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影像墙市场 - 2023 年至 2028 年预测
市场调查报告书
商品编码
1295405

影像墙市场 - 2023 年至 2028 年预测

Video Walls Market - Forecasts from 2023 to 2028
出版日期: | 出版商: Knowledge Sourcing Intelligence | 英文 132 Pages | 商品交期: 最快1-2个工作天内

价格
简介目录

影像墙市场预计将从 2021 年的 16.32 亿美元增长到 2028 年的 37.88 亿美元，复合年增长率为 12.78%。

人工智能、机器学习和大数据等新技术的兴起带动了新内容交付技术的发展，从而促进了影像墙市场的扩大。 例如，人工智能驱动的影像墙可以快速显示个性化消息，预计将对观众产生重大影响。

此外，任何公司的工作场所、控制室和公共区域都会传输大量数据和资讯，以吸引员工、观众和客户的注意力并引起响应。 影像墙可以有效地实时传播视觉资讯。 推动全球影像墙需求的另一个重要因素是旅游业的增长。 在这种情况下，交通影像墙通过向人群提供资讯而发挥着重要作用。 然而，高昂的初始设置成本是一个重大挑战。

促进因素

新技术的出现

人工智能 (AI)、机器学习 (ML) 和大数据等新技术的出现促进了新内容交付策略的发展，推动了影像墙行业的扩张。 例如，由人工智能 (AI) 技术支持的影像墙预计将对观众产生更大的影响，因为它们可以显示快速和定制的通信。

数位标牌系统的增加。

为了提高客户参与度，集成增强现实 (AR) 的数位标牌系统越来越多地在零售空间中采用，并且市场正在不断扩大。 许多零售商使用交互式屏幕来改善店内沟通并提高消费者的满意度。 购物中心使用户外显示屏来吸引路人、宣传企业和店内优惠并提供方向。 通过可快速、轻鬆更改的移动图像来吸引註意力的数位显示器正在取代人体模型和静态装饰品的经典商店橱窗展示。

根据 Pickcel 2022 年 5 月发布的报告，零售商在集成数位标牌后人流量增加了 24%。 这些趋势正在推动影像墙的采用，例如，根据洲明集团有限公司的2021年报告，影像墙供应商的收入也在增加。 洲明2022年上半年国际销售额为17.59亿元人民币（同比增长51.87%）。

交通影像墙

按最终用户划分，影像墙市场分为教育、通信与技术、媒体与娱乐、交通、医疗保健、零售等。 在影像墙市场中，交通领域预计将获得重要的市场份额。 交通领域最流行的数位技术是影像墙，安装在机场、火车站和巴士总站等主要交通枢纽。 由于对旅行者相关的数位材料和资讯的需求不断增长，影像墙上显示的互动广告占了交通机构媒体收入增长的很大一部分。

在教育和零售领域，影像墙还用于各种应用，例如学校和学院的公告牌、目录、资讯显示，以及零售领域作为吸引顾客的有吸引力和高质量的显示和品牌传播。使用。 在体育领域，LED影像墙越来越多地用于数位记分牌和广告牌。

对 LED 影像墙的需求不断增加。

按类型来看，LED影像墙越来越多地用于体育领域的数位记分牌和广告牌。 因此，美国所有不断增长的行业对各种类型影像墙的需求预计将推动 LED 影像墙市场的发展。 例如，2022年9月，优派发布了首款具有可折迭屏幕的135英寸一体式直视LED显示解决方案套件。

区域洞察：按区域划分，影像墙市场分为北美、南美、欧洲、中东和非洲 (MEA) 以及亚太地区。 由于教育和广告等不断增长的行业的需求增加，北美地区在 2021 年拥有较大的市场份额。 由于旅游业和其他蓬勃发展的行业的需求增加，中东和非洲地区将扩大。 由于大型汽车製造业务使用影像墙用于车辆控制台和沈浸式设计演示，欧洲地区预计也将以显着的复合年增长率增长。

北美市场洞察：

该区域市场进一步细分为美国、加拿大和墨西哥。 美国在汽车、广告和零售等多个行业都是成熟的市场。 这些行业正在采用影像墙等先进技术进行多种应用，从而推动了对影像墙的需求。 美国政府经济分析局报告显示，2021年旅行旅游业将占美国GDP的2.15%，价值5020亿美元。

