社群媒体中的人工智慧市场规模、份额、成长分析，按技术、按应用、按服务、按组织规模、按最终用户、按地区 - 行业预测，2024-2031

2022年全球人工智慧社群媒体市场规模将达到13亿美元，从2023年的19亿美元成长到2031年的181亿美元，复合年增长率预计将成长32.6%。

在社群媒体平台广泛采用人工智慧技术的推动下，全球社群媒体人工智慧市场正在经历显着的成长和转型。这些进步透过改进内容个人化和有针对性的广告来改善用户体验。人工智慧演算法分析用户资料、行为和偏好，以提供客製化内容。此外，情绪分析、客户服务自动化和社交媒体监控等人工智慧应用程式越来越多地用于追踪趋势、管理品牌声誉，并最终提高客户满意度。随着平台继续投资人工智慧功能，旨在满足用户和广告商不断变化的需求，预计该市场将继续扩大。

目录

介绍

• 研究目的
• 调查范围
• 定义

调查方法

• 资讯采购
• 二手资料和主要资料方法
• 市场规模预测
• 市场假设与限制

执行摘要

• 全球市场展望
• 供需趋势分析
• 按细分市场的机会分析

市场动态及展望

• 市场概况
• 市场规模
• 市场动态
  • 驱动因素和机会
  • 抑制因素和挑战
• 波特分析与影响
  • 竞争公司之间的敌对关係
  • 替代品的威胁
  • 买方议价能力
  • 新进入者的威胁
  • 供应商的议价能力

主要市场考察

• 关键成功因素
• 竞争程度
• 关键投资机会
• 市场生态系统
• 市场吸引力指数（2023）
• PESTEL分析
• 总体经济指标
• 价值链分析
• 价格分析
• 技术进步
• 监管环境
• 案例研究

全球社群媒体人工智慧市场规模：按技术分類的复合年增长率（2024-2031）

• 市场概况
• 机器学习/深度学习
• 自然语言处理
• 人工智慧世代
• 其他的

全球社群媒体人工智慧市场规模：按应用/复合年增长率（2024-2031）

• 市场概况
• 客户体验管理
• 销售和行销
• 影像识别
• 预测风险评估
• 其他的

全球社群媒体人工智慧市场规模：按服务分類的复合年增长率（2024-2031）

• 市场概况
• 託管服务
• 专业服务

全球社群媒体人工智慧市场规模：按组织规模分類的复合年增长率（2024-2031）

• 市场概况
• 小型企业
• 大公司

全球社群媒体人工智慧市场规模：最终用户复合年增长率（2024-2031）

• 市场概况
• 零售
• 电子商务
• 银行金融服务保险 (BFSI)
• 媒体/广告
• 教育
• 其他的

社群媒体中的人工智慧市场规模和复合年增长率（2024-2031）

• 北美（技术、应用程式、服务、组织规模、最终用户）
  • 美国
  • 加拿大
• 欧洲（科技、应​​用程式、服务、组织规模、最终用户）
  • 英国
  • 德国
  • 西班牙
  • 法国
  • 义大利
  • 其他欧洲国家地区
• 亚太地区（技术、应用程式、服务、组织规模、最终用户）
  • 中国
  • 印度
  • 日本
  • 韩国
  • 其他亚太地区
• 拉丁美洲（技术、应用程式、服务、组织规模、最终用户）
  • 巴西
  • 其他拉丁美洲地区
• 中东/非洲（技术、应用程式、服务、组织规模、最终用户）
  • 海湾合作委员会国家
  • 南非
  • 其他中东/非洲

竞争资讯

• 前5名企业对比
• 主要企业市场定位（2023年）
• 主要市场参与者所采取的策略
• 近期市场趋势
• 公司市场占有率分析（2023）
• 主要企业简介
  • 公司简介
  • 产品系列分析
  • 按公司分公司分類的股份分析
  • 收益与前一年同期比较（2021-2023）

主要企业简介

• Facebook（United States）
• Google（United States）
• Twitter（United States）
• LinkedIn（United States）
• Pinterest（United States）
• Instagram（United States）
• TikTok（China）
• WeChat（China）
• Snapchat（United States）
• WhatsApp（United States）
• YouTube（United States）
• Sina Weibo（China）
• LINE（Japan）
• KakaoTalk（South Korea）
• VKontakte（Russia）
• Telegram（United Arab Emirates）
• Tumblr（United States）
• Qzone（China）
• Baidu Tieba（China）
• Reddit（United States）

结论和建议

Global AI in Social Media Market size was valued at USD 1.3 billion in 2022 and is poised to grow from USD 1.9 billion in 2023 to USD 18.1 billion by 2031, growing at a CAGR of 32.6% during the forecast period (2024-2031).

The global AI in social media market is witnessing significant growth and transformation, driven by the widespread adoption of AI technologies by social media platforms. These advancements enhance user experiences through improved content personalization and targeted advertising. AI algorithms analyze user data, behavior, and preferences to deliver customized content, which boosts user engagement and retention while optimizing monetization strategies. Furthermore, AI applications such as sentiment analysis, customer service automation, and social media monitoring are increasingly utilized to track trends and manage brand reputation, ultimately enhancing customer satisfaction. As platforms continue to invest in AI capabilities, the market is poised for sustained expansion, aiming to meet the evolving needs of both users and advertisers.

