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市场调查报告书
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1425046

社群媒体中的人工智慧市场 - 2024 年至 2029 年预测

AI in Social Media Market - Forecasts from 2024 to 2029
出版日期: | 出版商: Knowledge Sourcing Intelligence | 英文 140 Pages | 商品交期: 最快1-2个工作天内

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简介目录

2022年社群媒体AI市场规模为126.89亿美元。

社群媒体正在以各种方式整合人工智慧技术。一种流行的应用程式是人工智慧生成的内容，它可以创建头条新闻、部落格报导大纲、社交媒体广告等。然而，人们对内容的品质和原创性表示担忧。为了解决这个问题，可以使用工具来检查您的某些内容是否是由人工智慧创建的。企业也使用人工智慧驱动的聊天机器人在社群媒体平台上提供客户服务。这些聊天机器人可以回答常见问题并推荐产品。人工智慧还有助于识别和标记图像和影片，使搜寻结果更加准确。此外，人工智慧还有助于审查社群媒体平台上的内容，消除垃圾邮件、仇恨言论和其他不当内容。人工智慧彻底改变了社群媒体，使其更有效率和有效，但需要解决对人工智慧生成内容的品质和抄袭可能性的担忧。

介绍

人工智慧 (AI) 的使用正在迅速改变社群媒体市场。社群媒体平台、企业和个人正在利用人工智慧驱动的工具来改善他们的体验。社群媒体平台正在利用人工智慧来提高推荐相关内容、识别和删除有害内容以及个人化用户体验的能力。例如，人工智慧正在为个人化建议、动态消息和搜寻结果等功能提供支援。此外，人工智慧还可以侦测并删除垃圾邮件、仇恨言论和其他有害内容。公司正在利用人工智慧来改善社群媒体行销和客户服务。人工智慧可以自动执行创建和安排贴文、回覆评论和讯息以及分析社交媒体资料任务。人工智慧也为客户创建个人化的社群媒体广告和体验。人们也使用人工智慧来改善他们的社交媒体体验。例如，人工智慧驱动的工具用于创建和编辑内容、过滤不需要的内容以及管理多个社交媒体帐户。人工智慧还可以保护用户免受网路诈骗和骚扰。

促进因素

  • 内容个人化：社群媒体平台采用人工智慧演算法分析使用者资料、偏好和行为。透过这样做，该平台可以为用户提供更个人化的体验。这些个人化体验已被证明可以提高用户参与度，并最终增加在平台上花费的时间，从而增加广告收入。
  • 高效率的客户服务：事实证明，由人工智慧技术支援的聊天机器人在管理与大量客户的互动方面非常有效。这是因为它能够提供即时、准确的回应，提高客户满意度，同时减少人工客户服务负责人的工作量。
  • 改善用户体验：事实证明，人工智慧 (AI) 演算法在识别和准确标记图像、影片和音讯内容方面非常有用。透过这样做，这些演算法使用户能够更轻鬆地快速有效地搜寻和发现相关内容。此外，人工智慧驱动的内容审核在维护安全和积极的社群媒体环境方面发挥关键作用。透过有效识别和删除有害或不适当的内容，人工智慧可以改善整体用户体验，并使人们能够相互尊重和富有成效地互动。
  • 资料分析与洞察：透过先进演算法和机器学习的应用，人工智慧（AI）彻底改变了企业分析社群媒体资料的方式。透过利用人工智慧工具，企业可以深入了解目标受众、追踪趋势并相应地优化行销策略。
  • 自动化和效率：人工智慧管理在社交媒体中的整合透过实现后期安排、内容优化和绩效追踪等各种任务的自动化，彻底改变了行业。事实证明，这项技术非常高效，可以让社群媒体管理者节省在这些重复性任务上花费的宝贵时间和精力。将这些任务委託给人工智慧助理的能力使管理者有机会专注于更具策略性的活动，从而提高生产力并加强他们的社群媒体影响力。

主要企业提供的产品

  • Meta 提供了一种新型的生成人工智慧功能，可以扩展和增强人们的联繫方式。 META AI GenAI 是一个强大的工具，可用于创建新的创新方式来与我们周围的人和世界联繫。
  • AWS 提供的社群媒体仪表板使用 AI 来监控特定推文，并利用串流处理和 ML 服务（例如 Amazon Translate 和 Amazon Comprehend）来提取见解并翻译推文。

