市场调查报告书
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1359829
社群媒体人工智慧的全球市场评估:按平台、按应用、按最终用户、按地区、机会和预测(2016-2030)AI in Social Media Market Assessment, By Platform, By Application, By End-user, By Region, Opportunities and Forecast, 2016-2030F |
全球社群媒体人工智慧市场已呈现显着成长,预计将持续强劲扩张。营收预计将从 2022 年的约 11.6 亿美元增至 2030 年的 55.8 亿美元,2023 年至 2030 年复合年增长率为 21.7%。
由于对客製化用户体验和定向广告的需求不断增长,市场正在迅速扩大。对即时情感分析和趋势识别的需求正在推动人工智慧的发展。随着企业寻求有效的方式在社群媒体平台上与受众沟通,聊天机器人和虚拟助理对客户支援的重要性日益增加,正在推动市场扩张。
聊天机器人和虚拟助理在客户服务市场中变得越来越重要。企业正在转向人工智慧驱动的聊天机器人来改善与消费者的关係,其中 35% 的企业目前正在利用人工智慧,42% 的企业正在评估其潜力。据 Salesforce 称,23% 的客户服务公司使用人工智慧驱动的聊天机器人,IBM 报告成本节省高达 30%。儘管 68% 的客户更喜欢聊天机器人的快速回应,但由于担心聊天机器人的准确性,多达 60% 的客户更喜欢与真正的客户服务专家聊天。聊天机器人的使用凸显了人工智慧在增强客户服务和社群媒体生态系统参与度方面的重要性。
人工智慧驱动的超个人化内容透过根据个人用户偏好、行为和历史个人化推荐内容来改变社群媒体运作。当客户发现最接近他们兴趣的内容时,此方法有助于提高用户参与度、满意度和品牌忠诚度。这种动态透过鼓励更长的用户互动、更高的分享率和更强的参与度指标来增强市场。
超个性化为企业提供了新的机会。人工智慧使广告和活动的定位更加精确,优化其效果和利润。消费者将寻找定期提供个人化内容的平台,从而扩大订阅优质内容的机会。整体而言,超个人化内容正在改变使用者体验,创造重要的经济前景,并被定位为市场成长驱动力。
人工智慧驱动的趋势预测和敏捷策略正在重塑社群媒体的动态,使消费者和企业受益。人工智慧透过研究即时社交媒体数据来预测未来趋势和情绪。这使得公司能够快速制定灵活的策略,与大众辩论产生共鸣并提高竞争力。这种趋势透过将公司打造为潮流引领者来推动市场成长。快速适应不断变化的趋势可以提高参与度和关注者。提供人工智慧驱动的趋势研究工具的公司将创造新的经济机会。咨询公司透过提供客製化计划来解释翻译结果。人工智慧驱动的趋势预测和敏捷策略使企业能够快速适应不断变化的用户偏好并建立品牌与消费者的互动。这种创新趋势透过提供推动参与和激发创造力的见解,为社群媒体领域增添了价值。
本报告研究和分析了全球社交媒体人工智慧市场,提供市场规模和预测、市场动态以及主要参与者的现状和前景。
Global AI in the social media market has experienced significant growth and is expected to maintain a strong pace of expansion in the coming years. With projected revenue of approximately USD 1.16 billion in 2022, the market is forecasted to reach a value of USD 5.58 billion by 2030, displaying a robust CAGR of 21.7% from 2023 to 2030.
AI in social media improves user experiences by recommending personalized content, automating customer service, detecting trends and sentiments in real-time, streamlining ad targeting, and improving data security, allowing businesses to make educated decisions and increase engagement.
The global AI in social media market is proliferating owing to the rising demand for tailored user experiences and targeted advertising. The requirement for real-time sentiment analysis and trend recognition fuels AI development. As businesses seek effective ways to communicate with their audiences on social media platforms, the growing importance of chatbots and virtual assistants for customer support promotes market expansion.
Chatbots and virtual assistants have gained substantial importance in AI in social media market for customer service. Businesses are turning to AI-powered chatbots to improve consumer relationships, with 35% presently utilizing AI and 42% evaluating its possibilities. According to Salesforce, 23% of customer service companies use AI-powered chatbots, with IBM reporting up to 30% cost savings. Even though 68% of customers like chatbots' quick responses, a sizable 60% still prefer chatting with actual customer service professionals due to concerns about chatbot accuracy. Chatbot usage highlights AI's significance in strengthening customer service and engagement in the social media ecosystem.
For example, in May 2023, Emplifi launched the Partner Program, expanding solutions and benefits through collaborations with companies like Adobe, Shopify, and Oracle.
AI-powered hyper-personalized content transforms social media operations by personalizing content recommendations to individual users' likes, behavior, and history. As customers discover material that closely aligns with their interests, the method supports improved user engagement, pleasure, and brand loyalty. The dynamics strengthen AI in the social media market by encouraging longer user interactions, better sharing rates, and enhanced engagement metrics.
Hyper-personalization provides new opportunities for businesses. AI allows for more precision in targeting advertisements and campaigns, optimizing their effect and profits. As consumers want platforms that regularly provide personalized content, the opportunity for premium content subscriptions expands. Overall, hyper-personalized content transforms user experiences and creates significant economic prospects, placing it as a growth accelerator in the AI in social media market.