Top-down and bottom-up approaches were used to estimate and validate the size of the Global Ai In Social Media market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Global Ai In Social Media Market Segmental Analysis

Global AI in Social Media Market is segmented by Technology, Application, Service, Organization Size, End User and Region. Based on Technology, the market is segmented into Machine Learning and Deep Learning, Natural Language Processing, Generative AI, Others. Based on Application, the market is segmented into Customer Experience Management, Sales and Marketing, Image Recognition, Predictive Risk Assessment, Others. Based on Services, the market is segmented into Managed Services, Professional Services. Based on Organization Size, the market is segmented into Small and Medium Enterprises, Large Enterprises. Based on End User, the market is segmented into Retail, E-Commerce, BFSI, Media and Advertising, Education, Others. Based on Region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & and Africa.

Driver of the Global Ai In Social Media Market

A significant catalyst for the expansion of the global AI in social media market is the rising demand for personalized and engaging user experiences. Advanced AI technologies, including natural language processing, sentiment analysis, and machine learning algorithms, allow social media platforms to process vast amounts of user-generated content effectively. By deciphering user preferences and behaviors, these technologies facilitate tailored content suggestions, focused advertising, and improved user interaction. This personalization fosters enhanced user satisfaction and promotes stronger user retention, ultimately driving the growth of the AI in the social media sector as businesses seek to meet these evolving consumer expectations.

Restraints in the Global Ai In Social Media Market

A major constraint facing the global AI in social media market is the heightened concern surrounding data privacy and security. The functionality of AI algorithms often depends on extensive user data to provide tailored experiences, which can trigger privacy apprehensions among users. There have been notable cases of data breaches and the mishandling of personal information, fostering a climate of public distrust. Moreover, the integration of AI into social media platforms necessitates extensive access to user data, leading to ethical dilemmas about data collection, storage, and usage practices. Stricter regulations and an increased awareness of data privacy issues may hinder the advancement of the AI in social media sector.

Market Trends of the Global Ai In Social Media Market

The global AI in Social Media market is witnessing a prominent trend characterized by the accelerating integration of artificial intelligence technologies to optimize platform functionalities. Social media companies are increasingly deploying AI-driven features that enhance personalization, user engagement, and overall experience. Advanced machine learning algorithms analyze intricate user behaviors, preferences, and social interactions, facilitating the delivery of highly targeted advertisements and content recommendations. Additionally, AI chatbots are revolutionizing customer service by providing instantaneous support and efficiently managing inquiries. Furthermore, sentiment analysis tools have emerged as vital assets for businesses, offering profound insights into consumer sentiments, enabling them to adeptly navigate feedback and sentiment trends in real time.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Driver & Opportunities
  • Restraints & Challenges
• Porters Analysis & Impact
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2023
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis
• Technological Advancement
• Regulatory Landscape
• Case Studies

AI in Social Media Market Size by Technology & CAGR (2024-2031)

• Market Overview
• Machine Learning and Deep Learning
• Natural Language Processing
• Generative AI
• Others

AI in Social Media Market Size by Application & CAGR (2024-2031)

• Market Overview
• Customer Experience Management
• Sales and Marketing
• Image Recognition
• Predictive Risk Assessment
• Others

AI in Social Media Market Size by Service & CAGR (2024-2031)

• Market Overview
• Managed Service
• Professional Service

AI in Social Media Market Size by Organization Size & CAGR (2024-2031)

• Market Overview
• Small and Medium Enterprises
• Large Enterprises

AI in Social Media Market Size by End User & CAGR (2024-2031)

• Market Overview
• Retail
• E-Commerce
• Banking, Financial Services, Insurance (BFSI)
• Media and Advertising
• Education
• Others

AI in Social Media Market Size & CAGR (2024-2031)

• North America, (Technology, Application, Service, Organization Size, End User)
  • US
  • Canada
• Europe, (Cur Technology, Application, Service, Organization Size, End User)
  • UK
  • Germany
  • Spain
  • France
  • Italy
  • Rest of Europe
• Asia-Pacific, (Technology, Application, Service, Organization Size, End User)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia Pacific
• Latin America, (Technology, Application, Service, Organization Size, End User)
  • Brazil
  • Rest of Latin America
• Middle East & Africa, (Technology, Application, Service, Organization Size, End User)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2023
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2023
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2021-2023)

Key Company Profiles

• Facebook (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Google (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Twitter (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• LinkedIn (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Pinterest (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Instagram (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• TikTok (China)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• WeChat (China)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Snapchat (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• WhatsApp (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• YouTube (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Sina Weibo (China)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• LINE (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• KakaoTalk (South Korea)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• VKontakte (Russia)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Telegram (United Arab Emirates)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Tumblr (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Qzone (China)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Baidu Tieba (China)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Reddit (United States
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendation