鸡尾酒搅拌机市场规模、份额及成长分析（按产品、类型、最终用途和地区）－2025-2032 年产业预测

2023 年全球鸡尾酒搅拌机市场规模为 104.3 亿美元，预计将从 2024 年的 113.6 亿美元增长到 2032 年的 224.7 亿美元，预测期内（2025-2032 年）的复合年增长率为 8.9%。

酒精饮料市场，尤其是伏特加、琴酒和鸡尾酒等产品，正在经历显着增长，这得益于鸡尾酒搅拌机和创新产品包装的日益普及。由于消费者（尤其是千禧世代和年轻的专业人士）更重视口味和健康益处而非酒精浓度，因此对低酒精和健康饮品的需求日益增加。以生姜和熏衣草等为原料的独特、有益健康的鸡尾酒的流行标誌着人们向更健康的饮酒习惯的转变。然而，随着人们健康意识的增强，许多人开始探索非酒精饮料和植物饮料，这对传统酒精饮料的销售构成了挑战。儘管如此，家庭鸡尾酒潮流正在创造新的成长机会。随着酒吧和餐厅的创新以及消费者偏好的演变，市场有望继续扩大。

目录

介绍

• 调查目的
• 研究范围
• 定义

调查方法

• 资讯采购
• 二次资料和一次资料方法
• 市场规模预测
• 市场假设与限制

执行摘要

• 全球市场展望
• 供需趋势分析
• 细分机会分析

市场动态与展望

• 市场概览
• 市场规模
• 市场动态
  • 驱动因素和机会
  • 限制与挑战
• 波特的分析

关键市场考察

• 关键成功因素
• 竞争程度
• 主要投资机会
• 市场生态系统
• 市场吸引力指数（2024年）
• PESTEL分析
• 总体经济指标
• 价值链分析
• 定价分析
• 监管分析

鸡尾酒搅拌机市场规模（按产品和复合年增长率） (2025-2032)

• 市场概览
• 汤力水
• 苏打水
• 糖浆和甜酒
• 姜汁浓啤酒
• 搅拌机
  • 玛格丽特
  • 莫吉托
  • 血腥玛丽
  • 国际化
  • 椰林飘香
  • 酸味混合
  • 米切拉达
  • 代基里酒
  • 其他的
• 苦味酒

鸡尾酒搅拌机市场规模（按类型和复合年增长率）（2025-2032）

• 市场概览
• 有机的
• 传统的

鸡尾酒搅拌机市场规模（依最终用途和复合年增长率） (2025-2032)

• 市场概览
• 食品服务
  • 饭店
  • 餐厅
  • 酒吧和夜总会
• 零售
  • 离线
  • 大卖场和超级市场
  • 便利商店
  • 专卖店
  • 其他的
  • 在线的

鸡尾酒搅拌机市场规模（按地区）及复合年增长率（2025-2032）

• 北美洲
  • 美国
  • 加拿大
• 欧洲
  • 德国
  • 西班牙
  • 法国
  • 英国
  • 义大利
  • 其他欧洲国家
• 亚太地区
  • 中国
  • 印度
  • 日本
  • 韩国
  • 其他亚太地区
• 拉丁美洲
  • 巴西
  • 其他拉丁美洲
• 中东和非洲
  • 海湾合作委员会国家
  • 南非
  • 其他中东和非洲地区

竞争资讯

• 前五大公司对比
• 主要企业市场定位（2024年）
• 主要市场参与者所采取的策略
• 近期市场趋势
• 公司市场占有率分析（2024年）
• 主要企业简介
  • 公司详情
  • 产品系列分析
  • 公司分部份额分析
  • 收益与前一年同期比较对比（2022-2024 年）

主要企业简介

• Fever-Tree（United Kingdom）
• AG Barr（United Kingdom）
• Monin（France）
• The Coca-Cola Company（United States）
• PepsiCo（United States）
• Keurig Dr Pepper（United States）
• Britvic（United Kingdom）
• Nestle（Switzerland）
• Kerry Group（Ireland）
• Asahi Group Holdings（Japan）
• Suntory Beverage & Food（Japan）
• Red Bull GmbH（Austria）
• Campari Group（Italy）
• Diageo（United Kingdom）
• Remy Cointreau（France）
• Pernod Ricard（France）
• Brown-Forman（United States）
• Constellation Brands（United States）
• Molson Coors Beverage Company（United States）
• Heineken NV（Netherlands）

结论和建议

Global Cocktail Mixers Market size was valued at USD 10.43 billion in 2023 and is poised to grow from USD 11.36 billion in 2024 to USD 22.47 billion by 2032, growing at a CAGR of 8.9% during the forecast period (2025-2032).

