市场调查报告书
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1587737
到 2030 年冷冻鸡尾酒市场预测:按产品类型、包装类型、分销管道、价格、口味、最终用户和地区进行的全球分析Frozen Cocktail Market Forecasts to 2030 - Global Analysis By Product Type, Packaging Type, Distribution Channel, Pricing, Flavor, End User and By Geography |
根据Stratistics MRC的数据,2024年全球冷冻鸡尾酒市场规模为4.2469亿美元,预计2030年将达到7.7312亿美元,复合年增长率为10.5%。
冷冻鸡尾酒市场包括可以冷冻并立即饮用的预先混合酒精饮料,为传统鸡尾酒提供了方便、清爽的替代品。这些产品包括烈酒、葡萄酒和啤酒冷冻饮料,并以多种包装形式出售,包括袋装、罐装和管装。冷冻鸡尾酒深受家庭消费者和餐旅服务业的欢迎,可满足各种偏好。
IWSR资料显示,每周至少喝一次 RTD 的消费者比例从 2022 年的 39% 增加到 2023 年的 43%。据世界卫生组织称,到 2023 年,将有超过 4.22 亿人患有糖尿病。
即饮饮料的需求不断成长
随着客户寻求简单便捷的社交聚会、活动和家庭娱乐解决方案,对即饮饮料的需求不断增长,推动了冷冻鸡尾酒市场的发展。即饮冷冻鸡尾酒列出了高品质鸡尾酒的便利选择,无需混合或准备。忙碌的生活方式的增加以及游泳和野餐等户外休閒的吸引力也推动了需求。这些产品吸引了追求口味和品质一致性的消费者,使其成为当今饮料市场的理想选择。
对饮酒的健康担忧
消费者越来越意识到饮酒对健康的负面影响,这对冷冻鸡尾酒市场产生了负面影响。由于人们对肝病、肥胖和成瘾等问题的认识不断提高,许多顾客正在减少酒精摄取量或选择不含酒精的替代品。这种行为变化在年轻人和关心自己健康的人身上尤其明显。因此,一些消费者可能会因为酒精浓度高而避免冷冻鸡尾酒,从而限制潜在的市场成长并可能减少销售。
口味、品种新颖
为了满足不断变化的消费者偏好,冷冻饮料行业的创新口味和品种不断涌现。除了玛格丽特和代基里酒等经典酒外,品牌还尝试了不寻常的水果、香辛料和酒精组合。生姜、墨西哥辣椒和迷迭香等香辛料的意想不到的变化增加了辣味,而芒果、百香果和番石榴等热带风味也越来越受欢迎。此外,更健康、低热量的选择的流行正在推动酒精浓度较低和天然甜味剂的冷冻饮料的生产。
酒精饮料法规
酒精饮料法规对冷冻鸡尾酒市场构成了严重障碍,限制了其扩张和供应。这些法律因地区而异,并影响行销策略、分销和产品可用性。严格的年龄审查、高税收和广告法规可能会阻碍冷冻鸡尾酒的促销,特别是在开发中国家。管理多个法律规范的复杂性可能会增加公司的营运支出并降低盈利。
COVID-19 的影响
冷冻鸡尾酒市场受到 COVID-19 疫情的严重影响。最初,由于酒吧和餐厅关门,冷冻鸡尾酒变得更难接触到顾客,导致销售额直线下降。然而,随着人们习惯家用生活,家用消费的趋势愈加凸显。随着消费者开始寻找即饮解决方案,製造商透过製作 DIY套件和冷冻鸡尾酒混合物来回应。除了维持消费者对冷冻鸡尾酒的兴趣外,这一趋势还帮助企业提高了在线知名度,最终导致缓慢復苏,并导致行业转向有吸引力的、注重健康的产品。
即饮冷冻鸡尾酒市场预计将在预测期内成为最大的市场。
由于消费者对流动性和便利性的需求不断增长,即饮冷冻鸡尾酒市场估计是最大的。随着忙碌的生活方式和社交聚会变得越来越普遍,消费者正在寻求无需准备、无忧无虑的饮料选择。户外活动和聚会的流行进一步支持了这一趋势,因为冷冻鸡尾酒在温暖的天气中提供了一种清爽的选择。此外,创新口味和优质原料的兴起正在增加其吸引力,吸引消费者寻求传统鸡尾酒的高品质、美味替代品。
住宅领域预计在预测期内复合年增长率最高
由于在家社交和娱乐越来越受欢迎,特别是在週末和特殊场合,因此预计住宅市场在预测期内将出现最高的复合年增长率。冷冻饮料正在成为聚会和社交聚会的流行替代品,因为消费者寻求快速且易于饮用且几乎不需要准备的解决方案。冷冻饮料的卓越品质和独特风味进一步增强了其对家庭消费者的吸引力。此外,网路购物的普及使消费者更容易购买冷冻饮料,从而增加了冷冻饮料在家中的可用性和可及性。
预计亚太地区在预测期内将占据最大的市场占有率。随着可支配收入和生活方式的变化,对便利性和奢侈品的需求不断增加。随着消费者寻求新的、有吸引力的饮料选择,日益都市化和西方化也增加了冷冻饮料的吸引力。食品加工和包装技术的发展使得生产易于分配和储存的高品质冷冻鸡尾酒成为可能。政府鼓励旅游业和酒店业的措施也支持了对这些产品的需求,这些措施为餐厅和冷冻鸡尾酒吧敞开了大门。
预计北美在预测期内的复合年增长率最高。冷冻鸡尾酒提供了一种快速、轻鬆地享用酒精饮料的方式,而消费者对高品质、便利产品日益增长的需求是关键驱动因素。随着消费者寻求方便、省时的选择,生活方式的改变和繁忙的日程也推动了市场的成长。食品加工和包装技术的改进使得生产保质期长的高品质冷冻鸡尾酒成为可能。有关酒精饮料的政府规则和法规也会影响市场,公司必须确保满足这些要求。
According to Stratistics MRC, the Global Frozen Cocktail Market is accounted for $424.69 million in 2024 and is expected to reach $773.12 million by 2030 growing at a CAGR of 10.5% during the forecast period. The Frozen Cocktail Market encompasses a range of pre-mixed alcoholic beverages that are frozen and ready to serve, offering convenience and a refreshing alternative to traditional cocktails. These products include spirit-based, wine-based, and beer-based frozen drinks, available in various packaging formats like pouches, cans, and tubs. Popular among at-home consumers and in the hospitality sector, frozen cocktails cater to a wide range of preferences.