此外，大公司广告活动和支出的增加导致数位户外广告（包括数位广告牌）的增加，从而推动了影像墙的需求。 美国是广告支出的领先国家，领先于中国和印度等其他人口大国。

内容

第 1 章简介

  • 市场概览
  • 市场定义
  • 调查范围
  • 市场细分
  • 货币
  • 先决条件
  • 基准年和预测年的时间表

第 2 章研究方法

  • 调查数据
  • 调查过程

第 3 章执行摘要

  • 研究亮点

第 4 章市场动态

  • 市场促进因素
  • 市场抑制因素
  • 波特五力分析

第 5 章影像墙市场：按类型

  • 简介
  • 液晶显示面板影像墙
  • 等离子显示面板影像墙
  • 投影立方影像墙
  • 混合投影影像墙

第 6 章影像墙市场：按应用划分

  • 简介
  • 告示牌
  • 招牌
  • 其他

第 7 章影像墙市场：按最终用户划分

  • 简介
  • 教育
  • 通讯和技术
  • 媒体和娱乐
  • 交通
  • 医疗
  • 零售
  • 其他

第 8 章影像墙市场：按地区

  • 简介
  • 北美
    • 美国
    • 加拿大
    • 墨西哥
  • 南美洲
    • 巴西
    • 阿根廷
    • 其他
  • 欧洲
    • 英国
    • 德国
    • 法国
    • 西班牙
    • 其他
  • 中东/非洲
    • 沙特阿拉伯
    • 阿拉伯联合酋长国
    • 以色列
    • 其他
  • 亚太地区
    • 日本
    • 中国
    • 印度
    • 韩国
    • 印度尼西亚
    • 泰国
    • 其他

第 9 章竞争格局与分析

  • 主要公司及战略分析
  • 新兴公司和市场盈利能力
  • 合併、收购、协议和合作
  • 供应商竞争力矩阵

第 10 章公司简介

  • Samsung Electronics Co., Ltd.
  • NEC Display Solutions
  • LG Electronics
  • Koninklijke Philips N.V.
  • Barco
  • Leyard
  • Panasonic Corporation
  • Christie Digital Systems USA, Inc.
  • Delta Electronics, Inc.
  • AU Optronics Corp.
  • Navori SA
  • Prysm, Inc.
  • Unilumin
  • Shenzhen CLT LED Technology Co., Ltd
  • ViewSonic Corporation
简介目录
Product Code: KSI061610551

The video walls market is predicted to grow at a CAGR of 12.78% from US$1.632 billion in 2021 to US$3.788 billion by 2028.

The rise of new technologies like AI, ML, and big data has led to the development of new content distribution techniques, which has contributed to the expansion of the market for video walls. For instance, a video wall with AI capabilities that displays quick, personalized messages are anticipated to have a greater effect on the audience.

Further, a lot of data and information is sent to staff members, audiences, or customers in all corporate workplaces, control rooms, and public areas to get their attention or elicit a response. Video walls can be used to transmit information visually in real-time effectively. Another important element driving up demand for video walls globally is increasing tourism. Video walls for transportation serve a valuable purpose in such settings to keep the crowd informed. However, the high initial setup cost remains a key challenge.

Drivers:

The emergence of new technologies

The development of new content distribution strategies because of the emergence of new technologies like artificial intelligence (AI), machine learning (ML), and big data has aided in the expansion of the video wall industry. For instance, a video wall equipped with artificial intelligence (AI) technology is expected to have a stronger effect on the audience since it can display rapid, customized communication.

Increase in digital signage systems.

The market is growing as more digital signage systems with augmented reality integration are being adopted in retail spaces to boost customer engagement. Many retail firms use interactive screens to improve in-store communication and increase consumer happiness. Shopping centers use outdoor displays to draw in passersby, advertise companies and in-store deals, or offer directional assistance. Digital displays that draw attention with moving pictures that are quick and easy to alter are replacing the classic shop window displays with mannequin models and static decorations.

According to a Pickcel report released in May 2022, retail businesses saw a 24% boost in foot traffic after integrating digital signage, and these developments are encouraging the adoption of video walls which has also increased the revenue of video wall suppliers, for instance, as per the 2021 report by Unilumin Group, ltd. Unilumin's international revenue for the first half of 2022 totaled RMB 1.759 billion (+51.87% YoY).

Video walls for transportation

By end-user, the video walls market is segmented into education, communication and technology, media and entertainment, transportation, healthcare, retail, and others. The transportation segment of the video walls market is anticipated to acquire a significant market share. The most popular digital technology used in the transportation sector is the video wall, found in key transportation hubs, including airports, train stations, bus terminals, etc. In response to the increased need for digital material and information relevant to travelers, interactive commercials presented on a video wall can be credited with a large portion of the increase in transport media revenue.

The education and retail sectors also demand video walls for several uses, such as campus message boards, directories, and information displays in schools and colleges,s as well as for attractive and high-quality displays to attract customers and brand communications in the retail sector. The sports sector is also increasingly adopting LED video walls for digital scoreboards, ad boards, etc.

Growing demand for LED video walls.

By type, the sports sector is also increasingly adopting LED video walls for digital scoreboards, ad boards, etc. Thus, the demand for different types of video walls from all the growing industries in the U.S. is expected to boost the LED video wall market. For example, in September 2022, Viewsonic unveiled the first 135-inch, all-in-one, direct-view LED Display Solution Kit featuring a foldable screen, resulting in a roughly 50% smaller packing footprint than earlier models.

Regional Insights. The video wall market has been classified by geography into North America, South America, Europe, the Middle East and Africa (MEA), and the Asia Pacific. The North American region holds a sizeable market share in 2021 due to increasing demand from growing industries such as education and advertising. The MEA region will expand owing to increasing demand from tourism and other booming industries. The European region is also expected to grow at a significant CAGR due to large automotive manufacturing operations where these video walls are used for vehicle consoles and immersive design representations.