在社群媒体AI市场中，影像识别领域正在快速成长：

在社群媒体市场中，影像识别领域由于人工智慧技术而正在经历显着的成长。这些演算法可以分析和识别社交媒体平台上发布的图像。社群媒体平台广泛使用该技术来改善用户体验、个人化内容并提供有针对性的广告。人工智慧驱动的影像识别可以识别物件、场景、活动、地标、主色和影像品质。这使得社群媒体平台能够提供更准确和相关的搜寻结果，使用户更容易找到他们正在寻找的内容。此外，脸部辨识技术可以辨识影像和影片中的脸部，从而使社群媒体平台能够提供自动标记、个人化滤镜和好友提案功能。这些技术在社群媒体中有广泛的应用，包括用户身份验证、隐私设定和照片组织。社群媒体平台还可以使用影像识别人工智慧来审核内容，识别并删除图像和影片中潜在的不安全、不适当或不需要的内容，以使其更安全，保证积极的用户体验。影像识别人工智慧也应用于其他产业，例如医疗保健、自动驾驶和医学影像分析。这种跨行业的采用有利于影像识别技术的成长和开拓，并为社交媒体市场的发展做出贡献。

预计亚太地区将在社群媒体市场中占据人工智慧的很大份额：

亚太地区社群媒体人工智慧市场预计将显着成长。该地区在人工智慧、机器人和自动化等各个领域拥有良好的技术创新记录，为人工智慧在社群媒体领域的扩张创造了有利的环境。随着数位交易的发展，企业和消费者越来越多地转向线上平台。这一趋势为该地区社交媒体平台采用人工智慧功能奠定了坚实的基础。亚太地区许多国家，包括中国、印度、泰国和越南，中产阶级人口正在显着成长。这个不断成长的消费市场为社群媒体平台提供了庞大的用户群，并推动了对人工智慧服务的需求。亚太地区在改善网路连线、资料中心和云端处理数位基础设施方面也取得了重大进展，从而实现了更有效率的人工智慧处理。该地区各国政府也致力于促进合作与一体化，以促进互联互通、金融合作和市场整合。这种支持性环境，加上该地区强大的政府间平台，进一步支持人工智慧在社群媒体中的发展。

主要进展：

  • 2022 年 10 月，Meta 将与 Microsoft 合作，为客户提供跨多个行业的创新体验，包括游戏和未来工作。透过此次合作，微软将在 Meta Quest 装置上嵌入其 Microsoft 365 应用程序，使用户能够在虚拟实境 (VR) 中存取和使用 Excel、Word、Outlook、PowerPoint 和 SharePoint 等生产力软体。
  • 2022 年 10 月，Adobe 最近宣布为所有创新 Cloud 产品提供新的 AI 功能，旨在提高创造力和准确性。 Adobe Express 工具也已升级，为创造高品质、独特的内容提供一体化解决方案。此外，Adobe 致力于透过利用内容真实性计画 (CAI) 确保使用生成式 AI 时的透明度。 Adobe Express 的最新 AI 功能包括压缩图像和影片以便在社交媒体上轻鬆共用、发现正确的调色板以实现最大的视觉效果以及创建完美的字体。包含可让您存取超过22,000 种AdAdobe 字体的快速操作。

目录

第一章简介

  • 市场概况
  • 市场定义
  • 调查范围
  • 市场区隔
  • 货币
  • 先决条件
  • 基准年和预测年时间表

第二章调查方法

  • 调查资料
  • 先决条件

第三章执行摘要

  • 研究亮点

第四章市场动态

  • 市场驱动因素
  • 市场限制因素
  • 波特五力分析
  • 产业价值链分析

第五章 社群媒体中的人工智慧市场：按技术划分

  • 介绍
  • 机器学习和深度学习
  • 自然语言处理（NLP）

第六章 社群媒体中的人工智慧市场：依应用分类

  • 介绍
  • 销售和行销
  • 客户经验管理
  • 预测风险评估
  • 影像识别

第七章 社群媒体中的人工智慧市场：按最终用户划分

  • 介绍
  • 销售和行销
  • 客户经验管理
  • 预测风险评估
  • 影像识别

第八章社群媒体中的人工智慧市场：按地区

  • 介绍
  • 北美洲
    • 美国
    • 加拿大
    • 墨西哥
  • 南美洲
    • 巴西
    • 阿根廷
    • 其他的
  • 欧洲
    • 英国
    • 德国
    • 法国
    • 西班牙
    • 其他的
  • 中东/非洲
    • 沙乌地阿拉伯
    • 阿拉伯聯合大公国
    • 以色列
    • 其他的
  • 亚太地区
    • 日本
    • 中国
    • 印度
    • 韩国
    • 印尼
    • 泰国
    • 其他的

第九章竞争环境及分析

  • 主要企业及策略分析
  • 市场占有率分析
  • 合併、收购、协议和合作

第十章 公司简介

  • Adobe
  • AWS
  • Google LLC
  • IBM Corp.
  • Meta
  • Microsoft
  • Salesforce Inc.
简介目录
Product Code: KSI061616610

The AI in social media market was valued at US$12.689 billion in 2022.

Social media has integrated AI technology in various ways. One of the popular applications is AI-generated content, which creates headlines, blog post outlines, social media ads, and more. However, there are concerns about the quality and originality of the content. To address this, tools are available to check whether a piece of content was created with AI. AI-powered chatbots are also used by businesses to provide customer service on social media platforms. These chatbots can answer frequently asked questions and provide product recommendations. AI also aids in recognizing and tagging images and videos, making search results more accurate. Additionally, AI helps moderate content on social media platforms, removing spam, hate speech, and other inappropriate content. While AI has revolutionized social media and made it more efficient and effective, concerns about the quality of AI-generated content and possible plagiarism need to be addressed.

Introduction:

The use of Artificial Intelligence (AI) is rapidly transforming the social media market. Social media platforms, businesses, and individuals are utilizing AI-powered tools to enhance their experiences. Social media platforms are utilizing AI to improve their ability to recommend relevant content, identify and remove harmful content, and personalize the user experience. For instance, AI powers features such as personalized recommendations, news feeds, and search results. Additionally, AI detects and removes spam, hate speech, and other harmful content. Businesses are making use of AI to improve their social media marketing and customer service efforts. AI automates tasks such as creating and scheduling posts, responding to comments and messages, and analyzing social media data. AI also creates personalized social media ads and experiences for customers. Individuals are also using AI to improve their social media experience. For example, AI-powered tools are used to create and edit content, filter out unwanted content, and manage multiple social media accounts. AI also protects users from online scams and harassment.

Drivers:

  • Content Personalization: AI algorithms are employed by social media platforms to analyze user data, preferences, and behaviors. By doing so, the platforms can deliver a more personalized experience to their users, including tailored news feeds, targeted advertisements, and recommended posts. These personalized experiences have been shown to enhance user engagement and ultimately increase the amount of time spent on the platform, leading to an increase in ad revenues. Overall, the use of AI technology has proven to be a valuable tool for social media platforms looking to optimize user experiences and financial success.
  • Efficient Customer Service: Chatbots that utilize artificial intelligence technology have proven to be highly effective in managing an extensive number of customer interactions. This is due to their ability to provide immediate and precise responses, which enhances customer satisfaction while mitigating the workload of human customer service representatives. Businesses can significantly improve their customer service capabilities and streamline their operations by leveraging AI-powered chatbots.
  • Enhanced User Experience: Artificial intelligence (AI) algorithms have proven to be incredibly useful in recognizing and accurately tagging images, videos, and audio content. By doing so, these algorithms make it much easier for users to search for and discover relevant content quickly and efficiently. Furthermore, AI-powered content moderation plays a crucial role in maintaining a safe and positive social media environment. By effectively identifying and removing harmful or inappropriate content, AI helps to enhance the overall user experience, allowing people to engage with one another respectfully and productively. This technology has truly revolutionized the way we interact with media and each other online.
  • Data Analysis and Insights: Through the application of advanced algorithms and machine learning, artificial intelligence (AI) has revolutionized the way businesses analyze social media data. With AI tools, businesses can gain valuable insights into their target audience, tracking trends and optimizing their marketing strategies accordingly. By leveraging this data-driven approach, businesses can make informed decisions and stay ahead of the competition, ensuring that they remain relevant and successful in today's ever-evolving market.
  • Automation and Efficiency: The integration of AI in social media management has revolutionized the industry by enabling the automation of various tasks such as post-scheduling, content optimization, and performance tracking. This technology has proven to be incredibly efficient, as it allows social media managers to save valuable time and effort that would otherwise be spent on these repetitive activities. The ability to delegate these tasks to an AI-powered assistant provides managers with the opportunity to focus on more strategic activities that can lead to improved productivity and a stronger social media presence.