According to IWSR data, the proportion of RTD consumers drinking Ready to drink more than once a week increased from 39% in 2022 to 43% in 2023. According to WHO, in 2023, over 422 million people were living with diabetes.
Growing demand for ready-to-drink beverages
As customers look for quick and convenient solutions for social gatherings, events, and at-home enjoyment, the market for frozen cocktails is being driven by the increased demand for ready-to-drink beverages. Ready-to-drink frozen cocktails provide a convenient option that nevertheless offers a high-quality cocktail experience without requiring mixing or preparation. Demand is also fuelled by an increase in busy lifestyles and the appeal of outdoor pursuits like beach excursions and picnics. These goods appeal to consumers seeking consistency in taste and quality, which makes them a desirable option in the current beverage market.
Health concerns over alcohol consumption
A rising number of consumers are becoming more aware of the negative health impacts of alcohol consumption, which has a detrimental influence on the frozen cocktail market. Many customers are cutting back on their alcohol consumption or choosing non-alcoholic alternatives as a result of increased awareness of problems like liver disease, obesity, and addiction. This change in behaviour is especially apparent among younger populations and those who are concerned about their health. As a result, the market's potential growth may be constrained and sales may decrease as some consumers shun frozen cocktails because of their high alcohol content.
Innovative flavors and varieties
Innovative flavors and types have proliferated in the frozen drink business to meet changing consumer preferences. Brands are experimenting with unusual fruit, spice, and alcohol combinations in addition to the classics like margaritas and daiquiris. While unexpected variations with spices like ginger, jalapeno, and rosemary are lending a spicy bite, tropical flavors like mango, passion-fruit, and guava are becoming more and more popular. Additionally, the popularity of healthier and lower-calorie options has prompted the creation of frozen drinks with less alcohol and natural sweeteners.
Regulatory restrictions on alcoholic beverages
An alcoholic beverage regulation poses serious obstacles to the frozen cocktail market, restricting its expansion and accessibility. These laws differ greatly between areas, impacting marketing tactics, distribution, and product availability. The promotion and sale of frozen drinks may be hampered by stringent age verification, hefty taxes, and restrictions on advertising, particularly in developing nations. The intricacy of managing many regulatory frameworks raises operating expenses for businesses and can lower profitability, which restricts their capacity to expand their markets and reach new customers.
