市场调查报告书
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1438053
2030 年硝基鸡尾酒市场预测:按类型、包装、分销管道和地区分類的全球分析Nitro Cocktails Market Forecasts to 2030 - Global Analysis By Type (Spirit-based, Malt-based and Wine-based), Packaging (Bottles and Cans), Distribution Channel and By Geography |
根据Stratistics MRC的数据,2023年硝基鸡尾酒的全球市场规模为2,229万美元,预计到2030年将达到7,401万美元,预测期内复合年增长率为18.7%。
硝基鸡尾酒是一种混合饮料,加入氮气以创造独特的饮用体验。注入氮气为鸡尾酒增添了独特的质感和发泡,改善了视觉吸引力和口感。这个过程通常是透过使用专用的分配器系统来用氮气对饮料加压来实现的。即饮硝基鸡尾酒通常包含多种烈酒,并为经典配方注入新鲜元素。这一趋势符合消费者对便利性、优质化的偏好以及对新体验口味的渴望。
即饮饮料的成长趋势
便利性日益成为消费者生活方式的首要考虑因素,导致预包装和现成饮料的市场不断增长。硝基鸡尾酒的即饮特性无需准备,使其成为忙碌的消费者的便利选择。此外,这种趋势在家庭饮料市场尤其明显,客户需要优质且独特的饮料,而无需复杂的配方。为了吸引更广泛的消费者,市场正在利用即饮趋势,提供优雅、无忧的饮用体验。
设备和分配器的挑战
生产和分配硝基鸡尾酒需要专用的氮气分配器系统,该系统的安装成本高且复杂。许多酒吧和餐厅不愿意投资这种设备,限制了含氮饮料的普及。它还需要适当的维护和员工培训,这进一步增加了复杂性,并可能阻止硝基鸡尾酒无缝整合到您的设施中。因此,它阻碍了市场的成长。
对健康、低糖饮料的需求
随着消费者越来越注重健康,硝基鸡尾酒提供了独特的好处。氮气注入製程改善了饮料的质地和口感,无需添加过量糖,满足健康偏好。这使得硝基鸡尾酒成为传统砂糖混合饮料的健康替代品。有机会将这些饮料作为复杂的低糖选择进行行销,以满足注重健康的消费者不断变化的偏好。此外,这种趋势有助于改变人们对鸡尾酒既是偏好又是一种健康选择的看法。
严格规定
不断变化的与酒精分销、安全标准和氮气使用相关的法律可能会给生产商和零售商带来合规挑战。回应并跟上不断变化的监管条件可能需要大量资源并调整商业实践,从而影响硝基鸡尾酒的製造、分销和行销的便利性。这是有可能的。克服这些监管障碍对于维持含氮饮料的成长和市场占有率至关重要。违规可能会导致法律问题、罚款和监管,从而阻碍市场扩张。
COVID-19 的影响
在 COVID-19 大流行期间,硝基鸡尾酒市场既经历了挑战,也经历了机会。一方面,关门和法规影响了酒吧和餐厅的家庭消费和硝基鸡尾酒的方面。然而,家庭消费的增加导致零售通路对即饮硝基鸡尾酒的需求增加。该行业以创新的包装和行销策略来应对,以瞄准寻求独特在家体验的消费者。
预计在预测期内,以烈酒为基础的细分市场将是最大的
据估计,以烈酒为基础的细分市场将占据最大份额。以烈酒为基础的硝基鸡尾酒将氮气注入传统鸡尾酒,创造出独特的、发泡的饮用体验。在这个细分市场中,伏特加、琴酒、兰姆酒和威士忌等各种烈酒被纳入硝基鸡尾酒的生产过程中。氮气的添加使饮料具有光滑的奶油质感,从而增加了其整体吸引力。此外,将烈酒引入硝基鸡尾酒领域可以让调酒师和饮料爱好者探索创新组合,并将传统饮料提升到新的高度。
预计酒类商店领域在预测期内复合年增长率最高
预计酒类商店业务在预测期内将出现良好成长。作为一个独特的利基市场,酒类商店策划并销售各种预先包装的硝基鸡尾酒,让消费者可以轻鬆获得这些创新饮料。该细分市场正在利用对即饮产品不断增长的需求,使客户能够探索和购买各种硝基鸡尾酒品牌和口味。酒类商店在扩大硝基鸡尾酒的市场范围方面发挥着至关重要的作用,为寻求传统烈酒和尖端含氮鸡尾酒的鑑赏家提供了一站式目的地。
由于可支配收入的增加、消费者偏好的变化以及鸡尾酒文化的快速增长,亚太地区在估计期间占据了最大的市场占有率。在这座城市的夜生活中心,酒吧和餐厅正在顺应这一趋势,将硝基鸡尾酒纳入菜单中。多样化的口味、有效的行销和社交媒体的知名度促成了这一趋势的成功。随着酒店业拥抱含氮饮料,该市场有望进一步扩大,其多样化的风味特征和独特的简报增加了硝基鸡尾酒在亚太地区的吸引力。
由于对独特饮料体验的需求不断增长,预计北美在预测期内将实现盈利增长。提供注入氮气的鸡尾酒的酒吧和餐厅数量激增,尤其是在美国和加拿大的主要城市。这一趋势是由在饮料选择中寻求创新和奢华的消费者群体所推动的。即饮硝基鸡尾酒越来越受欢迎,因为它们满足了北美消费者的便利偏好。此外,该地区浓厚的鸡尾酒文化和多样化的偏好有助于市场的持续扩张和实验。