Products offered by key companies:

  • Meta offers a new class of generative AI features that expand and strengthen the ways people connect. META AI GenAI is a powerful tool that can be used to create new and innovative ways to connect with people and the world around us.
  • AWS provides a Social Media Dashboard that uses AI to monitor specific tweets, utilizing stream processing and ML services like Amazon Translate and Amazon Comprehend to extract insights and translate tweets.

Prominent growth in the image recognition segment within AI in the social media market:

In the social media market, the image recognition sector has seen significant growth due to AI technology. These algorithms can analyze and identify images posted on social media platforms. Social media platforms widely use this technology to enhance users' experiences, personalize content, and deliver targeted advertising. AI-powered image recognition can identify objects, scenes, activities, landmarks, dominant colors, and image quality. This allows social media platforms to offer more precise and relevant search results, making it easier for users to find the content they are looking for. Additionally, facial recognition technology can recognize faces in images and videos, making it possible for social media platforms to offer features like automatic tagging, personalized filters, and friend suggestions. These technologies have a wide range of applications in social media, including user verification, privacy settings, and photo organization. Social media platforms also use image recognition AI to moderate content, identifying and removing potentially unsafe, inappropriate, or unwanted content in images and videos to ensure a safer and more positive user experience. Image recognition AI is also being used in other industries, such as healthcare, autonomous driving, and medical image analysis. This cross-industry adoption benefits the growth and development of image recognition technologies, contributing to the social media market's development.

The Asia Pacific region is expected to hold a significant share of the AI in the social media market:

AI in the social media market is expected to see significant growth in the Asia Pacific region. This region has a strong record of innovation in various fields, including artificial intelligence, robotics, and automation, which creates a favorable environment for the expansion of AI in social media. As digital trade develops, businesses and consumers are increasingly turning to online platforms. This trend provides a solid foundation for the adoption of AI-powered features on social media platforms in the region. Many countries in the Asia Pacific area, including China, India, Thailand, and Vietnam, have seen significant growth in their middle-class populations. This expanding consumer market provides a large user base for social media platforms, driving the demand for AI-powered services. The Asia Pacific region has also made strides in improving its digital infrastructure, such as internet connectivity, data centers, and cloud computing, which allows for more efficient AI processing. Governments in the region have also worked to promote cooperation and integration to advance connectivity, financial cooperation, and market integration. This supportive environment, along with the region's strong intergovernmental platform, further encourages the growth of AI in social media.

Key developments:

  • In October 2022, Meta partnered with Microsoft to offer customers innovative experiences in different industries, including gaming and the future of work. This collaboration will involve Microsoft incorporating its Microsoft 365 applications into Meta Quest devices, enabling users to access and engage with productivity software like Excel, Word, Outlook, PowerPoint, and SharePoint in virtual reality (VR). Additionally, Microsoft aims to introduce Windows 365 to these devices, allowing individuals to stream their complete Windows experience, including their personal apps, content, and settings, via a Windows Cloud PC.
  • In October 2022, Adobe recently unveiled new AI capabilities for all their Creative Cloud products, which are designed to enhance creativity and accuracy. The Adobe Express tool has also been upgraded to provide an all-in-one solution for creating high-quality and unique content. Additionally, Adobe has expressed its commitment to ensuring transparency when using generative AI by leveraging the Content Authenticity Initiative (CAI). The latest AI features in Adobe Express include Quick Actions, which enable users to compress images and videos for easy sharing on social media, discover suitable color palettes for maximum visual impact, and access over 22,000 Adobe Fonts for the perfect typeface.