Covid-19 Impact
The market for frozen cocktails was significantly impacted by the COVID-19 outbreak. Initially, lockdowns and limitations caused a sharp drop in sales as bars and eateries shut down, making frozen cocktails less accessible to customers. However, there was a noticeable trend toward at-home consumption as people adjusted to living at home. As consumers started looking for ready-to-drink, handy solutions, manufacturers responded by creating DIY kits and frozen cocktail mix. In addition to sustaining consumer interest in frozen cocktails, this trend pushed companies to improve their online visibility, which eventually resulted in a slow recovery and a shift in the industry toward decadent and health-conscious products.
The ready-to-drink frozen cocktails segment is expected to be the largest during the forecast period
The ready-to-drink frozen cocktails segment is estimated to be the largest, due to the rising need of consumers for mobility and convenience. As busy lifestyles and social gatherings become more prevalent, consumers seek hassle-free beverage options that require no preparation. The popularity of outdoor events and gatherings further fuels this trend, as frozen cocktails provide a refreshing option for warm weather. Additionally, the rise of innovative flavors and premium ingredients enhances their appeal, attracting consumers looking for high-quality, flavourful alternatives to traditional cocktails.
The residential segment is expected to have the highest CAGR during the forecast period
The residential segment is anticipated to witness the highest CAGR during the forecast period, due to the expanding popularity of socializing and entertaining at home, especially on the weekends and on special occasions. Frozen drinks are becoming a popular alternative for parties and get-togethers as consumers look for quick, easy-to-serve solutions that need little preparation. Their appeal to home consumers is further increased by their superior quality and distinctive flavors. Furthermore, consumers can now buy frozen drinks more easily because to the growth of internet shopping, which has boosted their accessibility and availability in residential.
Asia Pacific is expected to have the largest market share during the forecast period. Convenience and high-end goods are becoming more and more in demand as disposable incomes and lifestyles change. As consumers look for new and intriguing beverage options, growing urbanization and westernization are also boosting the appeal of frozen drinks. Technological developments in food processing and packaging are making it possible to produce premium frozen cocktails that are convenient to distribute and store. The demand for these items is also being driven by government measures to encourage tourism and hospitality, which are opening doors for restaurants and frozen cocktail bars.
North America is projected to witness the highest CAGR over the forecast period, as frozen cocktails provide a quick and simple way to enjoy alcoholic beverages, rising consumer desire for quality and convenient products is a significant driver. As consumers look for convenient and time-saving options, changing lifestyles and hectic schedules are also fuelling the market's expansion. Improvements in food processing and packaging technology have made it possible to produce premium frozen cocktails with longer shelf lives. The market is also being impacted by government rules and regulations pertaining to alcoholic beverages, as businesses must make sure that these requirements are satisfied.
Key players in the market
Some of the key players profiled in the Frozen Cocktail Market include Bacardi Limited, Diageo Plc, Beam Suntory, Inc., The Absolut Company, Constellation Brands, Inc., Anheuser-Busch InBev, Brown-Forman Corporation, Pernod Ricard S.A., Slush Puppie Limited, Parrot Bay, Seagram Beverage Company, Cutwater Spirits, Smirnoff, Daily's Cocktails, Kold Cocktails, Manchester Drinks Co. Ltd., Skinny Freezers by Slim Chillers, Funkin Cocktails, The Margarita Man, and Island Oasis.
In May 2022, Cutwater Spirits introduced a line of frozen cocktails, including Frozen Lime Margarita and Frozen Vodka Mule, leverages its expertise in ready-to-drink alcoholic beverages to tap into the frozen drinks market.
In February 2022, Brown-Forman Corporation released a Jack Daniel's branded frozen cocktail line, featuring popular flavors like Lynchburg Lemonade and Jack & Cola, aimed at expanding its reach into the frozen beverage segment.
In March 2021, Diageo Plc expanded its Smirnoff Ice range with new frozen pouch cocktails, featuring popular flavors like Margarita and Frose, catering to the growing demand for pre-mixed, frozen beverages.
In June 2020, Bacardi Limited launched a new range of ready-to-drink frozen cocktails under the "Bacardi Real Rum Cocktails" brand, featuring flavors like Mojito, Daiquiri, and Pina Colada, targeting the convenience market for at-home consumption.
Note: Tables for North America, Europe, APAC, South America, and Middle East & Africa Regions are also represented in the same manner as above.