According to Stratistics MRC, the Global Nitro Cocktails Market is accounted for $22.29 million in 2023 and is expected to reach $74.01 million by 2030 growing at a CAGR of 18.7% during the forecast period. Nitro cocktails are mixed beverages that incorporate nitrogen gas to create a distinctive drinking experience. Nitrogen infusion adds a unique texture and effervescence to the cocktails, enhancing both the visual appeal and the mouthfeel. This process is achieved by pressurizing the drink with nitrogen, typically using specialized dispensing systems. Commonly found in ready-to-drink formats, nitro cocktails often feature various spirits, providing a novel twist to classic recipes. This trend aligns with consumer preferences for convenience, premiumization, and a desire for new, experiential flavours.
Rising trend of ready-to-drink beverages
Convenience is becoming a growing priority in consumer lifestyles, which has led to an increase in the market for pre-packaged and readily available drinks. Nitro cocktails are a convenient option for consumers who are always on the go because of their ready-to-drink nature, which eliminates the need for substantial preparation. Moreover, this trend can be especially seen in the at-home beverage market, where customers are looking for premium and unique drinks without having to deal with complicated blending. In order to reach a wider audience, the market takes advantage of the ready-to-drink trend by providing a classy and hassle-free drinking experience.
Equipment and dispensing challenges
The production and serving of nitro cocktails require specialised nitrogen dispensing systems, which can be costly and complex to install. Many bars and restaurants may hesitate to invest in this equipment, limiting the widespread availability of nitrogen-infused beverages. Also, the need for proper maintenance and staff training adds another layer of complexity, potentially hindering the seamless integration of nitro cocktails into establishments. Thus, it impedes market growth.
Demand for healthy and low-sugar beverages
As consumers increasingly prioritise wellness, nitro cocktails offer a unique advantage. The nitrogen infusion process enhances the drink's texture and mouthfeel without the need for excessive sugar, aligning with health-conscious preferences. This positions nitro cocktails as a healthier alternative to traditional sugary mixed drinks. The opportunity lies in marketing these beverages as a sophisticated, low-sugar option that caters to the evolving tastes of health-conscious consumers. Furthermore, by tapping into this trend, the market can contribute to changing perceptions of cocktails as indulgent yet health-conscious choices.