Segments:

By Technology

  • Machine Learning and Deep Learning
  • Natural Language Processing (NLP)

By Application

  • Sales and Marketing
  • Customer Experience Management
  • Predictive Risk Assessment
  • Image recognition

By End User

  • Sales and Marketing
  • Customer Experience Management
  • Predictive Risk Assessment
  • Image recognition

By Geography

  • North America
  • United States
  • Canada
  • Mexico
  • South America
  • Brazil
  • Argentina
  • Others
  • Europe
  • United Kingdom
  • Germany
  • France
  • Spain
  • Others
  • Middle East and Africa
  • Saudi Arabia
  • UAE
  • Israel
  • Others
  • Asia Pacific
  • Japan
  • China
  • India
  • South Korea
  • Indonesia
  • Thailand
  • Others

TABLE OF CONTENTS

1. INTRODUCTION

  • 1.1. Market Overview
  • 1.2. Market Definition
  • 1.3. Scope of the Study
  • 1.4. Market Segmentation
  • 1.5. Currency
  • 1.6. Assumptions
  • 1.7. Base, and Forecast Years Timeline

2. RESEARCH METHODOLOGY

  • 2.1. Research Data
  • 2.2. Assumptions

3. EXECUTIVE SUMMARY

  • 3.1. Research Highlights

4. MARKET DYNAMICS

  • 4.1. Market Drivers
  • 4.2. Market Restraints
  • 4.3. Porter's Five Force Analysis
    • 4.3.1. Bargaining Power of Suppliers
    • 4.3.2. Bargaining Power of Buyers
    • 4.3.3. Threat of New Entrants
    • 4.3.4. Threat of Substitutes
    • 4.3.5. Competitive Rivalry in the Industry
  • 4.4. Industry Value Chain Analysis

5. AI IN SOCIAL MEDIA MARKET, BY TECHNOLOGY

  • 5.1. Introduction
  • 5.2. Machine Learning and Deep Learning
  • 5.3. Natural Language Processing (NLP)

6. AI IN SOCIAL MEDIA MARKET, BY APPLICATION

  • 6.1. Introduction
  • 6.2. Sales and Marketing
  • 6.3. Customer Experience Management
  • 6.4. Predictive Risk Assessment
  • 6.5. Image recognition

7. AI IN THE SOCIAL MEDIA MARKET, BY END-USER

  • 7.1. Introduction
  • 7.2. Sales and Marketing
  • 7.3. Customer Experience Management
  • 7.4. Predictive Risk Assessment
  • 7.5. Image recognition

8. AI IN SOCIAL MEDIA MARKET, BY GEOGRAPHY

  • 8.1. Introduction
  • 8.2. North America
    • 8.2.1. United States
    • 8.2.2. Canada
    • 8.2.3. Mexico
  • 8.3. South America
    • 8.3.1. Brazil
    • 8.3.2. Argentina
    • 8.3.3. Others
  • 8.4. Europe
    • 8.4.1. United Kingdom
    • 8.4.2. Germany
    • 8.4.3. France
    • 8.4.4. Spain
    • 8.4.5. Others
  • 8.5. Middle East and Africa
    • 8.5.1. Saudi Arabia
    • 8.5.2. UAE
    • 8.5.3. Israel
    • 8.5.4. Others
  • 8.6. Asia Pacific
    • 8.6.1. Japan
    • 8.6.2. China
    • 8.6.3. India
    • 8.6.4. South Korea
    • 8.6.5. Indonesia
    • 8.6.6. Thailand
    • 8.6.7. Others

9. COMPETITIVE ENVIRONMENT AND ANALYSIS

  • 9.1. Major Players and Strategy Analysis
  • 9.2. Market Share Analysis
  • 9.3. Mergers, Acquisitions, Agreements, and Collaborations

10. COMPANY PROFILES

  • 10.1. Adobe
  • 10.2. AWS
  • 10.3. Google LLC
  • 10.4. IBM Corp.
  • 10.5. Meta
  • 10.6. Microsoft
  • 10.7. Salesforce Inc.

Not an exhaustive list