABLE OF CONTENTS

1.Market Introduction

  • 1.1. Market Definitions
  • 1.2. Main Objective
  • 1.3. Stakeholders
  • 1.4. Limitation

2.Research Methodology or Assumption

  • 2.1. Research Process of the Global Ready-to-Drink Cocktails Market
  • 2.2. Research Methodology of the Global Ready-to-Drink Cocktails Market
  • 2.3. Respondent Profile

3.Executive Summary

  • 3.1. Industry Synopsis
  • 3.2. Segmental Outlook
    • 3.2.1. Market Growth Intensity
  • 3.3. Regional Outlook

4.Market Dynamics

  • 4.1. Drivers
  • 4.2. Opportunity
  • 4.3. Restraints
  • 4.4. Trends
  • 4.5. PESTEL Analysis
  • 4.6. Demand Side Analysis
  • 4.7. Supply Side Analysis
    • 4.7.1. Merger & Acquisition
    • 4.7.2. Collaboration & Investment and Scenario
    • 4.7.3. Industry Insights: Leading Startups and Their Unique Strategies

5.Pricing Analysis

  • 5.1. Regional Pricing Analysis
  • 5.2. Price Influencing Factors

6.Global Ready-to-Drink Cocktails Market Revenue (USD Bn), 2022-2032F

7.Market Insights By Type

  • 7.1. Malt-Based
  • 7.2. Spirit-Based
  • 7.3. Wine-Based

8.Market Insights By Packaging

  • 8.1. Bottles
  • 8.2. Cans

9.Market Insights By Distribution Channel

  • 9.1. Hypermarkets/Supermarkets
  • 9.2. Online
  • 9.3. Liquor Stores

10.Market Insights By Region

  • 10.1. North America
    • 10.1.1. U.S.
    • 10.1.2. Canada
    • 10.1.3. Rest of North America
  • 10.2. Europe
    • 10.2.1. Germany
    • 10.2.2. U.K.
    • 10.2.3. France
    • 10.2.4. Italy
    • 10.2.5. Spain
    • 10.2.6. Rest of Europe
  • 10.3. Asia-Pacific
    • 10.3.1. China
    • 10.3.2. Japan
    • 10.3.3. India
    • 10.3.4. Rest of Asia-Pacific
  • 10.4. Rest of World

11.Value Chain Analysis

  • 11.1. Marginal Analysis
  • 11.2. List of Market Participants

12.Competitive Landscape

  • 12.1. Competition Dashboard
  • 12.2. Competitor Market Positioning Analysis
  • 12.3. Porter Five Forces Analysis

13.Company Profiled

  • 13.1. Ranch Rider Spirits Co.
    • 13.1.1. Company Overview
    • 13.1.2. Key Financials
    • 13.1.3. SWOT Analysis
    • 13.1.4. Product Portfolio
    • 13.1.5. Recent Developments
  • 13.2. Delola Spritz
  • 13.3. Diageo
  • 13.4. Brown-Forman
  • 13.5. BACARDI
  • 13.6. ASAHI GROUP HOLDINGS, LTD
  • 13.7. Pernod Ricard
  • 13.8. Halewood Sales
  • 13.9. Suntory Global Spirits Inc.
  • 13.10. Manchester Drinks

14.Acronyms & Assumption

15.Annexure