Stringent regulations
Evolving laws related to alcohol distribution, safety standards, and the use of nitrogen can create compliance challenges for producers and retailers. Adapting to and staying abreast of changing regulatory landscapes may require significant resources and adjustments to business practices, potentially impacting the ease of production, distribution, and marketing of nitro cocktails. Navigating through these regulatory hurdles is essential for sustaining the growth and market presence of nitrogen-infused beverages, as non-compliance could lead to legal issues, fines, or restrictions, hindering the market's expansion.
Covid-19 Impact
The Nitro Cocktails Market experienced both challenges and opportunities during the COVID-19 pandemic. On one hand, lockdowns and restrictions impacted the on-premise consumption and experiential aspect of nitro cocktails in bars and restaurants. However, the rise in at-home consumption led to increased demand for ready-to-drink nitro cocktails through retail channels. The industry adapted with innovative packaging and marketing strategies, targeting consumers looking for unique home experiences.
The spirit-based segment is expected to be the largest during the forecast period
The spirit-based segment is estimated to hold the largest share. Spirit-based nitro cocktails involve infusing traditional cocktails with nitrogen to create a unique and effervescent drinking experience. In this segment, various spirits such as vodka, gin, rum, or whiskey are incorporated into the nitro cocktail creation process. The addition of nitrogen imparts a smooth and creamy texture to the beverages, enhancing their overall appeal. Moreover, by incorporating spirits into the nitro cocktail realm, mixologists and beverage enthusiasts can explore innovative combinations, elevating classic drinks to new heights.
The liquor stores segment is expected to have the highest CAGR during the forecast period
The liquor stores segment is anticipated to have lucrative growth during the forecast period. As a distinct niche, liquor stores curate and distribute a range of pre-packaged nitro cocktails, providing consumers with convenient access to these innovative beverages. This segment capitalises on the rising demand for ready-to-drink options, allowing customers to explore and purchase a variety of nitro cocktail brands and flavours. Liquor stores play a pivotal role in expanding the market reach of nitro cocktails, offering a one-stop destination for enthusiasts seeking both traditional spirits and cutting-edge, nitrogen-infused cocktail experiences.
Asia Pacific commanded the largest market share during the extrapolated period owing to rising disposable income, evolving consumer preferences, and a burgeoning cocktail culture. Urban nightlife hubs embrace this trend, with bars and restaurants incorporating Nitro cocktails into their menus. Diverse flavour profiles, effective marketing, and social media visibility contribute to the trend's success. As the hospitality industry embraces nitrogen-infused beverages, the market is poised for further expansion, with diverse flavour profiles and unique presentation enhancing the appeal of nitro cocktails across the Asia-Pacific region.
North America is expected to witness profitable growth over the projection period, due to growing demand for unique beverage experiences. Major cities, particularly in the United States and Canada, have witnessed the proliferation of bars and restaurants offering nitrogen-infused cocktails. The trend is fuelled by a consumer base seeking innovation and premiumization in their drinking choices. Ready-to-drink nitro cocktails have gained traction, aligning with the convenience preferences of North American consumers. Furthermore, the region's robust cocktail culture and diverse preferences contribute to the continued expansion and experimentation within the market.
Key players in the market
Some of the key players in the Nitro Cocktails Market include FUNKIN Cocktails, Mocktail Beverages Inc., Straight Away Cocktails, Manchester Drinks Company Ltd., Bacardi Limited, Brown-Forman, SHANGHAI BACCHUS LIQUOR CO., Asahi Group Holdings and Pernod Ricard.
In December 2023, Mocktail Beverages, Inc. Introduces Alcohol-Free Nitro Canned Cocktails for Bars, Restaurants & Hotels/Resorts in the U.S. Nitrogen Technology Elevates Ready-to-Drink Presentation and Experience for Guests While Providing Bartenders with a Next Level Ready-to-Serve Solution.
In 2021, Molson Coors Beverage Company expanded its nitro-infused cocktail range by introducing a new line of canned cocktails, including a nitro-infused Moscow Mule and a nitro-infused Margarita.