For example, in July 2023, Emplifi's Summer '23 release introduced advanced AI, commerce enhancements, and integrated social care for improved customer engagement across digital platforms.
AI-powered trend prediction and agile strategies are reshaping social media dynamics, benefiting both consumers and companies. AI anticipates upcoming trends as well as emotions by studying real-time social media data. It enables organizations to quickly build flexible strategies that resonate with popular debates, strengthening their competitive position. The trend drives growth in the AI in social media market by establishing businesses as trendsetters. Rapid adaptation to evolving trends increases engagement and following. It creates new economic opportunities, with businesses offering AI-powered trend research tools. Consulting companies interpret the findings which are converted by providing customized plans. AI-powered trend prediction and agile strategies enable businesses to adapt quickly to changing user preferences and establish brand-consumer interactions. This game-changing trend adds to the social media environment by providing insights that encourage engagement and inspire creativity.
For example, in November 2022, Talkwalker incorporated massive language models into its consumer intelligence platform, resulting in real-time insights that are more accurate and faster.
Sentiment analysis is critical in the AI in social media market as it allows companies to evaluate public sentiment, monitor brand perception, and customize content initiatives. The technology aids in automating user-generated content analysis, helping businesses make data-driven decisions, improve consumer interaction, and respond quickly to trends and sentiments, ultimately increasing their online presence and competitiveness.
North America's AI social media market dominance is built by a confluence of factors, establishing the region as a technical trendsetter. Notably, the United States pioneers an early technology adoption culture, bringing platforms to the forefront of AI integration. Tech giants like Facebook, Google, Twitter, and Microsoft thrive here, generating innovation centers that fuel AI's role in content curation, interaction, and trend forecasting. The region's significance is further strengthened by a concentration of top-tier colleges and research organizations cultivating a large talent pool of AI professionals. This intellectual capacity contributes to creating innovative algorithms and solutions, allowing North America to pioneer the confluence of AI and social media. North America's advantage originates from its early adoption of AI technology, robust tech environment, and talented workforce. This combination supports the region's dominance in the revolutionary influence of AI on social media platforms and experiences.
For example, in July 2023, Owler launched the ChatGPT plugin, merging its business data with generative AI for real-time insights, personalized outreach, and streamlined sales strategies.
The National AI Initiative (NAII) of the United States, established by the National AI Initiative Act of 2020, intends to improve AI research, development, and integration for economic growth and national security. Its purpose includes preserving US AI leadership, supporting trustworthy AI use across industries, and preparing the workforce for AI integration.
The OECD.AI Policy Observatory serves as a global resource for developing trustworthy AI policy. It provides evidence-based analysis and promotes conversation on a human-centric AI strategy. With clear policy suggestions, the OECD Principles on AI advocate for creative, rights-respecting AI development. The OECD Framework for AI Classification improves policy coherence by connecting AI technical qualities with consequences, using openness and fairness as guiding principles. These projects encourage responsible AI innovation, ethics, and cooperation, driving the evolution of the AI in social media market while assuring ethical and sustainable practices.
The COVID-19 pandemic swiftly changed the role of AI in social media market. AI was already improving content personalization and engagement before the pandemic. On the other hand, the pandemic's influence transformed user behavior, with social media becoming a critical communication and information-sharing tool. The sudden rise in participation created difficulties in content moderation. However, possibilities arose when businesses used AI for adaptive tactics. AI-powered chatbots managed increased inquiries, while sentiment analysis assisted in understanding public attitudes. Brands invest in predictive analytics to anticipate trends, and customization drives content strategy. COVID-19 increased AI integration, resulting in a dynamic and data-driven strategy essential to post-pandemic social media marketing.
The Russia-Ukraine war has greatly influenced AI in social media market, changing user interactions and content dynamics. Social media platforms have become essential for sharing information and debate during the war. However, it has created difficulties in content moderation, as AI systems struggle to identify false news and hate speech despite increased participation. The polarized character of the debate challenges, sentiment analysis, and content classification has necessitated ongoing AI model refining. Brands must act cautiously to avoid polarizing material that may offend viewers, necessitating real-time AI-powered social listening solutions. AI tools may evaluate sentiments, detect trends, and modify plans accordingly. In navigating its complicated context, AI's involvement becomes critical in ensuring that brands remain honest and sensitive to the complexities of the dispute.
Adobe Inc., Hootsuite Inc., IBM Corp., Buffer, Inc., Emplifi Group, and NetBase Solutions, Inc. are among the prominent companies driving the global AI in social media market. With AI-driven solutions for tailored content, interaction, and data analysis, these major companies drive innovation. Adobe specializes in content production and analysis, Hootsuite excels at social media management, IBM excels at data insights, Buffer excels at scheduling, Emplifi excels at customer experience, and NetBase excels at analytics. As AI's influence on social media is expected to rise, these companies can leverage the desire for better engagement, dynamic tactics, and data-driven insights, protecting their positions in a developing industry.
In June 2023, Meltwater introduced AI-powered innovations including writing assistants, summarization, and influencer search, enhancing insights and efficiency across solutions.
In May 2023, JRNI partners with Emplifi to offer seamless, personalized live shopping experiences, combining appointment scheduling and customer engagement capabilities.
All segments will be provided for all regions and countries covered
Companies mentioned above DO NOT hold any order as per market share and can be changed as per information available during research work.