North American Market Insights:

The regional market has been further segmented into the United States, Canada, and Mexico. The USA has a mature market for several industries such as automotive, advertising, retail, etc. These industries are adopting advanced technologies such as video walls for multiple applications, driving the demand for video walls. Travel and tourism accounted for 2.15% of the total US GDP in 2021, amounting to US$502 billion, per the Bureau of Economic Analysis of the United States government report.

Further, the rise in advertising activities and spending by large companies has led to an increase in digital out-of-home advertising involving digital billboards, advancing the demand for video walls. The US is one of the leading nations in advertising spending, beating out other large and populous countries such as China and India.

Market Segmentation:

By Type

  • LCD Video Walls
  • Plasma Display Panel Video Walls
  • Projection Cube Video Walls
  • Blended Projection Video Walls

By Application

  • Menu board
  • Billboard
  • Others

By End-User

  • Education
  • Communication and Technology
  • Media and Entertainment
  • Transportation
  • Healthcare
  • Retail
  • Others

By Geography

  • North America
  • United States
  • Canada
  • Mexico
  • South America
  • Brazil
  • Argentina
  • Others
  • Europe
  • United Kingdom
  • Germany
  • France
  • Spain
  • Others
  • Middle East and Africa
  • Saudi Arabia
  • UAE
  • Israel
  • Others
  • Asia Pacific
  • Japan
  • China
  • India
  • South Korea
  • Indonesia
  • Thailand
  • Others

TABLE OF CONTENTS

1. INTRODUCTION

  • 1.1. Market Overview
  • 1.2. Market Definition
  • 1.3. Scope of the Study
  • 1.4. Market Segmentation
  • 1.5. Currency
  • 1.6. Assumptions
  • 1.7. Base, and Forecast Years Timeline

2. RESEARCH METHODOLOGY

  • 2.1. Research Data
  • 2.2. Research Process

3. EXECUTIVE SUMMARY

  • 3.1. Research Highlights

4. MARKET DYNAMICS

  • 4.1. Market Drivers
  • 4.2. Market Restraints
  • 4.3. Porter's Five Force Analysis
    • 4.3.1. Bargaining Power of Suppliers
    • 4.3.2. Bargaining Power of Buyers
    • 4.3.3. Threat of New Entrants
    • 4.3.4. Threat of Substitutes
    • 4.3.5. Competitive Rivalry in the Industry
    • 4.3.6. Industry Value Chain Analysis

5. VIDEO WALLS MARKET BY TYPE

  • 5.1. Introduction
  • 5.2. LCD Video Walls
  • 5.3. Plasma Display Panel Video Walls
  • 5.4. Projection Cube Video Walls
  • 5.5. Blended Projection Video Walls

6. VIDEO WALLS MARKET BY APPLICATION

  • 6.1. Introduction
  • 6.2. Menu Board
  • 6.3. Billboard
  • 6.4. Others

7. VIDEO WALLS MARKET BY END-USER

  • 7.1. Introduction
  • 7.2. Education
  • 7.3. Communication and Technology
  • 7.4. Media and Entertainment
  • 7.5. Transportation
  • 7.6. Healthcare
  • 7.7. Retail
  • 7.8. Others

8. VIDEO WALLS MARKET BY GEOGRAPHY

  • 8.1. Introduction
  • 8.2. North America
    • 8.2.1. USA
    • 8.2.2. Canada
    • 8.2.3. Mexico
  • 8.3. South America
    • 8.3.1. Brazil
    • 8.3.2. Argentina
    • 8.3.3. Others
  • 8.4. Europe
    • 8.4.1. United Kingdom
    • 8.4.2. Germany
    • 8.4.3. France
    • 8.4.4. Spain
    • 8.4.5. Others
  • 8.5. Middle East and Africa
    • 8.5.1. Saudi Arabia
    • 8.5.2. UAE
    • 8.5.3. Israel
    • 8.5.4. Others
  • 8.6. Asia Pacific
    • 8.6.1. Japan
    • 8.6.2. China
    • 8.6.3. India
    • 8.6.4. South Korea
    • 8.6.5. Indonesia
    • 8.6.6. Thailand
    • 8.6.7. Others

9. COMPETITIVE ENVIRONMENT AND ANALYSIS

  • 9.1. Major Players and Strategy Analysis
  • 9.2. Emerging Players and Market Lucrativeness
  • 9.3. Mergers, Acquisitions, Agreements, and Collaborations
  • 9.4. Vendor Competitiveness Matrix

10. COMPANY PROFILES

  • 10.1. Samsung Electronics Co., Ltd.
  • 10.2. NEC Display Solutions
  • 10.3. LG Electronics
  • 10.4. Koninklijke Philips N.V.
  • 10.5. Barco
  • 10.6. Leyard
  • 10.7. Panasonic Corporation
  • 10.8. Christie Digital Systems USA, Inc.
  • 10.9. Delta Electronics, Inc.
  • 10.10. AU Optronics Corp.
  • 10.11. Navori SA
  • 10.12. Prysm, Inc.
  • 10.13. Unilumin
  • 10.14. Shenzhen CLT LED Technology Co., Ltd
  • 10.15. ViewSonic Corporation