The alcoholic beverage market, particularly with products like vodka, gin, and cocktails, is witnessing significant growth fueled by the rising popularity of cocktail mixers and innovative product packaging. Consumers, especially millennials and young professionals, prioritize flavor and health benefits over alcohol content, driving demand for low-alcohol and health-conscious options. The trend towards unique, health-infused cocktails, utilizing ingredients like ginger and lavender, signifies a shift towards wellness in drinking habits. However, the surge in health awareness is leading many to explore non-alcoholic and plant-based beverages, presenting challenges for traditional alcoholic sales. Nonetheless, the at-home cocktail trend offers new growth opportunities. As bars and restaurants innovate, the market is poised for continued expansion amidst evolving consumer preferences.

Top-down and bottom-up approaches were used to estimate and validate the size of the Global Cocktail Mixers market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Global Cocktail Mixers Market Segments Analysis

Global Cocktail Mixers Market is segmented by Product, Type, End-use and region. Based on Product, the market is segmented into Tonic Water, Club Soda, Syrups & Cordials, Ginger Ale, Mixers and Bitters. Based on Type, the market is segmented into Organic and Conventional. Based on End-use, the market is segmented into Food Service and Retail. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Global Cocktail Mixers Market

The growth of the Global Cocktail Mixers market is significantly propelled by the increasing number of product launches and innovations introduced by various industry players. A prime example is the recent launch by SkinTe, a U.S.-based brand, which debuted its mood-enhancing sparkling and collagen-infused wellness soda across 1,289 Walmart stores in June 2022. This innovative product line includes three enticing flavors: White Tea Ginger, Green Tea Grapefruit, and Hibiscus Vanilla, catering to the growing consumer demand for unique and health-oriented beverage options. Such developments not only attract new customers but also enhance brand visibility, further fueling market expansion.

Restraints in the Global Cocktail Mixers Market

The growth of the global cocktail mixers market is being restrained by a rising trend among consumers to reduce alcohol consumption due to heightened health concerns. Increasing awareness about the detrimental effects of alcohol, such as liver and heart problems, cancer, and mental health issues, is expected to hinder market expansion. Modern consumers are seeking beverages that provide additional health benefits beyond mere hydration. As a response, many beverage and fruit companies are diversifying their product portfolios by introducing probiotic drinks into their offerings, reflecting a shift towards more health-conscious choices in the beverage industry.

Market Trends of the Global Cocktail Mixers Market

The Global Cocktail Mixers market is witnessing a dynamic shift towards health-conscious consumption, driven by consumers' increasing concerns over product quality and ingredient transparency. As a result, manufacturers are adapting by prioritizing the use of natural and organic components in their offerings, eliminating artificial flavors and sweeteners. This trend not only reflects a broader movement towards wellness but also caters to a growing demographic of savvy consumers who seek premium, quality-driven mixers for their home-crafted cocktails. Consequently, brands that emphasize clean-label and sustainable practices are positioned to thrive in this evolving landscape, fostering a new era of upscale, health-oriented mixology.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2024
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis
• Regulatory Analysis

Global Cocktail Mixers Market Size by Product & CAGR (2025-2032)

• Market Overview
• Tonic Water
• Club Soda
• Syrups & Cordials
• Ginger Ale
• Mixers
  • Margarita
  • Mojito
  • Bloody Mary
  • Cosmopolitan
  • Pina Colada
  • Sweet & Sour
  • Michelada
  • Daiquiri
  • Others
• Bitters

Global Cocktail Mixers Market Size by Type & CAGR (2025-2032)

• Market Overview
• Organic
• Conventional

Global Cocktail Mixers Market Size by End-use & CAGR (2025-2032)

• Market Overview
• Food Service
  • Hotels
  • Restaurants
  • Bars and Nightclubs
• Retail
  • Offline
  • Hypermarkets & Supermarkets
  • Convenience Stores
  • Specialty Stores
  • Others
  • Online

Global Cocktail Mixers Market Size & CAGR (2025-2032)

• North America (Product, Type, End-use)
  • US
  • Canada
• Europe (Product, Type, End-use)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Product, Type, End-use)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Product, Type, End-use)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Product, Type, End-use)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2024
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2024
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2022-2024)

Key Company Profiles

• Fever-Tree (United Kingdom)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• A.G. Barr (United Kingdom)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Monin (France)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• The Coca-Cola Company (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• PepsiCo (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Keurig Dr Pepper (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Britvic (United Kingdom)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Nestle (Switzerland)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Kerry Group (Ireland)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Asahi Group Holdings (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Suntory Beverage & Food (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Red Bull GmbH (Austria)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Campari Group (Italy)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Diageo (United Kingdom)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Remy Cointreau (France)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Pernod Ricard (France)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Brown-Forman (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Constellation Brands (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Molson Coors Beverage Company (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Heineken N.V. (Netherlands)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations